A reference listing is a multi-frame marketplace asset (item type reference) that brands can license for creator-driven workflows such as Creators UGC photo sets. Use this flow when your creative is best published as a cohesive reference pack rather than a single avatar identity. URL to publish: /app/creators/sell-reference.
The Creators marketplace no longer accepts new listings.Since September 2026, uploading and publishing new photo sets, avatars and reference listings (including bulk upload and Instagram imports) is switched off. Listings that are already published stay live on Explore and on your storefront, and you can still edit their price and co-authors, unpublish or delete them, and withdraw your earnings. This page describes how reference listings worked.
When to publish a reference vs a photo set vs an avatar
- Photo set: frames brands use in Creators UGC photo sets as the primary person-and-scene anchor for garment overlay.
- Avatar: a single identity brands pick as the AI model in White Studio.
- Reference: a curated pack of frames and optional advanced prompt metadata for marketplace discovery and licensed use in buyer workflows that accept reference listings.
When references earn
Earnings follow the same marketplace rules as other paid listings: when a buyer runs a generation that uses your listing and a surcharge applies, your creator pool share accrues according to the listing price and co-author split. Volume depends on how often brands pick your pack from Explore and Creative flows.
Related
Read about Creators UGC photo sets: Creators UGC photo sets (Styled Photoset). For the most common creator income stream, start with publish a photo set or sell an avatar.