Overview
Support
Alternatives
Integrations
Tutorials

HubSpot Overview

HubSpot CRM is a free, scalable, easy-to-use, cloud-based platform that can speak for the entire team and can supercharge your sales process. It is an all-in-one inbound marketing software that has all the features needed to launch an effective marketing campaign.

HubSpot CRM can boost interest in user’s business and increase customer satisfaction rate. Equipped with sales analytics, sales engagement, and CPQ tools, HubSpot is easy to use and provides all the essential features that a good CRM must have to scale your business. These features include contact management, leads tracking, sales process management, communication sequencing, email campaigns management, and basic reporting.

This fully-fledged inbound marketing tool is great for small businesses mainly because of its integration features. HubSpot CRM software easily integrates with dozens of platforms like Slack and Zapier. The tool is designed to work with G-suit and Microsoft Office. With HubSpot CRM you are able to share information across different apps (Google Sheets, Slack, Facebook, Lead Ads) and trace conversations (including live chat).

HubSpot can help you to guide blog posts, can offer decent email marketing service, and can help you to manage workflow for improved project management. Free use of HubSpot Software is limited to some of its features. More features are available with a paid subscription. 

Vendor

HubSpot

Languages

German, English, French, Japanese, Portuguese, Spanish

Year Founded

2006

HQ Location

Cambridge, MA

Social networks

HubSpot Support

How to setup any integration with Hubspot

We are support integrations with Hubspot CRM so that you can sync the data on any platforms in Apiway.

Our Youtube channel can help you in a lot of questions.

For example:

 

In text form

  1. Register at Apiway
  2. Click on Integrations and choose software you need
  3. Then click on My apps and connect each software
  4. After that you can Create a Way by clicking on this button in sidebar
  5. Choose Actions or Triggers you need. All integrations and its settings has auto-saving.
  6. After creation - you can click on My ways and click Connect
  7. Done! Integration is working now.

 

Vendor

HubSpot

Languages

German, English, French, Japanese, Portuguese, Spanish

Year Founded

2006

HQ Location

Cambridge, MA

Social networks

Top 10 HubSpot Alternatives & competitors

Planning to implement marketing automation and thinking about HubSpot? We advice to investigate similar tools to find a solution.

When clients choose marketing automation app, most often they are trying to find functionality for omni-channel communication, lead management, website builder, lead scoring, A etc.

Comparing HubSpot with competitors customers pay attention to the campaign builder, marketing lead database, help desk, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in price and features to HubSpot. The list is based on similarity, so if HubSpot isn’t appropriate for you in any way, here you can easily select the best variant for you.

ConstantContact

ConstantContact

Try for Free

Constant Contact is an email marketing platform, used by more than 500,000 small businesses to build and deliver email campaigns to their customers. You can design, send and track emails with a simple set of tools and easy to use interface.

Autopilot

Autopilot

Try for Free

Autopilot is a cloud-based email marketing and marketing automation software platform that helps companies to connect their marketing systems, automate their marketing touchpoints, and convert more customers. Autopilot's built-in integrations to marketing, messaging, lead intelligence, and CRM tools allow marketers to message consistently using email, SMS, and physical mail.

ActiveCampaign

ActiveCampaign

Try for Free

ActiveCampaign is a platform that helps businesses automate customer experiences and build meaningful connections with their customers. Since 2003, ActiveCampaign has created tools that are both powerful and easy to use – because growing businesses don't always have the time to set up new tech. Today, 80,000+ businesses use ActiveCampaign for their email marketing, marketing automation, or CRM.

Salsa

Salsa

Try for Free

Salsa CRM is a cloud-based constituent relationship management platform that helps nonprofits track supporter relationships, manage online and offline fundraising, and intelligently report on everything.

EngageBay

EngageBay

Try for Free

With a limit of 1,000 contacts and 1,000 emails/month, Enagebay CRM suggests its users the cheapest paid plans of the 3 providers. The basic plan will cost you $12 a month per user, and it includes 10,000 contacts and the same amount of emails.

SalesForce

SalesForce

Try for Free

Salescloud CRM Platform is the world’s most complete sales application that takes the very best consumer technologies and puts them at the fingertips of today’s sales rep. Salesforce CRM arms sales executives with an extra knowledge that cannot be obtained if you were supposed to work on your own.

How to choose HubSpot substitute

Many marketing automation tools are resembling each other. Apps with the same features can differ in cost by 3 times. The first thing you should look at is the availability of funnel builder. This is a basic feature of marketing automation software and if it doesn’t include this thing, most likely this tool isn’t formed yet. All funnel builders look almost the same. It's important not to look at the UX, but look at the features.

In a week, you'll get used to the UI, but the missing functionality will always annoy you. Changing marketing automation tools is very time-consuming. If you have the usual email set up, it's not that difficult to switch to another software. But if you've already set up integrations, business processes, and have complex funnels, it can take months to change the tool. That's why you should be attentive to study HubSpot competitors.

What to look for when investigating the flow builder? It has 4 important features categories.

  1. Triggers. For example, "Form submit" is a trigger that launches a funnel. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each system for marketing automation this set is different. The more, the better.
  2. Action. For instance, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
  3. Delay. For example, "Wait 5 hours. Prospect submit the form on the website and get in the marketing automation tool (Trigger), the software sends a Welcome email (Action). After that the system waits 3 hours (delay) and sends a second email. This is the most basic automation. But there are other variants. For instance, "Wait until something happens". Or wait until November 30th, or wait until 8 PM in the contact's time zone.
  4. If/else. For instance, "If a subscriber, has the tag "Bought product #1", send the email, if the contact doesn't have the tag "Purchased product #1", wait 2 days and send the email. The most often used if/else parameters are: was on the site page, purchased certain items, opened certain emails, user field the user card matches some requirements. This is information according to which you can segment the lead base.

Studying the automation builder, you need to look carefully at all four categories of functions. The more, the better. Often it happens that powerful marketing automation platforms with the greatest number of features look ugly. New platforms look nice, but they have few features. You need to the tool you plan to implement very deeply. Otherwise, it will be very hard to change it in the future.

After you've studied the automation builder, you should find out whether there are integrations with the apps you need. Luckily, Apiway can help you. Most often, software like HubSpot are the core of business IT infrastructure. It's like a digital hub for all your information. This kind of system is like an octopus, which is putting its tentacles into other platform. Platform like HubSpot has to integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also those who are trying to find alternatives to HubSpot use systems from other categories like email marketing software, chat on website software, CRM software, lead management software

All HubSpot alternatives

Marketing Automation For Nonprofits

Learn more

HubSpot integrations

Apiway allows you to integrate HubSpot with thousands of the most popular tools. You can automate your workflow and have more time for main things—no code required.

How it works?

Triggers

New Deal

New Company Property Change

Contact Recently Created or Updated

Company Recently Created or Updated

New Contact

New Company

New Deal Property Change

New Contact Property Changed

Actions

Create Deal

Create Ticket

Create Contact

Create Company

Create Line_item

Create Product

Update Deal

Add Contact to List

Remove Contact from List

Create Calendar Task

Create Social Media Message

Add Contact To Workflow

Create COS Blog Post

Create Enterprise Event

Create Form Submission

Create or Update Contact

Update Contact

Create Engagement

Remove Email Subscription

Update Ticket

Create Associations

Remove Associations

Update Company

Update Line_item

Update Product

Tutorials

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