Top 10 SendX Alternatives & competitors

Going to implement marketing automation and thinking about SendX? We advice to look at resembling platforms to find a solution.

When customers choose marketing automation app, in most cases they are trying to find functionality for email builder, CRM, landing page builder, lead nurturing, A etc.

Comparing SendX with competitors clients pay attention to the HTML email builder, customer data platform, help desk, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in price and features to SendX. The list is based on similarity, so if SendX isn’t appropriate for you in any way, here you can easily choose the best solution for you.

ConvertKit

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ConvertKit is an email marketing automation and lead generation platform designed for content creators. As an example, course creators, YouTubers, podcasters, bloggers and other business owners who create and regularly share their content. The platform provides automated email marketing with drag-n-drop email sequences, workflow automation rules, landing page templates, custom opt-in forms, and more.

iContact

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iContact is a very popular email marketing / marketing automation platform. iContact has a very intuitive design and layout, making it very easy for businesses to design and deploy their own email campaigns. iContact comes with two different products; their basic email marketing platform, and their Pro Automation version of the product. 

ZeroBounce

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ZeroBounce is an email validation and deliverability platform that helps companies reach the inbox. Over 200,000 businesses reach their audience while protecting their data with military-grade security. Leverage a 98% accurate email validator, in-depth email scoring, and inbox delivery testing tools to improve your open rates and eliminate your email bounces.

MailiGen

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Mailigen is all-encompassing email marketing software that integrates email, mobile and social media marketing. It offers everything you need in one, easy-to-manage email marketing platform.

G-Lock EasyMail7

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G-Lock EasyMail7 is a very popular mass email software designed to help you to send information about your products or services to a large number of people quickly and efficiently. EasyMail7 is packed with features that are different from competitor's mass email software in the market.

Benchmark

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Benchmark Email is a web-based email marketing solution allowing to build email marketing campaigns, run surveys, and manage a regular newsletter using the service.

Unisender

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UniSender is a platform for email and sms campaigns. The platform gives the possibility to build a whole system of marketing through mailings. The number of users UniSender is more than 280 thousand. On a monthly basis using this platform to send 550 million emails.

Drip

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Drip is the world's first ECRM (an E-commerce CRM) designed for building personal and profitable relationships with your customers at scale. E-commerce marketers around the world are starting to see their customers in true color with Drip features like comprehensive tracking, hyper-segmentation, and robust email marketing automation. They're graduating from typical email platforms, bloated CRMs, or overhyped marketing automation tools, and making more money with Drip.

Elastic Email

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Elastic Email is an all-in-one email delivery platform. We offer an SMTP Relay, robust HTTP API, and a User Interface that has a complete suite of tools and features for managing contacts, templates, campaigns, and reports.

DirectIQ

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With DirectIQ's rich features and intuitive user interface, you can easily load email contacts, pick a template, and send out email campaigns in just a matter of minutes.

How to choose SendX substitute

Many marketing automation tools are similar to each other. Platforms with identical functionality can differ in cost by 5 times. The first feature you should look at is the availability of node interface. This is a basic feature of marketing automation platforms and if it doesn’t include this feature, most likely this software isn’t formed yet. All flow builders look almost the same. It's important not to pay attention to the UX, but look at the functionality.

In a week, you'll get used to the UI, but the lack of features will always spite you. Changing marketing automation tools is very expensive. If you have the usual email chains set up, it's not that hard to switch to another app. But if you've already set up integrations, business processes, and have complex funnels, it can take weeks to change the app. That's why you should be attentive to choosing an alternative.

What to pay attention to when analyzing the funnel builder? It has 4 important features categories.

1. Triggers. For instance, "Form submit" is a trigger that launches a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each system for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most standard action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 3 days. Subscriber submit the form on the website and get in the marketing automation app (Trigger), the platform sends a Welcome email (Action). Then the app waits 2 hours (delay) and sends a second email. This is the most basic automation. But there are other parameters. For instance, "Wait until something happens". Or wait until November 30th, or wait until 9 PM in the contact's time zone.
4. If/else. For instance, "If a client, has the tag "Bought product #1", send the email, if the contact doesn't have the tag "Bought product #1", wait 3 weeks and send the email. The most often used if/else parameters are: visited the site page, bought certain items, opened certain emails, user field the contact card matches some criteria. This is information according to which you can segment the contact base.

Analyzing the automation builder, you need to look carefully at all four categories of features. The more, the better. Sometimes it appears that good-working marketing automation apps with the biggest number of functions look unattractive. New tools look attractive, but they have few features. You look into the platform you going to use very deeply. Otherwise, it will be very painful to change it in the future.

After you've analyzed the automation builder, you need to whether there are integrations with the platforms you need. Luckily, Apiway can help you. Usually, tools like SendX are the center of business IT infrastructure. It's kind of digital hub for all your subscriber. This type of software is like an tree, which is putting its roots into other platform. Software like SendX need to integrate with most other ones. Or you’ll have to spend a lot of money and time making custom integrations.

Also those who are looking for alternatives to SendX use tools from other categories like email marketing software, helpdesk software, CRM software, lead management software