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Not connect to facebook

please help me


Application is not connected. Error:cURL error 35: error:140773E8:SSL routines:SSL23_GET_SERVER_HELLO:reason(1000) (see https://curl.haxx.se/libcurl/c/libcurl-errors.html)

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Hello everyone, I need your help. For some reason the Facebook connection is no longer working. It crashed and started showing a timeout message Thu, 13:42 https://ucarecdn.com/4cd13468-36aa-4213-a569-0621e5c4fe72/-/resize/235x/ https://ucarecdn.com/dd3c2e7a-fb87-4c34-9e9b-9df238d94282/-/resize/235x/ On facebook APIWAY is connected and with permissions. Thu, 13:48 https://ucarecdn.com/6d9b7313-a3ef-4aa7-a72d-28c173d3ac28/-/resize/235x/ Srs., Help-me please!!!! Thu, 14:41 I already deleted the connection on both APIWAY and facebook. When making a new connection to APIWAY to restart the whole process, I received the message YOU ARE CONECECTED. But, in the process of returning the Facebook environment to APIWAY, it seems that an error occurs. after being successfully connected to facebook, on return I am redirected to the url below https://www.facebook.com/dialog/oauth/business/cancel/?app_id=307386776504128&version=v12.0&logger_id=feb779da-9143-4af4-aa8f-7a461c07c684&user_scopes[0]=leads_retrieval&user_scopes[1]=pages_read_engagement&user_scopes[2] ]=code&tp=unspecified&sdk=&selected_business_id= Thu, 14:44 After several seconds, I return to the APIWAY page with the following message: Application is not connected. Error:cURL error 35: error:140773E8:SSL routines:SSL23_GET_SERVER_HELLO:reason(1000) (see https://curl.haxx.se/libcurl/c/libcurl-errors.html) Thu, 14:45
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Me Tooooooooo
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Amazon Seller Central VS Vendor Central – Which Is The Better?

If you are familiar with the world of eCommerce, then it’s possible to quite often come across the debate on Amazon seller central vs vendor central. These are two impeccable ways to sell on Amazon marketplace, each having its own perks and cons based on various criteria.

Amazon marketplace invites worldwide sellers to support their online selling campaign on a worldwide platform through two basic ways –

  • Amazon Seller Central
  • Amazon Vendor Central

Thus, giving rise to a big question – Which is the most preferable between Amazon Seller central vs vendor central?

Here we have divided various criteria in which the differences can be observed:

Payments:

Sellers selling under seller central receive the payments much faster than those selling under Vendor central. And the payments for seller central are usually disbursed within 2 weeks (14 days). Whereas in the case of vendor central, it takes around 90 days.

Selling Patterns:

Vendor Central is the first party selling where you sell to Amazon and then Amazon sells to customers. On the other hand, Seller central is a third-party selling platform where you directly sell to customers.

Inventory Control:

While selling under seller central, you have better inventory control as compared to Vendor central. In the case of vendor central, Amazon manages your inventory.

Pricing Control:

Sellers under Amazon seller central have better control over the pricing of their products compared to vendors where Amazon determines the pricing.

Freedom to sell:

Amazon seller central invites sellers worldwide to be a part of this program with no exceptions. But Vendor Central is an invite-only platform and you can only sell there once Amazon invites you.

A+ Content:

Vendor Central allows A+ content whereas Seller Central does not.

New Product Launch:

Amazon seller central is ideal for sellers to launch new products whereas Amazon Vendor central restricts sellers to sell new products. And you can only sell those registered products that are doing well.

Amazon Marketing Services (AMS):

It’s much feasible to benefit from Amazon Marketing Services in Vendor Central as they allow additional features. For example, a targeted advertising campaign that the seller central does not.

Ideal Business Model:

Vendor Central is an ideal business model in comparison to seller central as you only have to focus on selling and billing, the rest is taken care of by Amazon.

Messaging & Returns:

In Seller Central, the seller is responsible to handle the messaging and returns. Whereas in the case of Vendor Central, Amazon itself handles it for you.

Selling Fees:

Amazon seller central costs you less because sellers registered under Amazon seller central only have to pay the basic traditional fees. However, the vendors only have to pay $39.99 per month for an unlimited number of products.

A side by side comparison of Amazon Seller and Vendor Central

To let you understand the concept of Amazon Central and Vendor central more effectively, we have prepared a side by side comparison between them:

infographic

The above infographic explains all the key features and services of Amazon Seller and Vendor Central.

In other words, sellers are happy with both Seller and Vendor Central. The deciding factors are the position of your organization in the online market. The types of products you are dealing in and the target audience you are trying to attract.

It can not be denied for new sellers who are trying to set foot on Amazon marketplace, should NOT hurry up in switching to Vendor Central. Sellers must be sure to meet each and every criterion of Vendor Central demands. There are Amazon Integrations available for Magento, Shopify, Woocommerce, etc that can speed up the process. Also not to mention the cost of selling on Seller Central is affordable for Small businesses so it would be preferable to first make yourself dominant in the Seller Central and then only move on to the vendor central if necessary.  

Post

How to Build a Powerful multi-channel eCommerce business on Magento

This is a complete guide on how to build a robust multi-channel eCommerce business on Magento.

Selling on one channel is outdated. Relying on a single channel is similar to drinking water from a spoon. Customers have become accustomed to exploring various platforms for shopping. Therefore as a Magento seller, it becomes your responsibility to strengthen your eCommerce game through Magento multi-channel selling.

How to build a successful multi-channel eCommerce business on Magento?

A successful multi-channel eCommerce business requires a strong foundation on which the business is sustained. To illustrate, here are 6 steps to start selling on multi-channels with your Magento store:

Requirement Analysis: Check for all the Requirements and make a checklist of resources you need to start selling on multiple channels with Magento.

Risk Analysis & Challenges: Multiple risks and challenges arise while selling on multiple channels with Magento. So to stay unaffected by it, you need to analyze them beforehand.

Marketplaces Analysis: Shortlist the best marketplaces where you can benefit from selling. This can be done on various criteria like target audience, demographics, region, product categories, etc.

Magento Upgrade: Since you are targeting the best marketplaces, you must keep your Magento store to the latest version. For multi-channel eCommerce, it is advisable to prefer the Magento Commerce version rather than the basic community version.

Marketplace Integration: You need a real-time API integration to ensure a seamless data flow between all the connected channels and the Magento panel. Since so many things are at stake, you can’t take any chances with laggy and outdated integrations.

Proper Marketing and SEO presence: Your presence on multiple channels can only be helpful if your potential customers know about it. Therefore make a comprehensive marketing and promotion plan to improve your presence on various channels, including Search Engines.

Now, let us go through the steps to start multi-channel selling with Magento, one at a time:

Step 1: Requirement Analysis:

Before commencing with multi-channel eCommerce, you must ensure that your Magento store is compatible. Make a checklist of the necessary things to do before you start multi-channel selling.

Some of these things include:

  • Magento Store Speed Optimisation
  • Resolve urgent issues and critical bugs.
  • Addition of any new 3rd party extensions
  • Update Inventory to keep your site current.

Are you all done? Great

Once you finish these, you have taken the first step towards building a successful multi-channel business on Magento.

Next comes Risk analysis.

Step 2: Risk and Challenges Analysis:

Selling on multiple channels comes with a lot of uncalled complications and risks. And as a responsible seller, you need to be aware of these risks of multi-channel eCommerce.

Some of the risks that most Magento multi-channel eCommerce business sellers face are:

  • Sudden demand and supply crisis
  • Maintaining a smooth cash flow
  • Refunds and Return rate
  • Keeping up with the seller rating
  • and many more

Here’s a list of all the challenges that occur while selling products on multiple channels/marketplaces.

Knowing all these risks and challenges, you can easily plan for an alternative solution when such a scenario arises.

You must be prepared beforehand and come out on top of all others.

Step 3: The Marketplace Analysis:

This is the most crucial step in building a robust multi-channel business on Magento — marketplace analysis.

While choosing channels or marketplaces, you need to be very careful. So you need to consider all the pros and cons of these shortlisted marketplaces and proceed with the ones that fit your business.

The points to consider before choosing a marketplace to sell:

  • The Marketplace traffic
  • Customer base
  • Key strengths of the marketplace
  • The Fee structure and commission rate
  • Terms and conditions for selling
  • Fulfillment services
  • Returns and refund policies
  • Customer support from marketplaces

Now you have gone through all the above criteria, you can easily select the best eCommerce marketplaces for your Magento-based business.

Since you have chosen the channels to sell, you need to ensure that your website is upgraded with the latest version of Magento.

Step 4: Magento Upgrade To The Best Version:

To achieve successful multi-channel eCommerce, choose the Magento Commerce version rather than the basic community version.

The main reason is that the Community edition of Magento has many limitations, and you can’t take any risks by sticking to the basic version.

Thus by choosing Magento Commerce, you can get these benefits which can help achieve successful multi-channel eCommerce:

  • Code Level Access
  • Cloud Hosting
  • PA-DSS security
  • Large Catalog Management
  • Visual Merchandising
  • Dynamic Rule-Based Product Relations
  • Content Management System with WYSIWYG editor
  • Scheduled Import/Export from remote FTP servers
  • And much more

You have already chosen the best platform and the best marketplaces, and now you need to consider one last thing to start a multi-channel eCommerce business.

A crucial key step that an enterprise business has to take is choosing the right eCommerce platform and solution. Therefore contributing to your business growth and improving customer experience are the two major motives of an ideal eCommerce solution. At CedCommerce, we have a full-fledged team of experts that help enterprise retailers like you to analyze, plan, and successfully set your business online.

Click Here to learn how our powerful tool can reinvent your Enterprise operations and open up new revenue streams.

Step 5: Choosing a suitable Marketplace Integration

Now all you need to do is establish a real-time integration between your Magento store and the selected marketplaces.

And how to do that?

Through multi-channel Marketplace Integration?

What is a multi-channel marketplace Integration?

A multi-channel marketplace integration is an API integration that interacts between your Magento store and marketplaces to create a real-time connection. This automated tool enables you to sell on any number of platforms, directly from your Magento store. Know more about Magento Multichannel Integration.

Moreover, by selecting a multi-channel eCommerce integration, you get these benefits:

  • Automated listing of products on Multi channels
  • Centralized store management
  • Real-time stock & status updates
  • Avoid Overselling of Products
  • Improve Customer Satisfaction with fast shipping
  • And much more.

Hence we suggest you choose CEDcommerce Magento multi-channel listing integration as it provides you with all the resources and features for selling on multiple channels simultaneously.

Learn about the benefits of multichannel selling and how it can help in building your business.

Since you have now listed and uploaded the products, now you need one last thing.

Step 6: Proper Marketing and SEO presence

The last step towards building a powerful multi-channel business on Magento is making a proper marketing strategy.

You need to make your customers aware that you are now available at their service.

Also, you need to work on the following Marketing Strategies:

  • Sponsored products ads
  • PPC advertising
  • Search Engine Optimisation
  • Content optimization of product pages
  • And many more.

Now you are all set!!

As soon as you follow all the above 6 steps, nothing can prevent you from establishing a successful multi-channel business on Magento.

After learning how to build a powerful business by selling on multiple channels with Magento, you must be thinking that why Magento? Since there are so many platforms for multi-channel eCommerce, what makes Magento suitable and better than the rest?

Well, here’s an answer.

Why is Magento the Best platform for Multi-Channel eCommerce?

The reason why Magento is the best platform for multi-channel eCommerce business is that you get the following benefits:

  • Managing all sales channel listings in one solution
  • Centralizing inventory management and purchasing
  • Publishing real-time inventory updates
  • Streamlining the pick and pack processes
  • Integrating shipping to process more efficiently
  • Having the ability to report across all sales channels
  • And much more

So are you still confused or have any second thoughts about linking your Magento-based products on multiple channels?

Worry no more because we are additionally giving you a chance for a free consultation with Magento Experts.

Click here to meet with eCommerce experts who can help you take your Magento-based business to new heights by selling on multiple global channels.

Post

How to Build a Powerful multi-channel eCommerce business on Magento

This is a complete guide on how to build a robust multi-channel eCommerce business on Magento.


Selling on one channel is outdated. Relying on a single channel is similar to drinking water from a spoon. Customers have become accustomed to exploring various platforms for shopping. Therefore as a Magento seller, it becomes your responsibility to strengthen your eCommerce game through Magento multi-channel selling.


How to build a successful multi-channel eCommerce business on Magento?

A successful multi-channel eCommerce business requires a strong foundation on which the business is sustained. To illustrate, here are 6 steps to start selling on multi-channels with your Magento store:


Requirement Analysis: Check for all the Requirements and make a checklist of resources you need to start selling on multiple channels with Magento.


Risk Analysis & Challenges: Multiple risks and challenges arise while selling on multiple channels with Magento. So to stay unaffected by it, you need to analyze them beforehand.


Marketplaces Analysis: Shortlist the best marketplaces where you can benefit from selling. This can be done on various criteria like target audience, demographics, region, product categories, etc.


Magento Upgrade: Since you are targeting the best marketplaces, you must keep your Magento store to the latest version. For multi-channel eCommerce, it is advisable to prefer the Magento Commerce version rather than the basic community version.


Marketplace Integration: You need a real-time API integration to ensure a seamless data flow between all the connected channels and the Magento panel. Since so many things are at stake, you can’t take any chances with laggy and outdated integrations.


Proper Marketing and SEO presence: Your presence on multiple channels can only be helpful if your potential customers know about it. Therefore make a comprehensive marketing and promotion plan to improve your presence on various channels, including Search Engines.


Now, let us go through the steps to start multi-channel selling with Magento, one at a time:


Step 1: Requirement Analysis:

Before commencing with multi-channel eCommerce, you must ensure that your Magento store is compatible. Make a checklist of the necessary things to do before you start multi-channel selling.


Some of these things include:


  • Magento Store Speed Optimisation
  • Resolve urgent issues and critical bugs.
  • Addition of any new 3rd party extensions
  • Update Inventory to keep your site current.

Are you all done? Great


Once you finish these, you have taken the first step towards building a successful multi-channel business on Magento.


Next comes Risk analysis.


Step 2: Risk and Challenges Analysis:

Selling on multiple channels comes with a lot of uncalled complications and risks. And as a responsible seller, you need to be aware of these risks of multi-channel eCommerce.


Some of the risks that most Magento multi-channel eCommerce business sellers face are:


  • Sudden demand and supply crisis
  • Maintaining a smooth cash flow
  • Refunds and Return rate
  • Keeping up with the seller rating
  • and many more

Here’s a list of all the challenges that occur while selling products on multiple channels/marketplaces.


Knowing all these risks and challenges, you can easily plan for an alternative solution when such a scenario arises.


You must be prepared beforehand and come out on top of all others.


Step 3: The Marketplace Analysis:

This is the most crucial step in building a robust multi-channel business on Magento — marketplace analysis.


While choosing channels or marketplaces, you need to be very careful. So you need to consider all the pros and cons of these shortlisted marketplaces and proceed with the ones that fit your business.


The points to consider before choosing a marketplace to sell:


  • The Marketplace traffic
  • Customer base
  • Key strengths of the marketplace
  • The Fee structure and commission rate
  • Terms and conditions for selling
  • Fulfillment services
  • Returns and refund policies
  • Customer support from marketplaces

Now you have gone through all the above criteria, you can easily select the best eCommerce marketplaces for your Magento-based business.


Since you have chosen the channels to sell, you need to ensure that your website is upgraded with the latest version of Magento.


Step 4: Magento Upgrade To The Best Version:

To achieve successful multi-channel eCommerce, choose the Magento Commerce version rather than the basic community version.


The main reason is that the Community edition of Magento has many limitations, and you can’t take any risks by sticking to the basic version.


Thus by choosing Magento Commerce, you can get these benefits which can help achieve successful multi-channel eCommerce:


  • Code Level Access
  • Cloud Hosting
  • PA-DSS security
  • Large Catalog Management
  • Visual Merchandising
  • Dynamic Rule-Based Product Relations
  • Content Management System with WYSIWYG editor
  • Scheduled Import/Export from remote FTP servers
  • And much more

You have already chosen the best platform and the best marketplaces, and now you need to consider one last thing to start a multi-channel eCommerce business.


A crucial key step that an enterprise business has to take is choosing the right eCommerce platform and solution. Therefore contributing to your business growth and improving customer experience are the two major motives of an ideal eCommerce solution. At CedCommerce, we have a full-fledged team of experts that help enterprise retailers like you to analyze, plan, and successfully set your business online.


Click Here to learn how our powerful tool can reinvent your Enterprise operations and open up new revenue streams.


Step 5: Choosing a suitable Marketplace Integration

Now all you need to do is establish a real-time integration between your Magento store and the selected marketplaces.


And how to do that?


Through multi-channel Marketplace Integration?


What is a multi-channel marketplace Integration?

A multi-channel marketplace integration is an API integration that interacts between your Magento store and marketplaces to create a real-time connection. This automated tool enables you to sell on any number of platforms, directly from your Magento store. Know more about Magento Multichannel Integration.


Moreover, by selecting a multi-channel eCommerce integration, you get these benefits:


  • Automated listing of products on Multi channels
  • Centralized store management
  • Real-time stock & status updates
  • Avoid Overselling of Products
  • Improve Customer Satisfaction with fast shipping
  • And much more.

Hence we suggest you choose CEDcommerce Magento multi-channel listing integration as it provides you with all the resources and features for selling on multiple channels simultaneously.


Learn about the benefits of multichannel selling and how it can help in building your business.


Since you have now listed and uploaded the products, now you need one last thing.


Step 6: Proper Marketing and SEO presence

The last step towards building a powerful multi-channel business on Magento is making a proper marketing strategy.


You need to make your customers aware that you are now available at their service.


Also, you need to work on the following Marketing Strategies:


  • Sponsored products ads
  • PPC advertising
  • Search Engine Optimisation
  • Content optimization of product pages
  • And many more.

Now you are all set!!


As soon as you follow all the above 6 steps, nothing can prevent you from establishing a successful multi-channel business on Magento.


After learning how to build a powerful business by selling on multiple channels with Magento, you must be thinking that why Magento? Since there are so many platforms for multi-channel eCommerce, what makes Magento suitable and better than the rest?


Well, here’s an answer.


Why is Magento the Best platform for Multi-Channel eCommerce?

The reason why Magento is the best platform for multi-channel eCommerce business is that you get the following benefits:


  • Managing all sales channel listings in one solution
  • Centralizing inventory management and purchasing
  • Publishing real-time inventory updates
  • Streamlining the pick and pack processes
  • Integrating shipping to process more efficiently
  • Having the ability to report across all sales channels
  • And much more

So are you still confused or have any second thoughts about linking your Magento-based products on multiple channels?


Worry no more because we are additionally giving you a chance for a free consultation with Magento Experts.


Click here to meet with eCommerce experts who can help you take your Magento-based business to new heights by selling on multiple global channels.

Post

How to Win Amazon Buy Box in 2022?

Hey! Do you know the need for Amazon’s Buy Box? If you are a seller, want to know about the importance of Amazon Buy Box, how to win this, and how this can act as growth in your sales then this blog will help you. More products are sold by retailers who are a featured on Amazon Buy Box. So before you know about how to win Amazon Buy Box in 2022 it is mandatory for you to know What is Amazon Buy Box.


What is the Amazon Buy Box?

The Amazon Buy Box is the box that is on the right side of the Amazon product detail page, where customers add items for the purchase to the cart. For winning the Amazon Buy Box not all sellers are eligible for it. When multiple amazon sellers are selling at the same time then there is competition in which the seller will win the Amazon Buy Box. If you are the seller represented in the Buy Box so your product will be added to the shopper’s cart. It is seen that 83% of Amazon sales are through the Buy Box.

How to win Amazon buy box

The above image shows a product of the Amazon Buy Box.


Why is Amazon Buy Box important?

There are two kinds of sellers on Amazon: Amazon itself which sells a variety of products and the second kind is the third-party sellers who are also known as resellers as they are specialized in one or more category. For the seller, the Amazon Buy Box can make or break a sale. Whenever a user clicks on the “Add to cart” button, they buy from one merchant who is the Amazon Buy Box winner, which is a huge advantage for that merchant.

win-amazon-buy-box

The only way a customer will see the other offers is if they search the product page for a small link to show all other offers and select someone else’s offer. Amazon Buy Box winners acquire 90 percent of the sales.


What is Amazon Buy Box Eligibility?

You must be a subscription-based professional seller to be Amazon Buy Box eligible. There is a particular algorithm followed by Amazon which represents the product of the seller to be represented in the Buy Box. Because it is of great value so only a few sellers who have excellent customer reviews get selected for this Amazon Buy Box.

The items being sold must be new, the old and refurbished items are stored in the Buy Box from before under the category Buy Used Box. Therefore, used products cannot be featured in the Buy Box. Even though the Buy Used Box appears with the Buy Box for new items, the two operate in a mutually exclusive manner and do not affect one another.

There must be an available stock of the items the seller puts in the Buy Box. It does not display the item out of stock.


Amazon Buy Box Algorithm:

To win Amazon Buy Box in 2022, the algorithm for Amazon Buy Box is as follows –


Create or Upgrade a professional seller account:

Having a professional account is a must as if you don’t have this then you won’t be appearing in the search. Buy Box can only be won by a professional seller.


Use Fulfillment by Amazon(FBA):

It is a method that Amazon sellers can use to fulfill orders. Whereas Fulfillment By Merchant(FBM) asks the merchant to pack and ship the order by themselves. In the case of FBA, this all is done by Amazon itself. Hence, Amazon gives Buy Box preference to FBA sellers as it knows the product will be delivered on time and without any defect.

Know more about Amazon FBA and FBM


Make your pricing competitive:

  • The price of the product should be comparable to the competitor’s price. It is not necessary that the product with the lowest price will win the Amazon Buy Box in 2022 because the customer’s reviews also matter the most. It's advisable to use an Amazon Integration for this.


Minimize your Shipping time:

  • The amount of time the seller takes to ship an item has a high impact on winning the Amazon Buy Box. The faster the customer receives the product better reviews it gets.


Landing price:

  • The landing price is the total price a product is sold including the shipping price. So, the lower the landing price, the greater will be the chances of winning the Amazon Buy Box. 


Maintain your Product Order stock:

  • Amazon wants sellers who have more stock than fewer numbers. For e.g- If A seller has 10 units of bags with him and B seller has 30 units of the bag. The Buy Box will be given to seller B. It is because Amazon never gives out of stock items in the Buy Box. 


Order Defect Rate:

This ODR is based on Customer feedback that how much time shipment time is taken by the seller, the customer return and refund should not be very high in the records.


Repricing:

This is a very efficient method used by clever sellers. Just reduce the product price by a very small difference & easily win the Buy Box. For example, a product is sold for $50 by 10 sellers and one among them reduces the price to $49.9, Then, in this case, the Repricing helps this seller to win the Buy Box.


Improve Customer feedback score:

Amazon’s customer feedback is most important as it is based on the orders and overall reviews. Sometimes shoppers leave product reviews on seller pages which becomes a problem for sellers’ scores and giving less rating.


Seller Performance Metrics:

If the customers get good service by the seller then they would switch to the same seller again. This means a satisfying shopping experience will help in winning the Amazon Buy Box.


Conclusion-

By 2022, it is estimated that eCommerce retail sales will account for 17% of the US. Therefore winning the Amazon Buy Box will help you easily reach heights in your business. By being on top and winning the Amazon Buy Box in 2022 can be great for your product performance. This will increase your sales as compared to the other merchants.

But don’t think it is a permanent thing because sellers earn a share for some time. If you want to get the most out of Amazon, you need to optimize for the Buy Box.

Post

Omnichannel vs Multichannel eCommerce — Which is better for a Magento-based seller?

Omnichannel vs Multichannel eCommerce — a never-ending debate for the best way of selling. One portrays precisions, consistency, and dominance over a single channel, and the second aim towards increased brand visibility, brand development, and magnifying the range of selling. Well today, I’ll try to put an end to this debate by portraying the key highlight of each and pointing out the major difference between omnichannel and multichannel retailing in terms of an online seller.

But to understand the comparison of omnichannel vs multichannel eCommerce, we must first let’s learn about the actual definition of each.


What is Omnichannel Selling?

Omnichannel Selling is the customer-oriented way of selling where retailers design their entire selling campaign based on the personalized experience of their regular shoppers. This way of retailing is usually performed by retailers who have a stronghold of their target audience and they consistently aim towards streamlining the shopper’s experience.


What is Multi-Channel Selling?

Multichannel selling is a growth-oriented way of selling where retailers showcase their products on more than one channel to magnify their sales magnitude and customer reach. This way of retailing is usually performed by retailers who are aiming to expand their business by capturing the customer base spread across various regions and channels.


You must be having a question:

What are the most ideal channels that a multichannel seller must consider?

eCommerce marketplaces: 54% of shoppers chose eCommerce marketplaces as their ideal platform to shop, making it the must-have channel for a multichannel seller.

Social Channels: Social platforms such as Facebook and Instagram are now getting transformed into an ideal place for eCommerce.

Mobile Apps: This is also a considerable channel for selling as shopping via mobile apps has largely dominated the online shopping of today.

Enough of the chit chat

Now let’s discuss our main topic which is the difference between omnichannel vs multichannel eCommerce.

Omnichannel vs Multichannel eCommerce - A side-by-side comparison

Still Not Clear?

Let’s dive into the detail to get a much better picture.

I’ll be discussing the differences between multichannel and omnichannel (for a Magento-based seller) in terms of different factors such as:

  • The Target Audience
  • The Cost
  • The Sales Volume
  • The ROI
  • The Customer Base
  • Brand Development
  • Customer Loyalty & Retargeting
  • Organized Selling
  • Effort and Working Hours

The Target Audience:

The first and foremost difference between omnichannel vs multichannel eCommerce is the coverage of the target audience. In the case of Omni channel retail, you are restricted to a limited target audience whereas in the case of multi-channel your range of target audience has no such bounds.


Including a new channel (or a platform) gives you access to a whole new dimension of shopper base which makes multichannel selling an upper hand. The target audience in the case of multi-channel eCommerce keeps on increasing and if done right will help you cover huge geographical areas in less time.

For example — if you have a Magento-based store based in Malaysia and have 100 daily visitors to your store. If you keep up with the omnichannel approach you might push this number to 200 and that too will take months.

But luckily you decide to go multichannel. You searched for the most popular marketplaces in Malaysia and found Shopee and Lazada.

Now you listed your products on these two marketplaces using an eCommerce integration and boom. Suddenly your products are now getting accessed by thousands of customers daily.

Cost of Setup & Management:

The second factor that differentiates the omnichannel selling model from the multichannel model is the cost. Cost is basically bifurcated into two parts:

  • The cost of the initial setup
  • The cost of Management

Let’s first go through the cost of setup.

Well, it’s simple mathematics.

The more channels you sell, the more is the initial setup cost. Since while setting up a seller account on a new channel entitles you to pay for seller fee, onboarding fee, etc.

But remember that this is a one-time payment and so here comes the second part of the cost which is the management cost.

The management cost of an omnichannel is comparatively more than the average management cost of multichannel selling.

The reason being that in the omnichannel selling model you need to invest more in order to stand firm against your competitors. In omni-channel there are multiple repetitive costs which adds up compared to selling on multiple channels where you have to worry less.

Now let’s move ahead with our third point on our list of omnichannel vs multichannel

Sales Volume:

Well, this is an easy one.

More Channels = More product exposure = More Sales

The comparison of the factor of sales volume in multichannel is way higher than compared to omni channels. Once you have successfully listed, your products on multiple marketplaces your headache is sort of over. Now the marketplace (or channel) will ensure to make sales for you.

Let me give you an example to explain the pros of multichannel over omnichannel in this case.

Assume you have 1000 products and you are currently selling on a channel that has a demand of 200 products monthly. No matter how much you try you can’t exceed that number. But in the case of multichannel selling, you don’t have a cap that prevents you from selling more. In short, you may run out of products to sell but the demand won’t end. This simply means that by considering multichannel selling you’ll have more sales volume.

You must be thinking that we discussed the cost and sales volume but how about the return on investment?

Don’t Worry

That’s the next topic in our comparison of omnichannel vs multichannel.

The ROI:

Well from the above points it’s quite clear that the cost of selling on multiple marketplaces is more but that’s not the case with the ROI.


The ROI of an omnichannel retailer is totally dependent on that platform. In case the platform starts facing some issues your ROI is the first thing that takes a toll.

For a multichannel eCommerce store, the ROI is decided (based on) multiple factors in multiple channels. If you notice some ups and downs in the channels where your products are listed, you can easily gear down on that channel and shift your attention towards the channel(s) that are currently performing good for your business. This move is very much successful in keeping your ROI unaffected and positive.

Since in Omnichannel you don’t have that luxury of switching, you are left with no other option except to suffer.

All I mean is that even in the case of multichannel eCommerce you have to invest more but overall it’ll yield better and stable returns.

Customer Base:

Any developing online merchant who wishes to be successful in today’s competitive market needs to have a stronghold of the customer base. And therefore our next factor in the omnichannel vs multichannel comparison is the customer base.


Since the shoppers of today are exploring more locations today, it is necessary to branch out your online store selling and get hold of a maximum customer base.

Selling on a single channel restricts the seller to a confined customer base which increases with time but at a snail’s pace.

But that’s not the case in multichannel eCommerce as your customer base is always on a rise. The reason being selling on multiple channels will allow your products to reach vast buyers from different regions. This in turn will also have a positive impact on your overall conversion rate, market goodwill, brand loyalty, brand advocacy, and customer base.

Brand Development:

For an online seller, the key to brand development is getting your products visible to maximum audience. As per the current eCommerce trends, If you are not a brand you are nothing.


An omnichannel business model keeps your potential customer base quite confined with little chance to increase with time. The slow pace of reaching out to more audiences also halts the overall brand development process.

This is where the multichannel retail model prevails, as it has the potential to impact the masses. Even if you are not making sales you are easily showcasing your brand and products to a wide variety of audiences. This makes the multi-channel selling model a progressive model in terms of brand building and development.

Now let’s move to a very important factor in our comparison of omnichannel vs multichannel.

Customer Loyalty and Retargeting:

Making new customers is twice as hard as reselling products to existing customers.


Reselling products and Retargeting previous customers requires building loyalty in the hearts of your customers. Customer Retargeting for a seller selling on a single channel is comparatively much easier since they have a fixed target audience and can easily establish a one-to-one connection with them. Omnichannel selling allows you to go for personalized marketing such as email campaigns, special offers, coupons, live sessions, etc which serves as a big factor in building a strong customer relationship.

For a multi-channel seller, it becomes quite complicated to manage this level of relationship with customers. A multichannel seller has to keep the focus on generating new sales and managing customers in bulk which gives them less time to focus on building customer loyalty.

Uniformity and Organised Selling:

This is another factor where omnichannel selling dominates the multichannel eCommerce model. A seller selling omnichannel knows his target audience very well, which makes it easier for them to organize their selling campaign in the same fashion. Since they are targeting a similar audience, it becomes easier to establish uniformity in the selling pattern by focusing on the most demanded products, recreating the descriptions in a more personalized manner, and much more.


Such uniformity and organized selling are very difficult to achieve in the case of multichannel selling. Since there are multiple platforms and multiple customer groups, it becomes quite hard to come to a middle ground that is ideal for everyone.

This problem can although be solved by using a multichannel integration, through which sellers can customize and modify the products along with their details as per different platforms.

We are almost at the end. Here’s the last point of comparison between omnichannel vs multichannel.

Effort and Working Hours:

You may be surprised to hear that the effort and time taken to manage both omnichannel and multichannel eCommerce is almost the same.


You must be thinking — How is it possible?

Multiple channels = Management of Multiple dashboards = More Time & Effort

This formula is totally wrong

If you play smartly and opt for a multichannel Magento integration, the formula would change as:

Multiple Challenges = Management from a single dashboard = No Extra Time & Effort

Well, that wraps up our last factor of comparison.


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Know All About Magento Multichannel Integration by CedCommerce

A marketplace integrator (or marketplace connector or marketplace synchronizer) is an API-based eCommerce tool that serves as a 2-way link between multiple online marketplaces and a single selling platform.

In other words, an eCommerce marketplace Integration is a tool that combines different eCommerce processes and unifies the data from multiple sources (or platforms) at a single place of operation. It is a perfect tool that allows retailers to syndicate their product listings (or product catalogs) with online marketplaces such as Amazon, eBay, Walmart, and much more. This tool handles all the major activities involved in selling on marketplaces, such as uploading new products, keeping stock of inventory, tracking orders, and managing orders, etc.

How does an eCommerce Integration Work?

This Integration work in a 5 step process:

  1. API Connection
  2. Establishing a connection with Inventory
  3. Data Transfer (Product Upload with proper category mapping)
  4. Real-Time Sync between all platforms
  5. Acceptance and Fulfilment of orders

ecommerce integration working

Now let’s explain in detail:

Step 1: The API Connection

Well, APIs are the most vital component behind the working of an eCommerce Integration.

This tool first interacts with the APIs of the seller’s store (based on which platform the store is built on) and then the marketplace(s) to which the connection establishes.

Step 2: The Connection with Inventory

A secure connection between the Inventory and Store is a must in order to sell on more than one platform. Luckily, the eCommerce marketplace integration ensures that the live figures of the stocks are updated on the store and on the connected marketplaces.

Step 3: Data Transfer

Now, this is the most important step of all. This is the step that differentiates this tool from any other connector.

Once the link between APIs is established, The eCommerce marketplace integration transfers the data (chosen by the seller) such as the products along with their details (including price, description, images, and quantity) from the store to the marketplace. This whole process is automated, which saves a lot of time and effort.

Step 4: Real-Time Synchronisation between all platforms

Just listing the products isn’t enough until there are real-time updates in figures and statistics. Well, that’s what the eCommerce Integration does next.

It ensures the bi-directional flow of data between the platforms, with all the updates occurring in real-time. There are multiple cron jobs that ensure to timely fetch and update data from and on the platforms.

Step 5: Acceptance and Fulfilment of orders

Now when all is set, there’s only one last piece remaining – A centralized platform to manage everything.

This eCommerce integration creates a centralized dashboard to manage all the activities involved while selling. The orders along with their details are imported from all the connected marketplaces and are shipped from one platform only.

What are the major features of an eCommerce Marketplace Integration?

The eCommerce marketplace integration is packed with all the necessary and latest features that a seller needs to sell on 3rd party marketplaces.

features of marketplace integration

Minimum Requirements:

In order to start using this extension first, you need to go through the minimum requirements such as:

  • A dedicated seller account on the marketplace(s) you need to sell on
  • Updated version of your store (for example in the case of Magento at least version 2.0 or above)
  • Product Catalog available in digital format

How to connect your store with Integration and start selling?

In just 5 simple steps you can achieve perfection:

1) Installation of the extension in your store

2) Account Setup

  • Seller Account Linking
  • Configure Account

3) Product Setting

  • Profiling (or arranging products of similar categories)
  • Category Mapping
  • Attribute Mapping

4) Inventory Based Setting

  • Uploading the Product on Marketplace
  • Updating the details
  • Synchronize Inventory and Pricing

5) Order Management

  • Synchronization of Orders
  • Fetch details
  • Actions such as Ship Accept Reject Delete

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How Automated Solutions are Shaping the Future of eCommerce?

eCommerce automation is the most innovative technology in this digital era. It is helping small businesses and entrepreneurs expand their businesses with ease. It helps them reduce costs and save time. eCommerce marketplace Integration is the perfect example of automation in the eCommerce world which is changing the course of the future and how sellers manage their online stores today.


Multichannel Integration is an API-based eCommerce solution that works as a two-way connection between multiple marketplaces and a single online store. In short, it is a tool that connects two or multiple channels and unifies their data to a centralized platform. The sellers can then manage, control, and track different activities on the connected channels from a single place.


More and more sellers are turning to Integration solutions to make their selling process easier and more efficient. According to a global survey report by McKinsey & Co, 31% of businesses use at least one fully automated function. And more businesses are likely to automate business in the coming years.


But why?


Why has Integration Become Essential Today?

eCommerce today has become much more competitive than it was at the time of its invention. With the advancements of new technologies and the growing trust of people in online shopping, sellers have more tasks in their hands than managing orders, inventories, shipments, etc, manually on their store.


Automation simplifies many aspects of your eCommerce store, here are some of them:


  • Easy management of inventories
  • Selling on multiple online platforms
  • Better marketing opportunities
  • Simplified order fulfillment
  • Shipment tracking
  • Enhanced customer service
  • Easy management of returns and refunds
  • Better email marketing and cart abandonment
  • Simple analytics and data collection
  • Secure Workflow management

So, automating the online platforms frees up sellers and their teams to focus on more important things; such as providing better customer interaction, planning creative ways to engage more customers, and analyzing sales. Even 68% of top-performing small businesses use eCommerce automation to earn higher revenue.



How is eCommerce Automation Going to Help Your Business?

Automation can solve many eCommerce issues and enhance your selling experience. It helps you get most tasks done without investing a lot of effort or time in it. So, here is the list of benefits your business will get from Automation -


  • Complete hours of manual tasks in a short time
  • Experience faster and easier online business processes
  • Easy inventory management with ERP and POS
  • Helps in smoother customer experience by offering multiple fulfilments, drop-shipping, easy returns, and improved customer service
  • Reduce manual tasks means reduced employees and training cost
  • Helps focus on better tasks such as decision-making and strategy
  • Experience surge in sales

Easier marketing process with automated emails and scheduled social media posts

eCommerce automation makes the business workflow more convenient, efficient, and cost-effective. So, small businesses can run with limited resources and compete with bigger companies.

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Why Magento Sellers Must Sell their Products on Multiple Channels?

Reasons why Magento sellers must sell on multiple platforms?

Multichannel with Magento can be gearing up all your efforts to make big. It can rid your store’s emptiness of making limited sale numbers year after year. Let’s go through the real-time global insight-based benefits, reasons, and emerging online shopping trends of the global eCommerce industry.


Reason 1: High sales volume:

High sales volume always brings exceptional future business opportunities. Selling on multiple markets through different channels expands its capability to cater to shoppers’ needs globally.


Reason 2: Enormous Revenue Through Multichannel Selling:

How much revenue can you generate through selling on multiple channels? The answer is just ‘enormous’ and ‘unexpected.


More Channels for sale = More sales volume


As per Shopify, on average, multichannel selling increases revenue by 38%, 120%, and 190% with each additional channel selling.

Since the sales volume is going up, this will give rise to your entire revenue.

Look at the user story of Rachael, a retailer from the US who benefitted from selling their Magento-based products on multiple sales channels like Walmart and jet.


Reason 3: Brand Awareness and Increase in Customer Base:

Except for investing in advertising and promotions, making products available on marketplaces will automatically enhance all your brand awareness campaigns. Presence on multiple selling sites will strengthen the brand's USP and its offerings.


Reason 4: Maximization of Market Share by selling on marketplaces:

Lowering the prices, launching innovative products, and a quality assurance-oriented approach is the direct market approach. Strengthening customer relationships and updating the store with the latest eCommerce extensions will help capture the whole market easily.


Reason 5: Increase Customer Retention:

According to many marketing pieces of research, the average rate of repeat customers is 20-40%. eCommerce players are working smart on business intelligence to increase their repeat business. This is one of the backbone-building strategies of today’s eCommerce and online players. Except for the customers who live in the vicinity, single-selling channels won’t match the multichannel eCommerce customer retention rate.


Reason 6: Increase in the conversion rate of customer

Conversion and expansion both are related to each other. The more the expansion, the more the conversion. As a seller, it is crucial to get your leads turned into your customers. For this, multichannel selling builds trust and shows the strength of your brand and products. The presence of a brand on multiple global online marketplace platforms ensures the highest rate of conversion and sales.


Reason 7: Target-based selling on online marketplaces

Multichannel selling will help your online selling optimize for target-based dominant global marketplaces. It will get your store out of the non-preferable regions that are dominated somewhere by marketplaces with their unmatched sales strategies.


Reason 8: Change in Social Media Shopping Trend

Social media can nowadays be considered an ideal platform for selling online. Multichannel selling is trending in the arena of social commerce.


As per the North-American e-commerce agency Absolunet, “87% of e-commerce shoppers believe social media helps them to make a wise online buying decision. 1 out of 4 business owners is selling on Facebook. 40% of merchants use social media to generate sales and revenue.”


Reason 9: Emerging Trend of Mobile Commerce and Online Buying Behaviour

Mobile commerce is one of the fastest-growing global eCommerce dilations today. Most shoppers prefer mobile to compare product prices online. Mobile marketing is bringing the whole web commerce activities on a 6-inch screen. Using image recognition tools vital is one of the most trending tools. As per many marketing reports,’ It is projected that the Indian mobile commerce retail market will reach 80% of all retail eCommerce by 2021.


Reason 10: Feasibility To Operate & Manage Multiple Online Stores

In terms of the best extensions to create a high-performing bridge, CedCommerce Magento Extensions are the best-tested ones. It has developed the multitasking Magento Extensions, which offer a broad range of market-oriented, innovative selling features. They are designed enough to reach the global eCommerce heights most efficiently.

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Inventory Stock Management : Tips To Reduce Overselling On Amazon

You might have heard or have got first-hand experience of going out of stock prior to your calculations. Products ‘out of stock’ negatively impact sales and create a bad sales history. Furthermore, it takes a lot of time to re-establish its sales reputation on Amazon. So, here are some Inventory Stock Management tips to reduce overselling cases on Amazon.

What is Overselling?

Many online businesses face the tragic situation of overselling and bear the negative impact as the repercussions. Overselling is a tragic situation. And, it occurs when your products are demanded in the market but you cannot supply them because of the unavailability of your inventory.


Despite the product’s unavailability in the seller’s inventory, the product is displayed on the result page. Therefore, customers place demands but only to know that the product order has been cancelled! Such situations are not only undesirable and furious for customers but also for many potential sellers.


Impacts Of Overselling

You lose your sale

The primary impact is that you lose customers. Probably not just one but many who have placed orders considering your good customer reviews and sales history.

Losing customers also means losing their trust and drawing brickbats.


Strengthening Your Competitors

Your lost prospective customers are just upset but not helpless to wait for you. So, the best thing they can do is to look at your competitors who are selling similar or even the same products. And make a purchase from them.

This way, your competitors get a chance to make sales and improve their sales history.


Create a weak sales history

The impact of your insufficient inventory lowers down your product’s ranking from Amazon’s search result page. As a result, when you come back and relist your product, it takes time for Amazon to reconsider your product.

Furthermore, the negative sales history (due to order cancellation or negative customers’ reviews) makes it difficult for the product to compete in the mainstream.

For quite a long time, as a seller, you will have to struggle to hit the top search result list again.


Decreased productivity and efficiency

Poor stock management ruins your business plans and scheduled business activities. Moreover, it significantly raise the rate of inefficiency and poor productivity.


The other inefficiencies caused by insufficient inventory are –

  • Lack of sufficient quantity
  • Inefficient order fulfilment
  • Inaccurate inventory calculations


Reasons for Overselling on Amazon


Inaccurate Inventory calculations

Why will you ever go out of stock, if you actually know the current status of your inventory? You will certainly draft a robust plan to make sure that your products are shipped to you in time. So, if you have ever landed up in a situation like this or are curious about how one can be out of stock, then this is one of the primary reasons why you have oversold your products.

In addition to this, inaccurate inventory calculations can worsen the entire business plan and lead to bankruptcy in extreme cases.


Methods of Product Sourcing

The method that you have chosen for product sourcing is the main reason why you don’t get your inventory on time. Also, your manufacturer, wholesaler or Drop Shipping company, etc, cannot be under your control all the time.

The only measure you can take is to place an order for the days before your actual stock out.


Manual Inventory Stock Management

Manual inventory calculations are mistake-prone. More importantly, it takes a lot of time to manually compile data on a daily basis.

As a result, real-time inventory update and synchronization are difficult to be handled manually, especially while dealing with large inventory.


Less Control Over Inventory

Many Amazon sellers sell through Amazon FBA, where picking, packing and shipping is done by Amazon. Most of the sellers also store their stock in Amazon’s warehouse.

This sometimes poses problems for sellers to calculate the actual inventory. Out of sight, out of mind issues arise when not directly managing the inventory and making calculations.


Variety of Products

Sometimes selling a variety of products create a management problem. Also, updating the stock on an e-store like Amazon is quite a cumbersome and hectic process. So as a seller, you have to manage and keep a keen eye on the orders and update the stock on Amazon. Therefore, the exact inventory is shown and users order the product actually in stock.

These are the probable reasons why overselling can happen. There might be even more reasons that can lead you in such an undesirable condition, to mention –

  • The discrepancy between recorded and actual stock
  • Sudden demand hike 
  • Lack of updating across all marketplace channels

Whatever reason it might be, but the fact of the matter remains the same you want a way out.

Let’s now discuss the ways through which you can keep your inventory updated and prevent yourself from these Amazon overselling conditions.


Tips to Reduce Overselling on Amazon in 2022


Accurate Forecasting

Forecasting is very essential to order the right products at the right time and in the right quantity.

Such high demanded products in good quantity do not only generate a good amount but also keep the number of customers satisfied.

Based on future marketing plans or promotional plans you must calculate the demanding hike that you can get. Keeping in mind all these future changes, you can finalize your stock amount.


Automate Your Inventory

Automating the inventory is the best thing. Connecting your e-store with Amazon using integrators comes with advanced features of updated inventory management, order and shipment management, and safety stock calculations.

Allow a well-coded and less error-prone mechanism to update and calculate your inventory. Your accurate inventory stock management, safety stock calculation, and cross channel update will be done automatically without any mistake.


Optimizing Inventory Analytics Tools

Inventory analytics tool gives the entire data of your inventory in a systematic form and bifurcates between what sells in abundance and what sells too low.

This gives you an idea of what products to stress on and others that need less attention. Based on the demand and supply of the product on Amazon, you can fix your inventory budget and order everything in an accurate amount.

Analytics tools allow you to avoid overstock and under stock conditions.


Remember Your ABCs

Practice tighter control over higher-value items by grouping inventory items into A, B, and C categories. This will enable you to strategize specifically for each group.

Inventory Stock Management

Never Compromise With Quality

Even if you have sufficient quantity, but if they are low in quality, your customers will return your products and you know the impacts thereafter.

No matter the quantity, always focus on quality. What you sell should be accepted by your customers.


Switch To Dropshipping

There is also a way out! If you feel handling inventory way difficult for you then you can easily switch to drop shipping, which is one of the best ways of product sourcing and tie-up with a dropshipping company, wholesaler, or manufacturer.


The dropshipping company takes care of your inventory, storage, and shipping of the products. There are many advantages and disadvantages of drop shipping as well but the fact of the matter is that you will not have to worry about your inventory.


How Can CedCommerce Help?

CedCommerce is a global leading tech-solution company that gives integrating services across multiple frameworks and more than 40+ marketplaces. It includes some of the eCommerce giants like Amazon, eBay, Etsy, Walmart, etc.


CedCommerce provides the best tech solutions like Magento multichannel Integration with special features pertaining to Inventory stock Management. Following are the important feature that you can enjoy while selling on Amazon and other marketplaces –


  • Real-time Inventory Synchronization between Framework e-store and Amazon
  • Real Total Inventory Update
  • Inventory Notification as per the stock availability of the product
  • Automatic Inventory calculation to allow you to calculate safety stock beforehand.


Final Conclusion

Overselling on Amazon is a huge problem and is majorly a result of a lack of inventory stock management and improper synchronization across e-store and multiple selling channels. So, it’s important to always have the upper hand in the product category. The quality and quantity of the product at any given point of time determines our future in eCommerce on competitive marketplaces like Amazon.

Post

Apiway paid plan update

Hi folks,


My name is Anton Viborniy. I'm a CEO at Apiway.


Today I want to tell you an important thing about Apiway pricing.

Some of you have been using Apiway for free for a few years. 


We thought we could perform with our 2-side business model. Free API integration platform and b2b software marketplace. 


But we failed. That’s why in September, we launched a paid subscription for new users.


Now it’s time to launch it for old users too.


I understand that it’s sad news for you. But it will help us to create a better product.


In gratitude to the old users, we decided to create a promo code "Blackfriday2022 '' that allows you to purchase all Apiway paid plans with 30% and fix this price forever. 


On the 1st of December, your account will be automatically switched to a trial plan with only 100 data transfers per month. All this time you had unlimited data transfers.


So, if you like to use Apiway, until the 1st of December, you have a chance to get a lifetime 30% discount for all paid plans. 


Click the "Upgrade" button in your account and use promo code "Blackfriday2022"  to get a 30% discount.



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All Pages are not coming for Facebook
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Hello Anton, what exactly does 1 data mean for a subscription? 1 lead = 1 data? Or is each data of a lead (name, email address, phone number, etc.) counted as a separate data? This is important to know in order to be able to choose the right subscription package. Thanks in advance for your reply.
Post

Shopee API 1.0 Ending Soon – Migrate to Shopee OpenAPI 2.0 before its Late!

Have you heard that Shopee OpenAPI 2.0 has replaced the 1.0 version and will no longer be supported this year? Initially, Shopee made the announcement on May 11, 2022, that sellers must upgrade their store’s API from version 1.0 to version 2.0. Due to the new features and functionalities of this version of API, there was some enthusiasm among the sellers following this news.

Moreover, it is a must for sellers to migrate to the new version who are using an API-based extension or Integration for selling on Shopee.

Therefore, if you haven’t switched to the Shopee 2.0 API, you can learn all the benefits of doing so by reading this blog. Additionally, you will learn what will happen to your store if you don’t migrate.

What is Shopee OpenAPI 2.0?

Shopee OpenAPI 2.0 is the upgraded API that addresses all of OpenAPI 1.0’s shortcomings and restrictions. Compared to the earlier edition, it offers more functions in line with the most recent technology.


The benefits of moving to Shopee OpenAPI 2.0 are:


  • New authorization and authentication method
  • New Media module for video and image uploading
  • Chat module for seller-buyer communication management.
  • Improvement in core modules like listing, order, fulfillment, and payment
  • Support more marketing tools
  • Optimized error message

For more information on Shopee 2.0 OpenAPI, click here.


The Deadlines for Shopee OpenAPI 1.0

In its announcement, Shopee stated that the v1 would be discontinued in three stages. 90 days each has been set aside for each of the phases. So, the three phases are:


1st Phase: It will end on August 11, 2022, after which the following actions via API 1.0 will no longer be possible.

shopee-openapi-phase-1

2nd Phase: The second phase will expire on October 31, 2022, after which the following actions via API 1.0 will no longer be possible.

shopee-openapi-Phase-2

3rd Phase: On December 26, 2022, the final phase will come to a close, at which point all of OpenAPI 1.0’s remaining sections will cease to function.


shopee-openapi-Phase-3

Shopee has given vendors 90 days to work on their stores and for each phase to end.


Now that you must be struggling with how to move from the old API 1.0 to the new API 2.0? Here is all you need to know.


Problems for Sellers Using Shopee Magento Integration by CedCommerce

If you are a seller using Shopee Magento Integration or any other third-party integration, then you face the following problems if you don’t switch to OpenAPI 2.0:


  • Issues in Uploading New Products
  • Issues in Order Management
  • Updating information on the Shopee marketplace
  • Real-Time Syncing Issues

Here’s the solution to all your issues-


How to Move from Shopee OpenAPI 1.0 to OpenAPI 2.0?

To move from Shopee OpenAPI 1.0 to OpenAPI 2.0, all you have to do is connect with the CedCommerce support team. You can book a migration slot with us, and our experts will help you switch to the latest API.


FAQs on Shopee OpenAPI 2.0 migration

Q. What will happen if I cannot switch to OpenAPI 2.0 by 11th August?

Ans- If you could not switch to OpenAPI 2.0 by 11th August, then those functionalities will stop working which was announced to end in Phase 1.


Q. How do I transfer existing seller authorizations from Open API 1.0 to Open API 2.0?

Ans- The seller authorizations can be transferred in two methods-


Method 1-

  • Get the upgrade_code.
  • Call the v2.public.get_refresh_token_by_upgrade_code to get existing shops’ refresh_token from sellers who have granted authorization.

Method 2-

  • Get sellers’ refresh_token and access_token through the usual shop authorization process.

Q. Is a New App required to integrate with OpenAPI 2.0?

Ans- No, you do not need to create a new app. The apps created after 28 March 2022 support to call on OpenAPI 2.0


This was all about Shopee OpenAPI 2.0.


Conclusion

Switching to the updated API 2.0 is the need of the hour for all Shopee sellers to sell smoothly on Shopee without any hassles. Therefore, you must connect with the experts and switch to the latest v2 API.

Post

Reasons to Migrate your Store from Magento 1 to Magento 2 version

Magento has stopped supporting Magento 1 from June 1, 2020. But the debate on whether the sellers should migrate from Magento 1 to Magento 2 version is still hot. The announcement to stop supporting Magento 1 version doesn’t mean your store will stop working. No. It simply means that the company won’t release any more security and feature updates for your store.

 

And, that’s something to worry about as it can put you at high risk! Here are two major issues that you will face:

 

  • Security Threats: As Magento is no longer supporting Magento 1 stores, they won’t fix any bugs for you. Due to this, the data related to your store, like customers’ personal details, payment information, etc., can become vulnerable. Worst of all, you are on your own to deal with all this!

 

  • Degrading Store Performance: Everything needs maintenance from time to time, and so is your online store. If you are not updating your store, none of your store-related issues will be resolved. Ultimately, it will reduce your website's loading speed and its overall performance.

But how Magento 2 update help your store?

Benefits of Migration from Magento 1 to Magento 2

Here’s how Magento 2 version beats the older version and benefits sellers using this platform:

 

More Stable Architecture

Magento 2 supports the latest PHP version, resulting in improved security and store speed. Moreover, the user experience and browser caching are far better in Magento 2 store than in the older version.

 

Increased Page loading speed

Because Magento 2 offers full page caching, page loading speeding is higher in Magento 2 version. Also, this feature is available for both community and enterprise editions.

 

Multiple 3rd party extension compatibility

Magento 2 update supports multiple third-party extensions. So, it means the Magento sellers can now use any number of marketplace Integration extensions.

 

User-Friendly Dashboard

Magento 2 offers a more efficient user dashboard that the sellers can use to manage everything more smoothly. The sellers can easily monitor their whole business by navigating through different tools.

 

Effective SEO & SERP Presence

The new Magento version has introduced a hashing algorithm. So, the sellers can now add hashes to their product pages and mark a position in the search engine results.

 

There are Magento Migration services that can help you in this process. It’s best for the sellers who don’t want to do the hard work of migrating Magento 1 to the Magento 2 version. I know it’s pretty messy and time taking.

If you want to learn more about it, you can read this Magento Migration Case Study. It will give you a better insight into the journey of a seller.

Post

Error

Error I created My way but not visible now and after creating new way not visible, Any one know about this as well as I not able to see all my FB Pages to connect with apiway.

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I have purchased premium plan but my api is not working'
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When you reach limits of data transfers on free plan (100 api call) the way stop working and you need to updata you plan
Post

About manual login

I am using the gmail login, can you help me out from email and password login?

2 answers, 0 articles
You need to reset a password
Post

xTiles - new Ukrainian app for organizing ideas and projects

xTiles is a visual workspace for organizing ideas and projects.


Keep context and see the big picture to support your thinking, writing, or ideation.

Loved by creatives for simplicity and flexibility.


🎉 So try out the xTiles app and enjoy creating. Thanks for your support on Product Hunt!


https://www.producthunt.com/posts/xtiles


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Done
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My Integrations are not showing on Dashboard

I am unable to see my created integrations.kindly solve this issue ASAP



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I love Apiway and appreciate the team effort

As an agency owner, i have tried many integration platform. Sadly, none of them stole my heart like Apiway did. Not because Apiway is free initially, but because the simplicity of its system and interface. I can tell that whoever build this system really into minimalistic like i am. It sucks when the initial idea or business model failed but dont ever stop developing this platform. I dont mind paying as long as it works and not beyond expensive like zapier. All the best to Apiway team! Block the haters, keep going!

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Apiway paid subscription

Hi Apiwaynians

When we started Apiway a few years ago we had an idea to create a free integration platform and b2b software marketplace.

We wanted to provide free integration, drive traffic and earn money selling other b2b software.

This idea failed. It's sad but it's true

That is why we are announcing a paid subscription. I figure out that some of you don't like it, but we need some cash to continue to develop a platform. You can see our pricing on this page

https://apiway.ai/pricing

 

 

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Build Startup Success By Launching MVPs

Minimum Viable Product or MVP development can let businesses achieve objectives of speed and agility, and help them develop products that meet user requirements. These are some of the many benefits MVP brings to the table.


In this article, learn more about MVPs, their benefits, and the 10 steps to building ideal MVPs.


What is an MVP?


According to Eric Ries, author of the Lean Startup, “Minimum Viable Product is that version of a new product that allows a team to collect the maximum amount of validated learning about customers with the least effort.”


By definition, an MVP is a product at an early stage of development that has just a minimum set of features, required to make the product available to the end-users (or other stakeholders of the project), in order to gain feedback about it.


The feedback received are learnings that will determine the future course of action for the development of the project.


Although, the implementation can vary:


MVP can be a milestone that development tends to focus on, especially in waterfall development.


Or MVP can be utilized in a progressive development approach, testing the riskiest assumptions first, and the following thereafter. The reason for this approach is that there could be a number of assumptions that require validation. Waiting for MVP, a milestone with fewer features than the final product would still make teams work with a hypothesis till the assumptions are validated albeit, a little earlier than completion.


However, in both approaches, the MVP-first strategy will serve the same purpose; to validate assumptions in a hypothesis from the end-users - the people the project is being developed for.



Advantages of MVP in Software Development


The biggest benefit of MVP is the validated learnings obtained from it before the product is finalized and launched.


An MVP-first approach can further help in the following ways:


Purpose-driven product development: With learnings accrued from an MVP, development teams can filter features that are required by the end-users and avoid the ones which aren’t.


Better utilization of resources: With purpose-driven development, resources are optimally utilized in developing a product with only requisite features.


Faster Development: By filtering away unnecessary modules, project development can proceed faster. Introducing products at the earliest possible stage can give the business a tactical advantage over the competition.


Minimizes risks: MVP can minimize the risk of introducing a product that doesn’t fit the requirements of the end-user, minimizing the risk of a product that doesn’t gain traction in the market.


Pivot, if necessary: Market disruptions are determined by innovations that add value to the end-users.


If there is nothing to validate in a project, it may imply that no innovation is being tried in it as well. Conversely, great innovations have been built on ideation and experimentation based on hypotheses.


In essence, innovations will involve hypothesis testing and may involve failures as well.

MVP allows such testing and it makes it possible for the developers to pivot in case of failures.


Gain the interest of investors and other stakeholders: MVP can help businesses audition their business idea and pitch the product to gain the traction of investors or other stakeholders.


Steps to Build an MVP effectively


Let’s look at a step-wise approach to building an MVP


Market analysis Identifying the target audience


The first step is to accurately assume which target audience the product can best serve. Age group, sex, location, income group, and occupation are some of the factors that may affect the approach to developing the product.


Market analysis


Based on the identified target audience, initial surveys can be conducted. The surveys would identify the need for the product, how the product will fit into the market vis-a-vis the user requirements, and the existing competition.


Data collected should ideally cover all aspects of the product. Detailed data collected will help in making an accurate hypothesis.


Focus on value addition


Work towards identifying how the product can add value to the users. The project will succeed only when it adds some value to the users.


Define user flow in the UX of the software


For the software to offer a seamless user experience, all friction points have to be removed. This has to be done in advance, before commencing with the development of the software.


The user flow will visualize the user journey and plan the design of the software accordingly.


Prioritize riskiest features


The next step would be to identify the riskiest assumption. Ideally, in MVP development you would proceed to work on the riskiest assumption first.


According to Eric Ries, author of the Lean Startup, “As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does not contribute directly to the learning you seek.”


The learning will come when the hypothesis is validated by learning from the feedback received from the end-users.


Build-Measure-Learn loop


Integral to MVP development, this signifies the development intent of learning and building fast. The development team focuses on developing the hypothesis formed during the ideation stage, coding it, deploying it, and validating it quickly.


The ideation stage also determines the experiment conducted to validate the hypothesis. The word experiment in itself signifies learning by validating unpredictable hypotheses. The hypothesis may involve simple tasks such as UX writing in the software or major changes in functionalities.



In the building stage, best practices are followed by unit testing, continuous integration, and incremental deployment.


Measuring Success after Building MVP


Success after building an MVP can be measured with the help of communication from the user and measuring other usable data based on parameters. Discussed below are ways in which the success of the project can be ascertained.


Communication from the users: Inputs from the user can be obtained via channels such as interviews, feedback forms, surveys, and others.


User engagement: Gauging engagement levels of your product with the target users can give usable insights that can decide the future courses of action for the development of the project.


Software downloads: The number of times the software is downloaded indicates its popularity amongst the users.


User referrals: The number of times the software is being referred ahead by users indicate a satisfied user, effectively validating the hypothesis.


Customer Lifetime: The time spent by a user interacting with your software before finally deleting it, can give you useful information. If the customer lifetime value is too short, the features added in the MVP may need reconsideration.


To Sum it Up


Rather than going all out with a big bang launch of the product, MVP in software development gives startups the opportunity to test their business idea before the final launch.


Market disruptions are caused by innovations either in the product or in the implementation of the business idea. Innovations start as unverified assumptions. These assumptions need validations, and MVP first strategy gives businesses the leverage to experiment and learn, powering innovations in the long run.


Ideally, startups should remain rigid with the identified problem, and the target audience for which the product is being developed for. But they should be flexible with the solution.


MVPs can bring multiple benefits to the development of the product, and following the steps mentioned above can help startups to gain maximum benefit from MVPs validated learnings.


Partnering with experienced MVP development companies can help startups to implement MVP first strategy with precision to gain maximum, and ensure robust deliverables.


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