Going to implement marketing automation and considering SharpSpring? We advice to look at similar platforms to find a solution.

When people choose marketing automation app, usually they are looking for functionality for email marketing, lead management, landing page builder, lead nurturing, A etc.

Comparing SharpSpring with competitors users pay attention to the automation builder, marketing lead database, help desk, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in price and features to SharpSpring. The list is based on user reviews, so if SharpSpring isn’t appropriate for you in any way, here you can easily select the best option for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Userlike

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Offer your customers the best customer service experience through the channels of website chat and mobile messaging. With Userlike you can chat with your customers via your website, Facebook Messenger, WhatsApp, Telegram and SMS. Connect your chatbot and automate parts of your customer interactions. Born and hosted in Germany. Userlike keeps your and your customers' data safe with a 100% GDPR-compliant communication solution.

ImportOmatic

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Omatic is specifically designed to help nonprofit and social good organizations get the full picture of their supporter and fundraising data.

EmailOctopus

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EmailOctopus is an affordable email campaign and marketing automation platform. EmailOctopusKit makes use of the EmailOctopus API and lets you manage contacts and email lists on EmailOctopus.

EngageBay

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With a limit of 1,000 contacts and 1,000 emails/month, Enagebay CRM suggests its users the cheapest paid plans of the 3 providers. The basic plan will cost you $12 a month per user, and it includes 10,000 contacts and the same amount of emails.

ConstantContact

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Constant Contact is an email marketing platform, used by more than 500,000 small businesses to build and deliver email campaigns to their customers. You can design, send and track emails with a simple set of tools and easy to use interface.

Selzy

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Selzy is an email marketing platform that lets you create, customize, and send email campaigns, as well as analyze their performance.

Drip

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Drip is the world's first ECRM (an E-commerce CRM) designed for building personal and profitable relationships with your customers at scale. E-commerce marketers around the world are starting to see their customers in true color with Drip features like comprehensive tracking, hyper-segmentation, and robust email marketing automation. They're graduating from typical email platforms, bloated CRMs, or overhyped marketing automation tools, and making more money with Drip.

SendX

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SendX is an Intuitive, Affordable & Feature-rich Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry. SendX provides unlimited email sends with every plan, powerful automation capabilities, 24x7 live support, best of breed email deliverability. 3000+ companies worldwide trust SendX for their Email Marketing. **Start with 14 days free trial (no credit card required). **Pricing starts at $7.49/month

Bullhorn ATS & CRM

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Automate every part of the recruiting lifecycle with Bullhorn's recruiting software built for staffing and recruiting agencies.

CEIPAL

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CEIPAL is a fully scalable, fully integrated SaaS platform that automates both the front- and back-office business operations for staffing companies.

How to choose SharpSpring substitute

Many marketing automation platforms are resembling each other. Tools with identical features can differ in price by 4 times. The first thing you should look at is the availability of node interface. This is a basic feature of marketing automation tools and if it doesn’t include this thing, most likely this product isn’t completed yet. All funnel builders look almost the same. It's important not to pay attention to the UX, but pay attention to the functionality.

In a month, you'll get used to the UI, but the lack of functionality will always annoy you. Changing marketing automation platforms is very time-consuming. If you have the usual email chains set up, it's not that hard to change software. But if you've already set up integrations, workflow, and have complex funnels, it can take weeks to replace the tool. That's why you should be attentive to study SharpSpring competitors.

What to look for when investigating the node interface? It has 4 essential features categories.

1. Triggers. For example, "Form submit" is a trigger that starts a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each software for marketing automation this set is different. The more, the better.
2. Action. For example, "Send email". This is the most basic action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 3 days. Customer fill in the form on the website and get in the marketing automation software (Trigger), the system sends a Welcome email (Action). Then the tool waits 3 days (delay) and sends a second email. This is the most simple automation. But there are other variants. For example, "Wait until something happens". Or wait until January 10th, or wait until 7 PM in the subscriber’s time zone.
4. If/else. For instance, "If a client, has the tag "Purchased product #1", send the email, if the subscriber doesn't have the tag "Bought product #1", wait 2 weeks and send the email. The most often used if/else parameters are: visited the site page, bought certain products, opened certain emails, user field the client card matches some requirements. This is information according to which you can segment the lead base.

Studying the automation builder, you should look carefully at all four categories of features. The more, the better. Sometimes it happens that good-working marketing automation apps with the biggest number of features look unattractive. Young apps look attractive, but they have few functions. You look into the platform you plan to implement very deeply. Otherwise, it will be very difficult to change it in the future.

Once you've studied the automation builder, you need to whether there are integrations with the platforms you need. Fortunately, Apiway can help you. Most often, apps like SharpSpring are the core of business IT infrastructure. It's like a digital hub for all your information. This kind of system is like an octopus, which is putting its roots into other platform. Platform like SharpSpring has to integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also users who are trying to find alternatives to SharpSpring use apps from other categories like chatbot software, helpdesk software, CRM software, sales engagement software