About Apiway
All-in-one AI workspace for business
Apiway is an all-in-one AI workspace for business. Instead of juggling separate tools, a business connects one platform and picks from a growing catalog of AI apps — AI image generation, AI video generation, Facebook & TikTok lead capture to Google Sheets or a CRM, Instagram comment-to-DM automation, and more added continuously.
There's no single 'thing' Apiway does — it's a workspace. Apps aren't fixed either: a business can customize an existing app or build a new one from scratch with a no-code, chat-based app builder, and pin it to its own workspace. See the current app catalog at apiway.ai/apps.
Who Apiway is for
Apiway is for businesses running content, marketing, and lead-gen workflows who'd rather have one AI workspace than a dozen separate tools and subscriptions.
Shopify & Amazon sellers
Generate PDP-ready product photos and white-background listing images without a physical photoshoot.
DTC brands & agencies
Ad creative, UGC-style content, and product video for Meta, TikTok, and Google paid acquisition.
Performance & social marketers
Facebook & TikTok leads flow straight into Google Sheets or a CRM, and Instagram comments get an instant, personalized DM reply.
Catalog & merchandising teams
Ghost mannequin (invisible mannequin) shots at scale for seasonal drops and lookbooks.
Real estate & video-first brands
Cinematic property videos and auto-generated Reels from a handful of photos.
Anyone with a repetitive workflow
Customize an existing app or build a new one from scratch with the no-code app builder — no engineering team required.
How Apiway works
Apiway is a web app. Sign in, pick a workflow, upload a phone photo, and download the generated images. The full cycle takes under two minutes for most templates.
- 01
Sign in and open the Creative hub
Apiway runs in your browser at studio.apiway.ai/app/Creative. No installs, no hardware requirements.
- 02
Pick a workflow
Ghost Mannequin (white background, invisible mannequin), AI Studio Photoshoots (on-model studio), Creators UGC photo sets (marketplace-driven lifestyle frames), Virtual Try-On, Image Creation from text, or Batch Creation for up to 50 garments at once.
- 03
Upload your outfit
A phone photo is enough. Garment on a person, mannequin, hanger, or flat-lay — Apiway handles all input formats. Optionally add a text prompt or up to 8 reference images for finer control.
- 04
AI generates the result
Apiway runs the request through a Google Gemini-powered generation pipeline. Heavy templates (Ghost Mannequin, AI Photoshoots) are processed by a dedicated worker that handles ONNX background segmentation and Sharp-based post-processing for clean, catalog-grade output.
- 05
Download or export
Results land in your gallery as JPG up to 4K. Download to your computer, organize into folders, share folders publicly, or upload directly to Shopify, Amazon, your headless storefront, or any ad manager.
What makes Apiway different
One workspace, not a dozen tools. AI image generation, AI video generation, Facebook & TikTok lead capture, and Instagram messaging automation all live in the same platform, with a shared credit balance and account — no separate logins or subscriptions per tool.
Apps aren't fixed. Every app in the catalog can be customized, and a business can build a new one from scratch with a no-code, chat-based app builder — describe the workflow, Apiway builds the app, pin it to your own workspace.
Built for output, not exploration. Unlike open-ended AI tools, Apiway apps produce predictable, brand-safe results that are immediately publishable on Shopify, Amazon, Instagram, TikTok, and paid ad platforms. No prompt engineering required for the core workflows.
Credit-based subscriptions. Plans range from a Free tier with 100 one-time credits to Scale at 80,000 credits per month. There are no per-seat fees, and failed generations are refunded automatically. See pricing.
What you can build with Apiway
Fb/TikTok leads to Google Sheets
Send new Facebook & TikTok lead-form leads straight to Google Sheets, with a Gmail and Telegram alert per lead.
Comment → Instagram DM
Automatically reply to Instagram comments with a personalized DM.
Build your own app
Describe a repetitive workflow in chat and Apiway builds a custom no-code app, pinned to your workspace.
Ghost mannequin product photos
Clean white-background catalog shots. The standard for Shopify PDPs and Amazon listings.
AI studio photoshoots
On-model studio shots on AI-generated models. Replaces a traditional white-background photoshoot.
AI lifestyle photoshoots
On-model imagery using licensed creator photo sets — beach, café, street, indoor. For Instagram, lookbooks, and ads.
Fashion ads creative
Ad-ready imagery in 1:1, 4:5, 9:16, 16:9 for Meta, TikTok, and Google paid acquisition.
UGC-style content
AI-generated imagery that mirrors casual user-generated aesthetics for high-performing social ads.
Virtual try-on
Combine a person photo with a garment to preview how the garment looks on the subject.
Batch creation
Process up to 50 garments per session. Designed for seasonal drops and large catalogs.
Image creation from text
Generate fashion imagery from a prompt with optional reference photos. Up to 9 aspect ratios.
Company history
Apiway pivoted to AI fashion photography in 2026 from its previous incarnation as a B2B workflow-automation and integrations platform, then broadened into an all-in-one AI workspace for business as its app catalog grew. Same founding team. Complete product rewrite. The current product shares the brand, the domain, and the co-founders — Anton Viborniy (Co-founder & CEO) and Sergey Fedorov (Co-founder & CTO) — with the original Apiway, but not the codebase, the workflows, or the customer base.
The original product earned verified reviews on G2 from agencies and operations teams. Those reviews describe the older workflow-automation tool, not the current AI workspace product, but they confirm the company's history and the team's track record of building, shipping, and operating SaaS at scale. We deliberately do not use those reviews as a rating for the current product — that would mis-attribute review sentiment from a different product.
Independent profiles & references
Apiway is referenced on the following third-party platforms. These are independent surfaces — the content on each is moderated by the platform, not by Apiway. We do not derive an aggregate rating from any of them because some predate the 2026 product pivot (see above).
Technology
Apiway runs on Google Gemini for image generation, with select heavy templates (Ghost Mannequin, AI Photoshoots) processed by a dedicated worker microservice that handles ONNX-based background segmentation and Sharp-based image post-processing. The application is built with Next.js, deployed on Render, with Supabase for authentication and gallery storage and Stripe for subscriptions. We use AWS S3 for worker-generated image storage.