Planning to implement marketing automation and thinking about MaaxMarket? We recommend to investigate resembling platforms to make a decision.

When people choose marketing automation software, most often they are trying to find functionality for omni-channel communication, lead management, website builder, lead nurturing, A etc.

Comparing MaaxMarket with competitors customers pay attention to the HTML email builder, customer data platform, online chats, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in price and functionality to MaaxMarket. The list is based on popularity, so if MaaxMarket doesn’t suit you in any way, here you can easily select the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

iCIMS Talent Cloud

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We are the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the right talent that builds a winning workforce.

GymMaster

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GymMaster is a membership management system designed to give you the flexibility to run your fitness business your way.

Newired

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Newired is a Digital Adoption Solution which allows you to design and create a guidance overlay to help users of virtually any web-based software. Newired introduces an interactive guidance layer which enhances user experience, boosts application adoption and guides customers or employees through any task, providing contextual help in an easy-to-use interface.

Zonka Feedback

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Zonka Feedback is a multi-channel feedback system and survey app with actionable insights, real-time reporting and collaborative inbox.

JobDiva

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JobDiva is the global leader in Talent Acquisition, Talent Management and Applicant Tracking technology, delivered as an AI-powered SaaS solution to the staffing and recruiting industry. A powerful cloud solution, JobDiva combines a CRM, synchronization with all major job boards and VMS providers, BI analytics, a Mobile App and the largest resume database in the world to deliver staffing solutions with unmatched speed and precision.

TACTIC

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TACTIC offers companies complete control of assets & workflow orchestration. Built with an open API, end-to-end workflow engine, and a full DAM. Workflows range from linear to highly complex & are used to interact with people & assets including multiple data types, data models, and terminologies.

Breezy

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Breezy HR is end-to-end recruiting software designed to optimize your recruiting process and delight your entire team. Bring everyone on board in less time (and with less hassle) with our user-friendly, feature-rich platform.

SALESmango

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SALESmanago is a cloud-based marketing automation solution for small, midsize and large businesses. It caters to various industries including e-commerce, retail, hotels, guest houses, finance, banking, manufacturing, law firms, bookshop, travel agencies and more.

SendX

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SendX is an Intuitive, Affordable & Feature-rich Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry. SendX provides unlimited email sends with every plan, powerful automation capabilities, 24x7 live support, best of breed email deliverability. 3000+ companies worldwide trust SendX for their Email Marketing. **Start with 14 days free trial (no credit card required). **Pricing starts at $7.49/month

Housecall Pro

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Housecall Pro is a full-service tool that enables service professionals to run their entire business on their smartphone and complimentary web portal. The tool is offered at a competitive low cost and supports service professionals with all aspects of their workflow, including: job scheduling, customer database, invoicing and payment processing, technician dispatch, and much more. It is also fully integrated with access to the Housecall consumer booking app.

How to choose MaaxMarket substitute

Many marketing automation apps are similar to each other. Platforms with the same functionality can differ in cost by 5 times. The first feature you should pay attention to is the availability of automation builder. This is a basic feature of marketing automation apps and if it doesn’t include this thing, most likely this product isn’t ready yet. All funnel builders look almost identical. It's important not to pay attention to the UX, but look at the features.

In a week, you'll get used to the design, but the missing features will always annoy you. Changing marketing automation software is very time-consuming. If you have the usual email set up, it's not that hard to switch to another software. But if you've already configured integrations, business processes, and have complex funnels, it can take years to change the tool. That's why you should be attentive to choosing an alternative.

What to look for when analyzing the funnel builder? It has 4 essential features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each system for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most basic action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 4 days. Client submit the form on the website and get in the marketing automation tool (Trigger), the tool sends a Welcome email (Action). After that the tool waits 2 hours (delay) and sends a second email. This is the most simple automation. But there are other options. For example, "Wait until something happens". Or wait until December 20th, or wait until 8 PM in the lead’s time zone.
4. If/else. For instance, "If a client, has the tag "Bought product #1", send the email, if the customer doesn't have the tag "Purchased product #1", wait 5 weeks and send the email. The most popular if/else parameters are: was on the site page, purchased certain items, opened certain emails, user field the contact card matches some criteria. This is information according to which you can segment the lead base.

Studying the automation builder, you need to pay attention to all four categories of features. The more, the better. Usually it happens that powerful marketing automation platforms with the biggest number of functions look unattractive. New software look nice, but they have few features. You should investigate the app you want to use very deeply. Otherwise, it will be very painful to change it in the future.

After you've analyzed the automation builder, you should find out whether there are integrations with the tools you need. Fortunately, Apiway can help you. Usually, apps like MaaxMarket are the core of business IT infrastructure. It's like a digital hub for all your information. This kind of platform is like an tree, which is putting its roots into other system. Software like MaaxMarket has to integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also users who are looking for alternatives to MaaxMarket use systems from other categories like email marketing software, chat on website software, CRM system, lead management software