Top 10 ActiveCampaign Alternatives & competitors

Planning to implement marketing automation and considering ActiveCampaign? We advice to view similar platforms to find a solution.

When customers choose marketing automation app, most often they are trying to find functionality for omni-channel communication, lead management, website builder, lead scoring, B tests etc.

Comparing ActiveCampaign with competitors people pay attention to the HTML email builder, customer data platform, chatbots, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in cost and functionality to ActiveCampaign. The list is based on user reviews, so if ActiveCampaign doesn’t suit you in any way, here you can easily choose the best solution for you.

CleanMaint

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CleanMaint helps in-house teams better manage the more aggressive requirements for sanitization and safety facilities.

StarChapter

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StarChapter is a member friendly association management software (AMS) that combines event registration, membership management, website design, email communication, and eCommerce solutions.

ISL Light

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ISL Light is a web-based remote desktop solution that lets you access and control any Windows, Mac or Linux computer in seconds from any computer or mobile device or to provide ad hoc technical support to mobile device users.

Automizy

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Automizy is an email marketing service provider that helps you increase your open rate via AI-powered Subject Line Analyzer, Machine Learning powered AB testing and automatic resend for your automated emails and newsletters.

LPTracker

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LPTracker - это CRM система, обратный звонок, call tracking (аналитика звонков), бесплатный конструктор сайтов, автоворонка, ip телефония, автообзвон клиентов, запись разговоров, е-mail и sms рассылка, захват контактов посетителей вашего сайта без заявки и звонка. Все сервисы для бизнеса в одной системе

WebinarTW

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Вебинар ТВ - это платформа для организации вебинаров и онлайн-конференций. Сервис включает в себя таике возможности при проведении вебинаров: демонстрация экрана, показ своей презентации, запись вебинара, демонстрация аудио и видео материалов. Есть возможность создавать лендинг вебинара, а также продавать вебинары.

PrimeGate

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PrimeGate - это передовая платформа сквозной аналитики от клика до сделки. В любом тарифе уже включены: коллтрекинг, телефония, виджет обратного звонка, мультиканальная атрибуция, отслеживание всех лидов с сайта и множество отчетов с удобным дашбордом.

FormDesigner

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FormDesigner.ru is a multifunctional online designer of web forms, surveys, quizzes and calculators for the site. You don't need to be a programmer to create a form of any complexity.

Reach Mail

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ReachMail is an industry leader in Email Marketing Services and Transactional Email delivery. Our experience and customer service sets the standard others cannot match. Whether you are just starting or need to send high volume using our Bulk Email Service, we have the solutions for you.

Raklet

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Raklet is an all-in-one non-profit management software that allows you to engage with volunteers and donors in a meaningful, digital way.

How to choose ActiveCampaign substitute

Many marketing automation apps are similar to each other. Tools with identical functionality can differ in price by 4 times. The first feature you should look at is the availability of funnel builder. This is a basic feature of marketing automation platforms and if it doesn’t include this feature, most likely this software isn’t completed yet. All node interfaces look almost the same. It's important not to pay attention to the UI, but pay attention to the functionality.

In a month, you'll get used to the design, but the lack of functionality will always annoy you. Changing marketing automation apps is very time-consuming. If you have the usual email chains set up, it's not that hard to switch to another tool. But if you've already set up integrations, business processes, and have complex funnels, it can take weeks to change the software. That's why you should be attentive to choosing an alternative.

What to pay attention to when investigating the node interface? It has 4 significant features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each platform for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most basic action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 3 hours. Prospect fill in the form on the website and get in the marketing automation platform (Trigger), the tool sends a Welcome email (Action). After that the app waits 4 hours (delay) and sends a second email. This is the most simple automation. But there are other options. For instance, "Wait until something happens". Or wait until January 10th, or wait until 10 PM in the contact's time zone.
4. If/else. For example, "If a lead, has the tag "Bought product #1", send the email, if the lead doesn't have the tag "Bought product #1", wait 5 days and send the email. The most popular if/else parameters are: visited the site page, bought certain items, opened certain emails, user field the client card matches some criteria. This is data according to which you can segment the subscriber base.

Studying the automation builder, you should look carefully at all four categories of functions. The more, the better. Sometimes it appears that powerful marketing automation platforms with the biggest number of functions look uncomfortable. Young software look nice, but they have few functions. You look into the software you want to use very deeply. Otherwise, it will be very painful to change it in the future.

Once you've studied the automation builder, you understand whether there are integrations with the tools you need. Fortunately, Apiway can help you. In most cases, software like ActiveCampaign are the core of business IT infrastructure. It's kind of digital hub for all your subscriber. This type of system is like an tree, which is putting its tentacles into other system. Tool like ActiveCampaign need to integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also people who are looking for alternatives to ActiveCampaign use systems from other categories like email marketing software, helpdesk software, CRM software, sales engagement software

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