Going to implement marketing automation and considering Act-on? We recommend to view similar software to find a solution.

When customers choose marketing automation tool, in most cases they are looking for functionality for omni-channel communication, CRM, website builder, lead nurturing, segmentation etc.

Comparing Act-on with competitors customers pay attention to the campaign builder, customer data platform, online chats, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very similar in price and functionality to Act-on. The list is based on similarity, so if Act-on isn’t appropriate for you in any way, here you can easily select the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Tribe

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Customizable online community platform to connect, engage, and retain users.

Solve

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Major web update in 2020 | A service management CRM. Renowned for service management, scheduling, sales and exceptional mobile apps

.ID Signatures

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.ID Digital Signature platform allows you to upload and store any files for signing.

Infusionsoft by Keap

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Keap is a pioneer of CRM, when it comes to marketing automating of your small business. The platform serves more than 200,000 users globally. The tool can be used for inbound and outbound sales.

TimeDigital CRM

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TimeDigital CRM is a service for marketing automation, triggered email newsletters, autofunnels and deal management in CRM. The main idea of the service is personalized messages based on visitors' actions on the website. With lead scoring and site/event tracking tools, you can personalize emails and create dynamic content. There is a CRM module for the sales department, where the manager can manage deals and set tasks.

ActiveCampaign

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ActiveCampaign is a platform that helps businesses automate customer experiences and build meaningful connections with their customers. Since 2003, ActiveCampaign has created tools that are both powerful and easy to use – because growing businesses don't always have the time to set up new tech. Today, 80,000+ businesses use ActiveCampaign for their email marketing, marketing automation, or CRM.

Zonka Feedback

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Zonka Feedback is a multi-channel feedback system and survey app with actionable insights, real-time reporting and collaborative inbox.

Neon CRM

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NeonCRM is a cloud-based software suite for nonprofit organizations. Its core functionality includes a constituent relationship management (CRM) system, dashboards, custom reporting, events management, volunteer management, and email marketing tools. NeonCRM also offers tiered packages with additional tools including membership management, peer-to-peer fundraising, and online store functionality.

Wrike

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Wrike is a powerful field management software trusted by 20,000+ companies worldwide. Plan, execute, and report on projects using custom request forms, Kanban boards, Gantt charts, time tracking, real-time updates, and performance reports all in one place that can be shared company-wide. Integrate Wrike with 400+ applications to automate your everyday processes. Customize workflows and reduce the need for emails, meetings, status updates, and more. Work smarter, not harder with Wrike.

Atomic Mail Sender

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AtomPark Software is a mass-emailing programs developer with 19 years of background in making tools for digital marketing. Atomic Mail Sender, a program for crafting and sending mass email campaigns, is a bestseller of their email marketing toolkit. Unlimited emails, free newsletter templates, HTML and visual editor and ability to use any SMTP - that is the reasons why marketers choose it.

How to choose Act-on substitute

Many marketing automation platforms are similar to each other. Apps with the same features can differ in cost by 3 times. The first feature you should look at is the availability of flow builder. This is a basic feature of marketing automation tools and if it doesn’t include this feature, most likely this app isn’t completed yet. All funnel builders look almost identical. It's important not to pay attention to the design, but look at the features.

In a week, you'll get used to the UX, but the missing functionality will always annoy you. Changing marketing automation tools is very time-consuming. If you have the usual email chains set up, it's not that hard to change platform. But if you've already set up integrations, workflow, and have complex funnels, it can take weeks to change the software. That's why you should be attentive to study Act-on competitors.

What to pay attention to when investigating the flow builder? It has 4 significant features categories.

1. Triggers. For instance, "Form submit" is a trigger that launches a funnel. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each platform for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 2 hours. Lead submit the form on the website and get in the marketing automation software (Trigger), the platform sends a Welcome email (Action). After that the system waits 2 days (delay) and sends a second email. This is the most standard automation. But there are other variants. For example, "Wait until something happens". Or wait until January 20th, or wait until 9 PM in the subscriber’s time zone.
4. If/else. For instance, "If a lead, has the tag "Purchased product #1", send the email, if the lead doesn't have the tag "Purchased product #1", wait 3 weeks and send the email. The most popular if/else parameters are: was on the site page, purchased certain products, opened certain emails, user field the client card matches some requirements. This is information according to which you can segment the lead base.

Analyzing the automation builder, you need to look carefully at all four categories of functions. The more, the better. Often it happens that good-working marketing automation apps with the greatest number of functions look uncomfortable. Young software look good, but they have few functions. You need to the platform you want to implement very deeply. Otherwise, it will be very painful to change it in the future.

After you've analyzed the automation builder, you should find out whether there are integrations with the systems you need. Luckily, Apiway can help you. Most often, platforms like Act-on are the center of business IT infrastructure. It's kind of digital hub for all your customer. This type of app is like an octopus, which is putting its roots into other app. App like Act-on should integrate with most other ones. Or you’ll have to spend a lot of money and time making custom integrations.

Also those who are looking for alternatives to Act-on use apps from other categories like email marketing software, helpdesk software, CRM software, sales engagement software