Going to implement marketing automation and considering Drip? We recommend to investigate resembling tools to make a decision.

When people choose marketing automation software, most often they are trying to find functionality for email marketing, lead management, landing page builder, lead scoring, A etc.

Comparing Drip with competitors people pay attention to the campaign builder, customer data platform, chatbots, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very similar in price and features to Drip. The list is based on user reviews, so if Drip doesn’t suit you in any way, here you can easily select the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Google Sheets

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Google Sheets is an online spreadsheet app that lets you create and format spreadsheets and work with other people.

Ninja Forms

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Ninja Forms is a flexible WordPress Form Builder with an open source code. Due to its intuitive interface and powerful drag-and-drop editor, creating a form takes a few minutes. You can easily create complex forms without coding. There are no limitations regarding the number of forms, submissions, emails, and actions. Use conditional logic to show forms only to specific users, redirect them to a special page after they complete a form.

monday.com

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Monday.com CRM Platform is a highly visual and user-friendly CRM software designed to help businesses to manage everything in one place. A platform is a powerful tool for any business of any size due to its ability to handle sales pipelines, customer on boarding, client’s projects, marketing, and other needs of your company.

audits.io

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Audits.io is a fully customisable tool that works on all devices - both on and offline.

MemberClicks

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MemberClicks is the leading provider of membership management software for small to mid-sized associations and chambers. From a stress-free onboarding process to flexible products with unrivaled support, you won't find a company more devoted to making every facet of your experience refreshing.

Trunk

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Trunk syncs inventory in real-time across different sales channels like Amazon, eBay, Etsy, Faire, QuickBooks Online, Shopify, Square.

Agile CRM

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Agile CRM is an all-in-one, affordable, next-generation CRM software that is globally trusted by 15,000+businesses. This All-in-One CRM is an ideal tool for contact management, closing deals, organizing telephone services, appointment scheduling, improving project management, and adding gamification effects to your business organization.

ClickSend SMS

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ClickSend SMS helps businesses communicate with their customers and staff like never before in the moments that matter on the channels, they use every day.

GP MaTe

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User-friendly maintenance and material management system that facilitates maintenance planning and inventory control. Product has many optional modules that support Safety (PSM, MOC and LOTO), Budgeting, Multi-plant information sharing, and Operator Tours and Data Collection. The system is available in many languages and supports vendor currency conversions.

Wrike

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Wrike is a powerful field management software trusted by 20,000+ companies worldwide. Plan, execute, and report on projects using custom request forms, Kanban boards, Gantt charts, time tracking, real-time updates, and performance reports all in one place that can be shared company-wide. Integrate Wrike with 400+ applications to automate your everyday processes. Customize workflows and reduce the need for emails, meetings, status updates, and more. Work smarter, not harder with Wrike.

How to choose Drip substitute

Many marketing automation apps are similar to each other. Apps with identical functionality can differ in cost by 3 times. The first feature you should look at is the availability of node interface. This is a basic feature of marketing automation platforms and if it doesn’t include this feature, most likely this software isn’t ready yet. All node interfaces look almost identical. It's important not to look at the UI, but look at the features.

In a week, you'll get used to the UI, but the lack of features will always annoy you. Changing marketing automation tools is very time-consuming. If you have the usual email set up, it's not that hard to change tool. But if you've already configured integrations, workflow, and have complex funnels, it can take weeks to replace the tool. That's why you should be attentive to choosing an alternative.

What to look for when investigating the automation builder? It has 4 significant features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each system for marketing automation this set is different. The more, the better.
2. Action. For example, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 4 hours. Customer fill in the form on the website and get in the marketing automation software (Trigger), the app sends a Welcome email (Action). After that the system waits 3 days (delay) and sends a second email. This is the most simple automation. But there are other options. For example, "Wait until something happens". Or wait until November 10th, or wait until 9 PM in the subscriber’s time zone.
4. If/else. For example, "If a lead, has the tag "Purchased product #1", send the email, if the customer doesn't have the tag "Purchased product #1", wait 2 weeks and send the email. The most popular if/else parameters are: was on the site page, purchased certain items, opened certain emails, user field the user card matches some criteria. This is information according to which you can segment the lead base.

Studying the automation builder, you need to look carefully at all four categories of functions. The more, the better. Usually it appears that powerful marketing automation apps with the greatest number of functions look uncomfortable. Young tools look good, but they have few functions. You look into the system you plan to implement very deeply. Otherwise, it will be very painful to change it in the future.

Once you've analyzed the automation builder, you understand whether there are integrations with the tools you need. Fortunately, Apiway can help you. In most cases, apps like Drip are the core of business IT infrastructure. It's like a digital hub for all your contact data. This kind of app is like an tree, which is putting its tentacles into other app. Software like Drip has to integrate with most other ones. Or you’ll have to waste a lot of money and time making custom integrations.

Also users who are trying to find alternatives to Drip use apps from other categories like email marketing software, helpdesk software, CRM system, sales engagement software