Planning to implement marketing automation and thinking about ConstantContact? We recommend to look at similar apps to make a decision.

When clients choose marketing automation software, in most cases they are looking for functionality for email builder, lead management, website builder, lead scoring, B tests etc.

Comparing ConstantContact with competitors people pay attention to the HTML email builder, customer data platform, help desk, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in price and functionality to ConstantContact. The list is based on similarity, so if ConstantContact doesn’t suit you in any way, here you can easily choose the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Campaign Monitor

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Campaign Monitor is a self-service marketing and email automation platform that drives business through powerful personalization, customer journey tools, and e-commerce options. With Campaign Monitor, marketers can create, send, manage, and track branded emails for themselves and their clients with ease.

EmailOctopus

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EmailOctopus is an affordable email campaign and marketing automation platform. EmailOctopusKit makes use of the EmailOctopus API and lets you manage contacts and email lists on EmailOctopus.

DirectIQ

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With DirectIQ's rich features and intuitive user interface, you can easily load email contacts, pick a template, and send out email campaigns in just a matter of minutes.

Reach Mail

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ReachMail is an industry leader in Email Marketing Services and Transactional Email delivery. Our experience and customer service sets the standard others cannot match. Whether you are just starting or need to send high volume using our Bulk Email Service, we have the solutions for you.

Mumara

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Mumara is an advanced level web based Email Marketing/Blasting solution which enables the user to send high speed unlimited emails with custom criteria. Mumara includes everything which is required to a perfect mailer from sending to tracking. It allows you to manage your subscription lists and keep them categorized according to your requirement. It is built using highly optimized techniques which make the performance go unbelievably fast.

GMass

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Gmass is an email marketing plugin for Gmail. Gmass.co offers a great Gmail add-on, however the experience may lack of simplicity and the price is overall quite expensive. A Gmass footer is included by default in the free version of Gmass, which may denature your email campaigns.

ZeroBounce

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ZeroBounce is an email validation and deliverability platform that helps companies reach the inbox. Over 200,000 businesses reach their audience while protecting their data with military-grade security. Leverage a 98% accurate email validator, in-depth email scoring, and inbox delivery testing tools to improve your open rates and eliminate your email bounces.

BigMailer

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Big Mailer is an email marketing platform powered by Amazon SES. Big Mailer allows anyone with large email lists to manage emails more effectively, and reduce organizational overhead and cost. Marketers can build custom customer segments in seconds and business can leverage Amazon's superior infrastructure without added cost of maintenance

Funnelbake

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FunnelBake is a fully automated and personalized Email Outreaching tool that can help you generate thousands of potential customers every month for your business.

Customerly

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Customerly is an all in one customer lifecycle software that comes with all tools to manage, engage and support your customers. Customerly comes with three modules and all of them are on lifetime deal now: live Chat and HelpDesk as one module, email marketing and funnels automation, surveys and feedback.

How to choose ConstantContact substitute

Many marketing automation software are similar to each other. Platforms with identical functionality can differ in price by 2 times. The first thing you should look at is the availability of automation builder. This is a basic feature of marketing automation apps and if it doesn’t include this thing, most likely this tool isn’t formed yet. All funnel builders look almost the same. It's important not to pay attention to the design, but pay attention to the features.

In a few days, you'll get used to the UI, but the missing features will always spite you. Changing marketing automation software is very expensive. If you have the usual email chains set up, it's not that difficult to switch to another tool. But if you've already set up integrations, business processes, and have complex funnels, it can take weeks to change the software. That's why you should be careful to choosing an alternative.

What to pay attention to when analyzing the node interface? It has 4 significant features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a funnel. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each platform for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most standard action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 3 hours. Subscriber submit the form on the website and get in the marketing automation platform (Trigger), the platform sends a Welcome email (Action). Then the tool waits 2 hours (delay) and sends a second email. This is the most standard automation. But there are other parameters. For example, "Wait until something happens". Or wait until December 10th, or wait until 10 PM in the contact's time zone.
4. If/else. For instance, "If a lead, has the tag "Purchased product #1", send the email, if the client doesn't have the tag "Bought product #1", wait 3 days and send the email. The most popular if/else parameters are: was on the site page, bought certain products, opened certain emails, user field the user card matches some requirements. This is information according to which you can segment the subscriber base.

Studying the automation builder, you need to pay attention to all four categories of functions. The more, the better. Usually it appears that powerful marketing automation software with the greatest number of features look unattractive. Young systems look nice, but they have few features. You should investigate the system you plan to use very deeply. Otherwise, it will be very difficult to change it in the future.

After you've studied the automation builder, you understand whether there are integrations with the tools you need. Fortunately, Apiway can help you. Most often, tools like ConstantContact are the center of business IT infrastructure. It's like a digital hub for all your information. This kind of platform is like an octopus, which is putting its roots into other system. Tool like ConstantContact should integrate with most other ones. Or you’ll have to spend a lot of money and time making custom integrations.

Also people who are looking for alternatives to ConstantContact use software from other categories like chatbot software, chat on website software, CRM software, sales engagement software