Going to implement marketing automation and considering Drip? We recommend to investigate resembling tools to make a decision.

When people choose marketing automation software, most often they are trying to find functionality for email marketing, lead management, landing page builder, lead scoring, A etc.

Comparing Drip with competitors people pay attention to the campaign builder, customer data platform, chatbots, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very similar in price and features to Drip. The list is based on user reviews, so if Drip doesn’t suit you in any way, here you can easily select the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Vtiger CRM

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Vtiger CRM Customer Relationship Management is software that helps businesses get organized, grow sales, improve marketing ROI, and deliver delightful customer service experiences. The program has been tailored to meet clients' needs based on feedback from their customer base. Built for small to medium enterprises, Vtiger CRM allows businesses to be more productive throughout their day, stay informed, and avoid any unnecessary data duplication.

Bookup

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The simple way to get more leads, organize your schedule, and manage your bookings.

SharpSpring

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SharpSpring is one of the most flexible platforms on the market, offering behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, universal CMS compatibility, and integration with hundreds of applications.

SendPulse

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SendPulse is a tool for sending email messages to a list of "warm" clients. This means that: Each recipient from your mailing list has subscribed to your campaigns via a subscription form or has provided you with a personal email address, and now they are expecting to get a campaign from you or your company.

Pardot

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Pardot enables organizations to track and measure the effectiveness of their communications, gain insight into user's behavior, and personalize content across campaigns based on any number of specific criteria. You've heard the axiom, Right Place, Right Time. With Pardot, you can be sure that you're speaking to the right person at the right time with the right language.

EZRentOut

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EZRentOut is a cloud based equipment rental software that helps you grow your rental business by simplifying equipment bookings, inventory management and order management.

Conexiom

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Conexiom is the complete solution to eliminate manual order processing.

Orcanos

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Orcanos Electronic Document Management Software (e-DMS) is an Affordable cloud solution, that enables Medical Device manufacturers to quickly create, archive, trace, search, e-sign and audit all documents, according to ISO 14971 Shifting from a paper-based document management system to a dedicated digital automated solution might seem to be a formidable task, but the integration of Orcanos automated DMS can be achieved in no more than 72 hours.

ProTexting

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ProTexting was started by a team of SMS marketing experts that have been in the industry since 2000. Since that time, both SMS marketing in general and ProTexting itself have evolved in many ways. Our text messaging platform now serves over 9,000 brands in a wide variety of industries.

audits.io

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Audits.io is a fully customisable tool that works on all devices - both on and offline.

How to choose Drip substitute

Many marketing automation apps are similar to each other. Apps with identical functionality can differ in cost by 3 times. The first feature you should look at is the availability of node interface. This is a basic feature of marketing automation platforms and if it doesn’t include this feature, most likely this software isn’t ready yet. All node interfaces look almost identical. It's important not to look at the UI, but look at the features.

In a week, you'll get used to the UI, but the lack of features will always annoy you. Changing marketing automation tools is very time-consuming. If you have the usual email set up, it's not that hard to change tool. But if you've already configured integrations, workflow, and have complex funnels, it can take weeks to replace the tool. That's why you should be attentive to choosing an alternative.

What to look for when investigating the automation builder? It has 4 significant features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each system for marketing automation this set is different. The more, the better.
2. Action. For example, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 4 hours. Customer fill in the form on the website and get in the marketing automation software (Trigger), the app sends a Welcome email (Action). After that the system waits 3 days (delay) and sends a second email. This is the most simple automation. But there are other options. For example, "Wait until something happens". Or wait until November 10th, or wait until 9 PM in the subscriber’s time zone.
4. If/else. For example, "If a lead, has the tag "Purchased product #1", send the email, if the customer doesn't have the tag "Purchased product #1", wait 2 weeks and send the email. The most popular if/else parameters are: was on the site page, purchased certain items, opened certain emails, user field the user card matches some criteria. This is information according to which you can segment the lead base.

Studying the automation builder, you need to look carefully at all four categories of functions. The more, the better. Usually it appears that powerful marketing automation apps with the greatest number of functions look uncomfortable. Young tools look good, but they have few functions. You look into the system you plan to implement very deeply. Otherwise, it will be very painful to change it in the future.

Once you've analyzed the automation builder, you understand whether there are integrations with the tools you need. Fortunately, Apiway can help you. In most cases, apps like Drip are the core of business IT infrastructure. It's like a digital hub for all your contact data. This kind of app is like an tree, which is putting its tentacles into other app. Software like Drip has to integrate with most other ones. Or you’ll have to waste a lot of money and time making custom integrations.

Also users who are trying to find alternatives to Drip use apps from other categories like email marketing software, helpdesk software, CRM system, sales engagement software