Data highly drive enterprises' decision-making to save valuable time, money, and resources and boost operations. The need to connect applications, systems, endpoints, and users delivers effective operations. And to accomplish the same, organizations have to integrate data effectively. However, the traditional method of data integration using RDBMS, CRM, and file systems is not enough in the big data world where sources like social media deliver massive data units. So, bringing artificial intelligence into data integration becomes necessary to summarize and form actional insights.

The main goal of data integration with AI capabilities is to leverage past information and predict upcoming challenges and opportunities by putting the collected data to proper usage. This article will explore How to Simplify Data Integration with Artificial Intelligence? Let us start by understanding the challenges that enterprises face while integrating data. 

 Drawbacks in traditional data integration simplification approaches

Do you know that 2.5 quintillion bytes of data are generated every day? Since the data sources are increasing where an organization collects data from sources like streaming services, social media content, and other valuable sources, the traditional mode of data integration cannot manage the data set effectively. The enterprises face the following challenges while in data integration without integrating artificial intelligence: 

• Data sources are massively increasing, with more and more users connecting to enterprises through the internet. 
• When the data sets increase, it is complex to categorize and manage the data. 
• Businesses have to set multiple data handles to access, edit, and copy the data to further reach to deliver actionable insights. 
• To work around data set enterprises, they must regularly invest resources to understand multiple access points. 
• Different people working on multiple data sources sometimes lead to duplicity, increasing data loads. 

The above challenges require the power of Artificial intelligence to efficiently achieve efficiency to make data-driven decisions. Yet, before integrating Artificial intelligence, a few hindrances are associated with implementation. Let us examine these hindrances before understanding how AI can amplify data integration and decision-making for enterprises.

Hindrances in simplifying data integration with Artificial intelligence

There is no shortcut to implementing data integration with Artificial intelligence. AI demands resources, advanced approaches, infrastructure, and much more.

Determining the right datasets

We have seen how the data sources are increasing, and it is complex for traditional data management tools to determine the right datasets. However, traditional data management tools lack complex functionalities for data integration. Determining the right data sets stays a challenge while implementing while preparing AI-rich algorithms. To build effective AI-rich solutions, identifying and aggregating accurate training datasets are essential for better AI-based learning and driving decisions.

Data Security and Storage

Artificial intelligence works best when data sets are large to train the AI. With more data, AI can bring better predictions and patterns for enterprises. But, the challenge of storage restricts enterprises towards data integration using Artificial intelligence. The large volumes of data require a powerful storage device that can store the data without crashing. Further, the massive data sets increase the risk of security for the data while performing intelligent operations on the data. Embracing an efficient data management ecosystem assists enterprises in implementing data integration with AI.

Infrastructure Silos

A critical challenge while implementing AI-rich infrastructure is infrastructure silos. Since AI is in evolving stage, enterprises still have not focused on building AI infrastructure. Data integration through Artificial intelligence demands high computational speed and power for development, testing, and running the solutions. 91.5% of top-rated businesses invest in AI to boost efficiency in operations. Enterprises have to invest in the infrastructure from the GPU to CPU and storage devices, which becomes a strong challenge for new startups while implementing data integration into Artificial intelligence.

Utilizing and updating existing systems

Another major area where enterprises face challenges is using existing business resources and strategically updating them according to the requirements of AI while also saving costs. Integrating existing APIs and architecture becomes a serious challenge for enterprises who want to leverage the power of Artificial intelligence. However, the fact is that “75% of executives fear losing their businesses in 5 years if they don’t scale AI.”

Advanced algorithms and highly tested training models

AI involves extensive training models and intelligent algorithms. Why? Because an enterprise is teaching a computer how to think like a human, and it is only possible through advanced algorithms. And to achieve maximum accuracy, highly tested training models remain challenging for an organization.

Ways to simplify data integration through Artificial intelligence?

Data integration through artificial intelligence requires deliberate planning, preparation, and the right execution. Here is how to simplify it through AI.

Build a right big data storage infrastructure

The volume of data is massive due to the increasing data sources like social media and other content sites. A proper storage capacity with the right input/output operations per second and reliability will simplify data integration and support Artificial intelligence. For example, a gaming business must have a high-quality input-output operation per second to avoid latency and learn from the network patterns. Further, analyzing the amount of data an application will generate, performing post-processing, and monitoring the capacity is a key steps in simplifying the database.

AI-rich networking infrastructure for security

High bandwidth and low latency are important factors for making data-driven decisions. The learning algorithms demand a fast input-output of data to sample, analyze and process the insights. Automating most of the task always deliver efficiency in operations and powers software with machine learning capabilities to predict security threats on the networks and react in real-time.

 Ease the workloads

Adopt powerful computing in your enterprises. You need high-quality algorithms to manage the AI components and simplify the data integration. The right hardware for your AI workload is important because of the data arriving from multiple sources. Enterprises require an in-depth knowledge of modern AI, and it is better to take Data integration service from an Artificial intelligence service provider. AI can ease your data workload.

Build advanced and high data simplification algorithms

Artificial intelligence simplifies data integration, making storing, processing, and managing information easier. Data cleansing can be a powerful technique to filter the data and avoid duplicacy. Machine learning and artificial intelligence services or platforms can assist your enterprise in building intelligence algorithms to simplify your data integration.

AI-based Governance for data

Proper data access controls use to identify and access management to manage access to resources. Set proper labels and assignation of roles to the users. Data encryption is another instance of great data integration using artificial intelligence. Encrypt your sensitive information through machine learning while your advanced AI algorithms study the data and process it to prepare actionable insights.

Wrapping up Artificial intelligence, machine learning, data transformation

Artificial intelligence simplifies the data integration process. The increasing number of data sources is growing the need to build intelligent systems that collect, categorize, process, and analyze data on their own and deliver actionable insight to the business. However, entrepreneurs have several challenges when involving Artificial intelligence. Despite the challenges, enterprises can explore several Data Integration Tools and platforms or take Data Integration Services or artificial intelligence services if they want smooth and efficient business operations.

Getting error while setuping the account

This article will be helpful if you are a digital marketing freelancer or a digital marketing agency owner and you want to find high-paying customers from the tech world that will pay you 2-5-10K per month and more.

I’ve divided this topic into four subtopics.

The first one is

‘Why Tech Startups are the perfect customers for your digital marketing agency?’

because most agency owners don't realize why making services for tech startups is beneficial.

The second one is

‘How to sell to startups that just raised money?’

There are a lot of tech startups in the world, and you need to focus on startups that have money.

But the question is, how do you find the startups that just raised money?

The third thing I’ll tell you is

‘How to target startup owners on Facebook and Instagram?’

Spoiler it’s not by targeting the interest of ‘Startup’ in Facebook ads.

I’ll show you a better way to reach out to startup founders.

The fourth thing is

‘How to show your expertise?’

Because if you come to the startup owner and say ‘Hey, I can run Facebook ads!’, or ‘I can do SEO!’, or my favorite ‘Hello Sir, I want to provide you high-quality backlinks!’

You won’t probably get an answer.

Trust me.

As an Apiway founder, I get these messages every fucking day.

So let's get started, and the first topic we’ll cover is

Why tech startups are the perfect customers for your digital marketing agency?

If you provide digital marketing services, you have probably faced a problem where the customer pays you for 2-5 months and then churns.

You may think something is wrong with you or that you don’t have enough experience, but that's not the case.

They churned because the businesses you serve don't have a scalable business model.

Let me tell you a story about my father.

He is a painter and he decided to launch an art studio where he would teach kids painting.

This is a local business because kids visit art studios around their house, not on the other side of the city.

The seats in the studio are also limited because it's a studio, not a stadium.

I helped him with the Facebook marketing campaign, and guess what happened?

After a one-month campaign, we sold out all seats in the art studio, and now my father doesn't need my marketing services anymore 😂

Because all the seats in this teeny studio are already taken.

It means that his business is not scalable.

As an agency owner, you can earn more from one customer if they grow.

They can increase their marketing budgets, add new campaigns, and pay you more to manage these new campaigns and increased budgets.

You grow with them.

How can you earn more by providing a service for non-scalable companies?

It's impossible. You will stay in one place.

That’s why I recommend you pay attention to the tech startup niche because tech startups are good for scaling.

But in the beginning, let’s figure out how tech startups perform because the startup's growth model is completely different from common businesses.

When you figure it out, you will understand why it's cool.

Basically, the main business goal of a startup is to increase the valuation of the company.

You can increase valuation only by showing revenue growth.

In the startup world, it's named ‘Traction’.

Mind you, I said revenue growth, not net income.

This is extremely important to understand.

Tech startups sell digital products, not human's time.

That's why they scale by getting new customers, not by adding new employees who will do the job or adding new seats and barbers in a barbershop.

For example, in my startup Apiway, to scale, I need more digital marketers as customers who will use the product, and to provide this, I just need to boost marketing and server infrastructure. Not add new people.

That's why paid marketing is the most important thing in the tech startup business.

Another important thing about startup scaling is that startups live from one round of investments to the next round.

In most cases, it takes 12-18 months. In that period of time, the startup has to make 2x-10x in revenue.

If they don’t, they can't raise money in the next round.

On average, startups invest 40-60% of a new round of investments in growth. These are sales and marketing.

Let's do a bit of calculation. A startup raised $1.5M. In the next, let’s say, 15 months, they’ll spend around 800K for marketing from the last investment round.

So every month, they’ll spend 50K+ on digital marketing and you can get a piece of cake from this cash flow.

Don’t forget that startups start to get revenue from sales, not just from investments. That's why budgets for marketing in this case can be around 100K per month.

If you charge 10% of the marketing budget, you can get 10K per month in the next 15 months.

Try to guess what will be next if you provide real growth. Actually, it is your job.

The startup will raise the next round of 5M-10M in the investment round because you have provided them growth using paid ads.

And the most important thing: they will continue working with you.

Because if you were working well, why do they need to change workhorses?

They'll just say, ‘Ben, you know, you did a great job. Let's repeat the same in the next 15 months with a 10x budget’.

This is how it works.

So, you can work with this startup for a few years.

Okay, we figured out why selling to startups is fucking cool.

Now let's jump into details.

Let's discuss

How to find startups that have just raised money?

The first rule in B2B sales is to be at the right place at the right time.

The right time to reach out to startups is when they have just raised money because they have a ton of it, and you have two options:

either the piece of cake goes into your pocket or your competitor's.

So, the main question in this situation is ‘How to know when a startup raises money?’

You can figure it out using a tool named CrunchBase PRO. This is a ‘Startup Investments Wikipedia’.

All startups add investment rounds to their profiles on Crunchbase. They do it to generate hype and grab the attention of other venture capital funds that might be interested in investing in them in the next round.

You can also take advantage of this situation.

Customize a filter like ‘Send me alerts when companies in Industry X raise seed funding, for example’.

You’ll get a list of these companies.

Choose the company, click on the people tab, see the founders, select the CEO, and follow the LinkedIn profile link.

And Voilà! You have the perfect lead!

After that, you can reach out to the founder.

For example, if I were reaching out to myself, I would say:

‘Hey Anton, I see that you just raised a new round. Congratulations!

My agency has experience in promoting B2B SaaS platforms that are focused on marketing agencies.

If you are interested, let's jump into a discovery call, and I will show our last case study in the B2B SaaS industry.’

This is a good way to get new high-paying customers, however, there is one huge problem.

When startups raise money, it's like a red flag for bulls, and all good sales teams use this approach.

So, you start competing with other agencies that use the same technique. And these agencies often lose out to the ones that play the long game.

So, if you want a perfect result, you have to filter startups that raised money 10-15 months ago, which means that they are raising the next round right now, and you can start building relationships with them

At that moment, startups won’t buy your service because they only care about fundraising for the next round.

But when they have done it, you’ll be much closer than other agencies because you have already built a relationship with them.

You can use this method when making cold sales. Now, let's figure out another tactic that you can use with paid ads.

I won’t teach you how to use paid ads because I think you are already familiar with them.

The main question is

How to target startup owners right?

I had a lot of conversations with media buyers and asked the question,

‘How do you target startup owners?’

and In most cases, the answer was, ‘I use target interests on Facebook such as Startups’.

Anyways, this is actually a bad idea because it is a very broad audience.

Every small business owner thinks that they have a startup.

Furthermore, in most cases, marketing agency owners also think that their agency is a startup, which is actually not.

I hope I didn’t upset you, but the ugly truth is better than a beautiful lie.

If you want to target startup owners, you should use very specific target interests that can only be interested in tech startup founders.

The first interest that exists in Facebook's target options is ‘Y Combinator’.

Y Combinator, also known as YC, is the most famous startup accelerator in the world.

People who are interested in YC are 100% involved in the startup niche because if you are building a startup and you don’t know what YC is, you are doing something wrong.

The second interest is ‘Paul Graham’.

He is a founder of YC and the most influential person in the tech startup world.

The good thing is that common entrepreneurs don't engage with Paul's content, so you won’t spend your budget on them.

However, all startup founders have read Paul Graham's essays.

The third target option is ‘Dave McClure’ and ‘500 startups’. Dave is the founder of the ‘500 Startups’ accelerator, which is YC's main competitor.

These few target options allow you to cover 1 million people and 80% of startup founders all over the world.

Also, you can try to use different target audiences using startup slang.

I also did it in my marketing agency.

One of our major customers was a tech startup, and during our provision of marketing services for them, we found that they are struggling with API integration. That's why we launched Apiway.

By the way, many people have asked me to provide more details about it,
and that’s why I created a map with a step-by-step guide on how to open a marketing agency, how to scale it, what sales and management techniques you have to use, and finally, how to transform the agency into a tech startup to get subscription revenue.

So, if you are interested in scaling your marketing agency, you can download this map and watch the video where my team and I show you our step-by-step path that you can replicate much faster than we did.

Follow the link and start scaling your marketing agency - 5-Level Digital marketing career path

Okay, you already know the best way to reach our startup founders, but now let's discuss our fourth and final topic:

How to show your marketing expertise to a tech startup founder?

Well, the problem is that startup owners only listen to investors and other startup owners.

They don't listen to common marketers. These guys are real bastards. I know that because I'm one of them. :)

Tech startup owners that have raised $1m aren’t stupid.
Moreover, they are more experienced than you because they have a background.

What background do you have in your 20s?

It means if you come to them and just say ‘Hi, I can run Facebook ads or SEO for your startup, let's start work,'

it’s not going to work.

As a startup founder, I get this kind of offer every day.

So, to get a good result, you have to use the golden rule of sales:

‘Before selling something, you should get the key to the customer's ears’

Basically, you have to explain why they should listen to you as soon as possible.

When you already reach out to a lead, there are three things that you have to do:

First, show that you are a responsible person.

I need to see that you have a business email, website, LinkedIn, Instagram, and some content. I need to be confident that you are an adequate person. You need to have social proof.

Second, you have to show that you do stuff that I'm looking for. You need to show me that you understand my business, my marketing strategy, and my sales strategy.

I'll give you an example.

Every day on my Instagram, I get 2-3 offers from lead generation agencies. They try to sell me their LinkedIn outreach service.

On Apiway, our plans start from $9 per month.
It means that if we build a sales strategy via a sales team, our unit economy will never work.

Direct sales work in service-based businesses and only if you sell enterprise, not SMB software, that's why these guys will never sell me their lead generation service.

But now when I started my YouTube channel, it is actually possible to sell me a YouTube promotion service.

Finally, the third thing is that you need to understand the client's niche.

I'll tell you a quick story about how we hired an SEO agency for our startup.

I was looking for people in this field, asking other startup founders and CMOs about their experience in SEO.

They recommended me to an agency.

The founder of this agency made a 20-minute pitch talking about B2B SaaS case studies.

We had just raised money and invested in SEO.

That's all.

This guy showed me his expertise at the right time. Do you think he showed me some kind of magic on this pitch?

Of course not. He just was adequate.

There are other examples:

I had an offer from media buyers, and it was like ‘Hey, Anton! We run Facebook ads. Are you interested?’

Do you really think that people who are building a tech startup don't know how to launch Facebook ads?

Maybe they don't have deep knowledge, but they are familiar with how to run a simple campaign.

But if this person comes to me and says:

‘Hi, Anton, I see you created an interesting sales strategy for your startup.

You're not running ads directly to your product.

Instead of this, you created an online course ‘How to scale a digital marketing agency because your software customers are the marketing agencies’.

You're selling this course and reinvesting the money in paid ads again which can get more marketing agency owners' attention.

That's interesting, and I can help you with scaling Facebook ads’.

So It means that this person knows what I'm doing, and I don't need to waste my time explaining my strategy.

After these words, I quickly figured out that this person has a higher marketing mindset than other media buyers who send me offers like 'Hello Sir, I want to provide you high-quality backlinks for your website.

It is already a marketing meme among my friends. 😄

Let me give you another example.

You come to me and say:

‘Anton, I see that you perform in (my competitor's niche name), and they are doing this, this, and this, and you don't do this, this, and this.

We know how to do this, this, and this, and we can help you’.

So, let’s sum up.

If you reach out to a startup at the right time, show that you are an adequate person, show that you provide the service that the startup needs exactly at that time, and show that you have the expertise, you’ll increase your conversion by ten times.

As the headline says, I tried to connect to todoist but I get an error, with no details about what's wrong.

Thnx

Itsik

Hello I have connected my FB and Google Sheet, I have also already created the way. however it cannot be ON. why ya? I keep clicking ON but it keep turning to OFF. May I know how can I fix it?

I see the vagaro app listed on the website but it is not visible on the account. Is it not supported?

Basically, today we’re going to talk about Facebook and Instagram ads automation.

So, you started lead generation ads on Facebook through Facebook lead forms.

Now every time a lead comes you have to go to the Facebook platform into the lead form, download the sheet, get these leads, and then send them to your sales or contact them yourself.

So, it’s a very long process, as you see. What if there’s a way to automate this whole process?

And whenever Facebook captures a lead it comes directly to Google Sheets.

That is what we’re going to talk about today.
In fact, the process I’m going to show you is completely free, it will cost you nothing.

So, let’s get started.

First, you need to sign up or sign in to Apiway.

After you’ve done this, go to the tab “My apps” (1), and here find and add Facebook leads and Google Sheets (2).

Now you should scroll up and connect them to your accounts. Let’s start with Facebook.

First, pay extra attention, if you’re not a Facebook Business Manager Admin, and do the automation for your client or employer make sure you are granted full access rights to the page on which the lead form is done.

Unless you have all access rights the integration won’t work.

You can find more info about it in this article.

Click on the “Connect” button (3), and one more time (4), and then choose which account you want to connect(5).

Here you need to choose business pages(6) and then click “Next”(7).

And next give Apiway all permissions (8), because as you can see it may not work properly if you turn some of these off.

Then choose “Done” (9).

Now you can see this green text. It means that all is correct and Facebook is successfully connected.

Now let’s do the same for Google Sheets. Go back to “My apps” (10), and click the button “Connect” for Google Sheets (11).

On this page, you should choose which Google account you want to connect (12).

Pay attention, you need to select the Google account on which Google Drive contains the sheets you need.

Here you need to give Apiway full access (13). It doesn’t collect your data, it just needs these permissions to be able to edit the files in order to add leads to the spreadsheet.

Please pay attention and don’t miss it, or your integration won’t work.

As you tick all click “Continue” and it returns you to Apiway (14).

Now both apps are connected.

So we can start to configure the integration.

Click “Create a Way” (15).

You can give it the name which you need (16). For example Facebook and Google Sheets.

Here you can see the field trigger. Here select Facebook (17). For the action field select “New lead” (18).

So, when somebody fills in the lead form it will trigger the integration to work.

I created a lead form in advance. 

I hope you already know how to do it. 

If not, you can watch our video about it on the link below, or easily find other videos on YouTube.

So I choose a page (19) and a lead form (20), which I want to get leads from.

And then click “Update available fields” (21), and there’s nothing here, I only can see the “No data” message.

To fix this and get your form field you need to take the next steps:

Search in Google for “Facebook lead form testing tool” or use this link:

https://developers.facebook.com/docs/marketing-api/guides/lead-ads/testing-troubleshooting/

It’s a standard Facebook tool. Go to this page, and here in the first sentence, there’s a link to the tool itself, as on the screenshot below.

Click it. This tool simulates the leads coming.

Choose the page and the lead form which you chose in Apiway and then click the button “Create lead”.

After that return to Apiway and click “Update available fields” again.

Now you can see that the data has appeared. You can create different fields, and they, of course, all will be here.

Also, I’ve created a spreadsheet with the name Facebook leads. In the first row, I’ve given names to three columns.

Name, Email, and Phone number, as on the screenshot below.

Returning to Apiway again, now you should specify the action.

In the field “Choose a service” choose Google Sheets (22).

Here choose “create spreadsheet row” (23). It means, when you get a new lead, the system will fill in the rows in the sheets with information.

Then click “update available fields” (24)

First, select the spreadsheet that you need (25). Then select a worksheet (26).

Here you can have a lot of worksheets, but you have to choose one, to which you want to add information. For me, it will be "sheet 1".

And the Apiway shows you the fields, which you have in your sheet. If there’s only one here, just give names to the columns, as I showed you.

Here click the plus sign and choose “full name” for name, email for email, and so on (27).

Then click “Test”(28) and “Activate”(29).

If you want to edit this way, you can find it in the tab “My ways”, deactivate it, and change everything you need.

But don’t forget to activate it again.

Now let’s create a test lead one more time to check if everything works.

Go to “Facebook lead form testing tool”, you can use this link:

https://developers.facebook.com/tools/lead-ads-testing

First, delete it, and then create it again. You cannot create a new lead without deleting the previous one.

Now I’ll go to Google sheets. Data transfer may take a little time. Sometimes it appears immediately, sometimes you have to wait for a while.

The time of waiting is up to 15 minutes but usually, it comes almost immediately.

And you can see that the information is here. It is the data of the test lead which Facebook has sent. Name. Email. Phone number. So, new leads will appear in rows below, filling in the sheet.

This way, you can easily make integration and automate your work, and make your business process better.

Message: (#200) Requires pages_manage_ads permission to manage the object, the app may have the permission but in order to use this API, the app needs to be owned by a verified business. Type: OAuthException. Code: 200. Fbtrace_id: AMZMlelptrMNVHVjKA7Z5y2.

Ive spoken to hubspot and they say its an issue with APIWAY.AI, they have asked me to communicate with you.

I paid for subscription recently and I don't know how to recieve zoom call

I set up a way integrating FB Leads with ConvertKit and everything seemed fine but I got a Warning with errors, can someone tell me how to fix this or why did this happen? Everything was running smoothly. These are the messages I am getting:

Facebook Leads

2023-02-20 17:24:27

Message: (#200) Requires pages_manage_ads permission to manage the object, the app may have the permission but in order to use this API, the app needs to be owned by a verified business. Type: OAuthException. Code: 200. Fbtrace_id: AXbCdEvl7XY6va7IHuwz8gJ.

Facebook Leads

2023-02-20 17:23:41

Message: (#200) Requires pages_manage_ads permission to manage the object, the app may have the permission but in order to use this API, the app needs to be owned by a verified business. Type: OAuthException. Code: 200. Fbtrace_id: A-g7k8dLY7AenamTvSK6kXQ.

Facebook Leads

2023-02-20 17:23:39

Message: (#200) Requires pages_manage_ads permission to manage the object, the app may have the permission but in order to use this API, the app needs to be owned by a verified business. Type: OAuthException. Code: 200. Fbtrace_id: A07wuzad0EP_xTvZn0-Dlel.

Facebook Leads

2023-02-20 17:23:31

Message: (#200) Requires pages_manage_ads permission to manage the object, the app may have the permission but in order to use this API, the app needs to be owned by a verified business. Type: OAuthException. Code: 200. Fbtrace_id: ApPz6jxiuHIlHspgGTUZx7y.

Hello. Why do duplicates appear in the table? Information is duplicated three times

We need the last invoice PDF for accounting.

Hi. I've got this issue:

Any advice on how to proceed?

Regards,

This error pop out of sudden and all my apiway could not link Facebook Lead and Google Sheet. I have tried reconnect Myapp but still same, anyone can advise?

Hello! So I have this problem. I created a Way and linked Facebook ad leads and Mailerlite. When I go to the Facebook Lead Ads Testing Tool to test how everything is going I get an error message in Apiway errors tab. It says "Mailerlite not found". I've checked so everything is connected properly, tried many times and I still get the same error. Could I get some help with this problem, because I honestly don't know what to do.

Here is a screenshot

Facebook Leads

2022-12-29 08:37:02

cURL error 28: Operation timed out after 10574 milliseconds with 0 out of 0 bytes received (see https://curl.haxx.se/libcurl/c/libcurl-errors.html)

Facebook Leads

2022-12-27 19:20:50

cURL error 28: Operation timed out after 10562 milliseconds with 0 out of 0 bytes received (see https://curl.haxx.se/libcurl/c/libcurl-errors.html)

Facebook Leads

2022-12-27 18:30:00

cURL error 28: Operation timed out after 10549 milliseconds with 0 out of 0 bytes received (see https://curl.haxx.se/libcurl/c/libcurl-errors.html)

Can anyone help me troubleshoot this issue? It was working fine, but now all of a sudden I am getting these errors.

Since Dec 25th Ive been getting error all teh time on this app, now I cannot even connect it again.

Application is not connected. Error:cURL error 35: error:140773E8:SSL routines:SSL23_GET_SERVER_HELLO:reason(1000) (see https://curl.haxx.se/libcurl/c/libcurl-errors.html)

Email marketing doesn’t make sense without email deliverability. Of course, it’s essential to craft great emails, but it’s equally crucial that the emails actually show up. That’s what email deliverability is – it’s a measurement of how many of your emails land in the inbox. Read on to learn three great ways to increase deliverability and save yourself from wasted time and work.

Is email deliverability the same as email delivery?

Email deliverability is different from the metric of whether emails are delivered. Email delivery means that it arrived, but that could very well mean that your email went to the spam folder.

How much time and effort would you put into creating something that would never be used or seen? But unfortunately, that’s what email marketers do when they don’t ensure good email deliverability. 

#1. Using email validation will increase your email deliverability

Every email list needs regular validation, also called email verification. But what is it? It’s the process of identifying low-quality or invalid emails. Removing those inferior or fake emails is the best way to boost email deliverability.

All kinds of bad data will eventually end up on every email list and affect your email marketing: 

• Spam traps. These are emails set up to lure spammers so they can block them. It’s an anti-spam measure, but spam traps can end up on legitimate lists.
• Abuse emails. Some people would mark you as spam even if they signed up for your emails. Also called known complainers, they’re risky to keep them on.
• Role-based emails. A team of people checks these mailboxes. Role-based emails include info@, admin@, mail@, etc. Although valid, they’re high-risk.
• Abandoned email addresses. The owner once checked these emails, but they’ve since moved on to another address. They aren’t logging on anymore.
• Catch-all emails. All emails sent to a domain get funneled into a specific inbox. Catch-all emails are potentially harmful because those mailboxes can get full and your emails can bounce. 

All of these emails are going to hurt your email deliverability. You must identify them so you can remove them from your database. So, how do you do that? There are two methods.

Bulk email validation

If you’ve never verified your list, the first thing you do is use a bulk email validator. You upload the entire list to the platform, which will quickly check each email, showing you what’s wrong with any risky addresses. Don’t hesitate to remove bad data. The addresses identified by the bulk email checker will only hurt your email list and are not worth the gamble.

Once you validate your list, it’s wise to get on a schedule of regular validation at least every quarter. You may get even better results if they do it every other month or even monthly.

Real-time email validation

You’ve just cleaned your email database with the bulk verifier. However, there are forms on your website or other platforms where people can enter their email addresses.

What’s to stop all those illegitimate or mistyped emails from contaminating your list?

Nothing. 

There is a simple way to keep bad data off your list in the first place. Connect an email validation API on all your forms. 

What happens if someone tries to use a disposable email address or makes numerous spam complaints and wants to subscribe? It will ask them to enter another email. Same thing if they make a typo and write “yaoo.com” instead of Yahoo. 

You can easily connect an email validation API that checks emails in real time as users enter them. That way, your list is protected, and you have the best chance of good email deliverability.

#2. Testing tools can help more emails reach the inbox

Email validation is the first line of defense, but what can you do to improve your deliverability even more? After all, if nobody sees your emails, they can’t produce any value. 

These days an email program can enjoy some unprecedented innovations. Like never before, the use of testing tools can help make sure that you reach the inbox.

Use an inbox placement tester

After you build your email, you can see if it will reach the inbox of almost every leading email provider. Using an inbox placement tester lets you know what email deliverability you’ll get before you hit Send on your campaigns. Then, if there are any issues, you can work with your postmaster to fix them. Otherwise, you could be wasting your time and resources.

Try an email server tester

To send marketing emails, you must have your mail server settings configured correctly. For most people, this is uncharted territory. However, email server testers let you look at those settings and your email headers. Email server testers ensure your emails check all the boxes necessary to avoid the spam filter and reach the inbox.

#3. Send people what they signed up for on schedule

You have to handle all of the nuts and bolts of email deliverability, but it shouldn’t outshine one of the critical fundamentals of email marketing. So again, it goes back to the keys to success: do what you said you would do.

If someone signed up to get your emails, they want to hear from you. Interestingly, some people fall victim to their emails exceeding their expectations. Others don’t get the results they want and give up. Your email deliverability depends on consistency and schedule. If you’re not sure to do this, there’s a chance email services will block your messages.

If your emails are already succeeding, don’t use that as an excuse to start coasting. Even if your products or services are seasonal, you can’t just disappear and start back just because it’s your peak time. If you do that, some people will forget about you. In addition, email providers may no longer recognize you and send your emails to junk.

It also means that if your email program doesn’t take off right away, you just haven’t invested enough time. Maybe your emails need more planning. Keep sending out what people would expect at regular intervals. You can even give them control over how often you email them by using list segmentation.

One of the best ways to improve your email deliverability is to stay on course. You not only want to give your readers what they want but send those emails like clockwork. Your readers will start anticipating your emails even when they don’t realize it. Just find the right rhythm for your readers and stick to it. 

Author: Paul Leslie is a content writer at ZeroBounce, an email validation and deliverability company. He has 18 years of experience creating content across various media platforms, and loves to share his insights into email marketing.