Going to implement marketing automation and considering Drip? We recommend to investigate resembling tools to make a decision.

When people choose marketing automation software, most often they are trying to find functionality for email marketing, lead management, landing page builder, lead scoring, A etc.

Comparing Drip with competitors people pay attention to the campaign builder, customer data platform, chatbots, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very similar in price and features to Drip. The list is based on user reviews, so if Drip doesn’t suit you in any way, here you can easily select the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Convercent

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Convercent helps compliance teams engage employees, manage and mitigate risk, and protect their brands.

Vanta

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Vanta simplifies the complex, tedious process of preparing for a SOC 2 audit. With our easy-to-use gap assessment, risk assessment, and remediation tools, we cut SOC 2 prep time - saving you significant time, stress, and money.

eSPACE

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The eSPACE Work Order Management module is the most comprehensive facility management software on the market!

Get a newsletter

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Get a Newsletter is an easy and effective tool for newsletters and campaign emails. It gives you the opportunity to market your business and inform your customers about the latest news with just a few clicks. The service also provides you information about who opened the email and who followed the links in it.

BambooHR

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BambooHR's cloud-based system is an intuitive, affordable way for growing companies to manage essential employee information in a personalized Human Resources Information System (HRIS).

Marketo

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Marketo is SaaS based marketing automation software built to help organizations to automate and measure marketing engagement, tasks and workflows. Based in San Mateo, California the company sells marketing automation software to help B2B and B2C marketers to target qualified leads, produce lead-to-revenue opportunities and execute automated, personalized marketing campaigns across multiple digital channels.

Hivebrite

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Unlock the potential of your community with Hivebrite, the most advanced all-in-one community management and engagement platform. Easy to set up and fully branded to match your colors, Hivebrite helps you build brand engagement and create opportunities for your private community. Manage your member database, centralize the communication with your members, create events and collect online memberships, all from a single user-friendly interface.

Freshchat

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Freshchat is a modern messaging app for sales, support and customer engagement. A leap from legacy live-chat systems, it brings the continuity and experience of consumer messaging apps to businesses to help them convert visitors and delight customers.

Martial Arts on Rails

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Gym management software by martial artists for martial artists, that you actually want to use! With a background in user experience design and many years of training martial arts, we built Martial Arts on Rails to provide a user friendly alternative to outdated, spreadsheet looking software you normally find in this space.

Telegram

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Telegram is a messaging app with a focus on speed and security, it’s super-fast, simple and free. You can use Telegram on all your devices at the same time — your messages sync seamlessly across any number of your phones, tablets or computers. Telegram has over 500 million monthly active users and is one of the 10 most downloaded apps in the world.

How to choose Drip substitute

Many marketing automation apps are similar to each other. Apps with identical functionality can differ in cost by 3 times. The first feature you should look at is the availability of node interface. This is a basic feature of marketing automation platforms and if it doesn’t include this feature, most likely this software isn’t ready yet. All node interfaces look almost identical. It's important not to look at the UI, but look at the features.

In a week, you'll get used to the UI, but the lack of features will always annoy you. Changing marketing automation tools is very time-consuming. If you have the usual email set up, it's not that hard to change tool. But if you've already configured integrations, workflow, and have complex funnels, it can take weeks to replace the tool. That's why you should be attentive to choosing an alternative.

What to look for when investigating the automation builder? It has 4 significant features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each system for marketing automation this set is different. The more, the better.
2. Action. For example, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 4 hours. Customer fill in the form on the website and get in the marketing automation software (Trigger), the app sends a Welcome email (Action). After that the system waits 3 days (delay) and sends a second email. This is the most simple automation. But there are other options. For example, "Wait until something happens". Or wait until November 10th, or wait until 9 PM in the subscriber’s time zone.
4. If/else. For example, "If a lead, has the tag "Purchased product #1", send the email, if the customer doesn't have the tag "Purchased product #1", wait 2 weeks and send the email. The most popular if/else parameters are: was on the site page, purchased certain items, opened certain emails, user field the user card matches some criteria. This is information according to which you can segment the lead base.

Studying the automation builder, you need to look carefully at all four categories of functions. The more, the better. Usually it appears that powerful marketing automation apps with the greatest number of functions look uncomfortable. Young tools look good, but they have few functions. You look into the system you plan to implement very deeply. Otherwise, it will be very painful to change it in the future.

Once you've analyzed the automation builder, you understand whether there are integrations with the tools you need. Fortunately, Apiway can help you. In most cases, apps like Drip are the core of business IT infrastructure. It's like a digital hub for all your contact data. This kind of app is like an tree, which is putting its tentacles into other app. Software like Drip has to integrate with most other ones. Or you’ll have to waste a lot of money and time making custom integrations.

Also users who are trying to find alternatives to Drip use apps from other categories like email marketing software, helpdesk software, CRM system, sales engagement software