Best Email Marketing Software
Email Marketing Software is a special software that helps you build a mailing list, personalize messages, and automate tasks so you can focus more on building your customer relationships. With Email Marketing, you can bring your potential customers back to the sales funnel and make new sales. Basically, Email Marketing Software stimulates the lead nurturing process through helping to keep your customer’s focus on a particular product or service. Email Marketing software allows you to grow the list of your email subscribers by sending them customized email templates.
MailerLite is an email marketing software designed to help people of all skill levels create professional and personalized marketing campaigns that keep them engaged with their audience. Their tools include an intuitive drag& drop editor, landing page builder, pop-ups, automations, templates, campaign reports, integrations, and more. All your work is supported 24/7 by their exceptional customer support.
GetResponse is a complete online marketing solution. It provides turnkey newsletter publishing and hosting features, as well as unlimited follow-up autoresponders, landing pages, webinars, marketing automation, and CRM to deliver information to your contacts and convert them to paying customers. Through responsible and fully automated list hygiene, anti-spam practices, and established relationships with major Internet service providers and email service providers, GetResponse prides itself on the highest possible email deliverability to ensure that your messages get through to your prospective customers.
ConvertKit is an email marketing automation and lead generation platform designed for content creators. As an example, course creators, YouTubers, podcasters, bloggers and other business owners who create and regularly share their content. The platform provides automated email marketing with drag-n-drop email sequences, workflow automation rules, landing page templates, custom opt-in forms, and more.
MoonMail is an OmniChannel Service Provider and Marketing Platform where your support, sales, and marketing team can see the entire customer journey through a real-time dashboard. Use Messages API, Push Notification API, or the Chatbot AI API, are designed for handling an OmniChannel system. They are meant to help you deliver excellent customer experience through the whole customer journey. MoonMail, OmniChannel Center that allows you to switch between multiple channels.
AWeber is one of the most well-known email marketing solutions around today. It is a solid, easy-to-use, affordable email marketing option for companies of all sizes, even those with limited time and resources for email marketing. You can get this straightforward solution up and running quickly, although it does lack any standout features, especially compared to its competitors.
SendPulse is a tool for sending email messages to a list of "warm" clients. This means that: Each recipient from your mailing list has subscribed to your campaigns via a subscription form or has provided you with a personal email address, and now they are expecting to get a campaign from you or your company.
Zoho Campaigns is an email marketing automation tool that lets you can create and send emails using pre-designed templates, layouts, drag-and-drop editor. Zoho Campaigns also is integrated with Zoho's CRM suite, and the applications. User can see the results of campaigns by logging to their CRM accounts. Zoho Campaigns comes with features like A/B testing campaigns, dynamic content, email polls, list segmentation and drip campaigns.
EasySendy is marketing platform for online gig creators like, bloggers, podcasters, vlogger, business coach, YouTubers, makers, writers, course creators, consultants, freelancers, author, coaches, musicians, photographers and startups. With EasySendy, you can launch various campaigns to engage with your subscribers and customer, through autoresponders and automated drip email campaigns.
SendX is an Intuitive, Affordable & Feature-rich Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry. SendX provides unlimited email sends with every plan, powerful automation capabilities, 24x7 live support, best of breed email deliverability. 3000+ companies worldwide trust SendX for their Email Marketing. **Start with 14 days free trial (no credit card required). **Pricing starts at $7.49/month
Customerly is an all in one customer lifecycle software that comes with all tools to manage, engage and support your customers. Customerly comes with three modules and all of them are on lifetime deal now: live Chat and HelpDesk as one module, email marketing and funnels automation, surveys and feedback.
G-Lock EasyMail7 is a very popular mass email software designed to help you to send information about your products or services to a large number of people quickly and efficiently. EasyMail7 is packed with features that are different from competitor's mass email software in the market.
Get a Newsletter is an easy and effective tool for newsletters and campaign emails. It gives you the opportunity to market your business and inform your customers about the latest news with just a few clicks. The service also provides you information about who opened the email and who followed the links in it.
SmartrMail is the easiest way to send emails that delight your customers and get more sales. We're the email marketing app for merchants who want to do better email marketing, but don't have the time or resources. With our seamless Shopify, BigCommerce, WooCommerce and Neto integrations and world-class support team, you'll be sending emails in no time.
Mumara is an advanced level web based Email Marketing/Blasting solution which enables the user to send high speed unlimited emails with custom criteria. Mumara includes everything which is required to a perfect mailer from sending to tracking. It allows you to manage your subscription lists and keep them categorized according to your requirement. It is built using highly optimized techniques which make the performance go unbelievably fast.
Sender is SaaS online platform, which helps for business and bloggers to grow sales with email marketing automation. It's the best tool to send automation newsletters, auto responder, reminders, follow ups and other type of emails to large email lists. Every user can use prepared email templates or create own design.
Big Mailer is an email marketing platform powered by Amazon SES. Big Mailer allows anyone with large email lists to manage emails more effectively, and reduce organizational overhead and cost. Marketers can build custom customer segments in seconds and business can leverage Amazon's superior infrastructure without added cost of maintenance
Mailchimp is a software which gives you the ability to create and manage mailing lists, newsletters, automated campaigns and more. It puts you in the driver's seat and lets you have full control over your email marketing efforts from beginning to end. Mailchimp is simple and easy to use and its software gives you access to an array of email marketing tools all conveniently located in one place. There are several advantages that Mailchimp provides over other competitors in the industry which make it a top choice for businesses looking to get their foot in the door with email marketing.
Campaign Monitor is a self-service marketing and email automation platform that drives business through powerful personalization, customer journey tools, and e-commerce options. With Campaign Monitor, marketers can create, send, manage, and track branded emails for themselves and their clients with ease.
Mailify is an all-in-one application that allows you to manage massive email marketing and SMS marketing, create automatic campaigns, landing pages, subscription forms. It is a very intuitive tool that integrates intelligent features that help optimize the sending and time of your team. It is characterized by its personalized advice in several languages.
Pathfinder helps eCommerce merchants to automate their email marketing. Unlike any other product on the market, Pathfinder doesn't use pre-built flows. Instead, it builds every single campaign based on the needs of the merchants. Have a quick chat with the Pathfinder bot and then watch Pathfinder build the campaigns, write the emails (make edits if you like), create the discount codes, and more.
NewZapp Communications has over 20 years of Internal and External Marketing experience. Trusted by Russell Group Universities, Local, District Councils, and Central Government, NHS, and Network Rail. UK based support and servers, GDPR, and ISO 27001 compliance. Create branded responsive email campaigns that look good everywhere. Award-winning email reporting and engagement analytics.
Tightly integrated with WordPress, Cloud-powered email newsletter platform that lets you send emails via Amazon SES, SparkPost, Mailgun, SendGrid, Elasti Mail, or your favorite SMTP provider. A perfect email marketing solution for small to large businesses with large email databases. weMail will help you to send newsletters, collect leads, automated emails, display subscription forms, auto add subscribers to a list, and manage subscribers all inside the WordPress dashboard.
AtomPark Software is a mass-emailing programs developer with 19 years of background in making tools for digital marketing. Atomic Mail Sender, a program for crafting and sending mass email campaigns, is a bestseller of their email marketing toolkit. Unlimited emails, free newsletter templates, HTML and visual editor and ability to use any SMTP - that is the reasons why marketers choose it.
Drip is the world's first ECRM (an E-commerce CRM) designed for building personal and profitable relationships with your customers at scale. E-commerce marketers around the world are starting to see their customers in true color with Drip features like comprehensive tracking, hyper-segmentation, and robust email marketing automation. They're graduating from typical email platforms, bloated CRMs, or overhyped marketing automation tools, and making more money with Drip.
iContact is a very popular email marketing / marketing automation platform. iContact has a very intuitive design and layout, making it very easy for businesses to design and deploy their own email campaigns. iContact comes with two different products; their basic email marketing platform, and their Pro Automation version of the product.
ReachMail is an industry leader in Email Marketing Services and Transactional Email delivery. Our experience and customer service sets the standard others cannot match. Whether you are just starting or need to send high volume using our Bulk Email Service, we have the solutions for you.
Omnisend is an omnichannel marketing automation platform built for eCommerce. With email marketing at its core, creating effective email campaigns is easier than ever before. Using Omnisend's marketing automation, you can personalize your message with customer data, campaign engagement, and shopping behavior. Omnisend allows you to add several channels into the same automation workflow: email, SMS, push notifications, Facebook Messenger, WhatsApp, and more.
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What is Email Marketing Software
Email Marketing is a set of actions to help businesses to promote on the internet. Also, you can get new customers and make recurring sales for regular customers. Email Marketing allows you to return leads on your website and make new sales.
According to many marketers Email Marketing is one of the cheapest and effective tools in digital marketing. Once you got a user's email, you are able to remind about yourself over time until it evolves into full blown product interest. Moreover, Email Marketing is a tool which can return customers on you website for free.
Email Marketing Software can integrate with CRM systems and helps you in sales process. At different deal stages you can send various emails with specific content. It helps to automate sales manager's work.
Email Marketing is a part of marketing automation that allows you to personalize email messages.
Email Marketing vs spam
Some people say that Email Marketing is a spam and no-one needs it. Spam is unnecessary information you get involuntary. Email Marketing is useful information you are willing to get because you subscribed for it.
It is critical to build your own opt-in Email Marketing list rather than buying someone else's database of leads.
With advances in email filtering, bombarding people not on your opt-in list will most likely get you blocked and prohibit you from sending emails at all.
The right way to do Email Marketing is to use special software. It can have a lot of features which allow you to make email an extensive communication channel.
Another important thing to understand is that you shouldn't make delivery from your personal gmail account. If you do so and send 50 emails at a time from your personal gmail account, they will immediately end up in a spam folder. Otherwise,If you make delivery from special Email Marketing Software you can send thousands of emails at a time.
Why you should use Email Marketing
Whatever business you have, you need to return visitors into your sales funnel. For this purpose,you can make some calls, retargeting, push notifications etc. Email Marketing is one of these channels. You can make an offer, discount or send some news for a big number of subscribers. Email Marketing helps you to grasp attention of your customers with sending useful content, articles, videos and nurturing them.
What's more, it increases credibility of you company.
Email is a tool that grabs attention and it is the most effective way to move leads within the sales funnel. The better the offer (useful content) the bigger the chance for the user to read it.
Email Marketing benefits
Starting to use Email Marketing a company will gain more benefits than losses. With some features you are able to create automotive communication channel. Once you have created a welcome email sequence the system will send emails with some intervals.
Today, to grab emails details and other contact contacts is more expensive (get lead) than sending emails and paying for Email Marketing service to get customers back into the funnel. That is why companies waste a lot of money if they don't use Email Marketing.
In what types of businesses Email Marketing works the best
- High ticket services
- High ticket products
- B2b with long deal cycle
- Online business
- Selling Frequently Recurring Services
- Educational business (courses, video tutorials, coaching, trainings, conferences etc)
- Businesses with recurring sales
Email Marketing features
Design of emails for broadcasting
Email Marketing Software has a specific HTML editor. This is an online builder with ready blocks, where you can add text, images, video and buttons with links.
No doubt you have come across nice emails with images in your inbox. Such an email builder helps you to create amazing email design.
When you send email named "topic №1" and you think it to be good for your subscribers sometimes it turns out to be just the opposite.
That is why Email Marketing Software has a/b testing feature. You send one email with different topics. System analyzes which topic has better open rate and sends this option to all the subscribers. This allows you to boost open rate.
Broadcast timer allows you to create pre-scheduled delivery on specific time. It's like an alarm clock. Let's say you need to send an email with a new article to all subscribers on Thursday at 5 p.m. But at the same time you have to pick up your child from school or you have a very important business meeting. You set up the timer and on the right time system will send emails for your customers.
Software automatically put user's data on the email topic or text. The most common option is adding a username on the email topic. For example, a user submits a form and gives his email and username.
You can automatically add his name to the right places In all emails. For example Bob will see "Hello, `Bob", John will see "Hello, John". It allows you to enhance personalization in your email campaigns.
To send emails manually Is a very labor-consuming work. There are special functions which allow you to pre-prepare emails and have autoresponder set up to send emails automatically on time.
Sign up forms
A lot of Email Marketing Software has a form builder. Surely you have seen forms like that on a website where you type your email, phone number and other details. These forms help you to collect emails for broadcasting and build future relationship with you customers.
When customers sign up on this form they agree to get emails from you. This is a key difference with spam, because customers leave contact details volantery.
Open rate, Click rate analytics
All services have basic analytics dashboard. You can see how many emails users have opened.
Also you can see on what links they have clicked. It allows you to understand and measure broadcast efficiency.
Every Email Marketing service has templates creation feature. Also, they have ready emails templates which you can copy, make changes in the text and send them to your subscribers. You can save your templates and use them next time. It simplifies implementation of Email Marketing in your business at the first stage a lot.
Email Marketing trends
The main trend in Email Marketing is personalization and automation. Back then all companies sent mass emails with one offer to all subscribers. It resulted in low open rate. Nowadays Marketers are starting to segment customers and make personalized offers and implement full marketing automation strategy.
All services try to create their own automation builder. It is an editor where you can create some triggers and actions like sending emails after visiting some pages or sending emails when user has gained a particular score etc.
Email Marketing Software price
The price for Email Marketing Software can vary. The more features the service has, the more expensive it is. In most cases tarifications depend on a number of emails contacts. The price differs according to a number of subscribers you have.
For example you have a certain price for 1000 subscribers and anther price for 5000 subscribers.
Issues in Email Marketing
Companies make a lot of mistakes when trying to implement Email Marketing. All marketers think that "they are unique and everything they do is quite different". We have made a list of common mistakes in Email Marketing implementation.
- Not using Email Marketing
- Sending selling offers only
- Not sending useful content
- No segmentation
- No personalization
- Not using special Email Marketing services
- Broadcasting emails rarely
- Buying and spamming someone else's customer list