Planning to implement marketing automation and thinking about VBOUT? We recommend to look at resembling tools to find a solution.

When customers choose marketing automation tool, in most cases they are trying to find functionality for email marketing, CRM, landing page builder, lead scoring, segmentation etc.

Comparing VBOUT with competitors people pay attention to the HTML email builder, customer data platform, help desk, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very similar in price and functionality to VBOUT. The list is based on similarity, so if VBOUT isn’t appropriate for you in any way, here you can easily find the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

HeySpace

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HeySpace is a free task management solution that also aims to improve collaboration and communication in your business with its chat functionality.

Wrike

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Wrike is a powerful field management software trusted by 20,000+ companies worldwide. Plan, execute, and report on projects using custom request forms, Kanban boards, Gantt charts, time tracking, real-time updates, and performance reports all in one place that can be shared company-wide. Integrate Wrike with 400+ applications to automate your everyday processes. Customize workflows and reduce the need for emails, meetings, status updates, and more. Work smarter, not harder with Wrike.

Convercent

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Convercent helps compliance teams engage employees, manage and mitigate risk, and protect their brands.

TalentLMS

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TalentLMS is the LMS built for training success.

Profit

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Profit.co is the best platform to rollout OKRs for your entire organization. Extremely easy to onboard and use, Profit comes with over 300 metrics and allows you to define your own custom metrics with ease. You can ensure complete alignment within your organization using Aligned OKRs that let you trickle down company level OKRs to every individual contributor.

Aweber

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AWeber is one of the most well-known email marketing solutions around today. It is a solid, easy-to-use, affordable email marketing option for companies of all sizes, even those with limited time and resources for email marketing. You can get this straightforward solution up and running quickly, although it does lack any standout features, especially compared to its competitors.

AG5 Skills Management

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With AG5 you can visualize and close your staffs skills gaps by clearly mapping their competences and tracking progress towards learning new skills for effective learning management. Moving away from unmanageable spreadsheets, with AG5 you'll be able to have a clear overview on your staff's skills and hence keep your organisation at the forefront of the reskilling revolution.

Omnisend

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Omnisend is an omnichannel marketing automation platform built for eCommerce. With email marketing at its core, creating effective email campaigns is easier than ever before. Using Omnisend's marketing automation, you can personalize your message with customer data, campaign engagement, and shopping behavior. Omnisend allows you to add several channels into the same automation workflow: email, SMS, push notifications, Facebook Messenger, WhatsApp, and more.

Shortlist

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Shortlist is a smart, user-friendly contractor on-boarding platform.

Happyforce

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Happyforce is a software platform that enables an honest and transparent communication between organizations and employees. Based on mobile apps technology, super easy interactions, employee anonymity, social network dynamics and transparent feedback, Happyforce is helping to build more open and stronger company cultures.

How to choose VBOUT substitute

Many marketing automation tools are similar to each other. Software with identical features can differ in cost by 2 times. The first feature you should look at is the availability of funnel builder. This is a basic feature of marketing automation software and if it doesn’t include this feature, most likely this tool isn’t formed yet. All node interfaces look almost identical. It's important not to look at the UI, but pay attention to the functionality.

In a week, you'll get used to the UX, but the lack of functionality will always annoy you. Changing marketing automation apps is very expensive. If you have the usual email set up, it's not that difficult to change platform. But if you've already set up integrations, business processes, and have complex funnels, it can take weeks to replace the app. That's why you should be careful to study VBOUT competitors.

What to look for when investigating the node interface? It has 4 important features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each platform for marketing automation this set may differ. The more, the better.
2. Action. For instance, "Send email". This is the most simple action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 5 days. Subscriber submit the form on the website and get in the marketing automation tool (Trigger), the tool sends a Welcome email (Action). Then the app waits 5 hours (delay) and sends a second email. This is the most standard automation. But there are other variants. For example, "Wait until something happens". Or wait until January 30th, or wait until 9 PM in the person’s time zone.
4. If/else. For example, "If a customer, has the tag "Purchased product #1", send the email, if the subscriber doesn't have the tag "Bought product #1", wait 4 days and send the email. The most often used if/else parameters are: was on the site page, purchased certain items, opened certain emails, user field the contact card matches some criteria. This is information according to which you can segment the contact base.

Analyzing the automation builder, you need to look carefully at all four categories of features. The more, the better. Often it appears that powerful marketing automation tools with the biggest number of functions look unattractive. New tools look attractive, but they have few features. You look into the platform you going to implement very deeply. Otherwise, it will be very difficult to change it in the future.

Once you've analyzed the automation builder, you need to whether there are integrations with the apps you need. Fortunately, Apiway can help you. In most cases, systems like VBOUT are the core of business IT infrastructure. It's like a digital hub for all your client. This kind of system is like an tree, which is putting its roots into other system. App like VBOUT should integrate with most other ones. Or you’ll have to waste a lot of money and time making custom integrations.

Also those who are looking for alternatives to VBOUT use software from other categories like chatbot software, chat on website software, CRM system, lead management software