Planning to implement marketing automation and thinking about SALESmango? We recommend to investigate resembling software to make the right choice.

When clients choose marketing automation software, usually they are looking for functionality for personalizing email, marketing lead database, website builder, lead nurturing, B tests etc.

Comparing SALESmango with competitors customers pay attention to the campaign builder, customer data platform, chatbots, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very similar in price and functionality to SALESmango. The list is based on user reviews, so if SALESmango doesn’t suit you in any way, here you can easily choose the best option for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

WorkTango

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WorkTango enables companies to give their employees a voice and easily collect feedback for any purpose. Using data science and natural language understanding, actionable insights from employee feedback is served in real-time to HR, executives, and people leaders. The results are quicker insight and action, better people decisions, and a more aligned and engaged workforce.

ActiveCampaign

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ActiveCampaign is a platform that helps businesses automate customer experiences and build meaningful connections with their customers. Since 2003, ActiveCampaign has created tools that are both powerful and easy to use – because growing businesses don't always have the time to set up new tech. Today, 80,000+ businesses use ActiveCampaign for their email marketing, marketing automation, or CRM.

ADP Workforce Now

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ADP Workforce Now is a human capital management solution for companies with more than 50 employees.

Hyperproof

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Hyperproof is a cloud-based compliance operations software that collects evidence automatically and manages a compliance program.

ABBYY FineReader

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ABBYY® FineReader PDF 15 is a PDF tool for working more efficiently with digital documents. Powered by ABBYY's AI-based OCR technology, FineReader integrates scanned documents into digital workflows and makes it easier to digitize, convert, retrieve, edit, protect, share, and collaborate on all kinds of documents in the digital workplace.

ERPAG

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ERPAG is a cloud-based enterprise resource planning (ERP) solution. It is suitable for small and midsize businesses in various industries, including automobile, retail, education, information technology and more. Primary features include sales management, purchasing, manufacturing management, accounting and finance, inventory management, reporting and analytics.

Stellar File Repair Toolkit

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Advanced “4-in-1 specialized tool, highly recommended by users & IT professionals worldwide to repair Word, Excel, PowerPoint, and PDF files and is compatible with Microsoft Office 2019, 2016, 2013, 2010, & previous versions.

Suralink

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The Suralink platform combines a dynamic PBC list, assignment workflow, and secure file hosting to deliver a more efficient and organized engagement. For the first time, everyone involved has a real time view of the document collection process.

ClickSend SMS

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ClickSend SMS helps businesses communicate with their customers and staff like never before in the moments that matter on the channels, they use every day.

SendX

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SendX is an Intuitive, Affordable & Feature-rich Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry. SendX provides unlimited email sends with every plan, powerful automation capabilities, 24x7 live support, best of breed email deliverability. 3000+ companies worldwide trust SendX for their Email Marketing. **Start with 14 days free trial (no credit card required). **Pricing starts at $7.49/month

How to choose SALESmango substitute

Many marketing automation apps are resembling each other. Tools with identical functionality can differ in price by 4 times. The first thing you should pay attention to is the availability of funnel builder. This is a basic feature of marketing automation platforms and if it doesn’t include this thing, most likely this software isn’t completed yet. All automation builders look almost identical. It's important not to look at the design, but pay attention to the functionality.

In a week, you'll get used to the design, but the missing functionality will always spite you. Changing marketing automation apps is very expensive. If you have the usual email chains set up, it's not that difficult to change app. But if you've already set up integrations, workflow, and have complex funnels, it can take months to replace the app. That's why you should be careful to study SALESmango competitors.

What to pay attention to when investigating the automation builder? It has 4 important features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a funnel. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each app for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most simple action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 5 days. Person fill in the form on the website and get in the marketing automation app (Trigger), the tool sends a Welcome email (Action). Then the tool waits 4 days (delay) and sends a second email. This is the most standard automation. But there are other options. For example, "Wait until something happens". Or wait until November 30th, or wait until 7 PM in the lead’s time zone.
4. If/else. For instance, "If a subscriber, has the tag "Purchased product #1", send the email, if the lead doesn't have the tag "Purchased product #1", wait 5 days and send the email. The most often used if/else parameters are: visited the site page, bought certain items, opened certain emails, user field the contact card matches some requirements. This is information according to which you can segment the lead base.

Studying the automation builder, you need to pay attention to all four categories of features. The more, the better. Usually it happens that powerful marketing automation tools with the greatest number of functions look ugly. Young tools look good, but they have few functions. You should investigate the software you want to implement very deeply. Otherwise, it will be very difficult to change it in the future.

After you've studied the automation builder, you should find out whether there are integrations with the software you need. Fortunately, Apiway can help you. In most cases, apps like SALESmango are the core of business IT infrastructure. It's kind of digital hub for all your contact data. This kind of tool is like an octopus, which is putting its roots into other tool. Software like SALESmango should integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also those who are looking for alternatives to SALESmango use apps from other categories like email marketing software, chat on website software, CRM software, sales engagement software