Email Marketing Software

Email Marketing features

• Design of emails for broadcasting

  Email Marketing Software has a specific HTML editor. This is an online builder with ready blocks, where you can add text, images, video and buttons with links.

  No doubt you have come across nice emails with images in your inbox. Such an email builder helps you to create amazing email design.

• A/b testing

  When you send email named "topic №1" and you think it to be good for your subscribers sometimes it turns out to be just the opposite.

  That is why Email Marketing Software has a/b testing feature. You send one email with different topics. System analyzes which topic has better open rate and sends this option to all the subscribers. This allows you to boost open rate.

• Pre-Scheduled delivery

  Broadcast timer allows you to create pre-scheduled delivery on specific time. It's like an alarm clock. Let's say you need to send an email with a new article to all subscribers on Thursday at 5 p.m. But at the same time you have to pick up your child from school or you have a very important business meeting. You set up the timer and on the right time system will send emails for your customers.

• Personalization

  Software automatically put user's data on the email topic or text. The most common option is adding a username on the email topic. For example, a user submits a form and gives his email and username.

  You can automatically add his name to the right places In all emails. For example Bob will see "Hello, `Bob", John will see "Hello, John". It allows you to enhance personalization in your email campaigns.

• Autoresponder

  To send emails manually Is a very labor-consuming work. There are special functions which allow you to pre-prepare emails and have autoresponder set up to send emails automatically on time.

• Sign up forms

  A lot of Email Marketing Software has a form builder. Surely you have seen forms like that on a website where you type your email, phone number and other details. These forms help you to collect emails for broadcasting and build future relationship with you customers.

  When customers sign up on this form they agree to get emails from you. This is a key difference with spam, because customers leave contact details volantery.

• Open rate, Click rate analytics

  All services have basic analytics dashboard. You can see how many emails users have opened.

  Also you can see on what links they have clicked. It allows you to understand and measure broadcast efficiency.

• Email templates

  Every Email Marketing service has templates creation feature. Also, they have ready emails templates which you can copy, make changes in the text and send them to your subscribers. You can save your templates and use them next time. It simplifies implementation of Email Marketing in your business at the first stage a lot.

Email Marketing trends

The main trend in Email Marketing is personalization and automation. Back then all companies sent mass emails with one offer to all subscribers. It resulted in low open rate. Nowadays Marketers are starting to segment customers and make personalized offers and implement full marketing automation strategy.

Thanks to that, industry benchmarks show an overall open rate increase.

All services try to create their own automation builder. It is an editor where you can create some triggers and actions like sending emails after visiting some pages or sending emails when user has gained a particular score etc.

Email Marketing Software price

The price for Email Marketing Software can vary. The more features the service has, the more expensive it is. In most cases tarifications depend on a number of emails contacts. The price differs according to a number of subscribers you have.

For example you have a certain price for 1000 subscribers and anther price for 5000 subscribers.