Planning to implement marketing automation and thinking about ConstantContact? We recommend to look at similar apps to make a decision.

When clients choose marketing automation software, in most cases they are looking for functionality for email builder, lead management, website builder, lead scoring, B tests etc.

Comparing ConstantContact with competitors people pay attention to the HTML email builder, customer data platform, help desk, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in price and functionality to ConstantContact. The list is based on similarity, so if ConstantContact doesn’t suit you in any way, here you can easily choose the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Clever Reach

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CleverReach is an international e-mail marketing company. With their cloud-based solution they help companies around the world with the creation, mailing and analysis of e-mail marketing campaigns.

Get a newsletter

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Get a Newsletter is an easy and effective tool for newsletters and campaign emails. It gives you the opportunity to market your business and inform your customers about the latest news with just a few clicks. The service also provides you information about who opened the email and who followed the links in it.

Automizy

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Automizy is an email marketing service provider that helps you increase your open rate via AI-powered Subject Line Analyzer, Machine Learning powered AB testing and automatic resend for your automated emails and newsletters.

iContact

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iContact is a very popular email marketing / marketing automation platform. iContact has a very intuitive design and layout, making it very easy for businesses to design and deploy their own email campaigns. iContact comes with two different products; their basic email marketing platform, and their Pro Automation version of the product. 

Campaign Monitor

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Campaign Monitor is a self-service marketing and email automation platform that drives business through powerful personalization, customer journey tools, and e-commerce options. With Campaign Monitor, marketers can create, send, manage, and track branded emails for themselves and their clients with ease.

G-Lock EasyMail7

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G-Lock EasyMail7 is a very popular mass email software designed to help you to send information about your products or services to a large number of people quickly and efficiently. EasyMail7 is packed with features that are different from competitor's mass email software in the market.

Sender

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Sender is SaaS online platform, which helps for business and bloggers to grow sales with email marketing automation. It's the best tool to send automation newsletters, auto responder, reminders, follow ups and other type of emails to large email lists. Every user can use prepared email templates or create own design.

ZeroBounce

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ZeroBounce is an email validation and deliverability platform that helps companies reach the inbox. Over 200,000 businesses reach their audience while protecting their data with military-grade security. Leverage a 98% accurate email validator, in-depth email scoring, and inbox delivery testing tools to improve your open rates and eliminate your email bounces.

MailiGen

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Mailigen is all-encompassing email marketing software that integrates email, mobile and social media marketing. It offers everything you need in one, easy-to-manage email marketing platform.

NewZapp

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NewZapp Communications has over 20 years of Internal and External Marketing experience. Trusted by Russell Group Universities, Local, District Councils, and Central Government, NHS, and Network Rail. UK based support and servers, GDPR, and ISO 27001 compliance. Create branded responsive email campaigns that look good everywhere. Award-winning email reporting and engagement analytics.

How to choose ConstantContact substitute

Many marketing automation software are similar to each other. Platforms with identical functionality can differ in price by 2 times. The first thing you should look at is the availability of automation builder. This is a basic feature of marketing automation apps and if it doesn’t include this thing, most likely this tool isn’t formed yet. All funnel builders look almost the same. It's important not to pay attention to the design, but pay attention to the features.

In a few days, you'll get used to the UI, but the missing features will always spite you. Changing marketing automation software is very expensive. If you have the usual email chains set up, it's not that difficult to switch to another tool. But if you've already set up integrations, business processes, and have complex funnels, it can take weeks to change the software. That's why you should be careful to choosing an alternative.

What to pay attention to when analyzing the node interface? It has 4 significant features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a funnel. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each platform for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most standard action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 3 hours. Subscriber submit the form on the website and get in the marketing automation platform (Trigger), the platform sends a Welcome email (Action). Then the tool waits 2 hours (delay) and sends a second email. This is the most standard automation. But there are other parameters. For example, "Wait until something happens". Or wait until December 10th, or wait until 10 PM in the contact's time zone.
4. If/else. For instance, "If a lead, has the tag "Purchased product #1", send the email, if the client doesn't have the tag "Bought product #1", wait 3 days and send the email. The most popular if/else parameters are: was on the site page, bought certain products, opened certain emails, user field the user card matches some requirements. This is information according to which you can segment the subscriber base.

Studying the automation builder, you need to pay attention to all four categories of functions. The more, the better. Usually it appears that powerful marketing automation software with the greatest number of features look unattractive. Young systems look nice, but they have few features. You should investigate the system you plan to use very deeply. Otherwise, it will be very difficult to change it in the future.

After you've studied the automation builder, you understand whether there are integrations with the tools you need. Fortunately, Apiway can help you. Most often, tools like ConstantContact are the center of business IT infrastructure. It's like a digital hub for all your information. This kind of platform is like an octopus, which is putting its roots into other system. Tool like ConstantContact should integrate with most other ones. Or you’ll have to spend a lot of money and time making custom integrations.

Also people who are looking for alternatives to ConstantContact use software from other categories like chatbot software, chat on website software, CRM software, sales engagement software