Automated campaigns like I have in ActiveCampaign
I love Pipedrive and I use automated workflows but I’d love to see some automated campaigns like I have in ActiveCampaign, anybody using the two or figured out a way to dump AC all together?
I love Pipedrive and I use automated workflows but I’d love to see some automated campaigns like I have in ActiveCampaign, anybody using the two or figured out a way to dump AC all together?
I am a sales trainer that recommends that my solopreneur clients use Pipedrive. I have my Pipedrive account formatted to align with how I teach sales. It would be perfect if I could somehow share my Pipedrive settings that include my Pipelines, deal flows, etc with my clients so that they don't have to manually customize when they open their new account. Is this an existing thing?
This is where you invest in the people using the tools. Because, whether free or paid, the gains from your A/B testing tool are only as good as the hands wielding it.
An A/B testing software in the hands of a beginner tester is not the same as that same software in the hands of an expert.
Ace optimizer Simar Gujral of OptiPhoenix understands this. He conducts tool training for new hires but goes beyond “how to use an A/B testing tool” to emphasize process training and strategy.
Jonny Longden of Journey Further says 80% of your investment should be in people and 20% in technology
So, your first step in getting maximum ROI benefits from optimizing is educating yourself and your team on the right A/B testing processes and strategies.
You can get started with CXL’s CRO and A/B testing program. In fact, as a Convert customer, you’ll get access to this CXL training program.
Training is what prepares a tester to:
… and more.
Another way to use your tool to the best of its ability is to take advantage of its full range of features—but only as it applies to your unique use, of course.
You can use:
Integrations are the backbone of creating an interconnected stack of teamed-up tools to supercharge your A/B testing, marketing, or conversion rate optimization efforts.
It could be to extract data from multiple tools of your stack and inform hypotheses, send this data to as many platforms as possible including Google Analytics, or run A/B tests on your email marketing campaigns.
Here’s what Silver Ringvee, CTO at Speero, says about this:
Make sure you don’t keep your data in isolation within your testing tool. I’d recommend pushing your experimentation data to as many relevant tools and destinations as possible. This way you can dig deeper into variant groups in your analytics tool, analyze the user behavior using something like Hotjar, and calculate the impact on long-term metrics like LTV or churn within your data warehouse.
This one is especially true for businesses that are just starting out with A/B testing and don’t really have an endless budget to get by. The aim is to steadily improve your testing velocity.
So make sure that the tool allows you to purchase more tested users as needed, without pausing your plan till you upgrade to a higher-priced tier (after tiring conversations with sales reps).
It would be ideal if you can upgrade to access features you may only need sporadically when you want to. And downgrade when your testing program is going through a lull so that you can use the budget to upskill your team. Don’t miss out on this opportunity.
Also, pricey tools come with a big promise that quickly devolves into hype. Don’t get sold on the bells and whistles that will let you test everything. You rarely need to do that.
Instead, focus on the tool that will let you test what your business needs. And this is where Education and Test Strategy come in.
Before you put all your trust in your results, make sure you fully understand how your chosen tool works and how you’ve implemented the test.
The goal here is to see if your data has been corrupted in some way, so that you’ll know how much confidence to place in the results.
Make sure you’ve implemented your A/B testing tool in a way that does not decimate your search engine rankings. You don’t want the SEO vs. CRO debate. The two go hand in hand.
There’s almost no change you’d make to your site for CRO purposes that will upset your standing with Google. Any change you make will usually affect keywords, page content, and user experience. That’s just 3 of the 200+ ranking factors.
And since you increase conversions on those pages, you’re also sending positive signals to Google that people love your content. There’s a lower bounce rate and the number of visitors is increasing.
According to Rand Fishkin from Moz, as long as you’re not making insane changes to your page, you should see CRO and SEO as teammates — not opposing factors.
You don’t want the blink skewing test data. Pick a tool that does not flicker.
Flicker can ruin the integrity of the data you collect from experimentation because it becomes obvious to your website visitors that something strange is going on with your webpage. When they get a glance at the original version before the variant appears, it raises question marks in their minds. It goes without saying that showing different versions of your page to the same visitor mars user experience.
You need to deploy the tool code in a way that explicitly supports no blinking. Here’s how you can do that.
Here’s what the experts have to share about some of the real-world effects of flickering in website optimization:
Even though we do enjoy having personalization in our experiences, in many cases we don’t want to know we’re being personalized to, the reason being is that we want to be in CONTROL, according to the self-determination theory, we want to have autonomy and “CONTROL” of what we’re doing.
Therefore having the flicker effect where it shows the control for seconds and then it changes to the variant; we can’t go back to the first version even if we try to reload the page or go back since the cookie has been saved. It causes mistrust and anxiety. “Why can’t I go back to what I’ve seen before?” “I liked the first page I saw, how can I go back?”
In a nutshell, it causes mistrust to the brand that has this issue, it increases bounce rate and loss in conversions.
Carlos Alberto Reyes Ramos, Speero
The tool is not the number one place to invest most of your testing budget. If that’s your strategy, you may even struggle to prove the ROI of your A/B tests.
If your organization is on the path to fully imbibing an experimentation culture and making data-driven decisions all the way, even if you’ve successfully democratized data and gotten all hands on deck in that area, it still makes perfect sense to invest in a dedicated talent for that purpose. And if you can afford it, a team.
This is because experimenting doesn’t yield desired results in the long term when it’s just a side task for someone on your marketing team. Even just a 50% tester will always outperform a 1% tester.
You’d also want to focus more on the leadership and communication skills of your talent to promote that testing culture in your organization. Coming up with great hypotheses and running sound A/B testing, split testing, or multivariate testing are skills that can be learned.
When it comes to your A/B testing tool, you want to be able to trust the results you’re getting. Go with an option that’s open about their statistical approach.
Whether Bayesian or Frequentist, your dedicated talent with solid statistics background should be able to understand how those numbers are calculated. That way you can extract much more accurate insights and get full value for the money invested in your tool.
Even if you’re using one of the best free A/B testing tools, Google Optimize, you need this information. Unfortunately, all you can learn about GO is that it uses Bayesian but won’t share its prior considerations with you. This is a lack of transparency and a big issue.
Maybe it is time to consider transitioning to more trustworthy testing?
On the other hand, with Frequentist stats engines, collaborators may look only at statistical significance levels and draw incorrect conclusions. Ah, the illogical sin of peeking! You’re supposed to wait until it hits the sample size.
What you can do about this is set rules against peeking. You don’t want people running with erroneous conclusions that impact the quality of decisions.
Always go for vendors with transparent stat engines.
One of the barriers for other members of your organization adopting a testing culture is that some of these tools come with a rather steep learning curve.
But you can make things a little welcoming and easier to grasp to an average user. Here’s how:
You can easily overwhelm others if there are lots of features that seem too technical to even bother.
If you aren’t using these fancy features, go for a lightweight tool that cuts feature bloat. VWO’s products are well set-up for this (Yup, a competitor… but this aspect of theirs is really amazing).
This is a fantastic way to include others and seamlessly work on A/B tests as a team.
Also, other people can utilize the same tool for different purposes. For example, Convert has the ability to have multiple projects in one account, with each project capable of handling unlimited sub-domains.
Set up in such a way that anybody on your team can hop on the tool and get an idea of what’s been happening. Familiarity, in this case, breeds adoption.
It seems you can’t get much-needed attention to an A/B testing program if you don’t attribute it to revenue gains. Usually, executives demand exact numbers to validate the need for an A/B test.
“What percentage lift should we expect? And how much will that add to this year’s revenue?”
But that is not what experimentation is designed for. A/B tests are meant to add a measure of certainty or confidence to ideas — whether a hypothesis is true or not.
In fact, that approach can lead to problems such as:
That being said, you don’t want to use your A/B testing tool to track link clicks. Instead, choose the right A/B testing goal. And leverage the power of your tool’s Advanced Goal options to get granular about what you are tracking & why.
Here’s how to choose the right goals and metrics you should be tracking:
If you don’t set up your goals correctly, you will either celebrate micro-goals that don’t move the needle or constantly invest in “Big Sky Ideas” that are difficult to calibrate, design, deploy, and end up looking like failures. The balance lies in the middle.
If I have my own group with 800 people, how often should I be going live or feeding them information?
Can someone recommend a good funnel to sell tickets as an affiliate? I'd really like to help them out!
ClickFunnels changes everything for me. I got into this awesome digital journey where I began to build them for others. Now I am working on my own business
My client has a WordPress site and I created sub-domains for multiple funnels with ClickFunnels. I wanted to use the "Aggregated Event" but I only have the main website there. I am so confused. What do I need to do in order to use the "Aggregated Event" for each landing page I create??? Thanks in advance!
For example did Trey have $20,000,000 worth of torches in his garage? I don't think so, so how did the products get ordered, packed and delivered? What are the steps to connect Click Funnels orders to another store???? New and confused as I really want to promote a physical product I do not have stock of. Is there a guide, video or help page that answers this question available to affiliates. And I am not looking for coaching courses or someone telling me they can help offline for a price. I am looking for a genuine answer that can help anyone else reading this, a link to a click funnels related site or a guide or a video or a blog etc.
Hello. What marketing strategy you are using today to promote Clickfunnels?
So I can copy the wheel
Hello. I’m doing facebook leads now, but i whant to start doing google my business website leads. Aprox. how much time it will take my page to rank in a good position depending i do everything correctly??Any ideas??
But there are three pages Landing Page > payment (Instamojo) > thank you. User click on the ad and landed on the first page then click the button inside the landing page and redirect to payment page and after completing the payment he will redirect to the thank you page. So can we setup and fb track custom conversion on thank you page
Hello, anyone use clickfunnel for ebook and build funnels, I want to see some samples
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I have difficulties connecting the wordpress website, after adding the Mailchimp code there is a 403 status blocking the connection with Mailchimp but the devoper cannot figure out why this is happening. Anyone had the same issue and could resolve it? Thank you.
He can send e-mail without subscipting. What is the Best Way? Thx
Problem is the pdf is always over 10mb even if I download the smaller quality size, so won't upload. How can I resize for free or get around this problem please?
I have three lists that I send general emails to and want to make sure that if they are on more than one list, they aren't receiving the same email twice
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If not, can I manually make a text element a color not in the MC palette?
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