Going to implement marketing automation and thinking about SendX? We advice to look at resembling platforms to find a solution.

When customers choose marketing automation app, in most cases they are trying to find functionality for email builder, CRM, landing page builder, lead nurturing, A etc.

Comparing SendX with competitors clients pay attention to the HTML email builder, customer data platform, help desk, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in price and features to SendX. The list is based on similarity, so if SendX isn’t appropriate for you in any way, here you can easily choose the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Sendinblue

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SendinBlue is an email marketing automation software that helps you with email marketing, SMS, list management and transactional emails. It also comes with a landing page builder and a gallery of responsive email templates.

Customerly

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Customerly is an all in one customer lifecycle software that comes with all tools to manage, engage and support your customers. Customerly comes with three modules and all of them are on lifetime deal now: live Chat and HelpDesk as one module, email marketing and funnels automation, surveys and feedback.

Omnisend

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Omnisend is an omnichannel marketing automation platform built for eCommerce. With email marketing at its core, creating effective email campaigns is easier than ever before. Using Omnisend's marketing automation, you can personalize your message with customer data, campaign engagement, and shopping behavior. Omnisend allows you to add several channels into the same automation workflow: email, SMS, push notifications, Facebook Messenger, WhatsApp, and more.

MailiGen

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Mailigen is all-encompassing email marketing software that integrates email, mobile and social media marketing. It offers everything you need in one, easy-to-manage email marketing platform.

Sender

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Sender is SaaS online platform, which helps for business and bloggers to grow sales with email marketing automation. It's the best tool to send automation newsletters, auto responder, reminders, follow ups and other type of emails to large email lists. Every user can use prepared email templates or create own design.

NewZapp

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NewZapp Communications has over 20 years of Internal and External Marketing experience. Trusted by Russell Group Universities, Local, District Councils, and Central Government, NHS, and Network Rail. UK based support and servers, GDPR, and ISO 27001 compliance. Create branded responsive email campaigns that look good everywhere. Award-winning email reporting and engagement analytics.

EmailOctopus

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EmailOctopus is an affordable email campaign and marketing automation platform. EmailOctopusKit makes use of the EmailOctopus API and lets you manage contacts and email lists on EmailOctopus.

Mailjet

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Mailjet is a powerful email service provider that enables you to send, deliver and track transactional and marketing emails all from one single account. With Mailjet, Marketers and Developers can send and track emails via API, User Interface or SMTP Relay.

Mumara

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Mumara is an advanced level web based Email Marketing/Blasting solution which enables the user to send high speed unlimited emails with custom criteria. Mumara includes everything which is required to a perfect mailer from sending to tracking. It allows you to manage your subscription lists and keep them categorized according to your requirement. It is built using highly optimized techniques which make the performance go unbelievably fast.

Taximail

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Drive your business with email marketing and automation. Taximail is a powerful and reliable digital marketing and automation platform for your business.

How to choose SendX substitute

Many marketing automation tools are similar to each other. Platforms with identical functionality can differ in cost by 5 times. The first feature you should look at is the availability of node interface. This is a basic feature of marketing automation platforms and if it doesn’t include this feature, most likely this software isn’t formed yet. All flow builders look almost the same. It's important not to pay attention to the UX, but look at the functionality.

In a week, you'll get used to the UI, but the lack of features will always spite you. Changing marketing automation tools is very expensive. If you have the usual email chains set up, it's not that hard to switch to another app. But if you've already set up integrations, business processes, and have complex funnels, it can take weeks to change the app. That's why you should be attentive to choosing an alternative.

What to pay attention to when analyzing the funnel builder? It has 4 important features categories.

1. Triggers. For instance, "Form submit" is a trigger that launches a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each system for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most standard action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 3 days. Subscriber submit the form on the website and get in the marketing automation app (Trigger), the platform sends a Welcome email (Action). Then the app waits 2 hours (delay) and sends a second email. This is the most basic automation. But there are other parameters. For instance, "Wait until something happens". Or wait until November 30th, or wait until 9 PM in the contact's time zone.
4. If/else. For instance, "If a client, has the tag "Bought product #1", send the email, if the contact doesn't have the tag "Bought product #1", wait 3 weeks and send the email. The most often used if/else parameters are: visited the site page, bought certain items, opened certain emails, user field the contact card matches some criteria. This is information according to which you can segment the contact base.

Analyzing the automation builder, you need to look carefully at all four categories of features. The more, the better. Sometimes it appears that good-working marketing automation apps with the biggest number of functions look unattractive. New tools look attractive, but they have few features. You look into the platform you going to use very deeply. Otherwise, it will be very painful to change it in the future.

After you've analyzed the automation builder, you need to whether there are integrations with the platforms you need. Luckily, Apiway can help you. Usually, tools like SendX are the center of business IT infrastructure. It's kind of digital hub for all your subscriber. This type of software is like an tree, which is putting its roots into other platform. Software like SendX need to integrate with most other ones. Or you’ll have to spend a lot of money and time making custom integrations.

Also those who are looking for alternatives to SendX use tools from other categories like email marketing software, helpdesk software, CRM software, lead management software