Top 10 Drip Alternatives & competitors

Going to implement marketing automation and considering Drip? We recommend to investigate resembling tools to make a decision.

When people choose marketing automation software, most often they are trying to find functionality for email marketing, lead management, landing page builder, lead scoring, A etc.

Comparing Drip with competitors people pay attention to the campaign builder, customer data platform, chatbots, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very similar in price and features to Drip. The list is based on user reviews, so if Drip doesn’t suit you in any way, here you can easily select the best variant for you.

Yellow.ai

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Yellow.ai has been recognised by Gartner as The World’s Leading Conversational AI Platform, bringing the best of AI and Human Intelligence for CX.

Pardot

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Pardot enables organizations to track and measure the effectiveness of their communications, gain insight into user's behavior, and personalize content across campaigns based on any number of specific criteria. You've heard the axiom, Right Place, Right Time. With Pardot, you can be sure that you're speaking to the right person at the right time with the right language.

RDstation

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RD Station Marketing brings together the essential tools for your company to effectively manage and automate your Digital Marketing activities: attract visitors to your website, turn them into business opportunities, close deals and monitor all your results, all in one place.

Webmecanik

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Webmecanik is a marketing automation software that allows you to intelligently identify, segment and nurture unknown website visitors, leads and customers. Using an Open Source framework, it can be integrated with all major CRM's solutions on the market and more than 1.000 other systems through Zapier. This all-in-one solution enables you to create campaign scenarios and choose from many triggering criteria to send the right information to the right contact at the right time.

AutomateMyApp

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AutomateMyApp is a Task Automation Service that connects multiple applications together so that you can send data from one of your applications to another and sync your data across multiple applications.

Autopilot

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Autopilot is a cloud-based email marketing and marketing automation software platform that helps companies to connect their marketing systems, automate their marketing touchpoints, and convert more customers. Autopilot's built-in integrations to marketing, messaging, lead intelligence, and CRM tools allow marketers to message consistently using email, SMS, and physical mail.

ProTexting

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ProTexting was started by a team of SMS marketing experts that have been in the industry since 2000. Since that time, both SMS marketing in general and ProTexting itself have evolved in many ways. Our text messaging platform now serves over 9,000 brands in a wide variety of industries.

WebEngage

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WebEngage is an omni-channel marketing automation and customer data platform that helps B2C businesses drive more revenue from their existing customers and anonymous users through highly contextual and personalized user engagement across channels like Email, Mobile and Web Push Notifications, In-app Messages, Text Messages, Web Overlays, Facebook and WhatsApp.

EngageBay

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With a limit of 1,000 contacts and 1,000 emails/month, Enagebay CRM suggests its users the cheapest paid plans of the 3 providers. The basic plan will cost you $12 a month per user, and it includes 10,000 contacts and the same amount of emails.

VBOUT

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VBOUT is a marketing automation platform that offers many tools and features to help business owners and marketing professionals centralize and automate their tasks in a simple and smart way. The platform has an easy drag-and-drop landing pages and forms, visual automation builder, social media management and email marketing tools. In-depth native analytics and user tracking are provided, giving marketers full view of their contact's engagement and campaign performance. VBOUT provides agencies and partners with powerful tools to whitelabel the solution, build their own plans with their own mark-up, manage their accounts and shared assets from one account.

How to choose Drip substitute

Many marketing automation apps are similar to each other. Apps with identical functionality can differ in cost by 3 times. The first feature you should look at is the availability of node interface. This is a basic feature of marketing automation platforms and if it doesn’t include this feature, most likely this software isn’t ready yet. All node interfaces look almost identical. It's important not to look at the UI, but look at the features.

In a week, you'll get used to the UI, but the lack of features will always annoy you. Changing marketing automation tools is very time-consuming. If you have the usual email set up, it's not that hard to change tool. But if you've already configured integrations, workflow, and have complex funnels, it can take weeks to replace the tool. That's why you should be attentive to choosing an alternative.

What to look for when investigating the automation builder? It has 4 significant features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each system for marketing automation this set is different. The more, the better.
2. Action. For example, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 4 hours. Customer fill in the form on the website and get in the marketing automation software (Trigger), the app sends a Welcome email (Action). After that the system waits 3 days (delay) and sends a second email. This is the most simple automation. But there are other options. For example, "Wait until something happens". Or wait until November 10th, or wait until 9 PM in the subscriber’s time zone.
4. If/else. For example, "If a lead, has the tag "Purchased product #1", send the email, if the customer doesn't have the tag "Purchased product #1", wait 2 weeks and send the email. The most popular if/else parameters are: was on the site page, purchased certain items, opened certain emails, user field the user card matches some criteria. This is information according to which you can segment the lead base.

Studying the automation builder, you need to look carefully at all four categories of functions. The more, the better. Usually it appears that powerful marketing automation apps with the greatest number of functions look uncomfortable. Young tools look good, but they have few functions. You look into the system you plan to implement very deeply. Otherwise, it will be very painful to change it in the future.

Once you've analyzed the automation builder, you understand whether there are integrations with the tools you need. Fortunately, Apiway can help you. In most cases, apps like Drip are the core of business IT infrastructure. It's like a digital hub for all your contact data. This kind of app is like an tree, which is putting its tentacles into other app. Software like Drip has to integrate with most other ones. Or you’ll have to waste a lot of money and time making custom integrations.

Also users who are trying to find alternatives to Drip use apps from other categories like email marketing software, helpdesk software, CRM system, sales engagement software