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Post — Startup Ideas

Product Page Tune-Up : 8 Most Important Ways to Increase Conversions

8 Important Product Page Optimization Tune-ups to Increase Conversions

Let’s discuss a few important product page optimization tune-ups that can increase conversions.


1. Sell Smart With Upsell and Cross-Sell 

A product page is aimed at informing the customers about the product or service under consideration. However, an eCommerce site can’t lose sight of the business potential that a customer represents while being on an eCommerce product page.


Using upsell and cross-sell techniques is choosing smart marketing initiatives over hard work or new customer acquisition. They help customers choose high-end and/or ancillary products and increase the transaction value per customer. These techniques are effective in increasing Average Order Value (AOV) and overall sales and revenue for an eCommerce business.


Sell Smart With Upsell and Cross-Sell 


But a lot depends on how thoughtfully and effectively you deploy upsell and cross-sell techniques on your product page. The bands representing upsell and cross-sell should be intelligent in product recommendations.


2. Make Social Proof Stand Out

The product page needs some kind of authentication to generate trust and confidence among the visitors. For example, if your company has won an award or certification, it should be displayed at the top or at an appropriate spot in the form of a badge, trophy, or medal. Without a lengthy description, these insignia instantly convey approval and validation.


Even if your company hasn’t won any such award or certification, you can create your own badge highlighting what’s unique and great about your products or services. For example, a medal with “High-Quality Product” or “6-Year Warranty” written over it can improve the value and outlook of a product page. It can result in better product page conversion.


3. Use Product Recommendation and Hyper-Personalization

hyper-personalization

The use of Artificial Intelligence (AI) and machine learning can bring marketing solutions at scale. Both product recommendation and hyper-personalization are examples of AI in marketing.


Product recommendation is populating related and relevant products to the buyer’s page, helping him make appropriate selections from a wider but related pool of products or services.


Hyper-personalization is sending automated marketing content based on a customer’s preference, activity, and history on your site. Here, each customer gets a different hyper-personalized marketing message based on where he stands along the buyer’s path.


Both product recommendation and hyper-personalization can optimize your product page, leading to higher conversions and revenue.


4. Give Priority to Testimonials and Reviews 

Reviews are important because they come from users who have purchased the product and used it. Many times, a review has some unique information about the product that even the product page doesn’t have. A majority of the online shoppers read reviews about a product before buying it. If the reviews are positive, it helps potential customers make a decision.

Give Priority to Testimonials and Reviews 

Source: Ecommerce-Nation


Your eCommerce product page should have some reviews and testimonials. To have honest reviews from your customers, you can encourage them by post-purchase emails to write and send reviews. You can incentivize it by offering a gift coupon and make it easy by providing an online form for this purpose.


5. Play On Customer Psychology

Your product page should create the right buzz about the demand for the product. As per the scarcity principle, good things are in scarce supply while the demand for them is high. This plays on the customer psychology that if they delay their decision to purchase the product or service in question, it may soon go out of stock.


So, a call to action that the customers should show no delay or indecision in placing the order for the product is the right way to end the sales pitch on your product page.


6. Livechat, Popups, Personalized Emails

The product page of an eCommerce site should be able to engage the visitors at each milestone along the buyer’s path. It can be achieved by activating livechat, popups, and triggers for personalized emails. Most of these features are available through the marketing automation software that you may already have subscribed to. You only need to deploy them strategically on your product page to optimize it.

Personalized Emails

Source: Chamaileon


7. Use Visuals, GIFs, Videos 

An eCommerce site lacks the advantage of touch-and-feel that a traditional retail business enjoys. However, with product photography improving a lot over the years and the digital space having no restraint on the capacity to host multiple images, this lacuna has been effectively dealt with.


To add to your armor, you have the option of 3D images, GIFs, and videos. Does your product page have enough of them? The videos or GIFs don’t need to be lengthy. They just need to be clean, smart, and to the point.


8. Inventory Update Innovations

Does your product page feature “sold out” products and offer no choices to the customer? It can be the wastage of an opportunity as you have a customer on your page, but you are not able to sell him a product. In place of “sold out”, can you have “New Arrivals”, “Recently Stocked”, or “Stock Fast Depleting”?


For the sold-out item, the product page can add information about the likely time it will take to replenish the stock with announcements such as Fresh Stocks Arriving in 7 Days. Customers who are impressed by a product can be interested in knowing how popular or scare they are. Real-time inventory updates can boost your product page optimization efforts. 


 

Product Page Tune-Up: Dos

  1. Have extraordinary UX
  2. Go for technical SEO
  3. Optimize loading speed
  4. Select right keywords
  5. Write effective meta description, CTA
  6. Have Users Review and FAQs


Product Page Tune-Up: Don’ts

  1. Avoid keyword stuffing; use them smartly, organically
  2. Never stop optimizing and tuning up product pages
  3. Don’t copy product descriptions from anywhere
  4. Don’t ignore negative feedback; work on them
  5. Don’t shy away from taking help from professionals


Conclusion 

To increase product page conversion, proper thought and planning need to be given to this page. For example, using upsell and cross-sell opportunities to their full potentials can bring more leads and conversions. Even small adjustments and upgrades on the product page can drastically optimize the page and increase conversions. The 8 most important steps to tune up the product page given here should guide you in this endeavor.

 

Post — Startup Ideas

Features of an Efficient Online Grocery Delivery Platform

Growcer is one of the most viable and robust turnkey solutions aimed at entrepreneurs looking to launch an online grocery store. It has a wide array of built-in features like responsive design, multiple payment options, contactless delivery, delivery slot management, multi-store management, etc. It is built using a secure architecture making the platform highly safe. The solution comes with various pre-integrated APIs like PayPal, Stripe, Khipu, Razorpay, Mailchimp, Google Analytics, PayTm, amazon etc.

 

 

The market for an online grocery store is ripe

 

With eCommerce coming into the picture, nowadays people prefer to buy stuff online rather than going to the local brick and mortar shop. In a recent survey conducted by Nielson, results showed that one in four respondents already buys groceries online. Every second person, who is not buying groceries online, plans on doing the same in the near future. In addition, the industry is growing at a rate of 13 per cent year on year. These entire statistics highlight that now is the best time to launch an online grocery store.

 

Features of Growcer

 

 

  • Mobile friendly – The future of eCommerce is inclining towards mobile devices, which makes Growcer an ideal solution for launching a mobile-friendly online grocery delivery business. The solution is responsive in nature, which allows the online store to offer the best experience alike across desktops, smartphones and tablets.

 

  • Simplified Payments – Growcer has a wide array of payment gateways making it feasible for your customers to make transactions.

 

  • Reviews and rating – Growcer has an inbuilt rating and review section so that the shoppers can benefit from product ratings and make informed decisions while buying.

 

  • Referral and reward program – Acquiring customers is critical for any new startup. In addition, the best way to achieve that is through a referral program. Growcer has an inbuilt option where you can give your customer’s incentive for referring the website to friends and family.

 

  • Order repeat option – The best user-centric feature in growcer is the order repeat option which makes it easy for the consumers to repeat their order without going through the list of products.

 

  • eWallet – Growcer is built on secure architecture and has an e-wallet option that makes payments like a walk in the park.

 

  • Search Engine friendly – Online stores built using Growcer get the added benefit of being search engine friendly which results in better traction and sales.

 

Read more: https://vocal.media/journal/which-is-the-best-software-solution-for-your-online-grocery-business

 

  • Refined product search – When selling thousands of products, growcer makes it easy for the user to find relevant products with its seamless product discovery option.

 

  • Multi-cart - With this feature offered by Growcer, the buyers can conveniently add items from the different stores listed on the website/app to a single cart with a single checkout.

 

  • Single item Cancellation - This is a new feature offered by Growcer that allows the customer ordering groceries to cancel a single item without any hassle of cancelling the whole order and adding the items again.

 

  • Multi-currency - The solution offers multi-currency features so that the locals can buy the items in their own currency without any hassle of currency conversion.

 

  • Tax Management - It’s an important feature for the admin of the grocery delivery platform allowing the admin to manage global customer, global category and product level taxes to be applied.

 

  • Other features offered by Growcer are:

 

 

Checkout: https://techstory.in/grocery-ecommerce-store-software/

A) Feature for Admin of Grocery Delivery Platform:

 

  • Product Catalogue System
  • Commission Management
  • Advance Reports and Statistics
  • Delivery Staff Management
  • Multiple Revenue Channels
  • Subscription Package Management
  • Multiple Level of Administrative Access

 

B) Features offered for Vendor/Sellers

 

  • Delivery Slots Management
  • Import/Export of Data in Bulk
  • Pin Shop on the Map
  • Order Cancellation Request Management
  • Subscription Plans
  • Order Refund Management

 

C) Features offered for Delivery Staff

 

  • Define Delivery Radius
  • Accept or Reject the Order
  • Click and Call to Seller and Buyers
  • Delivery Order Management
  • Order Cancellation at Anytime
  • Push Notifications

 

D) Features offered for Buyer/Customers

 

  • Auto-Detect the User Location
  • Product Search
  • Guest User Checkout
  • Order Tracking
  • PWA
  • Order Substitution

 

More details: https://www.fatbit.com/fab/growcer-grocery-delivery-software-vs-yelo-ecommerce-grocery-solution/

 

Mobile Apps Offered By Growcer:

 

 

A) Grocery Delivery Apps

 

Growcer offers a grocery delivery app for the delivery staff to manage timely order delivery. The grocery delivery app is equipped with all the essential features required for your online grocery platform.

 

B) Multi-Vendor Grocery Buyer Apps

 

The multi-vendor grocery buyer apps offered by Growcer are designed for the customer/buyers to make their grocery ordering process hassle-free.

 

Wrap Up

 

With the ease of installation and options for customization, this platform is one of the most user-friendly and robust platforms for launching an online grocery delivery platform.

 

The solution also supports other business niches like ePharmacy, vegan food, online board games, dairy, pet food, meat delivery, liquor & wine delivery etc.

For further information on grocery delivery business, visit here

 

Post — Startup Ideas

How to Start An Online Grocery Business - Business Model, Revenue Model & Key Features

One of the implications of the 2020 pandemic & the resulting lockdown is the surge in online grocery shopping. According to the data from research & polling firm Nielsen and Rakuten Intelligence, online sales of consumer packaged goods that are typically sold in grocery stores grew by 56% in April 2020.

 

The online grocery delivery industry has thus proliferated. Consumers have transitioned towards quality, convenience, more choices, more speed all at the same time as they don’t have to go trudging around a conventional store.

 

How to Start A Grocery Delivery Business?

 

 

Covid-19 has disrupted the panorama of offline grocery retail & has paved the way for online grocery delivery platforms. These platforms deal with the delivery of unevenly shaped products with many different form factors, multiple storage temperature regimens, short shelf lives, and food packaging constraints about what can be packed with what.

 

Considering all of the above-mentioned factors we have created a basic flow of information that will help ventures in setting up an online grocery delivery business:

 

  • Form a Legal Entity & Register for Taxes
  • Finalize your Business Model
  • Choose a Readymade Grocery Solution
  •  

Form a Legal Entity & Register for Taxes

 

Online grocery delivery services need to pay taxes for the online sale of groceries. Hence, as primary steps, a company/business should be legally registered.

 

Business Model

 

Grocery delivery consists of vendors listing their products online & buyers purchasing from them. The order then gets delivered to the consumer. However, there are several ways of how this business model works:

 

 

Hyperlocal Business Model: You have built a grocery website for grocery vendors from the vicinity. The customer orders & you deliver the order to their doorstep.

 

Marketplace Business Model: The other alternative is that you mention all the items on your website. The buyer chooses the grocery items & their quantity. You get those from the vendors & then timely deliver them to the customer.

 

Inventory Based Business Model: In this business model, the inventory is bought and stored by the eCommerce grocery store. The eCommerce company manages a warehouse of the purchased inventory.

 

Choose a Readymade Grocery Solution

 

Setting up an online grocery business from scratch is a task. It is time-saving to get in touch with the industry experts & use a ready-made grocery solution that can be customized according to the business requirement.

 

Revenue Model for Online Grocery Delivery Business

 

 

Online grocery delivery businesses primarily generate revenue via commission. There are three prominent ways:

 

  • Commission on Each Transaction
  • Commission on Delivery
  • Vendor Subscription Fees

 

Commission on Each Transaction

 

This is levied on the vendor/seller on every sale they make on the marketplace.

 

Commission on Delivery

 

The buyer & the rider are charged a certain amount on the purchase & the delivery of the order.

 

Vendor Subscription Fees

 

This is also known as the membership fees which the vendor can pay annually, quarterly, and so on.

 

Also Read: Online Business Ideas in 2020 That Are Worth Investing Amid the COVID-19 Pandemic

 

Key Features of an On-Demand Grocery Delivery Model Website

 

Online grocery delivery which is a pivotal part of an online grocery business has been poised to meet the emerging demands. Listed below are the key features of a grocery delivery website:

 

The Front End

 

The home page of the grocery website is also the welcome page. This is where the user lands. It has:

 

  • Page Banner: States the idea of the business.
  • Post Login Features: Enables vendors, buyers & admin to login.
  • Multi-Store Front: Offers multiple stores to the customers for their varied choices.
  • Cart & Checkout: Easily add items to the cart & checkout.
  • Multiple Payment Options: A consumer can pay via cash, card or virtual wallets.
  • Order Tracking: The order placed can be easily tracked on the map. 

 

The Back End

 

The backend is where the data is stored. Primarily a database is used to store all the information related to the product order & delivery.

 

 

Prominent Names in Grocery Delivery Service Business

 

The online grocery delivery business is buzzing with a few prominent players. To name a few:

 

  • Postmates
  • Instacart
  • UberRUSH

 

Conclusion

 

The unprecedented times led by the pandemic have positively impacted the online grocery delivery businesses. It is safe to say that the shift in consumer behavior has marked the golden period for grocery delivery marketplaces.

 

To read a detailed blog on starting an online grocery business.

Post — Startup Ideas

How To Leverage WhatsApp Business API For Ecommerce

With more than 2 billion active users worldwide, WhatsApp is one of the most used messaging platforms. Due to the high popularity, more and more businesses are using WhatsApp to engage with their customers. WhatsApp Business API has enabled small businesses to widen their reach and engage with the customers directly over WhatsApp. It has opened up a whole new avenue for the business to delight its customers. The API allows businesses to respond back to the customer's queries instantly or provide them with the required information.

 

WhatsApp API has three primary use cases which include:

  • To create a branded business presence.
  • Sending programmatic notifications to the customers.
  • Respond back to the incoming messages manually.

 

How E-commerce Business can Leverage WhatsApp Business API.

 

E-Commerce companies have limited physical customer interaction. Therefore, it is essential for them to make easy, instant and powerful online interactions with their customers. WhatsApp is the best platform that allows businesses to interact with their customers instantly. The WhatsApp Business API has opened up new opportunities for customer engagement for E-commerce businesses.

 

Ways in which E-commerce can Integrate WhatsApp in their Communication Strategy

 

Here is the list of ways in which E-commerce businesses can integrate WhatsApp API in their communication strategy:

 

To Acquire New Customers

 

WhatsApp API offers excellent opportunities that help to offer advanced chatbots and opt-ins to capture the leads.

 

On-site Chats: Instead of creating bots, you can create a WhatsApp chat bubble to invite the visitors to talk with you. It can help to gather the leads and assist the visitors with the buying process.

 

Notification opt-ins: With this, the customers get notifications, news and stay updated via WhatsApp. 

 

Campaign ads CTA: It is an excellent way of driving the acquisition. When the customer clicks on your Facebook or Google ad, they get invited to a WhatsApp conversation.

 

To Offer Great Post-Purchase Experience

 

Once a customer makes a purchase, WhatsApp becomes the best platform to send notifications to offer a great post-purchase experience. Here are few ways in which eCommerce businesses are levelling up the experience of their customers:

 

Order Updates: With the help of WhatsApp API, eCommerce businesses can send order updates to their customers.

 

Delivery Tracking: You can implement live location tracking for your customers to track the deliveries with WhatsApp API for business.

 

Personalised Recommendation: WhatsApp API allows you to send the product recommendation and increase leads while engaging with customers.

 

To Collect Feedback: WhatsApp API helps your businesses to reach their customers and gather instant feedback.

 

To Extend Customer Support on WhatsApp

 

WhatsApp has become one of the indispensable tools for achieving customer satisfaction. Once you connect with WhatsApp API, you don't have to juggle between different tabs to handle customer queries. It is an omnichannel support platform that helps you to manage all your support interactions on WhatsApp.

 

mTalkz is known to offer the best WhatsApp API service for the business. It offers top-class services that help businesses to reach out to a vast audience. It offers a global reach to the business and delivers messages in 225 countries. You can visit the mTalkz website to learn about their services!

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Post — Startup Ideas

Benefit of MVP Development and list of Top MVP Software Development Companies

Minimum Viable Products assist entrepreneurs in validating their market breakthrough ideas. MVP is a product that assists in this research and ensures the entrepreneur does not make a mistake by deploying its business idea in the wrong market.

 

An MVP is a base product with all essential features required to perform the primary function(s). This type of product is used to validate the consumer demand in a market and collect consumer feedback for further improvement.

 

MVP especially assists in testing the business potential of service and a product in a specific given market.

 

If you still want to develop yourself with the help of an MVP, or just wanted to know the procedure, then the following are the steps that will help you:

 

  • Although your first version may not be enough to validate the idea, if it shows potential, you can always add or remove features, do customization, and relaunch.
  • Although the purpose of an MVP is to validate the market, it should first be made to fit and match the market preferences. You can study the market needs for related products like yours and conduct surveys and interviews.
  • Map out and design the User Flow to create a fixed path to perform the primary function. This can be changed later as per the user feedback.
  • Ideate the complete MVP to add more value. You need to think and be precise about the value that you want your product to provide to consumers. This will help you shape a more realistic version of your MVP.
  • Select features for your MVP and begin with the development. Lastly, you’d want to assure each feature functions properly before you release the MVP for market validation.

 

 

The benefit of MVP Software Development

 

Below are some benefits of using MVP Software Development that will help you understand why launching an MVP can be beneficial for your firm:

 

Tests Viability

 

Several companies fail to establish a strong foothold in a new market due to poor market validation. They do release the product and get a decent amount of sales in the beginning, but in the long run, the product fails due to poor viability. Releasing an MVP first, on the other hand, not only assists in validating market demand but also vaguely indicates how the product will perform in the long run. 

 

Helps in Securing Funding

 

MVP is an essential part of a proof of concept, which is often required in various funding programs. This means that having an MVP alone makes you eligible for several funding options. Even when MVP is not a requirement for the funding, developing one can assist you to leave a positive impression on investors and depict your dedication, thus, resulting in higher chances of success. 

 

Minimizes Risk

 

Suppose if your product or business idea fails, then with an MVP, you won’t be incurring huge losses. This is because of the low development cost of an MVP. On the flip side, rushing to market launch with the final product may result in heavy losses in case the product fails. 

 

Cost efficiency

 

As an MVP consists of only the bare minimum features required to make the product functional, it is a lot cheaper to build. Based on the cost of MVP development, businesses can also evaluate the cost of final production and formulate cost-reduction strategies to maximize their profit margins. 

 

Brings Agility

 

MVP is based on the real market conditions, consumer behavior, and industry dynamics. Thus, when observed for the long term, MVP can help you identify and predict the ongoing and upcoming market trends. Based on the collected information, you can make your product market and future-ready.

 

Accelerates Development

 

The market validation of a product via an MVP pinpoints the essential features required to earn a profit. This reduces the back and forth that usually happens in finalizing the features and specifications. Another way MVP accelerates the overall development is by identifying the key development problems beforehand. 

 

Final thoughts

 

MVP development provides numerous privileges to your business both in the long and short term. It enables you to recognize your unique value proposition, lessen the cost of custom software development, and get the required funding. The feedback from the early adopter further assists in improving the product and enhancing the overall quality. 

 

Description: https://apiway.ai/app_storage/uploads/user_posts/2644/1095/nlRnzolMg4uAZ63XhjJGP3N0stqC9WSI7nd9mTII.jpg

The List of Top MVP Development Companies

 

FATbit Technologies

 

FATbit is a leading MVP Software development company, with a wide range of MVPs to help businesses. It takes pride in delivering high-quality and well-designed minimum viable products (MVPs) as well as software solutions with extensive customizations and integrations.

 

With FATbit MVPs, you can launch and validate businesses like rental and selling marketplaces, online tutoring, grocery delivery, and gigs marketplaces. 

 

FATbit also provides CMS development, Agile development, Mobile development, Business consulting services, and eCommerce development. 

 

Country: India

Established In: 2004

Top Clients: Uni-Diamonds, Superlivery, Gearflow

Hourly Rate: $$

Website: https://www.fatbit.com/ 

 

Digiteum

 

Digiteum is an MVP development agency. It offers web, mobile, and IoT development. Additionally, they implement AI and chatbots into their software solutions. They implement a broad tech stack into their projects. The company offers time-bound project completion with an early start and quick responses to any changes that may be required. The company caters to clients from all over the world.

 

Country: India

Established in: 2010

Top Clients: Printique, Oxford, Oracle, Dona

Hourly Rate: $$

Website: https://www.digiteum.com/ 

 

Net Solutions

 

Net solutions offer bespoke products and platforms engineered to provide a better user experience. The MVP development company looks to enhance the customer base for their client through a better customer experience of its products. It uses around 30 technology products and offers services. The company created the first of its kind mobile monitoring platform that provides 3600 of the entire organization. It uses an agile methodology to produce applications for the web and mobile.

 

Country: India

Established in: 2000

Top Clients: Pageant Planet, EdPlace

Hourly Rate: $$

Website: https://www.netsolutions.com/  

 

Ample work

 

Ample work provides MVP solutions for mobiles, Web, VR, IoT, and wearables. Ample work is one of two companies on this list that has worked with clients from the education sector. The company focuses on delivering products keeping in context the human element. Apart from that, the company emphasizes the quality and performance of its products. It documents the code delivered to you. It also offers continuous product development and maintenance services.

 

Country: India

Established in: 2016

Top Clients: Soflete, TalkRemit, Relief 

Hourly Rate: $$

Website: https://www.amplework.com/ 

 

Intelivita

 

Having a global experience, Intelivita offers mobile app development, MVP development, AR and VR services. The company focuses on delivering a custom product based on the client’s needs. They implement a stepwise approach to their services, implementing AR and VR for a futuristic and aesthetically pleasing user experience.

 

Country: India

Established in: 2015

Top Clients: MowMow, AwayBack, Art of Work

Hourly Rate: $$

Website: https://www.intelivita.com/ 

 

As per our analysis, we found the above-mentioned top companies for MVP software development in 2021. To select the best one amongst them, you can share your requirements with the companies above and discuss your project in detail. Lastly, pay equal attention to the customer support these companies provide post product launch.

 

Post — Startup Ideas

Yo-Meals: How to start an online Prepmeal and meal-kit ordering website

There are many software-based businesses that you can start like home services, Freelance writing marketplace, event management website, food delivery platform, online travel activity booking website, car booking app/website, care services marketplace, online professional search portal, etc. As per my research, YoMeals is one of the best readymade online Prep-meal ordering and delivery businesses.

 

YoMeals is a turnkey solution developed by FATbit Technologies that enables entrepreneurs to launch an online Prep meal ordering and delivery portal. Our team has incorporated all essential features in YoMeals which makes it stand out from the rest. Furthermore, YoMeals is a robust & intuitive platform that ensures the website’s success.

 

 

 

YoMeals is an advanced readymade solution that enables you to launch an online meal and recipe delivery portal. It is customizable according to your business requirements and also open to 3rd party module integration. YoMeals are packed with all the necessary features.

 

Yo-Meals Features

  • Customer Management
  • Payment Gateway Integration
  • Catalog Management
  • Multiple Payment Options
  • Password Protection
  • Customizable Templates
  • Custom Domains
  • Google Friendly
  • eCommerce Store
  • Compatibility for Mobile and Tablet
  • Web Analytics
  • Contact Forms
  • Create Unique Website
  • Order Management
  • Menu Management
  • Shopping Cart
  • Online Ordering
  • Social Media Links
  • Checkout
  • Search Engine Optimization Management

Yo-Meals is a feature-rich solution that creates an online Prep meal and meal-kit ordering Business. The solution is developed after in-depth research of the online meal/meal-kit ordering market and customer behavior (needs and expectations). It can be customized according to your business requirements. The solution is loaded with features such as affiliate programs, revenue statistics, and powerful CMS.

 

For more information visit here: https://www.fatbit.com/cooked-meals-ordering-system.html

Post — Startup Ideas

Agile Product Development Methodology - Types, Pros, and Common Misconceptions

Agile software development methodology was inadvertently introduced in the year 1957. Its roots originated when computer scientists Gerald Weinberg and John Von Neumann used an incremental development approach for developing IBM and Motorola software. Decades later, agile methodology gained popularity and became a widely accepted standard for software development. 


Unlike the regular Waterfall development approach that involves requirement gathering and documentation before the start of the project, Agile approach is all about iteration cycles and incremental progress. In Agile methodology, the development team can start developing the project with minimum requirements and add more features at the later stages of development. 


Need and Use for Agile Product Development Methodology


The actual need for agile software development methodology derives from the increasing competition amongst businesses. Due to ever-changing consumer behavior and trends, businesses themselves need to be agile, i.e., to be able to react to changing consumer trends in a short time. 




Agile methodology provides this agility via iterative development. For a better understanding, let’s take the example of two rival businesses Brand X and Brand Y. Brand X already has a highly functioning mobile app to deliver its services. Brand Y wants a similar app and opts for waterfall development. 


Types of Agile Development Methodologies


They are five agile Software development methodologies that are widely in use across the globe. They all include incremental progress and allow you to return to the requirement gathering stage.


  1. Kanban.
  2. Scrum.
  3. Extreme Programming (XP)
  4. Crystal.
  5. Dynamic Systems Development Method (DSDM)


Also read more - https://www.saasgenius.com/blog/agile-software-development-principles-team-structure-and-frameworks


Difference between Scrum and Kanban Development 



Pros of Agile Product Development Methodology 


  • Market-Fit End-Product: Agile methodology ensures that the end-product is up-to-date with the latest trends.


  • Continuous Improvement: Both Scrum and Kanban development approaches are all about incremental improvement. After each iteration, the end-product becomes a better version of itself.

  • Highly-Flexible: Agile development approaches are highly flexible. They leave scope for the client to add or remove any features or ask for design changes after the pre-development information gathering 


  • Efficient Management: Managing changes in the Waterfall model isn’t possible as any change would require the development team to begin the development from scratch


  • A Transparent Approach: Agile development involves a complete contract life-cycle. The development company updates the contract from time to time and the client can negotiate the updated terms.



Common Misconceptions about Agile


  • There is No End to Agile Development
  • There is No Fixed Budget in Agile
  • Agile Development is Poorly Planned


There are various reasons to opt for agile, such as if you want higher transparency or are unsure about the complete requirements of your project.


However, to be more precise, we can conclude that the following businesses can benefit the most with agile methodology:


  • Businesses requiring to be an active part of the development process
  • Businesses requiring a state-of-the-art product in the long run
  • Businesses emphasizing research-based development of their software and a market-fit end-product
  • Businesses planning to deliver SaaS or long-term services through the software, such as food delivery and cab booking services
  • Businesses with frequently changing market trends


Further more information checkout this website


Post — Startup Ideas

What Are the Essential Features to Develop a Telemedicine App?

According to Statista, the global telemedicine market is expected to reach $460 billion by 2030. And this is not surprising. Covid-19 and the evolution of technologies have created an increased demand for telemedicine services and software solutions. And if you decide to follow the trends and create your own telemedicine application, you should know which features are essential for this type of product.


So, a telemedicine application is an app designed to connect doctors and patients for providing/receiving remote medical services. Therefore, while developing such an app, you need to make sure it is user-friendly and functional for both parties.


Features of the telemedicine application for patients


Patients download telemedicine apps to find a specialist and receive prompt medical advice. Therefore, your application should give users the ability to do this as quickly and easily as possible. Therefore, the main features of the telemedicine application for patients include the following:


Sign up

Sign up process for users should be simple. Remember, no one likes to fill out a lot of fields. Also, don't forget about security features such as two-factor authentication and limits on the number of login attempts and password reset requests.


Personal profile

The patient's personal profile stores sensitive user data such as electronic health records (EHR). Therefore, security comes first here. Make sure that all data is securely protected and won’t fall into the hands of third parties. Also, don’t forget that you need to comply with HIPAA or other regulations of the region in which you intend to operate.


Search and filters

Built-in filters make it easy for patients to choose physicians. Allow users to sort doctor profiles by specialization, rating, proximity, doctor's rate, and more.


Video conferencing and text messaging

The main function of any telemedicine app is to provide high-quality communication between patients and doctors. A good quality video and audio connection are often needed to make a diagnosis. This way physicians will be able to examine patients better and prescribe the correct treatment. However, some issues don’t require instant real-time communication, therefore, along with video conferencing, it is worth implementing the text messaging feature.


Book appointment

Users should be able to see a doctor's free time slots and book an appointment. Also, if a patient can cancel or change the appointment time, it will simplify the workflow for both patients and doctors.


Payment

Users of your telemedicine app should have multiple payment options, including health insurance coverage. When choosing payment systems for integration, take into account their security, reliability, commissions, and speed of transactions.


Notifications

There is a fine line between creating notifications that help users and those that annoy them. Consider what alerts your patients will benefit from. For example, app feature updates, reminders of an appointment, and the like.


Review and ratings

A review is a great way to get feedback. Allow patients to evaluate the quality of the services provided to them. Based on reviews, the system can create ratings of medical specialists to simplify the choice of a doctor for new users.


Features of the telemedicine application for doctors


Just like patients, physicians prefer simple and efficient applications. In addition, it will be a great plus if the app functionality for doctors will help them not only interact with patients but also manage their work schedule. Therefore, the main features of a telemedicine application for doctors should include the following:


  • Sign up and personal profile with information about education, specialization, experience, certificates of a specialist, etc.
  • Scheduling to help physicians easily manage their workload.
  • Video conferencing and text chat to receive and initiate communication with patients.
  • EHR verification to request access to a patient's medical history.
  • Medical prescription for the digital posting of medical prescriptions.
  • Analytical dashboard to help doctors effectively analyze their activities.
  • View feedback.


These are the essential features to develop a telemedicine app. However, the telemedicine app development process consists not only of the selection of features but also of the choice of technologies with the help of which they can be best implemented. Therefore, I advise you to always consult with developers who have experience in creating telemedicine applications. They will be able to help you choose the best functionality and technology to ensure a great user experience and performance.

Post — Startup Ideas

Mobile app monetization: 2021

Advertisements placement in the application


The main issue here is to maintain a balance between visibility and unobtrusiveness. If you succeed, you will not only make a profit but retain loyalty and increase audience engagement.


Pros:

  • Free applications are downloaded more, and you can monetize them immediately after publication;
  • Users who understand that advertising is your way to make money will not be repelled by it;
  • Relevant ads won’t be annoying and can improve user experience;
  • You can experiment with many different formats;
  • The easiest way compared to the rest.


Cons: 

  • Not suitable for most niche applications;
  • Low revenue per user;
  • The audience may leave the app due to intrusive ads;
  • Many people get used to not paying attention to ads or turning off/skipping them;
  • Ad traffic blockers may hide ads in applications.


Types of advertising in mobile applications


  • Banner: static or animated images; a classic that is outdated and ineffective;
  • Rewarding: for viewing an ad/clicking on a link/repost, the user is given bonuses - virtual currency or access time to functions;
  • Native: mimics part of the application; its task is not to attract attention, but on the contrary - so that the ad is clicked without understanding what it is;
  • Built-in: for example, inserting at the beginning of a video is an effective way to monetize if used wisely;
  • Interactive (game): simple actions are available in it; helps to pass the time and increases interest in the ad;
  • Interstitial (intermediate): displayed in transitions between screens or levels within the application; often animated or interactive.



In-app purchases


The most common type of monetization is buying items in mobile games. But you can sell individual features or add-ons to users.


Pros:

  • Low risk;
  • Users are used to them.


Cons:

  • It is difficult to integrate so as not to harm the main functionality of the app;
  • Very few users make constant purchases.



Percentage of the deal


With this type of monetization, you build a marketplace and allow your users to search for goods or work-for-hire in the application.


Pros:

  • A well-tuned model works by itself;
  • Your application is free;
  • You can post additional niche ads.


Cons:

  • It is not easy to find a free niche and develop it;
  • A technically complex system of payments and integrations;
  • It is important to think over the whole scheme of interactions with partners and clients in advance;
  • Negative reviews will be in your direction, not in the direction of actual sellers and contractors.



Different versions at different prices


A familiar monetization system, where the price for an application depends on the functions provided to the user. The basic version is usually available for free or at a nominal price. This also includes the Trial versions and Freemium (when the basic version is provided free of charge, and the full version is provided after payment).


Pros:

  • It lets you evaluate the advantages of the application and increases loyalty;
  • Provides users with a choice;
  • Such applications attract more interest than completely paid ones;
  • A flexible approach that allows you to adapt to different categories of clients.


Cons:

  • As a result, usually, only a small percentage of users pay;
  • It's hard to find the right balance between basic / trial and paid options.



Subscription


Similar to the previous one, only that users pay for advanced functionality regularly.


Pros:

  • Regular payments, which often increases LTV; 
  • You can use a reward system (user ranking, discounts).


Cons:

  • It is difficult to gather a loyal willing-to-pay audience;
  • Content must be premium, and regular updates are needed;
  • Not suitable for all mobile applications.



Sponsorship


You agree with advertisers who provide rewards for your users for performing certain actions in the application. The revenue generated from the rewards used is then split between you and the advertiser.


Pros:

  • Suitable for any niche;
  • High level of user engagement.


Cons:

  • May be difficult to find sponsors with a similar target audience.



An integrated approach and unusual solutions


It is unlikely that you can find a way that is 100% suitable for monetizing your application. Combine them, experiment, and most importantly, turn on your creativity!


You can create a limited edition or design (for example, Halloween edition or in the style of comics), allow users to set the amount of payment themselves (yes, it works very well), find out their income level and occupation (for example, by asking to fill out a questionnaire) - based on this, to extend or restrict access to the functionality.


Of course, do not forget to conduct tests and confirm your hypotheses with specific data - and then you will get the maximum profit!


You can learn more about how to create and market your mobile app on our blogTwitterFacebook, and Linkedin.

Post — Startup Ideas

A platform for communication between the client and the web studio

Every design studio uses project management tools like Jira and Trello. They also use Slack or Teams for internal communication between employees. Today there are lots of tools for collaborative work.

But there are no tools for communication with clients. Web studios put their work in the cloud, correspond in messengers, and give the same links to the client 10 times. Each time, they have to send a notification to the client that the files have been updated.

The idea is to create a convenient tool for communication between web studio and client, which would integrate with project management tools and Slack.

A client can go to his personal account, see all the files and updates, all the payments he made, and how many hours the studio worked on his project.

Who knows if there’s something similar?

4 answers, 0 articles
Good idea. Keep your customers out of your "kitchen", but make sure all the data you need from your corporate systems gets pulled in. Is there already a beta version?
5 answers, 0 articles
We call the customer in our corporate slack in a separate channel and everything is great. He has all the links to files on Google Drive where he can find all the information. This isn’t a useful idea
Post — Startup Ideas

Multichannel marketing automation system with a chatbot, email and push all-in-one

There are so many emails, push, chatbots tools on the market today. This greatly simplifies marketing tasks for companies, helps to automate and control customer feedback, analyzes the results to plan further actions and spending.

The problem is that there’s no single appropriate tool where you can set up an okay chatbot along with the email. They are usually 2 completely different tools. The same can be said for push bots - it's also a separate tool.

After thinking about it, I had an idea to create an all-in-one product that allows you to create chatbots, emails, and push bots in one builder. I think such a product would appeal to many users and solve their problems in choosing the right tools.

What do you think about it? Is it a good idea or not? Should the 3 products be combined into one or is it an unnecessary waste of time and effort?

6 answers, 0 articles
If you do everything in one, you'll get a total crap! It would be better to take some Zapier, Apiway, or Integromat and use them to integrate the chatbot with email and you'll be happy. Why do such nonsense?
5 answers, 1 articles
Yes, it would be cool, I use ManyChat as a chatbot myself. There is also email, but it is very bad, I had to learn Mailchimp too, and this is additionally wasted time. If there’s one service with both push and chatbot and emails, it would save my budget a lot
Post — Startup Ideas

AI assistant for meetings

Each of us holds meetings at zoom and takes notes on the main points. But it happens that you forget about the nuances.

For example, who will do the work you talked about when it should be done or any edits to the project. Big companies have assistants who write down all the nuances of the negotiations. No detail will be lost. But what about a small business that can't afford a separate person as an assistant?

The idea is to create a smart assistant with AI that can highlight the most important events and transcript them. It can be activated by a keyword like ‘Siri, make a note that John needs to change the client's logo by Monday’.

That way, after the conversation, a summary of the meeting comes to your email, as if it was written by an assistant.

4 answers, 0 articles
It’s a technologically difficult idea to implement. It’s not easy to make the bot understand the speech and what the conversation is about. Just transcribing the talk is not quite the same. And it's also difficult for the bot to give out tasks of who is going to do what task
6 answers, 0 articles
Good idea, but if the bot misses a crucial moment in the meeting, it can cost a lot of money. It's easier to hire an assistant
Post — Startup Ideas

A social network for real friends

For a year I go to the co-working and see one dude there. We sometimes nod to each other, tried to talk a couple of times, but it seems he isn’t very interested in me as a friend and interlocutor. Then I accidentally saw that we had been "friends" on Fb for years. But this is the opposite situation with my real friends. I'm not even subscribed to them on Instagram.

It turns out there are no friends on FB, but potential customers. Friendship and communication are completely discredited on the internet.

The idea is to make a social network for friends. Scientists have proven that a person cannot maintain more than 150 connections. In such a network, only 150 people can be added as friends. Imagine a mix of Insta, TikTok, and FB just for your own, soulful, and real people.

Because of the flood of trash, I can't see the content of my real friends.

This product is protected from the giants. Fb goes to scale, we're the opposite inward. Everyone already has many subscribers and friends on Instagram and FB, and no one will delete them. I have this situation with Linkedin. I use it as a sales tool, adding everyone. Now my feed consists of trash that I don't even watch.

The idea is utopian enough, but it's "unrepeatable" by the big companies. And that's always an interesting field for experimentation.

What do you think about this idea?

5 answers, 1 articles
How is it better than a chat room on the same Viber or Telegram? For example, in my friends’ chat room there are discussions, pics, etc., if someone has something to say, he immediately writes to the chat room, it speeds up the response of others, the feedback. All in a pile, but otherwise you have to create an avatar, a photo album, write your thoughts on the feed for friends to read them
14 answers, 0 articles
Good comment. A chat room with 150 people is fucked up. I have 2-3 companies that don't communicate with each other. I have a chat room for soccer, dacha, bathhouse, Dota, etc. I'm already tired of these chats. ))) And because of the need to flip through the chat, I miss a lot of information. And social networking isn’t even about communication, but about "see what my friends are up to"
Post — Startup Ideas

A new generation of online conferencing platform

A boom in online conferencing came with the pandemic. Everyone went online. For me it was clear that people go to offline conferences to hang out, not to get new knowledge, but it's not obvious for everyone. The remote work has proven that. Regular Zoom conferences or the classic webinar format is very boring. You need a very big motivation to sit there.

For an event of 50 people an ordinary webinar platform is enough, but for an online conference is not. There you need sponsors, networking, etc. As a result, there’s a need for a new category of tools Product.

The platform where it’s possible to make several broadcasts in parallel (simulation of different scenes or halls at offline conferences). Sponsor banners are placed into the interface, and ads can be put into the video. On the platform, there’s a mini social network of conference participants and a schedule.

Ideally, the platform would match participants for networking as in tinder. It turns out that during the lectures the user listens to the report, surfing on the profiles of participants and sponsors.

Such platforms already exist. They are HeySummit, Hopin, and others. But they are aimed at Enterprise. I think in 2-3 years this functionality will be needed for everyone who holds events online.

You can put the price as for SMB, as the price of the usual webinar platform and this product will be sold well. Big competitors won’t be able to copy you, because they’re already expensive and sell to corporations.

In this market, you can still get a good fix with the usual strategy - copying and dumping.

Post — Startup Ideas

Marketplace for dog owners + social network

Let’s continue to discuss ideas for startups.

Not so long ago I had an idea to create a marketplace for dog lovers, combined with a social network.

The idea is to make an online store with various dog accessories (food, toys, clothes, and other goods for dogs), but in addition to that, I want to add to the store a place where all the dog lovers can communicate online: to discuss everyday problems, share news, boast about their pets. In general, my idea is to add to the store a social networking site exclusively for dog lovers.

Now there are a lot of sites where you can communicate with people with a variety of hobbies, everyone can find a comrade of interest. Anywhere in the world, you can find like-minded people.

At the same time, there are also online stores where you can buy anything you want. Why not combine these two useful things into one? Create a place where you can socialize and shop at the same time.

When there was no Internet, people found like-minded people in stores, markets, and sports sites, so why not revive it now, but in an online format? It's convenient, affordable, and easy.

What do you think about this idea? What are the pros and cons? Is it worth implementing? If yes, advise me on what platform to build such a thing? Have you seen similar marketplaces? If so, please send me a link.

4 answers, 0 articles
It would be cool if you could add the ability to track dog owners near you to such a marketplace. So you could, for example, walk or train your dogs together, if you're bored alone
6 answers, 0 articles
What’s the point? There are dog stores, there are communities where dog lovers hang out, why mold it all together, especially if the ideas have different goals at all. No one is going to go to a marketplace like this to order and talk! It's either one or the other, it's opposite activities!
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Post — Startup Ideas

Freelance marketplace for marketers

Now, during the coronavirus pandemic, a lot of people around the world rushed to work remotely. Some specialists were forced to go free-floating and make money with the help of freelancing. Because of all this situation, a huge number of companies faced a need to hire new employees to solve business problems.

Let me tell you a secret: the current situation in the labor market led to the flowering of various freelances platforms, such as Fiverr, Upwork, and many others. But there’s one big problem: there are just a huge number of people working in absolutely different fields on these platforms.

On these freelance platforms, you can find any specialist, from a marketing specialist to a programmer. But the point is that each of the professions is a separate world, not like the other. And the specialists of different spheres differ fundamentally in their skills, methods of work, knowledge, and approaches.

Designers, copywriters, programmers, marketers - they all have their unique skills and approaches. That's why I came up with the idea to create a freelance marketplace just for marketers.

Let's have a little poll: what would you like to see on such a platform? Are there any similar ones you know? Tell me what you think about this idea. Maybe I'm reinventing the wheel and this service isn’t necessary))

4 answers, 1 articles
Vito Ross
That's exactly what I'm saying. I plan to create a tool where marketers themselves can create content, publish their cases so that other marketers can evaluate and write reviews on such cases from their colleagues. This would be very helpful for clients to understand how qualified a specialist is and whether he is worth hiring or not
17 answers, 0 articles
I used Upwork too, but it sucks. While I found a professional designer, I ran into some scammers 3 times who showed me someone else's work instead of theirs in the portfolio and I couldn’t do anything! On this site isn’t clear how to evaluate the qualifications of freelancers, I’m already afraid to look for a specialist on a website like this, I think it's better to look for job applications or friends in an old-fashioned way
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