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Overview
Support
Alternatives
Integrations
Tutorials

HubSpot Overview

HubSpot CRM is a free, scalable, easy-to-use, cloud-based platform that can speak for the entire team and can supercharge your sales process. It is an all-in-one inbound marketing software that has all the features needed to launch an effective marketing campaign.

HubSpot CRM can boost interest in user’s business and increase customer satisfaction rate. Equipped with sales analytics, sales engagement, and CPQ tools, HubSpot is easy to use and provides all the essential features that a good CRM must have to scale your business. These features include contact management, leads tracking, sales process management, communication sequencing, email campaigns management, and basic reporting.

This fully-fledged inbound marketing tool is great for small businesses mainly because of its integration features. HubSpot CRM software easily integrates with dozens of platforms like Slack and Zapier. The tool is designed to work with G-suit and Microsoft Office. With HubSpot CRM you are able to share information across different apps (Google Sheets, Slack, Facebook, Lead Ads) and trace conversations (including live chat).

HubSpot can help you to guide blog posts, can offer decent email marketing service, and can help you to manage workflow for improved project management. Free use of HubSpot Software is limited to some of its features. More features are available with a paid subscription. 

Vendor

HubSpot

Languages

German, English, French, Japanese, Portuguese, Spanish

Year Founded

2006

HQ Location

Cambridge, MA

Social networks

HubSpot Support

How to setup any integration with Hubspot

We are support integrations with Hubspot CRM so that you can sync the data on any platforms in Apiway.

Our Youtube channel can help you in a lot of questions.

For example:

 

In text form

  1. Register at Apiway
  2. Click on Integrations and choose software you need
  3. Then click on My apps and connect each software
  4. After that you can Create a Way by clicking on this button in sidebar
  5. Choose Actions or Triggers you need. All integrations and its settings has auto-saving.
  6. After creation - you can click on My ways and click Connect
  7. Done! Integration is working now.

 

Vendor

HubSpot

Languages

German, English, French, Japanese, Portuguese, Spanish

Year Founded

2006

HQ Location

Cambridge, MA

Social networks

Top 10 HubSpot Alternatives & competitors

Planning to implement marketing automation and thinking about HubSpot? We advice to investigate similar tools to find a solution.

When clients choose marketing automation app, most often they are trying to find functionality for omni-channel communication, lead management, website builder, lead scoring, A etc.

Comparing HubSpot with competitors customers pay attention to the campaign builder, marketing lead database, help desk, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in price and features to HubSpot. The list is based on similarity, so if HubSpot isn’t appropriate for you in any way, here you can easily select the best variant for you.

E2 Shop System

E2 Shop System

Try for Free

We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Marketo

Marketo

Try for Free

Marketo is SaaS based marketing automation software built to help organizations to automate and measure marketing engagement, tasks and workflows. Based in San Mateo, California the company sells marketing automation software to help B2B and B2C marketers to target qualified leads, produce lead-to-revenue opportunities and execute automated, personalized marketing campaigns across multiple digital channels.

Zoho One CRM

Zoho One CRM

Try for Free

Zoho One CRM is an integrated, smart, customizable business software designed to escalate your business way faster than before. Zoho One CRM is the ideal tool for operating your small business.

Insightly CRM

Insightly CRM

Try for Free

InsightlyCRM started as a google app. Now InsightlyCRM is a standalone App. Insightly CRM for Small business harnesses the power of Google and Gmail Apps and brings projects and people together in one easy-to-use dashboard. Keep your projects moving and your leads high with a single point of focus to track your clients, projects and pursue an opportunity.

Act-on

Act-on

Try for Free

Act-On is a subscription-based software-as-a-service (SaaS) product for marketing automation. Its software products are for email marketing, landing pages, social media prospecting, CRM integration, lead management, webinar management, and analytics.

PartsPal

PartsPal

Try for Free

PartsPal is an end-to-end solution auto parts businesses need to sell online. Manage your inventory, fitment and e-commerce from one easy place.

OnBoard

OnBoard

Try for Free

OnBoard is virtual meeting software designed for nonprofit boards & leaders.

SharpSpring

SharpSpring

Try for Free

SharpSpring is one of the most flexible platforms on the market, offering behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, universal CMS compatibility, and integration with hundreds of applications.

Instagram for Business

Instagram for Business

Try for Free

Instagram is a powerful marketing tool for your business.

Billsby

Billsby

Try for Free

Rely on Billsby for easy and accurate subscription billing software. Manage recurring payments with the most powerful, customizable and easy-to-integrate recurring billing software.

Jobber

Jobber

Try for Free

Award-winning job tracking and customer management software for home service businesses.

How to choose HubSpot substitute

Many marketing automation tools are resembling each other. Apps with the same features can differ in cost by 3 times. The first thing you should look at is the availability of funnel builder. This is a basic feature of marketing automation software and if it doesn’t include this thing, most likely this tool isn’t formed yet. All funnel builders look almost the same. It's important not to look at the UX, but look at the features.

In a week, you'll get used to the UI, but the missing functionality will always annoy you. Changing marketing automation tools is very time-consuming. If you have the usual email set up, it's not that difficult to switch to another software. But if you've already set up integrations, business processes, and have complex funnels, it can take months to change the tool. That's why you should be attentive to study HubSpot competitors.

What to look for when investigating the flow builder? It has 4 important features categories.

  1. Triggers. For example, "Form submit" is a trigger that launches a funnel. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each system for marketing automation this set is different. The more, the better.
  2. Action. For instance, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
  3. Delay. For example, "Wait 5 hours. Prospect submit the form on the website and get in the marketing automation tool (Trigger), the software sends a Welcome email (Action). After that the system waits 3 hours (delay) and sends a second email. This is the most basic automation. But there are other variants. For instance, "Wait until something happens". Or wait until November 30th, or wait until 8 PM in the contact's time zone.
  4. If/else. For instance, "If a subscriber, has the tag "Bought product #1", send the email, if the contact doesn't have the tag "Purchased product #1", wait 2 days and send the email. The most often used if/else parameters are: was on the site page, purchased certain items, opened certain emails, user field the user card matches some requirements. This is information according to which you can segment the lead base.

Studying the automation builder, you need to look carefully at all four categories of functions. The more, the better. Often it happens that powerful marketing automation platforms with the greatest number of features look ugly. New platforms look nice, but they have few features. You need to the tool you plan to implement very deeply. Otherwise, it will be very hard to change it in the future.

After you've studied the automation builder, you should find out whether there are integrations with the apps you need. Luckily, Apiway can help you. Most often, software like HubSpot are the core of business IT infrastructure. It's like a digital hub for all your information. This kind of system is like an octopus, which is putting its tentacles into other platform. Platform like HubSpot has to integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also those who are trying to find alternatives to HubSpot use systems from other categories like email marketing software, chat on website software, CRM software, lead management software

All HubSpot alternatives

HubSpot integrations

Apiway allows you to integrate HubSpot with thousands of the most popular tools. You can automate your workflow and have more time for main things—no code required.

HubSpot

How it works?

Triggers

  • New Deal
  • New Company Property Change
  • Contact Recently Created or Updated
  • Company Recently Created or Updated
  • New Contact
  • New Company
  • New Deal Property Change
  • New Contact Property Changed

Actions

  • Create Deal
  • Create Ticket
  • Create Contact
  • Create Company
  • Create Line_item
  • Create Product
  • Update Deal
  • Add Contact to List
  • Remove Contact from List
  • Create Calendar Task
  • Create Social Media Message
  • Add Contact To Workflow
  • Create COS Blog Post
  • Create Enterprise Event
  • Create Form Submission
  • Create or Update Contact
  • Update Contact
  • Create Engagement
  • Remove Email Subscription
  • Update Ticket
  • Create Associations
  • Remove Associations
  • Update Company
  • Update Line_item
  • Update Product

Tutorials