The world has been shaken up by the pandemic, while some countries have gradually recovered from the health crisis, the majority of countries are still comprehending ways to stand strong against the economic crisis. Most brick and mortar stores have analyzed the foot count and reducing sales figures, they are planning to shift their stores online to regain their customers and profitability.

During the pandemic, survival and finding innovative opportunities are the primary focus for entrepreneurs, catering to the current market needs, Yo!Kart has a unique proposition for businesses. It is an innovative technology solution that has served SMBs and enterprises across the globe and explored cutting-edge technology to contribute during the pandemic. Yo!Kart has recently launched a FREE single-vendor eCommerce solution under the brand name “Tribe” to help entrepreneurs survive and thrive in the digital world.

Yo!Kart has received appreciation from clients all over the globe as a multi-vendor eCommerce platform is now venturing into a new segment and has crafted an online store software, providing offline and small retailers a platform to connect with customers during the pandemic. Tribe will help reduce the time to market by offering agility and scalability in the functionality without attaching a price tag.

Tribe eCommerce Platform at ZERO Cost

Comprehending the economy and the need of the hour, Tribe is available at zero cost. By Zero Cost I mean FREE, there are no hidden charges like commission or transaction fees. Unlike other popular eCommerce store software, once the system has been deployed on your server, the team does not charge a penny on the number of sales or the profit that you make on the website. There are additional charges only for migration or any customization.

Secured Open-source Laravel Framework

The team has developed Tribe after extensively researching the market and pain points to drive features that are essentially needed for an online store. After extensive research and mind mapping, the team chose the Laravel Framework which is inherently secure. The reason why the experts embraced Laravel for the single-vendor solution: it is a mission-critical application that uses two levels of security, i.e. application security and server security. As Laravel is a development framework, it won’t make your server secure, the primary focus will be the application. All the data is sanitized when you are using the Laravel PHP framework.

Designed For Accessibility

The design of the software is aesthetically planned for every user of the website. It empowers merchants to natively design the frontend with Page Builder functionality. The software is user-focused as a widget allows the seller to choose the level of expertise in UI/UX and designing. Expert, intermediate, and beginner are the level, if the seller has a fair understanding of HTML then they can edit the design in HTML. Sellers that choose beginner level, can quickly design a beautiful, custom storefront without entering a single line of code. Sellers can make real-time changes by accessing Page Builder directly from any live page for a more seamless storefront management experience.

Managing Complexity With An Easy-to-use Platform

The team understands the complexity of managing an eCommerce store for a seller, thus the backend has been made easy to use. For the seller to easily set up the eCommerce website, the system guides you through the process step by step. The system is developed after understanding the target user and will notify you about the functionality during the initial setup and the day-to-day usage. To reduce the time spent in making changes, the system display is in split-screen preview allowing the seller to easily manage tasks.

Agile Team Of 150+ Experts For Customization

To change the website features and functionality according to the business requirements, there is a team of 150+ experts who have in-depth subject-matter expertise and market knowledge. The experts, from the past many years, have empowered 1000+ eCommerce websites in varied niches which have led to enhanced industry knowledge.

Take a look at this video to learn what Yo!Kart has achieved so far as a multi-vendor eCommerce platform:

An agile process is followed to maintain the capacity to stay flexible and respond rapidly to meet the clients’ varying needs.

Finally, Tribe is apt for those businesses that want to take their brick-and-mortar store to the digital channel. The system has been developed after an in-depth analysis of the user persona and market trends. The countdown for the mobile app launch has also begun, stay tuned for updates on the release dates.

Want to start your digital journey with Tribe Ecommerce Store Software?

Get in touch with us for more details. Visit www.yo-kart.com.

Originally published at https://www.yo-kart.com/blog/yokartsv-launches-soon/

Maybe you've been doing "alright" with your lead age endeavors, yet you truly need to realize how to take advantage of those significant assets. You could produce quite a lot more leads inside your business specialty in the event that you just knew how. Consider the accompanying supportive tips as you consider how your arrangements should change.

Consolidate online media into your endeavors to create more leads, and you will be more effective. Numerous individuals do the entirety of their perusing web-based media destinations nowadays, so that is the place where your business should be. Cover the significant stages with incredible offers explicitly designated to your likely clients and watch the leads come in!

While seeking after web based publicizing, use greeting pages for your potential benefit. A presentation page designated to coordinate with the ad driving the traffic, will show preferable outcomes over being headed to the business site. That is on the grounds that your guests will see definitely what they needed to discover. Connect that to a contact structure and you have a compelling method to create leads.

Investigate pay per click missions to create leads. The primary spot a great many people go to look for business opportunity is Google. On the off chance that you're not on page 1 naturally for the run of the mill search terms they use, then, at that point you need to pay to be there. You possibly are charged if individuals click the promotions, so it's a superb method to just form brand mindfulness also.

Continuously look for approval of lead data. Checking ongoing data for a lead is significant. In the event that you require some investment to ensure that you have a decent telephone number, postal division and additionally email, you can guarantee that the lead you have is solid. Not doing as such can burn through a great deal of your time.

Stay away from over the top excess in your data gathering. Numerous leads will be glad to supply fundamental data. Nonetheless, with every information field that your potential lead needs to fill, their craving to proceed with disappears. Accumulate the essentials that will be important to qualify the lead without pushing for all of data you can assemble.

Look at occasions in your space and check whether there's a way you can utilize them to create leads. For instance, if there is a cycling race, purchase a sponsorship bundle. Then, at that point you can get yourself on TV discussing it, or in the paper, or simply converse with individuals who are there to watch.

Read More: https://www.dorjblog.com/thomas-salznao-top-leadership-tips/

Converse with entrepreneurs in related businesses. They might impart prompts you, by sending their clients your way. For instance, in the event that you own a shop where you sell inflatables, conversing with a flower specialist about a joint endeavor is an incredible method to get leads from another business.

Realize your objective market. At the point when you comprehend the particular gathering that most requirements the items or administrations you offer, you will actually want to contact them all the more productively. For instance, in the event that you are attempting to arrive at old clients, you have a superior shot at producing leads on the off chance that you keep away from a skateboard shop.

Make a point to keep your lead pipeline moving consistently. This implies you need to do lead age strategies consistently. It's anything but a ton of prompts get only one to change over into a client, so you need a decent wellspring of them consistently.

Consider who may have an insider's view on who might be keen on the thing you're selling. For instance, realtors could get tips from nearby HR experts on individuals moving to the space to begin a new position. Who might know about individuals who might require what you are selling?

Impetuses are an exceptional method to get new leads. Regardless of whether it is a coupon, reward blessing or passage into a giveaway, offering a bonus to the individuals who purchase from you can truly drive your client procurement. Make certain to just utilize this method for the individuals who wouldn't turn into a lead in any case or, more than likely you'll lose cash.

Keep steady over the lead age game by delivering excellent substance for individuals to associate with. Those new to Internet showcasing typically experience the most difficulty producing leads, yet when they discover that quality written substance makes all the difference, they are making the right advance. Creating content that shows customers new things is a decent method to produce more leads.

To develop your mailing list, hold a challenge. You can do this on your site, on Facebook or Twitter, or even locally if your organization is privately engaged. Simply request an email address and name as a trade-off for a section into your challenge, and you can even give extra passages to the individuals who elude their companions.

Try not to disregard the significance of minimal expense publicizing to assist with creating new leads for your business. You can begin to develop the interest of purchasers by putting advertisements on sites and mainstream sites. Ensure your advertisements have an incredible source of inspiration to create the interest of more purchasers.

Make points of arrival for each kind of advertising effort you participate in. For instance, have a page only for those you focus with standard mail - would they say they are neighborhood? Then, at that point notice that on the page. Your email bulletin will not be going to nearby individuals, yet they will be well informed, so center on that.

When talking with a possible lead, focus the discussion on them, not on you and your item. You need to show the potential lead that you care about them and improving their life. This implies listening is your best device. Focus on trigger focuses and position your image as a likely arrangement. This will transform this individual into a huge lead.

Indeed, what do you believe you will do diverse now in the wake of perusing this guidance in this post by Thomas Salzano. Definitely, you will roll out certain improvements, and it's presently an ideal opportunity to place those progressions into impact. In the event that you need your business to endure, it takes producing new leads, and you're going to shock yourself by following what you read.

Hello. Trying to connect Facebook leads (Messenger leads form) with Google Sheet. Way was activated, but doesn't work. Any advice? Maybe integration doesn't work for Messenger leads form yet?

When i set to integrated Google Sheets, alwayh alert "Insufficient Permission: Request had insufficient authentication scopes" "Field is required." Please give me for clearly.. thanks

“Help your customers help themselves.”

– Anonymous

Okay, we admit that we came up with that, but there’s no denying the profundity of the statement. Especially so in this ever more busy world where customers are time-bound and are looking to ‘Google it‘ to find information to quell their needs.

While self-service customer support has quite a few ways to go, it is certainly being helped by the fact that providing excellent customer support to clients can make them come back to you in droves and prompt them to be four times more loyal to your brand. Of the numerous channels this support can be proffered by, with SMS, live chat, chatbots, and Facebook Messenger being a few of them, customers sometimes need to find answers on their own for themselves. This sentiment is so prevalent among them today that 91% of consumers claimed that they would use a knowledge base if it was tailored to their needs.

Will My A/B Testing Tool Slow My Site And Affect My Core Web Vitals Score?

Let’s get this out of the way right up top. The Convert app is incredibly fast and shouldn’t negatively affect your Page Experience or Core Web Vitals score, as long as you follow best practices for both testing and CWV setup.

Not every site follows best practices, however, and in those situations, your A/B testing could affect your Page Load speed, First Input Delay, Cumulative Layout Shift, or Largest Contentful Paint, depending on how you have your test and site set up.

The good news?

Each of these elements is easily fixable. 

What Are Google’s Page Experience Metrics, the Three Core Web Vitals Metrics, And How Can We Improve Them?

There are 4 basic Page Experience metrics and 3 more in a specific subset called Core Web Vitals (the focus of the latest Google update).

Learn what Google qualifies as a great user experience & read more about the 4 basic Page Experience metrics.

Each of these basic metrics is quite easy to achieve. All you need is a responsive site, no dodgy code, not to cover the site in popups, and to be running through HTTPS.

These are just the basic elements though. There are 6 more Page Experience metrics used by Lighthouse when it measures your Page Experience performance using Lab data.

Now although there are 6 Lab metrics to focus on, they are all interconnected. This means an improvement in one usually sees an improvement in others.

To help simplify all this, Google has broken these down into 3 Core Web Vitals:

• Largest Contentful Paint
• First Input Delay, and
• Cumulative Layout Shift

These are where we need to improve and it’s also where our tests may affect our rankings.

Let’s work through each of these Core Web Vitals below and what you need to do to improve them, before looking at how your tests might affect these scores.

1. Largest Contentful Paint (LCP)

Largest Contentful Paint is based on the loading speed of the largest visible element on your screen. This could be a hero shot, a background image, or even the headline text.

This score is designed to replicate how long it takes for your audience to start to see the main content on your page and get an idea of what the page is about.

Currently, LCP is weighed at 25% of your CWV score.

Your readers being able to understand your page is important to fix, but it’s more than that. You see, most issues that cause a slow LCP are usually the root causes of what slows down pages and causes other CWV issues. This means that if you fix these LCP elements then you have done the bulk of the work.

Your goal should be to get your LCP to load in under 2.5 seconds.

The main issues that lower your LCP score/speed are:

• Slow server response times
• Render-blocking JavaScript and CSS, causing element delays
• Slow resource load times
• Slow client-side rendering
• Poor/Incorrectly set image optimization.

How To Improve Your LCP Score

There are several things that you can implement to improve your LCP score.

Here you can see my example sales page LCP score before I make any of the recommended tweaks.

As you can see, this page needs some improvement.

It currently takes 3.4 seconds for my LCP element to load on the page, even though it’s just a headline of text, and my page takes 14.7 seconds to load before it becomes interactive.

If we scroll down through the PageSpeed Insights tool and look at the opportunities, there are a bunch of things I can do to improve the overall page speed and stop some of the things that are slowing the LCP down.

Let’s go through all of them.

a. Preload The LCP Element

The first thing you need to do is check what the actual LCP element is for your current page, as it can vary between pages.

While on the mobile view of the PageSpeed tool, scroll down the page to the diagnostic section and click on the ‘Largest Contentful Paint’ element and see what comes up.

On this particular page, my LCP element is my headline.

I can improve the load speed of my text by sorting out other things on my page such as compression and caching, but what if my LCP element was an image?

In that case, I would want to preload the image on the page so that it starts to load before the page even starts to render.

Source

This way, the image starts to load immediately and is not slowed down by other code or requests.

This is a huge thing.

The standard practice is to lazy load all images on a page, to help with page speed. But when you do that to your LCP image, it actually makes it load slower, decreasing your LCP score!

(This is a big issue if you’re A/B testing your LCP element as well!)

So how do we fix it?

We want to write some code to specify that this particular LCP element should be preloaded on one particular page.

The script you want to add is the rel=”preload” script and it will look something like this:

The rel=preload script

In this example, I’m telling this particular page to preload the TRAFFIC-SMALL-HEADER image (which is the LCP image element for that page). I’m also specifying multiple dimension options so that it can load a responsive image for either mobile and desktop.

This change alone will help out any slow-loading images that are affecting your LCP score.

Some WordPress or Shopify themes will allow you to add custom code into the header of that particular page, while some plugins will allow this. Failing that, you can also edit the header.php file for your page and add the code directly.

I just use a plugin.

I’ve covered some of the basics here but most of the fixes we’re going to cover can vary depending on your site and what you use. (If you’re not on WordPress or have a developer, then get them to check out Google’s Dev advice for optimizing LCP here).

As my site is built on WordPress, I’m going to be using the WPRocket plugin as it will help me fix the majority of the issues with LCP all in one place.

b. Use High Performance/Dedicated Hosting

A super simple fix to implement. When your user loads up your webpage, it sends a request to your web host for the page information and stored files, etc.

Some web hosting services work on a shared hosting platform. This means that they share the infrastructure between multiple sites. Because of this, it means that other sites’ traffic on your shared hosting can slow down your own site’s performance.

Moving to a dedicated hosting service that is 100% for your site only is not only faster, but also more secure, and can help with page load issues and server response times.

Here you can see that my site’s initial server response time was 2.67 seconds.

After upgrading to a dedicated host, it removed that server response delay completely, saving me 2.67s in load time, and also improved the Speed Index and Time to Interactive.

c. Enable Caching and Increase Cache Length (If Needed)

Caching allows you to save on server requests by storing a saved copy of your site content for users so that it loads fast on repeat visits.

This way if they come back and want to view the content again, it will load incredibly quickly.

d. Defer Non-Critical JS + Remove Unused JS

When a page loads, it takes turns either loading things one at a time (async), or slows down and tries to load multiple things at once (sync). This isn’t so bad if you have a fast server, or if the 3rd party application you are pulling from loads fast, such as the Convert Experiences app.

But, we can help improve our score and page speed by either deferring some elements (telling them to load after more important things) or removing elements that don’t need to be loaded on every page.

This is usually a large cause of LCP loading issues, as those elements try to load before the LCP element. (They can also affect First Input Delay).

You can specify which JS, apps, or plugins to defer or remove inside WPRocket. (Just make sure to set the Convert script to load as a priority and not be deferred).

This way any non-essential JS is removed, other JS is deferred until used, and the Convert script can run asap.

Sidenote:

You can also use this section to prioritise loading of any above the fold elements such as sliders or carousels. Simply add the code to the exclusion section and it will load as normal.

2. First Input Delay (FID)

First Input Delay is a measure of how long it takes for the page to respond when the user tries to take an action, such as a button press or link click.

The most common causes of a poor FID are:

• First-party script execution causing a delay in interaction readiness.
• Data-fetching impacting interaction readiness.
• Third-party script execution delaying interaction latency.

First Input Delay is weighted as 30% of your CWV score and your goal is to get that response down to 100 milliseconds or less.

How To Improve Your First Input Delay Score

We can’t measure FID without a live user, so instead, we try to improve Total Blocking

Time (TBT) as they are both connected.

So let’s look back at our page results…

Back when I first measured my page, my TBT was 1.5 seconds (or 1,560 milliseconds).

Since I improved the LCP elements, it’s dropped to 0.2 seconds (210 milliseconds), and 3.5 seconds until fully interactive.

This is because we’ve solved a few of the issues that slow Total Blocking Time already, simply by fixing some LCP issues such as code minification and deferring or removing JS.

It’s already close to the desired speed range but let’s show you a few other things that you can do, just in case your score isn’t quite there yet.

a. Pre-load Content And Links

Here’s a cool feature inside of WProcket. With the pre-loading of LCP images, we’re telling the page to start loading the LCP image asap.

With pre-loading links and sitemaps, we’re telling the site to start preloading content in the background, when the user mouses over a button or link.

This means that those assets start to load before the user even requests them, speeding up that FID and lowering Total Blocking Time for those other pages that they click through to.

The benefit here is a faster FID on other pages, so let’s look at some more ways to improve the first page they load on.

The main thing we can do to improve FID is to remove code bloat from our site.

Go ahead and load up your page in GTMetrix.

Source

Wow, that score looks amazing, right!?

Well, that’s because this is your Desktop score, not your mobile. 

This is fine as what we want to look at is the Waterfall section, to see areas where your page load is being delayed.

The bars in beige are areas that we need to improve, as these are times where another code is being blocked from loading.

I can see in the waterfall that some old plugins and fonts are slowing down the page load, so I can go back and preload these custom fonts.

Open them up in the waterfall, then copy and paste the font URLs into WProcket. (I should have added them earlier but forgot whoops!)

3. Cumulative Layout Shift (CLS)

Have you ever tried to click on something on a site and then it moves and an advert or banner shows instead?

Frustrating, right?

It’s especially important for us as optimizers, as a poor user experience like this can cause issues with broken UI or simply audiences not understanding what to do.

(Some unscrupulous people will actually build this in as a dark design to get specific clicks, etc. Especially sites selling ad space…)

CLS measures how much elements move around on a page (aka its visual stability) and then scores your site on this. Its goal is to stop these sites from creating this poor user experience, and its current weighting is 15% of your CMV score.

Your goal is to get a CLS score of 0.1 or lower.

The good news is that we’ve already solved a lot of this by fixing issues with LCP and FID.

• We’ve set image, ad, and iframe video dimensions.
• We’ve preloaded any custom fonts so they shouldn’t cause layout shifts.
• And if you removed your page builders, you should have lowered the overall DOM elements of your page, making it both faster and making fewer requests!

How to not Negatively Impact the Largest Contentful Paint Score when A/B Testing?

Remember that the LCP elements are what’s seen on the viewfinder or screen on the initial page load, so you might not even be testing any LCP elements, but just in case:

What if you’re testing an LCP element such as a new background, hero image, or headline?

The issue you might have here is not with the Convert Experiences tool, but rather with bad practices for LCP improvements.

Like we mentioned earlier, most people make the mistake of lazy loading all images, including the LCP image, which affects the LCP score.

Convert Experiences uses both ‘synchronous load’ and ‘body hide’ methods to run tests. Simply put, the tool recognizes the element to be tested and then hides it as soon as it starts to load so the user never sees it, before changing it in under 50 milliseconds.

If you’ve lazy-loaded that LCP element though, the Convert Experiences app is going to have to wait for that element to load before it can do its job.

You can fix this by preloading the specific LCP elements on your control and test pages like we suggested above. This will get them to start loading immediately on page load, allow them to be recognized and hidden by the Convert app, and be replaced asap before the user notices.

Not only will this reduce flicker, but it will also give a good LCP score as the main LCP element (even when tested) will load fast.

And if the LCP element is not what you’re testing? You should be pre-loading it anyway to improve that LCP score.

How to Improve First Input Delay when A/B Testing

The Convert code is incredibly fast, but your FID score still relies on all the other elements of your page.

Make sure to hit all the main requirements for speed that we talked about before so that there is no delay in the Convert code running. (Otherwise, the element you are testing will be hidden until it loads and then changes.)

• You can remove code bloat from other JS and defer them from running.
• You can also ‘exclude’ the Convert script from being deferred so that it loads up before any other JS so that it can make those test changes asap, while not hurting FID.

If you don’t prioritize the Convert code and instead defer it by accident, it may not affect your FID score that much, but it might cause your test element to delay loading, while the script waits to run.

How To Decrease Cumulative Layout Shift Issues When A/B Testing

The potential issues with Cumulative Layout Shift and testing come down to how you run a layout test.

Ideally, you don’t want to test massive layout changes with just the Convert Experiences editor. Instead, you want to test similar elements for variations i.e. swapping out a hero image for another image or swapping text for variations, etc. This means that the page layout stays the same, but a key element is swapped out for a variation.

But what if you want to test a minor layout shift, such as swapping the hero image and text location?

I recommend using Convert Experiences for small layout shifts to set up the test and then see how much it affects your CLS score before you push it live.

For the full round-up of suggestions to improve your Core Web Vital scores and protect your rankings from any (potential) negative impact of A/B testing, read the original article by Daniel Daines-Hutt, here: https://www.convert.com/blog/a-b-testing/improve-web-vitals-with-convert-script/

Time after time, Google has released several updates that are inching their way towards a rewarding customer experience. The Google BERT update is no exception to this trend.

Launched on 24th October 2019, Google BERT Algorithm has left SEO experts in a tizzy. And the hype surrounding it can be justified as it marks a new era in technology where the largest search engine transitions from semantics to a greater focus on the search engine. 

Getting to Know Google BERT

BERT is an acronym for Bidirectional Encoder Representations from Transformers. Let’s take a quick moment to decipher such jargon:

• Bidirectional: It can simultaneously encode sentences in both directions.
• Encoder Representations: It can translate sentences into its understanding of the word meanings.
• Transformers: It can encode every word in a sentence against a relative position to build a background and derive context.

How Will Google BERT Update Impact Search Queries?

Example1:

To illustrate how Google BERT influences search engine results, let’s consider the following query as an example:

“Can you get medicine for someone pharmacy”

Without Google BERT, here is what the search result looks like:

Source

It is clear that Google is unable to comprehend the meaning and significance of “someone” in the query. As a result, each word carries equal weight, and the context offered by the word “someone” is entirely lost.

In contrast, the Google BERT algorithm generates the following result:

Source

From the above, it is clear that the search engine can clearly understand the user intent behind the query – to find whether they can authorize someone else to collect a prescription refill on their behalf.

It appears that the Google search engine has a better comprehension and is now offering information that is specific to the query. 

How Does BERT Affect Content Marketing?

Here is a quick overview of how the Google BERT algorithm affects content marketing:

Change in ToFu Keywords

SEO keywords are of three main types: informational, navigational, and transactional. Prior to the BERT update, these carried equal weightage. But now, there is an increasing focus on informational keywords, which will then give way to navigational and transactional queries. As a result, the top-of-the-funnel (ToFu) keywords would predominantly be informational.

Quality > Length

There came a point where longer content meant better scope for incorporating keywords organically and maintaining engagement levels for longer durations. However, the NLP search powered by BERT will see a greater focus on the quality than the word count.

Keyword Density Gets Diluted

We have already moved away from the idea of maintaining keyword density. And given that BERT now prioritizes original, engaging, and useful content over anything else, keyword density becomes all the more irrelevant.

Long-Tail Keywords Set to Shine

With Google BERT language search, context comes at the forefront to eclipse semantics. And to deliver these results, it will greatly rely on long-tail keywords to comprehend user intent, sentiment, etc., and will reward sites that use them.

How Can You Optimize Your Website for BERT?

Now it all boils down to how you can optimize your website and get it ready for BERT?

And here’s the neat part – you don’t!

Given that Google BERT Algorithm runs on an AI framework, it will self-learn and self-train with every piece of information that it consumes. As a result, it is set to grow by many folds that even the developers cannot forecast.

In fact, even BERT may be unable to predict its future decisions as it will transform with the changing landscape. 

That’s not to say that you take no initiative whatsoever!

Here are a few pointers that may help:

• Continue doing what you do best – churning out high-quality, useful content.
• Research the target keywords and incorporate the related long-tail keywords.
• Plan, strategize and draft your content to meet the reader’s expectations.
• Create highly specific content around a topic.

With these minor adjustments, you can field conversational queries, which will be the stepping stone for Google BERT.

One of the greatest advantages of Google BERT rests in the fact that it will attract relevant traffic to your website. So every bit of effort that you put into creating content will convert and boost your other metrics. So gear up for this new NLP-based revolution!

Hello, I would like to know how to add the creation date field to the integration of facebook leads with google spreadsheet

Thank you,

Why start a YouTube channel for your online business in 2021

According to Oberlo, YouTube has 2.3 Billion active users consuming 1 Billion hours of video each day. Surely everyone should be getting onto YouTube and garnering some of that attention for themselves. As an online business owner, video content can no longer be ignored.

After all, it is free to start and content can be shared across Web 2.0, blogs, websites, and more.

So if we know we should be on YouTube, what is the best way to start a YouTube for your online business in 2021?

Here is a list of 6 actionable steps you can take today in order to make your channel successful.

1. Create a YouTube account for your business
2. Brand your YouTube Business Channel Professionally
3. Fill out your YouTube profile with your audience in mind
4. Create your first piece of content for your YouTube channel
5. Create a YouTube content strategy that works for your business
6. Promote your YouTube channel

Webhook is a technology of data transfer from one service to another according to different events. Thanks to webhooks, you can create various integrations between apps and automate business processes. Data transfer goes through the API.

A programmer may have different descriptions of webhooks, but in this article, I want to tell about this topic in simple language for those who understand nothing in programming.

In many apps, you will see the function of sending webhooks. Here is an example of this service for marketing automation ActiveCampaign. In the URL field, we specify the place where the data should be sent. And in the "Type" section, we specify the trigger according to which the data will be sent.

In different services, these sections look different, but the principle remains the same. We have a reason why the data is sent (trigger), and a place where it will be sent (URL). Also, in some softs, you can specify the certain data you want to be sent.

Other systems send all the data that it has. Here is an example from the service for the Facebook chatbot ManyChat. You can configure what data needs to be transferred.

Let's imagine a situation: a lead came to our CRM and we should notify the head of the sales department with the help of Gmail.

The item "Deal added" will be a trigger for the webhook. Consequently, the system will send the data about this lead to the specified URL. But the fact that you sent the data to the specified URL won't help you notify the head.

It is necessary that "someone" picked up this data and sent it through Gmail.

This is what our Apiway service does. The CRM system sends us the data, Apiway receives it and gives a signal to Gmail to send an email with the specified data.

Why do software vendors make webhooks?

This tool allows us to do an integration. But it requires a lot of work input from the vendor.

Imagine that you have a mailing service and you need to integrate it with all CRM systems. And there are hundreds of them.

The only thing you will do is to create integration, not to develop a product. That is the reason why apps make triggers inside the system, by which they can send the data.

In fact, the sowtware tells you: "Specify exactly what data? After what action the data should be sent? (trigger) And where the data should be sent?"

They, like, send the data to "space", and the task of programmers is to catch this data and transfer it to other systems.

Fortunately, we at Apiway have already made a lot of integrations and now you don't have to do this by yourself.

We already have the functionality of webhooks. If you see the "webhooks" field in any software, it means that you can send/receive them via Apiway without programming.

What does a webhook look like?

The webhook body consists of two parts. They are the variable part and the data itself.

Let's say that "First Name" is a variable, and "Den" is the data itself. The number of options depends on the soft from which the webhook is sent.

You don't have to understand or even more to write code. The system itself generates the code and sends it to the specified URL. Apiway-type software can catch this data and transfer it to another service in their graphical interface.

A marketer should understand what the webhook is and how it works. But he shouldn't code.

Hi, I am using woocommerce. When a customer purchases multiple items from my store, Apiway "Line items name/ Line items qty" export just the name and the quantity of the first item in my order to google sheets, but the other items of the order are not exported at all, so in my google sheets worksheet I see just the information of the first item he ordered but I cannot see the rest of the order.

Hello everyone! I'm Anton Viborniy and in this article, I'll tell you how we gathered subscribers before the making of the product. When a startup has just been created, the founders don't know exactly what the users need. And there are some hypotheses that need to be tested.

To test hypotheses, you need users. To attract users, you need money. A standard startup doesn't have money for advertising, since all the money goes to development. So, we have to find ways to make promotions for free.

Our startup Apiway.ai operates in the B2B segment. We help people integrate different software for free in two clicks without programming. Our target audience is digital marketers and digital entrepreneurs. We understood that digital services with which we plan to integrate have our audience. Also, business schools have.

We decided to make joint online conferences on marketing automation.

To the first conference, we invited 6 speakers in this field. Each speaker represented a business academy or digital service.

They have their own subscriber base.

The condition for participation in the conference was to make a newsletter on their own database. Thus, we got free registration, and speakers performed for free on someone else's audience. It's beneficial to everyone.

To increase the number of registrations, we involved information partners. The conditions are the same: newsletter through the base, post on social networks and the announcement in the blog. But here it's important to understand the "weight category" of the info partner.

Big guys like AmoCRM, Bitrix, Tilda won't make the newsletter. The maximum that they can do is to tell about you somewhere on social networks. But there were info partners who simply included the announcement of our event in their newsletter.

For example, Ecwid company informed about us in a blog and newsletter. We got 40 registrations just like that. Thank them very much for that.

That's how the email looked like:

Guys don't answer you very often, but sometimes it happens that they just do the newsletter.

To increase the chance of such an event, it is best to find responsible people in the company and write to them directly. It shows good human relations and the chance to get into the announcement is much higher.

Some info partners didn't make any result, and someone made a good one. Telling this, I want to convey to you the following: you never know what will shoot and what will not. You just need to knock on all the doors and hope that someone will open.

At the first online conference, we got 699 registrations.

The conference was attended by 232 people. It is worth considering that the conference lasted almost the whole day. At the peak time, there were 160 people online, at the end of the day 80. There were 60% of registrations from the newsletters of the speakers, 40% from the newsletters of information partners.

We didn't invite a lot of speakers to the first conference, because we were afraid to screw up. For such events, you need a good webinar platform. It's better to have two. By the way, you can negotiate with the owners of webinar platforms for free for mutual PR.

We wrote to about 120 companies.

Every third agreed to be our information partner. I can't say that they were eager to participate, but there was an interest. To do this, we made a chart where we wrote down all the potential information partners and speakers.

Then we noted those who agreed and in Trello managed the mailing process. This is very important because people forget to do the newsletter. On average, we had 2-3 reminders.

It's okay.

At the online conference itself, we had inserts of info partners, where the presenter spoke in a nutshell about the offer of info partners.

This didn't bother anyone, since the proposals were relevant for the conference participants. I want to point out that there's no need to take everyone in a row. You need companies that are useful to event participants.

We held our second online conference a month and a half later. We got 596 registrations.

The principle was the same. So, we had a database of info partners and finding new ones was a bit easier.

We could show previous experience and reveal metrics. But fewer people came to this event. 160 in total and at peak time there were 120.

I think it was due to the frequency and novelty. A month and a half is a too short period of time. Such events need to be held once a quarter.

How to increase the attendance rate of the conference?

If you use only email notification, the attendance rate will be 10%. The day before the start and 15 minutes before the start of the conference, we sent SMS notifications. Also, we sent a newsletter to the Facebook messenger. After people signed up for the conference, we redirected them to the lead magnet in the messenger. That's how it looked like:

That's how the email looked like:

As a result, for two conferences we got 2581 clicks on the landing page, 1300 leads to email and phone, and 370 chatbot subscriptions.

I should say that the conversion to registration for such an event is 2-3 times more than for a usual lead magnet. This is due to the fact that the partner's traffic is warm, the event has a deadline, and many speakers participate. There is a feeling of movement.

The second nuance that will increase your attendance rate is a paid recording. We set the price of $ 39 and we even had 3 sales. When people know that content will be paid, they value more what is happening now. At the conference itself, you can also say that the recording will be paid and then people will sit until the end.

For all startups, I recommend trying this way of attracting customers at least once. It is free, gives targeted leads, and raises the company's branding.

By Dennis Yu and Tristan Parmley of ChiroRevenue

The average cost per click on a Facebook ad is $1.72, up from 23 cents just 6 years ago. And it's rapidly increasing, especially in industries that don't naturally have high social engagement.

So if you're not a fashion company or professional sports team, what should be your strategy to combat price increases, conversion rate decreasing, iOS14 injuring your ability to target, ad disapprovals that could shut you down, and more platform changes than you could ever keep up with?

What if you're in a "boring" industry and don't have Super Bowl budgets?

Let's talk about why the prices have been going up and then explain the techniques you need to use to not get priced out. When we understand how the system operates, we can feed it the right signals, so it will give us what we want.

The #1 factor causing your ad prices to go up is low RELEVANCE SCORE. And the top factor in relevance score is engagement rate. Much like Google's Quality Score, which is based on CTR, Facebook's Relevance Score is based on engagement. So it my ad gets twice as much engagement as your ad, all else equal, then I pay half as much.

The math of the Facebook ad auction is simple (bear with me, it's worth it, even if you haven't done math for a long time).

Relevance Score x Bid = Ad Rank.

Your ad rank determines your place in the auction, so you have to hit a certain ad rank to even have your ad shown. Thus, you can get traffic by increasing your Relevance Score or by increasing your bid. If you're not setting a manual bid, Facebook will set your bid for you, increasing it until you meet the threshold to show your ads in the auction.

So you can either pay your way there (which is brutal) or more elegantly, get higher engagement.

The highest engagement on Facebook is vertical video that is interesting and doesn't look like an ad. When you run ads that look like another user made them-- whether they are funny, entertaining, or interesting, you hold that user's attention. Facebook's default video optimization technique is to what's called a ThruPlay, which is a 15 second view.

The average ad performance on Facebook is less than a 1% click-through rate (one type of engagement), while the average video ad gets a 10% ThruPlay-- which is 10 times higher. If you use the right techniques for the "One Minute Video" formula, you can consistently get 25% ThruPlays.

In our webinar coming up, we'll walk you through the 4 components of the One Minute Video and show you detailed examples of how you can do this with your cell phone. You don't even have to be good on video or know how to dance. You could even film your customers-- we'll show you how.

Accompanying the One Minute Video formula is the $1 a Day Strategy on Facebook. It's how to test your ads most efficiently for only $1 a day. We'll cover how to structure your campaigns the right way, even if you've never made Facebook ads before.

Get ready for a high-energy, practical presentation by Dennis Yu and Tristan Parmley of ChiroRevenue.

Together, they have spent a billion dollars on Facebook ads and love helping see you unlock success with Facebook ads.

Register now: https://apiway.ai/summits/facebook-ads-digital-summit