Planning to implement marketing automation and thinking about VBOUT? We recommend to look at resembling tools to find a solution.

When customers choose marketing automation tool, in most cases they are trying to find functionality for email marketing, CRM, landing page builder, lead scoring, segmentation etc.

Comparing VBOUT with competitors people pay attention to the HTML email builder, customer data platform, help desk, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very similar in price and functionality to VBOUT. The list is based on similarity, so if VBOUT isn’t appropriate for you in any way, here you can easily find the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Smartlook

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Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons.

Zoho CRM

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Zoho CRM is the name of an on-demand, SaaS-based customer relationship management (CRM) software solution designed to manage sales, marketing, contacts, customer support and other business functions.

Fracttal

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Fracttal is an innovative maintenance management solution. Fracttal is a comprehensive platform, modern, safe, intuitive, easy to use and 100% cloud-based, designed to give you control over all your company assets, facilitating your work and providing you a pleasant user experience, at any time, from anywhere.

1factory Manufacturing Quality

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1factory provides easy-to-use yet powerful Manufacturing and Supply Chain Quality Control software. With 1factory, manufacturers can control product quality both within their factories, and across their supply chains.

Raklet

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Raklet is an all-in-one non-profit management software that allows you to engage with volunteers and donors in a meaningful, digital way.

Calendly

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Calendly is the modern scheduling platform that makes “finding time” a breeze. When connecting is easy, your teams can get more done.

ISOtrain

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Proactively manage your company training requirements, empower employees maintain their qualification and certification status. ISOtrain makes it easy to organize your courses and to assign them to employees across your organization while you rest assured that each employee receives notification of which courses to take and when to take them.

BizMerlin

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BizMerlin is the AI powered HCM system for fast growing mid-sized enterprises that need to go beyond traditional HR and use best workforce planning tool available.

Legito

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Smart Documents. Smart contracts. Document Automation. Document Management. Document Negotiation and Collaboration. Lawyer-friendly software for creating responsive documents that know how you think and edit themselves. 100% Programing-Free Document Automation. 95,000+ users in 36+ countries. Biggest Worldwide client: PwC. Used by law firms, in-house legal and procurement departments, general counsels, financial institutions (banks, insurance, etc), real-estate sector (brokers & developers), HR

Breezy

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Breezy HR is end-to-end recruiting software designed to optimize your recruiting process and delight your entire team. Bring everyone on board in less time (and with less hassle) with our user-friendly, feature-rich platform.

How to choose VBOUT substitute

Many marketing automation tools are similar to each other. Software with identical features can differ in cost by 2 times. The first feature you should look at is the availability of funnel builder. This is a basic feature of marketing automation software and if it doesn’t include this feature, most likely this tool isn’t formed yet. All node interfaces look almost identical. It's important not to look at the UI, but pay attention to the functionality.

In a week, you'll get used to the UX, but the lack of functionality will always annoy you. Changing marketing automation apps is very expensive. If you have the usual email set up, it's not that difficult to change platform. But if you've already set up integrations, business processes, and have complex funnels, it can take weeks to replace the app. That's why you should be careful to study VBOUT competitors.

What to look for when investigating the node interface? It has 4 important features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each platform for marketing automation this set may differ. The more, the better.
2. Action. For instance, "Send email". This is the most simple action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 5 days. Subscriber submit the form on the website and get in the marketing automation tool (Trigger), the tool sends a Welcome email (Action). Then the app waits 5 hours (delay) and sends a second email. This is the most standard automation. But there are other variants. For example, "Wait until something happens". Or wait until January 30th, or wait until 9 PM in the person’s time zone.
4. If/else. For example, "If a customer, has the tag "Purchased product #1", send the email, if the subscriber doesn't have the tag "Bought product #1", wait 4 days and send the email. The most often used if/else parameters are: was on the site page, purchased certain items, opened certain emails, user field the contact card matches some criteria. This is information according to which you can segment the contact base.

Analyzing the automation builder, you need to look carefully at all four categories of features. The more, the better. Often it appears that powerful marketing automation tools with the biggest number of functions look unattractive. New tools look attractive, but they have few features. You look into the platform you going to implement very deeply. Otherwise, it will be very difficult to change it in the future.

Once you've analyzed the automation builder, you need to whether there are integrations with the apps you need. Fortunately, Apiway can help you. In most cases, systems like VBOUT are the core of business IT infrastructure. It's like a digital hub for all your client. This kind of system is like an tree, which is putting its roots into other system. App like VBOUT should integrate with most other ones. Or you’ll have to waste a lot of money and time making custom integrations.

Also those who are looking for alternatives to VBOUT use software from other categories like chatbot software, chat on website software, CRM system, lead management software