Going to implement marketing automation and considering SharpSpring? We advice to look at similar platforms to find a solution.

When people choose marketing automation app, usually they are looking for functionality for email marketing, lead management, landing page builder, lead nurturing, A etc.

Comparing SharpSpring with competitors users pay attention to the automation builder, marketing lead database, help desk, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in price and features to SharpSpring. The list is based on user reviews, so if SharpSpring isn’t appropriate for you in any way, here you can easily select the best option for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Pardot

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Pardot enables organizations to track and measure the effectiveness of their communications, gain insight into user's behavior, and personalize content across campaigns based on any number of specific criteria. You've heard the axiom, Right Place, Right Time. With Pardot, you can be sure that you're speaking to the right person at the right time with the right language.

ABBYY FineReader

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ABBYY® FineReader PDF 15 is a PDF tool for working more efficiently with digital documents. Powered by ABBYY's AI-based OCR technology, FineReader integrates scanned documents into digital workflows and makes it easier to digitize, convert, retrieve, edit, protect, share, and collaborate on all kinds of documents in the digital workplace.

Newired

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Newired is a Digital Adoption Solution which allows you to design and create a guidance overlay to help users of virtually any web-based software. Newired introduces an interactive guidance layer which enhances user experience, boosts application adoption and guides customers or employees through any task, providing contextual help in an easy-to-use interface.

Telegram

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Telegram is a messaging app with a focus on speed and security, it’s super-fast, simple and free. You can use Telegram on all your devices at the same time — your messages sync seamlessly across any number of your phones, tablets or computers. Telegram has over 500 million monthly active users and is one of the 10 most downloaded apps in the world.

OnBoard

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OnBoard is virtual meeting software designed for nonprofit boards & leaders.

SendX

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SendX is an Intuitive, Affordable & Feature-rich Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry. SendX provides unlimited email sends with every plan, powerful automation capabilities, 24x7 live support, best of breed email deliverability. 3000+ companies worldwide trust SendX for their Email Marketing. **Start with 14 days free trial (no credit card required). **Pricing starts at $7.49/month

Adobe PDF Library

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Incorporate Adobe's PDF functionality into your own applications. Built with the same core technology that Adobe uses to build Acrobat, the Adobe PDF Library SDK is a low-level PDF library that contains a powerful set of native C/C++ APIs with interfaces for .NET and Java. Systems integrators, independent software vendors (ISVs), enterprise IT developers, and others can integrate Adobe PDF functionality within custom applications in a client and / or server environment.

SALESmango

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SALESmanago is a cloud-based marketing automation solution for small, midsize and large businesses. It caters to various industries including e-commerce, retail, hotels, guest houses, finance, banking, manufacturing, law firms, bookshop, travel agencies and more.

Campaign Monitor

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Campaign Monitor is a self-service marketing and email automation platform that drives business through powerful personalization, customer journey tools, and e-commerce options. With Campaign Monitor, marketers can create, send, manage, and track branded emails for themselves and their clients with ease.

SecPod SanerNow

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With SecPod SanerNow Compliance Management Tool, always be security-compliant and up-to-date. DETECT all non-compliant devices and ENFORCE compliance regulations such as HIPAA, PCI, NIST, ISO, and more industry-specific benchmarks on them. You can easily create your own IT security policies, implement them, and always stay compliant.

How to choose SharpSpring substitute

Many marketing automation platforms are resembling each other. Tools with identical features can differ in price by 4 times. The first thing you should look at is the availability of node interface. This is a basic feature of marketing automation tools and if it doesn’t include this thing, most likely this product isn’t completed yet. All funnel builders look almost the same. It's important not to pay attention to the UX, but pay attention to the functionality.

In a month, you'll get used to the UI, but the lack of functionality will always annoy you. Changing marketing automation platforms is very time-consuming. If you have the usual email chains set up, it's not that hard to change software. But if you've already set up integrations, workflow, and have complex funnels, it can take weeks to replace the tool. That's why you should be attentive to study SharpSpring competitors.

What to look for when investigating the node interface? It has 4 essential features categories.

1. Triggers. For example, "Form submit" is a trigger that starts a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each software for marketing automation this set is different. The more, the better.
2. Action. For example, "Send email". This is the most basic action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 3 days. Customer fill in the form on the website and get in the marketing automation software (Trigger), the system sends a Welcome email (Action). Then the tool waits 3 days (delay) and sends a second email. This is the most simple automation. But there are other variants. For example, "Wait until something happens". Or wait until January 10th, or wait until 7 PM in the subscriber’s time zone.
4. If/else. For instance, "If a client, has the tag "Purchased product #1", send the email, if the subscriber doesn't have the tag "Bought product #1", wait 2 weeks and send the email. The most often used if/else parameters are: visited the site page, bought certain products, opened certain emails, user field the client card matches some requirements. This is information according to which you can segment the lead base.

Studying the automation builder, you should look carefully at all four categories of features. The more, the better. Sometimes it happens that good-working marketing automation apps with the biggest number of features look unattractive. Young apps look attractive, but they have few functions. You look into the platform you plan to implement very deeply. Otherwise, it will be very difficult to change it in the future.

Once you've studied the automation builder, you need to whether there are integrations with the platforms you need. Fortunately, Apiway can help you. Most often, apps like SharpSpring are the core of business IT infrastructure. It's like a digital hub for all your information. This kind of system is like an octopus, which is putting its roots into other platform. Platform like SharpSpring has to integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also users who are trying to find alternatives to SharpSpring use apps from other categories like chatbot software, helpdesk software, CRM software, sales engagement software