Top 10 AutomateMyApp Alternatives & competitors

Going to implement marketing automation and thinking about AutomateMyApp? We advice to look at resembling software to make the right choice.

When users choose marketing automation software, in most cases they are looking for functionality for email builder, marketing lead database, website builder, lead scoring, segmentation etc.

Comparing AutomateMyApp with competitors users pay attention to the automation builder, customer data platform, online chats, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very similar in cost and features to AutomateMyApp. The list is based on popularity, so if AutomateMyApp doesn’t suit you in any way, here you can easily find the best solution for you.

SALESmango

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SALESmanago is a cloud-based marketing automation solution for small, midsize and large businesses. It caters to various industries including e-commerce, retail, hotels, guest houses, finance, banking, manufacturing, law firms, bookshop, travel agencies and more.

Act-on

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Act-On is a subscription-based software-as-a-service (SaaS) product for marketing automation. Its software products are for email marketing, landing pages, social media prospecting, CRM integration, lead management, webinar management, and analytics.

Klaviyo

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Klaviyo is marketing automation platform which features email marketing combined with campaigns through social media. Klaviyo features the capability to integrate with manifold platforms and to orchestrate automated customer communication in order to generate business growth.

RDstation

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RD Station Marketing brings together the essential tools for your company to effectively manage and automate your Digital Marketing activities: attract visitors to your website, turn them into business opportunities, close deals and monitor all your results, all in one place.

Pardot

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Pardot enables organizations to track and measure the effectiveness of their communications, gain insight into user's behavior, and personalize content across campaigns based on any number of specific criteria. You've heard the axiom, Right Place, Right Time. With Pardot, you can be sure that you're speaking to the right person at the right time with the right language.

ProTexting

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ProTexting was started by a team of SMS marketing experts that have been in the industry since 2000. Since that time, both SMS marketing in general and ProTexting itself have evolved in many ways. Our text messaging platform now serves over 9,000 brands in a wide variety of industries.

ActiveCampaign

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ActiveCampaign is a platform that helps businesses automate customer experiences and build meaningful connections with their customers. Since 2003, ActiveCampaign has created tools that are both powerful and easy to use – because growing businesses don't always have the time to set up new tech. Today, 80,000+ businesses use ActiveCampaign for their email marketing, marketing automation, or CRM.

VBOUT

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VBOUT is a marketing automation platform that offers many tools and features to help business owners and marketing professionals centralize and automate their tasks in a simple and smart way. The platform has an easy drag-and-drop landing pages and forms, visual automation builder, social media management and email marketing tools. In-depth native analytics and user tracking are provided, giving marketers full view of their contact's engagement and campaign performance. VBOUT provides agencies and partners with powerful tools to whitelabel the solution, build their own plans with their own mark-up, manage their accounts and shared assets from one account.

Webmecanik

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Webmecanik is a marketing automation software that allows you to intelligently identify, segment and nurture unknown website visitors, leads and customers. Using an Open Source framework, it can be integrated with all major CRM's solutions on the market and more than 1.000 other systems through Zapier. This all-in-one solution enables you to create campaign scenarios and choose from many triggering criteria to send the right information to the right contact at the right time.

Yellow.ai

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Yellow.ai has been recognised by Gartner as The World’s Leading Conversational AI Platform, bringing the best of AI and Human Intelligence for CX.

How to choose AutomateMyApp substitute

Many marketing automation software are resembling each other. Apps with identical functionality can differ in cost by 3 times. The first feature you should look at is the availability of automation builder. This is a basic feature of marketing automation tools and if it doesn’t include this thing, most likely this software isn’t formed yet. All flow builders look almost the same. It's important not to pay attention to the UI, but look at the functionality.

In a month, you'll get used to the design, but the lack of features will always spite you. Changing marketing automation software is very time-consuming. If you have the usual email set up, it's not that difficult to change app. But if you've already set up integrations, workflow, and have complex funnels, it can take years to replace the tool. That's why you should be attentive to choosing an alternative.

What to pay attention to when investigating the flow builder? It has 4 important features categories.

1. Triggers. For instance, "Form submit" is a trigger that launches a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each app for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most basic action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 3 days. Lead submit the form on the website and get in the marketing automation system (Trigger), the platform sends a Welcome email (Action). After that the system waits 5 hours (delay) and sends a second email. This is the most simple automation. But there are other options. For example, "Wait until something happens". Or wait until November 20th, or wait until 8 PM in the contact's time zone.
4. If/else. For example, "If a lead, has the tag "Purchased product #1", send the email, if the client doesn't have the tag "Purchased product #1", wait 4 weeks and send the email. The most often used if/else parameters are: was on the site page, purchased certain items, opened certain emails, user field the user card matches some criteria. This is information according to which you can segment the subscriber base.

Analyzing the automation builder, you need to pay attention to all four categories of features. The more, the better. Often it appears that good-working marketing automation apps with the greatest number of features look unattractive. New software look good, but they have few features. You need to the system you going to use very deeply. Otherwise, it will be very hard to change it in the future.

After you've analyzed the automation builder, you need to whether there are integrations with the software you need. Fortunately, Apiway can help you. In most cases, software like AutomateMyApp are the center of business IT infrastructure. It's kind of digital hub for all your client. This kind of software is like an tree, which is putting its roots into other tool. App like AutomateMyApp need to integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also users who are looking for alternatives to AutomateMyApp use apps from other categories like chatbot software, chat on website software, CRM software, lead management software