I identify as The Brand Shrink™.I promise I am not weird. ;) Well, only in the best way possible.I have been in the field of copy & branding for 8 long years. In that time I’ve successfully melded my penchant for psychology with my experience as an opinionated T-shaped marketer who has tried, failed, succeeded at almost every tactic out there…to create an uber effective 6-step framework that will take your brand from chasing the next shiny thing to confident in its shoes, authentic in its goals, and the kind of presence customers loathe to leave.My approach is a complete understanding of market diagnostics, analytics, optimization, and copywriting meets evergreen demand gen principles.I only work with companies that have heart and a passionate purpose (+ secret tip - those are the ones easiest to differentiate).I am currently in charge of brand & demand building at Convert.com A/B Testing Software - a unique blend of tech & human in the framework of Holacracy (check that up, it’s a mind bender).You’ll find me researching the next hot topic in testing, and sharing my 2 (very shiny) cents on the mindset of a successful optimizer.Connect with me on LinkedIn: https://www.linkedin.com/in/trinamoitra/