Going to implement marketing automation and thinking about Freshsales? We recommend to investigate resembling platforms to find a solution.

When users choose marketing automation software, most often they are looking for functionality for omni-channel communication, marketing lead database, landing page builder, lead scoring, B tests etc.

Comparing Freshsales with competitors customers pay attention to the automation builder, marketing lead database, online chats, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in price and functionality to Freshsales. The list is based on user reviews, so if Freshsales isn’t appropriate for you in any way, here you can easily find the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

SalesMantra

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Sales Mantra is a Customer Relationship Management ( CRM ) tool through which any business can develop a lasting business relationship with his customers. Sales Mantra features make it possible for a high success rate in deployment and dispense away with the unacceptable risks and protracted deployment.

Less Annoying

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Less Annoying CRM is a simple customer relationship manager designed specifically for small business. Store all of your contacts and their histories, track sales leads, customize the CRM to fit your unique workflow, and manage your events/reminders.

InSyncTelco CRM

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InSyncTelco is the Best CRM for Small Business that has all the basic capabilities that small businesses need in CRM software, but is also highly ascendible as your business grows up. Moreover, InSyncTelco is one of the most affordable CRM solutions available; there's a free version to help you get started, and paid plans to start at a small part of the price of comparable CRM software.

edge CRM

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Designated as India's Most Promising CRM, edge CRM is a customer relationship management platform conceived, instigated, and perfected by salespeople for the salespeople. edge CRM is a completely customizable CRM suitable for all business sizes pertaining to every industry profile.

Sendible

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Sendible is an all-in-one social media management tool. The SaaS platform simplifies the process of planning and executing multi-platform social media marketing campaigns.

Maximizer CRM

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Maximizer CRM is a customer relationship management software suitable for businesses of all sizes, which includes sales management tools, a customer service system and marketing automation features.

Capsule CRM

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Capsule CRM is an online Customer Relationship CRM that is very simple to use. Capsule CRM is the ideal choice for small and medium-sized businesses. Capsule CRM helps you develop strong customer relationships, make more sales, and get a clear picture of your business so that you can make more informed decisions.

Zoho One CRM

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Zoho One CRM is an integrated, smart, customizable business software designed to escalate your business way faster than before. Zoho One CRM is the ideal tool for operating your small business.

Junxure

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Junxure is the on-premises CRM solution for financial advisors. It was created exclusively for financial advisors based on the experiences of a financial advisor.

Practifi

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Practifi is the business management platform powering growing financial advice firms around the world. We’re more than your average CRM. Unlock new insights, manage your pipeline, automate operations, monitor compliance and build deep client relationships, effortlessly.

How to choose Freshsales substitute

Many marketing automation tools are similar to each other. Tools with the same features can differ in cost by 5 times. The first thing you should pay attention to is the availability of funnel builder. This is a basic feature of marketing automation software and if it doesn’t include this thing, most likely this tool isn’t ready yet. All automation builders look almost the same. It's important not to look at the design, but pay attention to the features.

In a few days, you'll get used to the UI, but the lack of functionality will always spite you. Changing marketing automation platforms is very expensive. If you have the usual email set up, it's not that difficult to change software. But if you've already set up integrations, business processes, and have complex funnels, it can take years to replace the tool. That's why you should be careful to choosing an alternative.

What to pay attention to when analyzing the funnel builder? It has 4 essential features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each system for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 5 hours. Lead submit the form on the website and get in the marketing automation software (Trigger), the software sends a Welcome email (Action). Then the system waits 3 hours (delay) and sends a second email. This is the most simple automation. But there are other parameters. For example, "Wait until something happens". Or wait until January 30th, or wait until 7 PM in the lead’s time zone.
4. If/else. For instance, "If a subscriber, has the tag "Bought product #1", send the email, if the contact doesn't have the tag "Bought product #1", wait 3 days and send the email. The most popular if/else parameters are: visited the site page, bought certain items, opened certain emails, user field the client card matches some requirements. This is data according to which you can segment the lead base.

Studying the automation builder, you need to pay attention to all four categories of functions. The more, the better. Usually it appears that good-working marketing automation software with the biggest number of features look ugly. New tools look attractive, but they have few functions. You should investigate the platform you want to use very deeply. Otherwise, it will be very painful to change it in the future.

After you've analyzed the automation builder, you understand whether there are integrations with the tools you need. Luckily, Apiway can help you. Most often, tools like Freshsales are the core of business IT infrastructure. It's kind of digital hub for all your information. This kind of software is like an octopus, which is putting its tentacles into other platform. System like Freshsales has to integrate with most other ones. Or you’ll have to waste a lot of money and time developing custom integrations.

Also people who are trying to find alternatives to Freshsales use software from other categories like chatbot software, chat on website software, CRM system, lead management software