Going to implement marketing automation and thinking about SendX? We advice to look at resembling platforms to find a solution.

When customers choose marketing automation app, in most cases they are trying to find functionality for email builder, CRM, landing page builder, lead nurturing, A etc.

Comparing SendX with competitors clients pay attention to the HTML email builder, customer data platform, help desk, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in price and features to SendX. The list is based on similarity, so if SendX isn’t appropriate for you in any way, here you can easily choose the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Pathfinder

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Pathfinder helps eCommerce merchants to automate their email marketing. Unlike any other product on the market, Pathfinder doesn't use pre-built flows. Instead, it builds every single campaign based on the needs of the merchants. Have a quick chat with the Pathfinder bot and then watch Pathfinder build the campaigns, write the emails (make edits if you like), create the discount codes, and more.

Clever Reach

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CleverReach is an international e-mail marketing company. With their cloud-based solution they help companies around the world with the creation, mailing and analysis of e-mail marketing campaigns.

Mailercloud

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Mailercloud is a cloud-based email marketing platform that helps one create and run successful email campaigns without having any technical expertise. Its unique features like personalization, automation, integrations, autoresponder, drag and drop email builder, webform builder, performance tracker and others comes with affordable subscription plans.

Folderly

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Folderly is an AI-based email deliverability platform for monitoring, testing, and preventing spam issues. Avoid blacklists, bypass spam filters, and see your messages delivered to your email recipients’ inboxes. Our goal is to help marketers accelerate their sales by helping them send emails that drive revenue.

Elastic Email

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Elastic Email is an all-in-one email delivery platform. We offer an SMTP Relay, robust HTTP API, and a User Interface that has a complete suite of tools and features for managing contacts, templates, campaigns, and reports.

Mumara

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Mumara is an advanced level web based Email Marketing/Blasting solution which enables the user to send high speed unlimited emails with custom criteria. Mumara includes everything which is required to a perfect mailer from sending to tracking. It allows you to manage your subscription lists and keep them categorized according to your requirement. It is built using highly optimized techniques which make the performance go unbelievably fast.

Automizy

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Automizy is an email marketing service provider that helps you increase your open rate via AI-powered Subject Line Analyzer, Machine Learning powered AB testing and automatic resend for your automated emails and newsletters.

Funnelbake

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FunnelBake is a fully automated and personalized Email Outreaching tool that can help you generate thousands of potential customers every month for your business.

Campaign Monitor

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Campaign Monitor is a self-service marketing and email automation platform that drives business through powerful personalization, customer journey tools, and e-commerce options. With Campaign Monitor, marketers can create, send, manage, and track branded emails for themselves and their clients with ease.

Atomic Mail Sender

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AtomPark Software is a mass-emailing programs developer with 19 years of background in making tools for digital marketing. Atomic Mail Sender, a program for crafting and sending mass email campaigns, is a bestseller of their email marketing toolkit. Unlimited emails, free newsletter templates, HTML and visual editor and ability to use any SMTP - that is the reasons why marketers choose it.

How to choose SendX substitute

Many marketing automation tools are similar to each other. Platforms with identical functionality can differ in cost by 5 times. The first feature you should look at is the availability of node interface. This is a basic feature of marketing automation platforms and if it doesn’t include this feature, most likely this software isn’t formed yet. All flow builders look almost the same. It's important not to pay attention to the UX, but look at the functionality.

In a week, you'll get used to the UI, but the lack of features will always spite you. Changing marketing automation tools is very expensive. If you have the usual email chains set up, it's not that hard to switch to another app. But if you've already set up integrations, business processes, and have complex funnels, it can take weeks to change the app. That's why you should be attentive to choosing an alternative.

What to pay attention to when analyzing the funnel builder? It has 4 important features categories.

1. Triggers. For instance, "Form submit" is a trigger that launches a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each system for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most standard action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 3 days. Subscriber submit the form on the website and get in the marketing automation app (Trigger), the platform sends a Welcome email (Action). Then the app waits 2 hours (delay) and sends a second email. This is the most basic automation. But there are other parameters. For instance, "Wait until something happens". Or wait until November 30th, or wait until 9 PM in the contact's time zone.
4. If/else. For instance, "If a client, has the tag "Bought product #1", send the email, if the contact doesn't have the tag "Bought product #1", wait 3 weeks and send the email. The most often used if/else parameters are: visited the site page, bought certain items, opened certain emails, user field the contact card matches some criteria. This is information according to which you can segment the contact base.

Analyzing the automation builder, you need to look carefully at all four categories of features. The more, the better. Sometimes it appears that good-working marketing automation apps with the biggest number of functions look unattractive. New tools look attractive, but they have few features. You look into the platform you going to use very deeply. Otherwise, it will be very painful to change it in the future.

After you've analyzed the automation builder, you need to whether there are integrations with the platforms you need. Luckily, Apiway can help you. Usually, tools like SendX are the center of business IT infrastructure. It's kind of digital hub for all your subscriber. This type of software is like an tree, which is putting its roots into other platform. Software like SendX need to integrate with most other ones. Or you’ll have to spend a lot of money and time making custom integrations.

Also those who are looking for alternatives to SendX use tools from other categories like email marketing software, helpdesk software, CRM software, lead management software