Top 10 SharpSpring Alternatives & competitors

Going to implement marketing automation and considering SharpSpring? We advice to look at similar platforms to find a solution.

When people choose marketing automation app, usually they are looking for functionality for email marketing, lead management, landing page builder, lead nurturing, A etc.

Comparing SharpSpring with competitors users pay attention to the automation builder, marketing lead database, help desk, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in price and features to SharpSpring. The list is based on user reviews, so if SharpSpring isn’t appropriate for you in any way, here you can easily select the best option for you.

Yellow.ai

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Yellow.ai has been recognised by Gartner as The World’s Leading Conversational AI Platform, bringing the best of AI and Human Intelligence for CX.

VBOUT

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VBOUT is a marketing automation platform that offers many tools and features to help business owners and marketing professionals centralize and automate their tasks in a simple and smart way. The platform has an easy drag-and-drop landing pages and forms, visual automation builder, social media management and email marketing tools. In-depth native analytics and user tracking are provided, giving marketers full view of their contact's engagement and campaign performance. VBOUT provides agencies and partners with powerful tools to whitelabel the solution, build their own plans with their own mark-up, manage their accounts and shared assets from one account.

Digital Pipeline amoCRM

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Digital Pipeline brings you the power to automate your entire sales process. Whether it’s showing leads targeted ads, alerting a rep to call, or even adding data to analytics, amoCRM puts all the dominoes in place. That way, leads are kept engaged and moving through your pipeline automatically. And with the repetitive tasks left to the system, your team can focus on what they do best: selling.

WebEngage

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WebEngage is an omni-channel marketing automation and customer data platform that helps B2C businesses drive more revenue from their existing customers and anonymous users through highly contextual and personalized user engagement across channels like Email, Mobile and Web Push Notifications, In-app Messages, Text Messages, Web Overlays, Facebook and WhatsApp.

Cronberry

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Cronberry is the automation solution with complete effectiveness & efficiency that too at the economical market rates. The user is provided with an all-in-one package of marketing automation services with premium quality results on the go.

Convead

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Convead - is a service, that helps you increase your sales with automatic scenarios, including newsletters, widgets, popups, chat, text messages and ads.

MaaxMarket

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MaaxMarket was founded in September 2015 and the goal for the company is to create an artificial intelligence platform to automate marketing aimed at small and medium enterprise customers globally. Our principal offices are located in Boulder, CO with offshore development from our wholly-owned subsidiary office from Chennai, India.

Marketo

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Marketo is SaaS based marketing automation software built to help organizations to automate and measure marketing engagement, tasks and workflows. Based in San Mateo, California the company sells marketing automation software to help B2B and B2C marketers to target qualified leads, produce lead-to-revenue opportunities and execute automated, personalized marketing campaigns across multiple digital channels.

Omnisend

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Omnisend is an omnichannel marketing automation platform built for eCommerce. With email marketing at its core, creating effective email campaigns is easier than ever before. Using Omnisend's marketing automation, you can personalize your message with customer data, campaign engagement, and shopping behavior. Omnisend allows you to add several channels into the same automation workflow: email, SMS, push notifications, Facebook Messenger, WhatsApp, and more.

Klaviyo

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Klaviyo is marketing automation platform which features email marketing combined with campaigns through social media. Klaviyo features the capability to integrate with manifold platforms and to orchestrate automated customer communication in order to generate business growth.

How to choose SharpSpring substitute

Many marketing automation platforms are resembling each other. Tools with identical features can differ in price by 4 times. The first thing you should look at is the availability of node interface. This is a basic feature of marketing automation tools and if it doesn’t include this thing, most likely this product isn’t completed yet. All funnel builders look almost the same. It's important not to pay attention to the UX, but pay attention to the functionality.

In a month, you'll get used to the UI, but the lack of functionality will always annoy you. Changing marketing automation platforms is very time-consuming. If you have the usual email chains set up, it's not that hard to change software. But if you've already set up integrations, workflow, and have complex funnels, it can take weeks to replace the tool. That's why you should be attentive to study SharpSpring competitors.

What to look for when investigating the node interface? It has 4 essential features categories.

1. Triggers. For example, "Form submit" is a trigger that starts a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each software for marketing automation this set is different. The more, the better.
2. Action. For example, "Send email". This is the most basic action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 3 days. Customer fill in the form on the website and get in the marketing automation software (Trigger), the system sends a Welcome email (Action). Then the tool waits 3 days (delay) and sends a second email. This is the most simple automation. But there are other variants. For example, "Wait until something happens". Or wait until January 10th, or wait until 7 PM in the subscriber’s time zone.
4. If/else. For instance, "If a client, has the tag "Purchased product #1", send the email, if the subscriber doesn't have the tag "Bought product #1", wait 2 weeks and send the email. The most often used if/else parameters are: visited the site page, bought certain products, opened certain emails, user field the client card matches some requirements. This is information according to which you can segment the lead base.

Studying the automation builder, you should look carefully at all four categories of features. The more, the better. Sometimes it happens that good-working marketing automation apps with the biggest number of features look unattractive. Young apps look attractive, but they have few functions. You look into the platform you plan to implement very deeply. Otherwise, it will be very difficult to change it in the future.

Once you've studied the automation builder, you need to whether there are integrations with the platforms you need. Fortunately, Apiway can help you. Most often, apps like SharpSpring are the core of business IT infrastructure. It's like a digital hub for all your information. This kind of system is like an octopus, which is putting its roots into other platform. Platform like SharpSpring has to integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also users who are trying to find alternatives to SharpSpring use apps from other categories like chatbot software, helpdesk software, CRM software, sales engagement software