Planning to implement marketing automation and thinking about HubSpot? We advice to investigate similar tools to find a solution.

When clients choose marketing automation app, most often they are trying to find functionality for omni-channel communication, lead management, website builder, lead scoring, A etc.

Comparing HubSpot with competitors customers pay attention to the campaign builder, marketing lead database, help desk, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in price and features to HubSpot. The list is based on similarity, so if HubSpot isn’t appropriate for you in any way, here you can easily select the best variant for you.

E2 Shop System

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SiteDocs

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Discover Assessments

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We are the creators of the world’s first gamified DISC based behavioral assessment. And now, Discover Assessments is the world’s only Astro themed evaluation platform to offer game-themed, game-based and gamified assessments. We empower companies worldwide to grow their businesses with our innovative profiling techniques, detailed analysis, and best-in-class support.

Freshsales

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Freshsales CRM is all-in-one project software, that is free and can enhance team collaboration and communication and streamlines the entire project management journey. This CRM brings context, collaboration, and productivity that helps you sell better.

Bloomerang

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Bloomerang helps nonprofit organizations to reach, engage and retain the advocates they depend on to achieve their vision for a better world. Our cloud-based donor management application is rooted in principles of philanthropy, simple to use and focused on empowering your team to achieve remarkable results through enhanced donor loyalty.

Hippo CMMS

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Hippo CMMS by iOFFICE is a user-friendly maintenance management software system. Hippo makes it easy for users of all technical skill levels to manage equipment work orders, preventive maintenance, parts inventory, and vendors. Discover simpler maintenance management.

Drip

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Drip is the world's first ECRM (an E-commerce CRM) designed for building personal and profitable relationships with your customers at scale. E-commerce marketers around the world are starting to see their customers in true color with Drip features like comprehensive tracking, hyper-segmentation, and robust email marketing automation. They're graduating from typical email platforms, bloated CRMs, or overhyped marketing automation tools, and making more money with Drip.

Vanta

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Vanta simplifies the complex, tedious process of preparing for a SOC 2 audit. With our easy-to-use gap assessment, risk assessment, and remediation tools, we cut SOC 2 prep time - saving you significant time, stress, and money.

Fracttal

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Fracttal is an innovative maintenance management solution. Fracttal is a comprehensive platform, modern, safe, intuitive, easy to use and 100% cloud-based, designed to give you control over all your company assets, facilitating your work and providing you a pleasant user experience, at any time, from anywhere.

Fishbowl

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Fishbowl provides the #1 requested manufacturing and warehouse management solutions for QuickBooks!

BigTime

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BigTime is the access-anywhere operating system behind the greatest consulting firms on the planet. We help accountants, architects, engineers, IT-services firms, scientific and management consultants budget, track and bill their most important asset - time.

How to choose HubSpot substitute

Many marketing automation tools are resembling each other. Apps with the same features can differ in cost by 3 times. The first thing you should look at is the availability of funnel builder. This is a basic feature of marketing automation software and if it doesn’t include this thing, most likely this tool isn’t formed yet. All funnel builders look almost the same. It's important not to look at the UX, but look at the features.

In a week, you'll get used to the UI, but the missing functionality will always annoy you. Changing marketing automation tools is very time-consuming. If you have the usual email set up, it's not that difficult to switch to another software. But if you've already set up integrations, business processes, and have complex funnels, it can take months to change the tool. That's why you should be attentive to study HubSpot competitors.

What to look for when investigating the flow builder? It has 4 important features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a funnel. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each system for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 5 hours. Prospect submit the form on the website and get in the marketing automation tool (Trigger), the software sends a Welcome email (Action). After that the system waits 3 hours (delay) and sends a second email. This is the most basic automation. But there are other variants. For instance, "Wait until something happens". Or wait until November 30th, or wait until 8 PM in the contact's time zone.
4. If/else. For instance, "If a subscriber, has the tag "Bought product #1", send the email, if the contact doesn't have the tag "Purchased product #1", wait 2 days and send the email. The most often used if/else parameters are: was on the site page, purchased certain items, opened certain emails, user field the user card matches some requirements. This is information according to which you can segment the lead base.

Studying the automation builder, you need to look carefully at all four categories of functions. The more, the better. Often it happens that powerful marketing automation platforms with the greatest number of features look ugly. New platforms look nice, but they have few features. You need to the tool you plan to implement very deeply. Otherwise, it will be very hard to change it in the future.

After you've studied the automation builder, you should find out whether there are integrations with the apps you need. Luckily, Apiway can help you. Most often, software like HubSpot are the core of business IT infrastructure. It's like a digital hub for all your information. This kind of system is like an octopus, which is putting its tentacles into other platform. Platform like HubSpot has to integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also those who are trying to find alternatives to HubSpot use systems from other categories like email marketing software, chat on website software, CRM software, lead management software