SalesForce

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Overview
Alternatives
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SalesForce Overview

What is Salesforce?

Salescloud CRM Platform is the world’s most complete sales application that takes the very best consumer technologies and puts them at the fingertips of today’s sales rep. Salesforce CRM arms sales executives with an extra knowledge that cannot be obtained if you were supposed to work on your own. Salesforce CRM integrates with third-party applications and runs on the internet in the manner that allows Salesforce CRM to follow the internet latest standards.

The application allows you to scout all the deals and tracks all the opportunities that have been successfully closed by other reps and companies. You can limit the number of opportunities shown on your screen and limit your attention to the sales opportunities of your company. The application allows you to analyze the pitches of your colleagues and to take all the important and relevant information out of it. The CRM even has an integrated content library that leverages the wisdom of the crowd and ensures that you are delivering the best message to your prospect. The tool allows you to save presentations. Once you created a perfect presentation it is high time to share it with the other prospects.

Just like the AppStore has more applications to add. Salesforce has the epic opportunity to extend your sales club experience with hundreds of rare apps that can help them to handle their business needs all of which are easy to install into salesforce. It is the other example of how Salesforce allows its managers to customize implementation with clicks and their code.

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Vendor

Salesforce

Languages

Danish, German, English, Finnish, French, Italian, Japanese, Korean, Dutch, Norwegian, Portuguese, Russian, Spanish, Swedish, Thai, Chinese (Simplified)

Year Founded

1999

HQ Location

San Francisco, CA

Social networks

SalesForce Support

Vendor

Salesforce

Languages

Danish, German, English, Finnish, French, Italian, Japanese, Korean, Dutch, Norwegian, Portuguese, Russian, Spanish, Swedish, Thai, Chinese (Simplified)

Year Founded

1999

HQ Location

San Francisco, CA

Social networks

Top 10 SalesForce Alternatives & competitors

Going to implement marketing automation and considering SalesForce? We advice to view similar platforms to make a decision.

When clients choose marketing automation software, in most cases they are looking for functionality for email builder, marketing lead database, landing page builder, lead scoring, segmentation etc.

Comparing SalesForce with competitors people pay attention to the automation builder, customer data platform, chatbots, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in cost and features to SalesForce. The list is based on popularity, so if SalesForce doesn’t suit you in any way, here you can easily select the best variant for you.

SuiteCRM

SuiteCRM

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SuiteCRM is an open source CRM developed and maintained by SalesAgility, a CRM developer that also offers consulting, migration, and support services. Organizations of all sizes use SuiteCRM, from enterprises to startups to non-profits.

Practifi

Practifi

Try for Free

Practifi is the business management platform powering growing financial advice firms around the world. We’re more than your average CRM. Unlock new insights, manage your pipeline, automate operations, monitor compliance and build deep client relationships, effortlessly.

KeyOffice

KeyOffice

Try for Free

Best for small companies and self-employed persons who are looking for a secured and dedicated all-in-one application to run their daily business.

Redtail CRM

Redtail CRM

Try for Free

Redtail CRM - web-based Client Relationship Management software, integrates widely and deeply with other popular tools in the financial services industry.

Neon CRM

Neon CRM

Try for Free

NeonCRM is a cloud-based software suite for nonprofit organizations. Its core functionality includes a constituent relationship management (CRM) system, dashboards, custom reporting, events management, volunteer management, and email marketing tools. NeonCRM also offers tiered packages with additional tools including membership management, peer-to-peer fundraising, and online store functionality.

Locobuzz

Locobuzz

Try for Free

Locobuzz is a SaaS platform which converges with technologies like Artificial Intelligence, Machine Learning, Big Data Analytics, to create a 360-degree marketing automation suite to provide a complete Digital Customer Experience.

Zoho CRM

Zoho CRM

Try for Free

Zoho CRM is the name of an on-demand, SaaS-based customer relationship management (CRM) software solution designed to manage sales, marketing, contacts, customer support and other business functions.

CRMNEXT

CRMNEXT

Try for Free

CRMNEXT is a global cloud CRM solution provider credited with the world's largest installation. The technology helps to organize, automate and synchronize business processes for an organization’s interactions with leads, customers and partners. The benefits of CRM solutions include faster lead conversions, accurate sales predictions, efficient customer services, productive collaborations with partners, knowledge management and real-time analytics.

Odoo

Odoo is a fully-integrated, customizable, an open-source suite of business applications. A majority of the business needs such as CRM, Sales, Project, Manufacturing, Inventory, and Accounting are met through this all-in-one software solution. Odoo is designed to meet the needs of companies regardless of size and budget.

Commence CRM Software

Commence CRM Software

Try for Free

Commence is a complete CRM solution designed to automate the front-end business process that impacts the sales execution and customer service including contact and account management and email.

How to choose SalesForce substitute

Many marketing automation platforms are resembling each other. Software with the same features can differ in cost by 2 times. The first feature you should look at is the availability of node interface. This is a basic feature of marketing automation apps and if it doesn’t include this feature, most likely this software isn’t ready yet. All node interfaces look almost identical. It's important not to pay attention to the UI, but look at the features.

In a month, you'll get used to the UI, but the missing features will always annoy you. Changing marketing automation software is very time-consuming. If you have the usual email chains set up, it's not that hard to change platform. But if you've already set up integrations, workflow, and have complex funnels, it can take years to replace the tool. That's why you should be attentive to study SalesForce competitors.

What to pay attention to when investigating the flow builder? It has 4 important features categories.

  1. Triggers. For example, "Form submit" is a trigger that starts a funnel. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each system for marketing automation this set may differ. The more, the better.
  2. Action. For instance, "Send email". This is the most standard action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
  3. Delay. For example, "Wait 3 days. Subscriber submit the form on the website and get in the marketing automation app (Trigger), the system sends a Welcome email (Action). After that the tool waits 2 hours (delay) and sends a second email. This is the most simple automation. But there are other variants. For example, "Wait until something happens". Or wait until January 20th, or wait until 10 PM in the subscriber’s time zone.
  4. If/else. For example, "If a lead, has the tag "Purchased product #1", send the email, if the subscriber doesn't have the tag "Purchased product #1", wait 4 days and send the email. The most often used if/else parameters are: visited the site page, bought certain items, opened certain emails, user field the user card matches some requirements. This is information according to which you can segment the subscriber base.

Analyzing the automation builder, you should look carefully at all four categories of features. The more, the better. Usually it appears that powerful marketing automation software with the greatest number of features look uncomfortable. New platforms look nice, but they have few features. You look into the tool you want to use very deeply. Otherwise, it will be very hard to change it in the future.

After you've analyzed the automation builder, you need to whether there are integrations with the platforms you need. Fortunately, Apiway can help you. In most cases, apps like SalesForce are the core of business IT infrastructure. It's like a digital hub for all your customer. This type of app is like an tree, which is putting its tentacles into other software. Software like SalesForce has to integrate with most other ones. Or you’ll have to spend a lot of money and time making custom integrations.

Also those who are looking for alternatives to SalesForce use tools from other categories like chatbot software, helpdesk software, CRM system, lead management software

All SalesForce alternatives

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