Best Email Marketing Software
Email Marketing Software is a special software that helps you build a mailing list, personalize messages, and automate tasks so you can focus more on building your customer relationships. With Email Marketing, you can bring your potential customers back to the sales funnel and make new sales. Basically, Email Marketing Software stimulates the lead nurturing process through helping to keep your customer’s focus on a particular product or service. Email Marketing software allows you to grow the list of your email subscribers by sending them customized email templates.
What is Email Marketing Software
Email Marketing is a set of actions to help businesses to promote on the internet. Also, you can get new customers and make recurring sales for regular customers. Email Marketing allows you to return leads on your website and make new sales.
According to many marketers Email Marketing is one of the cheapest and effective tools in digital marketing. Once you got a user's email, you are able to remind about yourself over time until it evolves into full blown product interest. Moreover, Email Marketing is a tool which can return customers on you website for free.
Email Marketing Software can integrate with CRM systems and helps you in sales process. At different deal stages you can send various emails with specific content. It helps to automate sales manager's work.
Email Marketing is a part of marketing automation that allows you to personalize email messages.
Email Marketing vs spam
Some people say that Email Marketing is a spam and no-one needs it. Spam is unnecessary information you get involuntary. Email Marketing is useful information you are willing to get because you subscribed for it.
It is critical to build your own opt-in Email Marketing list rather than buying someone else's database of leads.
With advances in email filtering, bombarding people not on your opt-in list will most likely get you blocked and prohibit you from sending emails at all.
The right way to do Email Marketing is to use special software. It can have a lot of features which allow you to make email an extensive communication channel.
Another important thing to understand is that you shouldn't make delivery from your personal gmail account. If you do so and send 50 emails at a time from your personal gmail account, they will immediately end up in a spam folder. Otherwise,If you make delivery from special Email Marketing Software you can send thousands of emails at a time.
Why you should use Email Marketing
Whatever business you have, you need to return visitors into your sales funnel. For this purpose,you can make some calls, retargeting, push notifications etc. Email Marketing is one of these channels. You can make an offer, discount or send some news for a big number of subscribers. Email Marketing helps you to grasp attention of your customers with sending useful content, articles, videos and nurturing them.
What's more, it increases credibility of you company.
Email is a tool that grabs attention and it is the most effective way to move leads within the sales funnel. The better the offer (useful content) the bigger the chance for the user to read it.
Email Marketing benefits
Starting to use Email Marketing a company will gain more benefits than losses. With some features you are able to create automotive communication channel. Once you have created a welcome email sequence the system will send emails with some intervals.
Today, to grab emails details and other contact contacts is more expensive (get lead) than sending emails and paying for Email Marketing service to get customers back into the funnel. That is why companies waste a lot of money if they don't use Email Marketing.
In what types of businesses Email Marketing works the best
- High ticket services
- High ticket products
- B2b with long deal cycle
- Online business
- Selling Frequently Recurring Services
- Educational business (courses, video tutorials, coaching, trainings, conferences etc)
- Businesses with recurring sales
Email Marketing features
Design of emails for broadcasting
Email Marketing Software has a specific HTML editor. This is an online builder with ready blocks, where you can add text, images, video and buttons with links.
No doubt you have come across nice emails with images in your inbox. Such an email builder helps you to create amazing email design.
When you send email named "topic №1" and you think it to be good for your subscribers sometimes it turns out to be just the opposite.
That is why Email Marketing Software has a/b testing feature. You send one email with different topics. System analyzes which topic has better open rate and sends this option to all the subscribers. This allows you to boost open rate.
Broadcast timer allows you to create pre-scheduled delivery on specific time. It's like an alarm clock. Let's say you need to send an email with a new article to all subscribers on Thursday at 5 p.m. But at the same time you have to pick up your child from school or you have a very important business meeting. You set up the timer and on the right time system will send emails for your customers.
Software automatically put user's data on the email topic or text. The most common option is adding a username on the email topic. For example, a user submits a form and gives his email and username.
You can automatically add his name to the right places In all emails. For example Bob will see "Hello, `Bob", John will see "Hello, John". It allows you to enhance personalization in your email campaigns.
To send emails manually Is a very labor-consuming work. There are special functions which allow you to pre-prepare emails and have autoresponder set up to send emails automatically on time.
Sign up forms
A lot of Email Marketing Software has a form builder. Surely you have seen forms like that on a website where you type your email, phone number and other details. These forms help you to collect emails for broadcasting and build future relationship with you customers.
When customers sign up on this form they agree to get emails from you. This is a key difference with spam, because customers leave contact details volantery.
Open rate, Click rate analytics
All services have basic analytics dashboard. You can see how many emails users have opened.
Also you can see on what links they have clicked. It allows you to understand and measure broadcast efficiency.
Every Email Marketing service has templates creation feature. Also, they have ready emails templates which you can copy, make changes in the text and send them to your subscribers. You can save your templates and use them next time. It simplifies implementation of Email Marketing in your business at the first stage a lot.
Email Marketing trends
The main trend in Email Marketing is personalization and automation. Back then all companies sent mass emails with one offer to all subscribers. It resulted in low open rate. Nowadays Marketers are starting to segment customers and make personalized offers and implement full marketing automation strategy.
All services try to create their own automation builder. It is an editor where you can create some triggers and actions like sending emails after visiting some pages or sending emails when user has gained a particular score etc.
Email Marketing Software price
The price for Email Marketing Software can vary. The more features the service has, the more expensive it is. In most cases tarifications depend on a number of emails contacts. The price differs according to a number of subscribers you have.
For example you have a certain price for 1000 subscribers and anther price for 5000 subscribers.
Issues in Email Marketing
Companies make a lot of mistakes when trying to implement Email Marketing. All marketers think that "they are unique and everything they do is quite different". We have made a list of common mistakes in Email Marketing implementation.
- Not using Email Marketing
- Sending selling offers only
- Not sending useful content
- No segmentation
- No personalization
- Not using special Email Marketing services
- Broadcasting emails rarely
- Buying and spamming someone else's customer list