Going to implement marketing automation and thinking about Infusionsoft by Keap? We recommend to look at similar tools to make a decision.

When people choose marketing automation tool, in most cases they are trying to find functionality for email builder, CRM, landing page builder, lead nurturing, segmentation etc.

Comparing Infusionsoft by Keap with competitors clients pay attention to the campaign builder, customer data platform, help desk, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in price and functionality to Infusionsoft by Keap. The list is based on similarity, so if Infusionsoft by Keap isn’t appropriate for you in any way, here you can easily select the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

OntraPort

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Ontraport is a powerful suite that enables SMEs to automate their internet marketing efforts. This service includes many useful features such as a CRM service, WordPress hosting, automated email delivery, payment processing, lead generation, and task management. Marketers can gather lead and client information from web pages, using custom-built web forms and light boxes, just using a pop-up form that shows up on a visitor's click.

Atomic Mail Sender

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AtomPark Software is a mass-emailing programs developer with 19 years of background in making tools for digital marketing. Atomic Mail Sender, a program for crafting and sending mass email campaigns, is a bestseller of their email marketing toolkit. Unlimited emails, free newsletter templates, HTML and visual editor and ability to use any SMTP - that is the reasons why marketers choose it.

VBOUT

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VBOUT is a marketing automation platform that offers many tools and features to help business owners and marketing professionals centralize and automate their tasks in a simple and smart way. The platform has an easy drag-and-drop landing pages and forms, visual automation builder, social media management and email marketing tools. In-depth native analytics and user tracking are provided, giving marketers full view of their contact's engagement and campaign performance. VBOUT provides agencies and partners with powerful tools to whitelabel the solution, build their own plans with their own mark-up, manage their accounts and shared assets from one account.

Bridgit Field

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Bridgit Field makes construction less complicated from day one - so projects finish faster.

Forms On Fire

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Do inspections YOUR way. Our flexible platform makes it easy for you to design simple or complex inspections with calculations. Finished reports will look identical to your current designs, using Word/Excel templates. Add photos, annotations, GPS, Signatures, Audio/Video, and more. Enforce business rules and field visibility. Get real-time analytics and scoring using our business logic engine. Automate (RPA) document assembly, distribution, filing and notification included.

LogicManager

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LogicManager is committed to helping businesses of all sizes across industries manage their risks proactively, and meet the expectations of their customers, employees, shareholders, and communities at large.

EngageBay

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With a limit of 1,000 contacts and 1,000 emails/month, Enagebay CRM suggests its users the cheapest paid plans of the 3 providers. The basic plan will cost you $12 a month per user, and it includes 10,000 contacts and the same amount of emails.

Hivebrite

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Unlock the potential of your community with Hivebrite, the most advanced all-in-one community management and engagement platform. Easy to set up and fully branded to match your colors, Hivebrite helps you build brand engagement and create opportunities for your private community. Manage your member database, centralize the communication with your members, create events and collect online memberships, all from a single user-friendly interface.

Boardable

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Boardable is the easiest way to manage your board's documents, meetings, polls and all of the other assets required to make your nonprofit or corporation effective and efficient.

Dayforce HCM

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A cloud-based HCM platform that brings together payroll, time and attendance, and HR.

How to choose Infusionsoft by Keap substitute

Many marketing automation platforms are similar to each other. Apps with the same features can differ in cost by 4 times. The first feature you should look at is the availability of node interface. This is a basic feature of marketing automation apps and if it doesn’t include this thing, most likely this software isn’t ready yet. All flow builders look almost identical. It's important not to look at the UX, but pay attention to the features.

In a week, you'll get used to the design, but the missing features will always annoy you. Changing marketing automation tools is very expensive. If you have the usual email chains set up, it's not that difficult to switch to another platform. But if you've already configured integrations, workflow, and have complex funnels, it can take months to replace the app. That's why you should be attentive to study Infusionsoft by Keap competitors.

What to pay attention to when investigating the funnel builder? It has 4 essential features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each tool for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most simple action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 2 days. Lead fill in the form on the website and get in the marketing automation platform (Trigger), the software sends a Welcome email (Action). Then the system waits 3 days (delay) and sends a second email. This is the most simple automation. But there are other variants. For instance, "Wait until something happens". Or wait until November 20th, or wait until 10 PM in the contact's time zone.
4. If/else. For instance, "If a client, has the tag "Bought product #1", send the email, if the subscriber doesn't have the tag "Bought product #1", wait 2 days and send the email. The most often used if/else parameters are: visited the site page, purchased certain items, opened certain emails, user field the contact card matches some requirements. This is information according to which you can segment the contact base.

Studying the automation builder, you should look carefully at all four categories of functions. The more, the better. Sometimes it happens that good-working marketing automation software with the greatest number of features look ugly. Young apps look good, but they have few functions. You need to the app you plan to implement very deeply. Otherwise, it will be very painful to change it in the future.

After you've analyzed the automation builder, you should find out whether there are integrations with the systems you need. Fortunately, Apiway can help you. Usually, apps like Infusionsoft by Keap are the center of business IT infrastructure. It's kind of digital hub for all your subscriber. This kind of app is like an tree, which is putting its tentacles into other platform. Tool like Infusionsoft by Keap has to integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also people who are trying to find alternatives to Infusionsoft by Keap use systems from other categories like email marketing software, chat on website software, CRM system, sales engagement software