What's new in Apiway

Marketing homepage redesigned around Apps and new product demos

The public homepage (studio.apiway.ai) now leads with All-in-One AI Platform for Business and Get started free. Below the fold, AI Images, AI Video, Marketing & Automation, and Integrations sections open View all / Explore CTAs into the Apps hub (/app/apps). Featured AI Video cards are Fashion Video, Product Video, and Real Estate Video; image cards highlight Outfit White Studio, Product Swap, and One Image → Full Photoshoot with live demo media.

Open the homepage

Each app carries its own preview format across the Apps hub and desktop

Every app now has a default preview format — vertical, horizontal, square, icon or text — set on the app's Settings page, and it looks the same in the Apps hub marketplace as on your desktop canvas. Apps with a rich preview render as visual tiles at their true size, while compact utility apps (like Email marketing or Connect to AI) render as list rows with an icon, name and a “+” to add. Each store tile now has a single “Learn more” button that opens the app's page, where you add it to the desktop.

Open the Apps hub

START orb now uses a soft flowing pastel gradient

The START orb on the desktop canvas (and the matching Start controls elsewhere) now shows a soft pastel Neat gradient instead of the old monochrome sphere. App and folder tiles on the desktop and Apps hub use a cleaner white border on the canvas plane so previews sit more clearly on themed backgrounds.

Open your desktop

Redesigned Apps hub + mix-and-match canvas card shapes

The Apps hub is cleaner: a “Built by me” section for apps you made in chat, an “Added” tab that lists everything you've put on your desktop, one-tap “Add to desktop” on every app (with a canvas picker when you have more than one canvas), and a “Build your app with AI” button that drops you straight into chat. On the desktop canvas you can now set each app's preview shape individually — vertical, rectangle or square — from the app's ⋯ menu, so you can mix shapes into a layout you like.

Open the Apps hub

The desktop canvas is now your home screen

Signing in now lands on the desktop canvas: a full-screen, zoomable workspace where every template and app is a movable card, with the START orb in the center — click it, drop an image, or just start typing to open the chat. The classic Creative Studio hub is still one click away in the left menu, and on phones the canvas renders as a simple tile grid.

Open your desktop

Multiple desktop canvases — organize apps into your own workspaces

The row of tabs at the top of the desktop canvas is now yours to shape: create your own canvases (for example one for listings, one for marketing), rename them, delete them, and drag the tabs to reorder. Each canvas keeps its own set of apps; add apps to the active canvas from the ＋ Apps tray, and move an app between canvases either from its ⋯ menu or by dragging the app up onto another canvas's tab.

Open your desktop

The app now speaks 11 languages

The Apiway app interface is available in English (US), English (UK), Русский, Español, Français, Deutsch, Português, Português (Brasil), العربية, 简体中文 and 日本語. By default the app follows your browser language automatically; pick a specific language under Account → Interface → Language (or just ask the chat, e.g. “switch the interface to Spanish”) and the choice follows your account on every device.

Open Account settings

Account → Interface: themes, wallpapers, and a customizable shell

A new Interface tab in Account settings lets you restyle the whole app: six themes (Light, White, Cream, Graphite, Black, Auto), a desktop wallpaper picker (built-in gradients or one of your own generated images), and checkboxes to hide or show left-menu items and desktop-canvas controls. Everything is restorable with one Reset to default button, and the chat can make the same changes for you on request.

Open Account settings

Shared: give someone access to your app with a monthly credit allowance

The new Shared section in the left menu lets you share an app you built — or a credit allowance — with another person via an invite link. You set an optional monthly cap; their generations spend from your grant, and the hub shows both directions: what was shared with you and what you shared with others.

Open Shared

Auto-Reels for fashion: AI adds new poses + close-ups, and films each shot to fit

Fashion looks now get their own lookbook director. From your uploaded photos it proposes extra shots — the SAME model in the SAME outfit re-posed in fresh, editorial poses, plus beauty and garment close-ups — building a lookbook arc; you preview and keep the ones you like. A dedicated fashion camera director then films each frame to fit it (a slow tilt head-to-toe on a full-body, a reveal push on a detail, a locked push-in on a back view), the model stays a living portrait, and the outfit and identity are held exactly. Real-estate reels are unchanged.

Open Auto Reels

Auto-Reels: a dedicated real-estate camera director picks each property shot's move

Real-estate Reels now run every property photo through a shot-type-aware camera director: it reads whether the frame is an exterior, an interior, a detail, an overhead or an aerial, finds the depth and the hero of the shot, and picks the ONE move that fits it — a forward dolly where there's space to travel, a lateral rail past a near foreground, a reveal-volume arc on a detail, a top-down twist on a bird's-eye, a drone move on an aerial. No orbiting a flat facade and no cheap centered zoom — the move always matches what the photo actually shows.

Open Auto Reels

Auto-Reels: night, aerial and top-down property shots now move like real footage

Recommended real-estate shots that re-render the scene — a dusk/night version, a drone aerial, a top-down or raised-vantage overview — now carry a proper camera move into the video (a gentle drift, a drone glide, a slow top-down twist) instead of a lighting instruction that gave the model nothing to animate. Property clips also hold to their space-specific rules more faithfully (no fashion wording on a building, and no cheap centered zoom on a flat facade if a shot falls back).

Open Auto Reels

Auto-Reels: recommended shots no longer duplicate your uploaded photos

The AI director's recommended extra shots are now audited against the photos you uploaded before anything is generated: a proposal that would essentially re-render a photo you already have (the same view at the same framing) is dropped automatically, so you only pay for genuinely new angles, crops, and variants. The same check covers the Add-more-shots ideas and per-photo shot generation.

Open Auto Reels

Auto-Reels: real-estate clips get real camera direction, not a zoom

Property reels now pick a camera technique per photo instead of defaulting to a push-in that read as a zoomed still: lateral rails that slide past foreground for parallax, dolly-ins for spacious rooms, a gentle arc-plus-push on detail close-ups, a slow partial twist on top-down shots, and tilt-ups for tall features. The storyboard also shows each frame's approximate time slot (e.g. Frame 2 · 2–4s) so the sequence reads as a timeline.

Open Auto Reels

Chat Skills rail + App Spy: rebuild another product's features in Apiway

The Apiway chat's left rail now has a Skills section — one-tap playbooks you can also invoke by typing their slash-command (e.g. /app-spy). The first skill, App Spy, studies an existing product by name or URL, lists its core features as an editable plan you can tweak in plain words, then rebuilds those features as a working Apiway app — you never rebuild the sign-up, login, or billing shell, because Apiway already provides that. The design starts on Apiway's default look and stays fully re-styleable afterward.

Open Chat

Chat: fair per-token pricing, smarter model picking, one-tap resume

The chat's Brain now defaults to Auto: routine questions are answered by a faster, cheaper model, recipe-guided app builds run on a lighter executor and escalate automatically when needed, and turn costs are metered fractionally — a turn worth 1.02 credits charges 1 and rolls the remainder forward instead of rounding up. Long replies that hit the output limit now continue automatically, and an interrupted turn (Stop pressed, laptop closed, or a server restart) keeps its progress and shows a Continue button to resume exactly where it left off.

Open Chat

Chat now builds apps with a real custom interface

When your idea needs more than tables — a multi-step wizard, a course platform with a student cabinet, a custom generator page — the Apiway chat now builds it as a full working app with its own interface, published to its own page in seconds. The composer's Tools rail adds App and Template modes so you can tell the chat what you're building up front. Everything you make appears under "My apps" in the left menu the moment you start, and a Share / Embed button gives each app a public link you can open anywhere or drop onto your own site.

Open Chat

Chat now builds your apps and reusable generation templates

The Apiway chat (/app/create) is a full builder: describe a CRM, an order tracker, a lead inbox, or say "сделай мне шаблон генерации" and the agent assembles it — tables with example rows, automations, and reusable AI generation templates (a saved prompt + model you re-run for on-brand images). The "+" menu gains Create app and Generation template starters, and every app gets its own shareable page. The agent follows built-in production playbooks (lead inbox, CRM, bookings, product content studio and more), so it builds like it's done it a hundred times.

Open Chat

Chat agent: pinned assets, saved workflows, turns that survive a closed tab

Four chat upgrades. Pin an asset ("запомни этот продукт") and its photo is automatically used as a reference in every future generation, so your product, character or style stays consistent. Ask the agent to save a repeatable workflow and it becomes your personal skill it can re-run later. Turns now keep working if you close the tab — reopen the chat and it reconnects to the running turn (Stop is an explicit button, not a lost connection). And "make 4 variants" now generates the images in parallel, several times faster.

Open Chat

Shared gallery links: faster grid, Copy link, Select all, videos

Public shared-folder links (studio.apiway.ai/g/…) got a full pass: tiles load lightweight thumbnails instead of full originals, the header shows the item count with one-tap Copy link (plus native Share on phones), the selection bar gains Select all, videos now play right in the grid and open in the viewer, next/previous photos preload for instant browsing, and loading shows a proper skeleton grid instead of a text line.

How sharing works

Sharper, faster image previews across the app

Thumbnails across Gallery, gallery pickers, Actions, creator storefronts and creator dashboards now serve retina-sharp responsive sizes (each display gets exactly the resolution it needs) backed by cached 400px and 800px preview tiers — no more re-processing the full original on every view. Full-screen previews in Actions open the true full-size image. Public shared-folder links load small thumbnails instead of full originals, and creator earnings/showcase grids stop downloading multi-megabyte files into tiny tiles.

Open Gallery

Pick several gallery photos at once in templates

The "Add from gallery" dialog in multi-photo templates (One Image → Full Photoshoot, Auto-Reels, Product Swap, Creators UGC photo sets, Outfit White Studio) now has checkboxes: tick several photos and press Add N photos to attach them all in one go. Tapping a photo still adds just that one — and the dialog now closes immediately so you can see it landed in your set.

Open Creative

Gallery loads faster and recovers from failed thumbnails

Gallery thumbnails for worker-generated images (Outfit White Studio, Garment on Mannequin) now serve from pre-generated previews instead of re-processing the full original on every view, so the grid loads noticeably faster. A thumbnail that fails to load now retries automatically instead of staying a gray tile. The "pick from gallery" dialog in templates no longer lists videos or empty entries — only images you can actually use as input — and per-image downloads work again for recently generated images.

Open Gallery

Chat is now a focused creative assistant

The Apiway chat (/app/create) now concentrates on what it does best: generating images and videos inline and pointing you to the right Apiway template for the job. The app-building tools have been moved out of the default chat experience. Routine questions are answered by a faster model, and explicit Image/Video composer turns generate directly without an extra agent round-trip.

Open Chat

Virtual Try-On removed from the Create hub grid

The standalone Virtual Try-On card no longer appears in the Create hub — Product Swap covers the same put-your-garment-on-your-own-model job with a newer pipeline. The template itself keeps working at its direct URL /app/Creative/virtual-try-on for existing links and bookmarks.

Open Product Swap

Chat moved to /app/create — start typing on Create and it opens for you

The Apiway chat now lives at the cleaner URL /app/create (the old /app/Creative/app-builder address keeps working for existing links). The Create page's prompt box hands off straight into the full chat: start typing or attach a photo there and you continue in the chat window with everything you entered carried over. Chats also name themselves after your first message, so the Actions list stays readable.

Open Chat

New video model tiers: Kling 3 Pro, Kling 2.5 Turbo and Seedance Pro

The video model picker (Create → Video and the chat's video settings) gains three higher-fidelity tiers: Kling 3 Pro for sharper detail, Kling 2.5 Turbo for fast cinematic clips, and Seedance Pro for higher-fidelity cinematic output. The Kling tiers render 5s or 10s clips and Seedance Pro renders 5–10s, same as their base models; per-model pricing is shown before you generate.

Open Video

Creative video previews, Create AI Video rename, cleaner Gallery and Explore headers

The Creative hub now autoplays MP4 previews on Fashion Video, Product Video, One Image → Full Photoshoot, and New Camera Angles cards. The text-to-video template is renamed Create AI Video (was Create Video). Gallery moves Create prompt, Upload, and filters below the Create / Explore / Assets tabs and right-aligns them with the tab row. Explore drops the Use templates button and places How it works? next to List as a creator.

Open Creative

Chat: generate images and videos inline, with pro controls

The Apiway chat (/app/Creative/app-builder) now creates images and videos from a prompt, right in the conversation. A "+" menu picks what to make — Create image or Create video — and a settings row exposes the same controls as the templates: image model, resolution, aspect ratio and how many variations; video model, aspect ratio and duration. Attach a photo and it's used as a reference — put a garment on a model, or animate a still. Every chat is saved and appears in Actions, and the agent knows Apiway's templates so it can point you to the best one for the job.

Open Chat

Product Swap and Virtual Try-On: put your product on your own model photos

Two Creative templates for reusing the model photos you already shot and paid for. Virtual Try-On (/app/Creative/virtual-try-on) takes one model photo plus one garment photo and returns the model wearing it, keeping the face, pose, lighting and background. Product Swap (/app/Creative/product-swap) does it across many scenes at once — a 3-step Product → Image Scene → Settings flow where you upload your own photos (Paste / Upload / Website link / Gallery + drop) or pick From marketplace, tick the scenes you want, and generate a whole set in one run. No marketplace surcharge applies to your own uploaded scenes.

Open Product Swap

Kling and Seedance now offer their real clip lengths

In Create → Video, Kling 3 now shows its true clip lengths (5s or 10s) and Seedance shows 5–10s, instead of the Google 4/6/8 presets — so the length you pick is the length you get. Switching model snaps your duration to one that model actually renders, and the price shown reflects what each provider truly renders and bills before you generate.

Open Video

New Camera Angles: re-shoot any photo from new viewpoints

A new Creative template turns one photo into fresh camera angles of the same scene. Upload a photo and we build a 3D plan of your scene; you place one or more cameras on that plan — orbiting each around the subject (front or behind) and aiming it where you want. Generate, and each camera returns its own new view. The subject, materials and colours stay identical — only the viewpoint moves. 25 credits per angle.

Open New Camera Angles

New video models: Kling 3 (now the default) and Seedance

The AI video tools (Create → Video and Auto-Reels) now let you pick Kling 3 or Seedance alongside Google's Gemini Omni Flash and Veo. Kling 3 is the new default — known for lifelike motion — and Seedance is a fast, cinematic option. You still just type a prompt (or add a photo) and get a video; the model dropdown lets you compare looks. Pricing is shown per model before you generate.

Open Video

App Builder is now a real AI agent — describe an app, watch it get built

The App Builder builds a working app for you by chatting: describe a CRM, an orders list, a bookings tracker, or a lead-capture form and it creates the data tables, an Overview dashboard, a board view, and example rows — then gives you a shareable page (its own link) anyone can open and use. New capabilities: public lead-capture forms, automations (on a new form submission → email you or POST to a webhook, with {{field}} placeholders), and connectors to your own Shopify, WayForPay, or any REST API (keys stored privately, never in the chat). It runs on Claude Sonnet when connected, streaming its plan and reasoning live as it works.

Open Apps

Themed AI video workflows: Real Estate, Fashion, and Product Video

Creative Studio adds three new AI video workflows (beta): Real Estate Video, Fashion Video, and Product Video. Each takes your photos and returns one finished, music-backed vertical Reel — every shot animated into a clip and auto-stitched into a single video ready for Instagram & TikTok — sharing the same builder as Auto-Reels but tuned per industry. Their public landing pages at /workflows now make it explicit the output is AI-generated video.

Open Real Estate Video

Apps section, build-your-own workflows, and AI generation templates

A new Apps section (/app/apps) lets you build ready-made tools — Fb/TikTok Leads Transfer, Instagram Chats, and Comment → Instagram DM — with an AI build flow and add them to your sidebar menu with one tap. Creative → Your Workflows gains Create your own: describe an image and the AI generates it for real, then saves it as a reusable workflow (each generation deducts credits up front, exactly like the Create tools, and is saved to your gallery). The App Builder console can now also author AI generation templates (a saved prompt + model), not just data-table apps, and give any table a public lead-capture form (shareable no-login link) plus real file uploads in file columns. The Workflow Marketplace gained industry filter tabs to narrow the list. New public landing pages live at /workflows and /apps.

Open Apps

One workspace: Creative Studio, All actions feed, role picker retired

The app now opens as a single workspace for everyone — the Brand-vs-Creator role picker on /welcome is retired and new signups land straight in the Creative Studio. The sidebar is Creative Studio (with on-page Create / Explore / Assets tabs), All actions, AI agents, and Chats; All actions (/app/actions) is a new unified activity feed showing every generation run with its status and a jump to the result. Creator marketplace pages keep working at their direct URLs (/app/creators and public storefronts).

Open Creative Studio

Connect Apiway to Claude (MCP): generate images, videos, and reels from chat

Apiway now ships a remote MCP server you can add to Claude as a custom connector: open Claude → Settings → Connectors → Add custom connector, paste the Apiway MCP URL from the setup page, then sign in to Apiway and click Allow. After that, Claude can check your credit balance and run image, video, and reel generations on your Apiway account — no API keys to manage. Setup instructions live at /mcp and behind the MCP item in the app sidebar.

Connect Apiway to Claude

New template: One Image → Full Photoshoot

Upload a photo (or a few), confirm what you're selling, and the AI art director generates a whole pack of fresh camera shots of it — close-ups, detail crops, new angles, wider frames — automatically, with no frame-picking. Flat 20 credits per generated shot; every shot saves to your gallery, ready for carousels or for turning into Reels. Alongside this, two templates got clearer names: "Create AI Image" (was Fashion Image from scratch) and "Create Video" (was Fashion Video from scratch), and Auto Reels is now "Video ads from images".

Open One Image → Full Photoshoot

Auto Reels: ask the director for more shot ideas — free

On the director's-recommendations step, a new "+ Add more shots" button re-runs the AI art director over your photos with a fresh seed and appends a batch of new angle ideas as extra recommendation cards. The ideas are free — you only pay when you preview or generate a shot you like.

Open Auto Reels

Auto Reels: preview extra angles as a storyboard before you generate them

On the director's-recommendations step there's a new "Storyboard preview" button: one generation lays the suggested extra angles out as a numbered contact-sheet grid (up to 9 per sheet, two sheets for larger sets) so you can eyeball them all at once for the price of a single shot. Tap the framings you like — on the grid or the numbered list under it — and only those render at full quality. It's a cheaper way to explore new angles than generating each one blind.

Open Auto Reels

Auto Reels: shots stay true to your photos, one clean camera move each

Real-estate reels now only shoot what's actually in your photos — a separate check verifies each feature is really there and drops close-ups of anything that would have to be invented (no more a chandelier or ceiling that isn't in the room). Each clip gets exactly one smooth camera move (a push-in, a sideways glide, or a single diagonal) instead of two combined, so nothing jerks; top-down shots read as a clean overhead of the floor and furniture, never a sliced-open floor plan. When it does add a detail shot, it pulls the reference from the photo that shows that feature best (plus your other views of the same space) so it stays faithful. And the "restore shots you paid for" banner now only offers back shots from the set you're working on, never a previous one.

Open Auto Reels

UGC Video Try-On: pick outfits on a look-by-look timeline

Upload just the reel first — UGC Video Try-On now finds each distinct look in the video and lays them out on a timeline (with a preview frame and time range for every look), then asks you to drop in a garment photo per look. You only pay once you've assigned garments and confirmed. Skip a row and that look keeps the garment from the look above, so one photo can cover several looks in a row. Tap any preview to zoom it. Garment photos are always downscaled before processing, so a heavy upload no longer fails those scenes.

Open UGC Video Try-On

Auto Reels: steadier cut, auto-retry on blocked clips, full-set analysis

Auto Reels now plays each clip once, in order, and cuts each to its calm middle — the montage no longer splits a clip into halves or replays it, and it drops the shaky first and last moment of every clip, so a frame never jumps, repeats, or judders. Real-estate reels now render clean and unstaged (no awkward AI-added people), and reels that mix daytime and night-version frames queue reliably. When the video model blocks a clip (a common, random refusal), the reel now automatically re-rolls that frame once before giving up, so most "blocked" gaps fill themselves in without you tapping Regenerate; a clip that still fails is simply left out and refunded. The photo analysis that plans your shots now reads your whole upload instead of only the first 10 photos.

Open Auto Reels

UGC Video Try-On: swap the outfits in a creator reel, keep the video

A new beta template turns one creator reel into the same video with different clothes. Upload a single reel (up to 60 seconds) plus up to 10 garment photos, and the AI re-dresses the person scene by scene while keeping the original audio, timing, and motion — the music never drifts because the finished video matches your upload's exact length. You're charged by the reel's real duration (verified server-side). Scenes it can't safely restyle fall back to your original footage and are refunded, so a blocked or failed scene never breaks the video. Best with clean sources — burned-in captions can get distorted, so add overlay text after. Find it under Create → UGC Video Try-On.

Open UGC Video Try-On

Auto Reels: a realtor-grade director for property photos

Real-estate sets get a full director upgrade. The AI now walks your photos like a realtor and shoots what sells: medium "zone" shots of whole areas (the pool zone, the kitchen zone, a lounge corner) instead of random object close-ups, a top-down view of a furniture group or the whole room, fresh camera angles in large spaces, and a "night version" of any view — exteriors get glowing windows at dusk, interiors get warm lamps with twilight outside; in the finished video the night shot plays right after its daytime twin as a time-jump cut. Staged people appear full-body in the background (swimwear at the pool, never street clothes at the water), and beautiful decor pieces get their own mood shots. Every suggestion is now a card you can edit before generating — or tap 🎛 Remix on any photo to describe your own shot or let Autopilot decide. Generated shots drop into place next to their source photo with the clip note pre-filled, several can render in parallel, and a failed one keeps its card so you can just tap again.

Open Auto Reels

Automation marketing landings migrated from apiway.ai

Two legacy apiway.ai product pages now live on Studio with the same section order and copy: Instagram DM automation (Comment to DM, story auto-reply, lead magnets, Automation Runs pricing band, How it works YouTube, Meta Business Partner) at /instagram-dm-automation and Facebook & TikTok leads to Google Sheets / Gmail / Telegram at /facebook-tiktok-leads-to-google-sheets. Both use the Studio header and footer; **Get started for free** goes to registration. Footer **Products** links to both pages.

Instagram DM automation

Reframe: turn any photo into any format, with a 3D camera for new angles

The Reframe tool now reformats any image to any aspect ratio — 9:16, 4:5, 1:1, 16:9 or a custom W:H — chosen per image. Crop into clean slices for free, or frame an exact region and crop it free with "Crop area". "Zoom" and "New angle" use AI while keeping the subject, and "Angles ×4" fires several viewpoints at once. New angle is a globe camera control: tap the object the camera should look at, orbit it (drag or nudge arrows), pull closer or farther, or just describe the angle in words. Actions run in parallel with live progress tiles, every result opens full-size, and when you're done "Create video" sends the reframed photos straight into Auto Reels.

Open Reframe

Auto Reels: a dedicated camera director per category, plus storyboard polish

Each category now drives its OWN camera treatment in the finished reel instead of one motion for everything. Real-estate exteriors get dynamic moves — forward and diagonal rail dollies, a slow crane up toward building height, and varied zooms, with fewer close-ups. Interiors stay calm: a gentle dolly with a slight turn plus accent moves that drift onto a nice decor object (a vase, a perfume bottle). Fashion leans into close-up zooms with a slight parallax. Buildings are never orbited or shot top-down from a ground photo, so nothing imaginary is invented. Three UI fixes too: the "Choose the products" step now scrolls a long list inside the card so Continue always stays on screen; the storyboard's drag handle is bigger and sits just left of the photo column so every frame lines up; and the finishing step is leaner — your category and product carry over from the earlier step, so the duplicate controls there were removed. The Vertical Reframe angle picker is also easier to use — hold-and-drag with nudge arrows and a closer/farther slider.

Open Auto Reels

Auto Reels: an editable storyboard, category-aware shots, and a separate finishing step

The arrange step is now a storyboard — each photo shows an editable one-line "what this clip does", drafted by the AI director and tweakable in any language (we translate it on generation). Drag photos to set the order, with a clearer grab handle. Adding more photos no longer silently re-analyzes; instead the panel offers a one-tap "Suggest shots" that re-plans the scenario while keeping everything you already wrote. The reel is now planned by category — apparel, small product, furniture/interior item, vehicle, plants, and real-estate exterior/interior — each with its own shot rules, so architecture stays crop-only (nothing invented) while simple products still get a gentle turntable. Model, music and logo moved to a dedicated last step, and you can build a reel from up to 50 photos. The Vertical Reframe tool also gained per-image format presets and crop/angle controls, and opens straight on the edit screen when you come from a reel.

Open Auto Reels

Auto Reels: confirm what you're advertising, real-estate mode, and a vertical reframe for landscape photos

After Auto Reels analyzes your photos it now shows a quick "Choose the products you're advertising" step — the main product is pre-selected, you can untick anything that isn't it or add what's missing, and the AI director then plans the whole reel around your choice. New real-estate handling: when it detects a building/exterior or an interior it offers a "Property (real estate)" or "Apartment (real estate)" hero (a mixed exterior+interior set gets both), and those reels are shot with steady push-ins instead of orbits so nothing imaginary is invented. Extra shots now stay faithful to your photo — crops and details of what's actually visible (architecture never gets fabricated angles, while simple products can still get a gentle turntable). You can add up to 50 photos per reel. And if your photos are landscape, a "Reformat to mobile" banner opens the new Vertical Reframe tool in a new tab with those photos already loaded.

Open Auto Reels

Auto Reels: smarter extra shots — varied coverage, per-photo count, and a per-photo re-roll

The Auto Reels "Add extra shots" director got a big upgrade. It now studies the photos you already have and adds genuinely DIFFERENT shots — tight close-ups and details of specific things (a face, hands, a fabric detail, footwear, a furniture piece) instead of near-copies of the same wide shot. The number next to the button is now "per photo", so coverage spreads across all your frames. Hover any single photo and tap "More from this" to generate more shots from just that one — tap again any time for a fresh, different take. Generated shots now come out in the SAME shape as your photos (no empty bars) and are saved to your gallery so they're never lost. Tap a frame (or the zoom icon, top-right) to preview it full-size. The reel's own motion is more natural too — a gentle turntable orbit for objects, a subtle push-in for people. Priced per generated shot (20 credits each).

Open Auto Reels

Auto Reels: let an AI director add extra shots from your photos

On the Auto Reels arrange step there's a new "Add extra shots" button. Tap it and an AI director looks at the photos you uploaded and generates a few extra frames from them — a tight close-up, a detail, a different camera angle — so a flat set of product or model photos turns into a more dynamic reel. The new shots drop straight into your frame grid as ordinary frames, so you can reorder them or remove any you don't want before you make the reel; the reel price then updates for the new number of frames. It keeps the same subject (same product, materials and colours) and only changes the camera. Priced per generated shot (20 credits each), and you're never charged for shots that fail.

Open Auto Reels

Auto Reels: add photos straight from a product URL

When you build an Auto Reel you can now tap "From URL", paste a link to your product or landing page, and we pull the images off that page for you — no downloading to your computer. Pick the ones you want and they drop straight into the frame grid like any other photo. Works best on product and landing pages (Shopify, most storefronts); pages that build images purely in the browser may return fewer. Use only images you have the rights to.

Open Auto Reels

Auto Reels: edit a finished reel, add frame notes, and download with or without music

A finished Auto Reel now shows every clip under "Your clips". You can Regenerate a clip, Replace it with a different photo, or Add a clip — only the new clip is generated and the reel is rebuilt, so you're charged just one clip, not the whole set. Each photo also has an optional Note (quick chips like "Zoom in slowly" or "Push in on the product", plus free text in any language) that tells us how to animate that frame. You can download the reel with music or as a silent version to add your own audio in Instagram, and download each clip on its own. Logos now appear larger and from the very first frame, and studio photos get clean matching bars instead of a blurred background.

Open Auto Reels

Instagram Chats: reply, edit & resend, or delete any message + a Response speed view

Each message in the Chats inbox now has a ⋯ menu. Reply quotes that message so Instagram shows it as a native quoted reply on the recipient's side. Edit & resend (on your own sent messages) loads the text back into the composer and removes the original once the corrected DM sends. Delete hides a message from Apiway while it stays in the Instagram app. A new Response speed option in the inbox menu replaces each chat's preview with its first- and last-reply times and floats the slowest or still-unanswered leads to the top. Replies to your story from people who don't follow you now show their content in the inbox instead of arriving blank.

Open Chats

Auto Reels: add photos from your gallery or Shopify

When you build an Auto Reel from Photos you can now add frames from three sources — upload from your device, pick from your Apiway gallery, or pull product photos from a connected Shopify store. You can also drag photos straight onto the grid to add them.

Open Auto Reels

Auto Reels: natural motion, storyboard order, logo color & no-sound option

Big upgrade to Auto Reels from Photos. It now detects what you're advertising (clothing on a model, shoes, cosmetics, a bag, etc. — and you can override it) and tailors the camera motion to suit, with much calmer, more natural movement instead of jittery animation. Photos keep their true vertical 9:16 framing without stretching, and you can drag photos to set the exact order they play (your storyboard). The logo overlay now lets you pick a color — white, black, or original — and show it at the start, end, both, or throughout. New Music control: keep an auto track matched to the mood, or choose No sound so you can add trending audio in Instagram.

Open Auto Reels

Gallery: new "UGC photo sets" filter + tidier filter menu

The gallery asset-type filter now includes a dedicated "UGC photo sets" option, so styled photoset results are one tap away instead of only visible under "All types". The filter menu is reordered into clearer groups (generation results first, then uploads, then references and marketplace). The "References" filter also now shows only your own reference assets — it no longer mixes in other creators' marketplace listings.

Open gallery

Auto Reels: add your logo with one tap

Auto Reels from Photos now lets you overlay a logo on the finished video — tick "Add a logo", upload it, and choose whether it appears at the start, the end, or both, with a smooth fade. The background is removed automatically, so you can upload a logo with or without one. The reel page now also shows a step-by-step progress tracker (planning → generating each video → editing) with an estimated time.

Open Auto Reels

AI fashion video & one-tap Auto Reels (Google Veo)

Two new Creative tools (beta). Fashion Video from scratch generates a short video from a text description or animates a photo, powered by Google Veo — pick aspect ratio (9:16 default), duration (4s default) and model (Veo 3.1 or the cheaper Veo 3.1 Fast). Auto Reels from Photos takes up to 10 photos, animates each into a clip, then auto-edits them into one finished vertical Reels with music — ready to post. Pricing is shown up front; failed clips in a Reel are refunded automatically and the individual clips are saved to your gallery alongside the final video.

Open Creative

Instagram Chats inbox: cross-surface read sync + roomier reply layout

When you reply to an Instagram conversation from anywhere — the native Instagram app, Creator Studio, another tool, or Apiway itself — the Chats inbox now clears that conversation's unread badge automatically, so a reply sent from your phone no longer leaves a stale unread count in Apiway. The thread also gets more room: the right-hand client card is collapsed by default (toggle it from the thread header) and the reply box is taller and resizable.

Open Chats

Edit a Shopify product's details from inside Apiway

The Edit button on a Shopify-synced product now opens a card-style form — the same design as the shared-product card editor — where you can change the title, description, status, vendor, type, tags and per-variant price, compare-at price, SKU and barcode. Save to Shopify writes the changes back to your store and re-pulls the saved state, so editing product text is no longer one-way. Shopify stays the source of truth and webhooks keep the mirror in sync.

Open Products

Create and send a product card straight from a retailer's page

Open a retailer in the Suppliers hub and you can now start a new product card right there with a Send a card button — no need to go back to the retailer's landing page first. The new card opens in the editor ready to fill in and send.

Open Suppliers hub

Push your Apiway gallery photos straight onto a Shopify product

Each Shopify-synced product now has a Push to Shopify action: pick images from your Apiway gallery and upload them onto the product, either appending to its existing photos or replacing them. A Pull from Shopify button re-syncs the latest product data on demand. Product text fields (title, description, price) still live in Shopify as the source of truth.

Open Products

New Retailers tab in the Suppliers hub

The shared-products hub adds a Retailers tab listing every brand you've sent a product card or marketing content to from their landing page. Open a retailer to see what you've shared with them in one place.

Open Suppliers hub

Add marketing content straight from your Apiway gallery

When uploading marketing content for a brand, you can now pick images directly from your Apiway gallery instead of re-uploading files from your device. The gallery picker pulls the selected images into the content set in one step.

Open Content

Photo score badge shows the full 1–100 scale

Tapping the aesthetic-score badge on a creator profile or photo now shows the full scoring scale — from "throwaway snap" (1–29) through "normal" and "strong shot" up to "brand-grade" and "masterpiece" (95–100) — with the photo's own band highlighted. The badge itself was restyled to a neutral look.

Product pages now show Shopify options, variants and custom fields

Products imported from your connected Shopify store now mirror their full structure inside Apiway: option sets (like Color and Size), a per-variant table with price, SKU, inventory and the variant's featured photo, and any custom fields (metafields) your store defines. A new Re-sync button on each product re-pulls the latest data from Shopify on demand. Shopify stays the source of truth — these fields are read-only in Apiway.

Open Products

Sign in with your password or a one-time email code

The sign-in screen now has a clear Password / "Email me a code" toggle. Pick Password to log in as before, or pick "Email me a code" to get a one-time login code sent to your inbox — no password needed. The old "Login via code" link is gone in favor of this clearer choice.

Sign in

Chats now flags missed leads and shows your reply rate

Brand Chats splits conversations into Open (the client messaged last and Instagram's 24-hour reply window is still live) and Missed (the window closed before anyone replied — a dropped lead). A new Reply rate stat shows the share of resolved chats you answered in time, and the analytics panel adds a Missed counter so dropped leads stand out.

Open Chats

Delete a supplier product card

You can now permanently delete a supplier product card from the Suppliers hub. Retailers can delete any card they own; suppliers can delete a card they're building while it's still editable (not yet in review). Deleting removes the card and its photos and can't be undone.

Open Suppliers

Instagram back-catalogue import is now a months-long smart scan

When a creator lets the DM bot analyze their Instagram, Apiway no longer dumps the latest 50 posts at once. It now quality-checks the whole back catalogue (back about three years), skips accounts that rarely post, and auto-publishes only the photos that are genuinely brand-worthy — paced gently over the coming weeks so nothing gets flagged. Creators who already tapped "Sync 50 posts" were enrolled into the new scan automatically, no extra permission needed.

Open Creators

Card settings: force ALL CAPS titles and pick how suppliers identify variants

Retailers get two new controls in supplier Card settings. Turn on "Title must be ALL CAPS" and supplier titles auto-capitalize as they type — handy when your Shopify catalogue uses uppercase names, so nobody has to re-edit. And "How suppliers identify each variant" lets you pick one method — standard color, preview image, or base pattern — that every supplier uses, so the card shows just that one control instead of a mix.

Open Suppliers

Approving a supplier card creates a draft product in your Shopify store

When a retailer approves a supplier's product card, Apiway now pushes its title, description, price, colors, and photos into the retailer's connected Shopify store as a draft product — ready for a final look before you publish it. Connecting a Shopify store still imports all of its existing products into Apiway, so the catalog stays in sync both ways. Reconnect your store once to grant the new write permission.

Open Products

Supplier product cards show a Requirements checklist again

The product card's sticky column now lists a Requirements checklist so suppliers see at a glance what's still missing before a card can be sent for review. The colored inline hints next to each field stay hidden until you press Send for review with an unmet requirement, keeping the form clean while you fill it in.

Open Suppliers

Photo sets with a disallowed frame are now removed in full

When automatic review flags any frame as containing a minor, explicit content, or a reposted screenshot, the whole photo set is now unpublished instead of only the flagged frame. Curable group-photo holds are unchanged — those still hide just the affected frame so the rest of the set keeps selling once you confirm consent.

Review held photos

Suppliers can create their card photos with Apiway

If a supplier has no photos to upload, the product card now shows a Create AI Image card that opens Apiway's content tools — White Studio, Ghost Mannequin and UGC photo sets — plus a Create from scratch link on empty photo slots. On mobile the prompt appears above the variants so it is seen first. The variants section is relabelled from Colors to Variants, and the old Requirements checklist is replaced with inline status hints next to each field.

Open Suppliers

New Instagram DMs now appear in your Chats inbox instantly

The brand Chats inbox is now push-based: the moment a follower's Instagram DM reaches Apiway it appears in the open conversation and the unread badges update — no more waiting several seconds for a refresh. Partner avatars also load instantly on page refresh instead of flickering in one by one.

Open Chats

Polish supplier card descriptions with AI and add color swatches

Supplier cards add an AI button that rewrites a raw product description into clean, SEO-friendly e-commerce copy ready to promote into a Shopify product page (you choose whether to keep it). Each product variant can now carry its own color swatch image so shoppers can tell the colors apart at a glance.

Open Suppliers

Set the spec for supplier cards and accept product variants

The Suppliers workspace adds a Card settings tab where you define exactly what a supplier's card must include — minimum photos, the required photo aspect ratio (4:5, 1:1, 3:4, 2:3, 16:9 or 9:16), whether title, description, price, category, compare-at price, product type, tags and SEO fields are required, and free-text instructions. Cards now also support variants, so a supplier can submit multiple colors each with their own price and photos.

Open Suppliers

Give suppliers a public landing page to submit cards

Each Suppliers workspace can now publish a public landing page at /shop/<slug> with your shop name, website, Instagram, logo and terms. Suppliers open the page, see your requirements, and start a product card without needing a private invite link first.

Open Suppliers

See your Shopify sync status and re-sync on demand

The Products page now shows your connected Shopify store's live status — whether webhooks are active, how long ago the last sync ran, and any sync error — alongside the Sync with Shopify button that re-pulls every product, image and description from Shopify on demand. Shopify stays the source of truth; Apiway mirrors it one way.

Open Products

Send emoji and media from your brand Chats inbox

The brand Chats inbox adds an emoji picker and the ability to send images and other media straight into a conversation, plus partner avatars on each thread and the option to delete a conversation you no longer need.

Open Chats

Photos stay in your Chats, plus unread badges

Images and other attachments people send you in the brand Chats inbox now keep showing in the conversation instead of disappearing once Instagram's link expires — we save a copy so the thread stays intact. Each conversation also shows an unread count that clears the moment you open it.

Open Chats

Turn an approved supplier card into a product

Once you approve a supplier's product card, it now shows a Make it a product button that clones the card's title, description, and photos straight into your Products catalog as a new product, with a one-tap link to view it there. It's idempotent — promoting the same card again just reopens the product it already created instead of making a duplicate.

Open Products

Invite a supplier to build a product card to your spec

Products now has a Suppliers button that opens a shared workspace where you invite another merchant by link to build a product card that meets your requirements — a title, a description, and five photos in the required 4:5 aspect ratio. They register a normal Apiway account, build the card against a live requirements checklist, and tap Send for review (blocked until every requirement is met). You then Approve it or Request changes with a note, and both sides get an email plus an in-app count of cards waiting on them. One supplier can build cards for many brands from the same account.

Open Suppliers

Affiliate posting reminders + fuller DM-bot localization

After you generate an affiliate carousel or Promo Stories from your photo in the @apiway_official Instagram DM bot, it now follows up over the next day (about 3, 15, and 23 hours later) to remind you to actually post it — leading with the payoff that followers who re-share it to @apiway_official earn you 30% of our margin for life — and offers a one-tap Regenerate or a switch to the other format (carousel ↔ Promo Stories). The bot's replies now also stay in your chosen language across every flow: when a line isn't in the built-in dictionary yet, it's translated once and reused, so freshly added copy no longer slips back to English.

The @apiway_official Instagram DM bot now speaks six languages

Right after you agree to continue, the @apiway_official Instagram DM bot now asks you to choose your language — tap English, Русский, Español, Français, Português, or العربية (or just type it) — and the entire onboarding, menus, and replies switch instantly, with no extra wait. Already linked? Open the bot's Account → Change language menu to flip between them any time without redoing the flow. Your affiliate carousel and Promo Stories also arrive with their on-image text localized (English, Russian, Spanish, French, or Portuguese); if you type a language we don't support yet, the bot tells you it'll continue in English and keeps going.

Vertical Promo Stories for your affiliate carousel — and more luxurious AI looks

Your affiliate carousel now also arrives as a matching set of full-screen vertical Promo Stories you can post straight to your Instagram Story, ending on a slide where you drop a Link sticker so followers can join. Creator Studio → Affiliate now has its own Generate my stories button so you can build and download the Story slides on the web too, separately from the feed carousel. The new outfit Apiway generates now reads like a real designer piece: depending on the garment category it steers toward the craftsmanship of leading fashion houses (camel coats, tailored blazers, fine leather, quiet-luxury knits) for an editorial, Vogue-quality look instead of a generic one — with no logos. Product and try-on slides are now cleanly composed with full breathing room on every side, never cropped.

Pick the photo for your affiliate carousel — and see the new outfit on you

When you tap Make a carousel in the @apiway_official Instagram DM bot's Affiliate menu, it now shows you your strongest published photos and lets you tap the exact one you want to turn into an AI carousel, instead of silently choosing for you. From the photo you pick, Apiway studies the outfit, recreates it as a clean product (ghost-mannequin) shot, and then dresses you in that fresh look — so the finished carousel walks your followers through three slides: your original photo, the garment on its own, and you wearing the new version. If a step can't run, it falls back to the previous look automatically so a carousel always arrives.

Generate an affiliate carousel from your best photo — no Reels needed

Creator Studio → Affiliate has a new Generate carousel button, and you can also start it straight from the @apiway_official Instagram DM bot's Affiliate menu by tapping Make a carousel. Apiway picks your highest-rated photo, creates a polished editorial 'after' look on the same you, writes a short caption in your voice, and lays it all out as a 6-slide Vogue-style carousel (clean white background, thin black serif). The finished slides are delivered to you in the @apiway_official Instagram DM, ready to download and post — the last slide invites your followers to share your post to @apiway_official so you earn from the reach.

Bulk-unpublish photos, and one flagged frame no longer hides your whole set

Creator Studio → Photos now has an Unpublish action: select any live photos and tap Unpublish to take them off the marketplace in one go — the exact inverse of bulk Publish — and you can publish them again any time. Separately, when Apiway's automatic review flags a single photo in a set (for example a posed group or a suspected minor), only that one frame is now hidden instead of taking your entire photo set down, so your clean photos stay live and keep selling while the flagged frame waits.

Instagram DM onboarding now starts with your photos

After you register with the @apiway_official DM bot, it now invites you to upload your photos right in the chat first and hands you your public profile link straight away — so you leave with a storefront to share in minutes. Connecting Instagram for autopilot publishing is now an optional next step the bot offers once your first photos are live, with a plain-language note on exactly what access it does and doesn't get (your feed posts only — never your personal messages, and you can disconnect anytime).

AI Scan your Instagram — first photos go live instantly, the rest over weeks

The @apiway_official DM bot and Creator Studio can now run an AI Scan of your Instagram instead of a one-time bulk import. It drops your first 10 photos onto your public profile right away so you have something to share immediately, then keeps going in the background — reviewing the rest of your catalog over the coming weeks and auto-publishing only the photos that are a good fit for brands. Start it from the DM bot's "AI Scan my IG" button or from Creator Studio → Connections.

Your own photos now rank ahead of co-authored ones

In Creator Studio → Photos and on your public profile, the photos you uploaded yourself — directly or imported from your own Instagram — now always appear before photos that credit a co-author. Co-authored photos, whether you own the set and split the earnings or someone else owns it and credited you, sort to the bottom of the feed so your own work leads your storefront. Pinned photos and recency still order the listings within each group.

Instagram-imported photos publish more reliably

Photos Apiway imports from your own Instagram feed are already vetted by Instagram for explicit content, so the marketplace review now trusts that: imported frames skip the explicit-content and screenshot checks and are only held when they show a posed group or a minor. Photos you upload directly in chat or on the web still get the full check. Frames whose automatic review didn't finish the first time are now re-checked on a schedule, so they no longer get stuck unpublished.

See your referral network across two levels

Creator Studio has a new "Your network" card that shows how your referrals stack up across two levels: Level 1 is the people you brought to Apiway, Level 2 is the people they brought. You earn 20% of Apiway's margin on every Level 1 sale and 10% on every Level 2 sale, and the same breakdown is available in the @apiway_official DM bot under Affiliate → My network.

Group photos into co-author folders and invite with one code

Inviting a co-author across many photos no longer means repeating yourself per set. In Creator Studio → Photos, select photos and tap "Add to folder…" to drop them into a named folder (auto-named "Creator 1", "Creator 2", … and renameable any time), keep adding more over several sittings, set the co-author's Instagram handle, role, and percentage share once, then tap "Generate invite code" for a single code that covers every photo in the folder. When that person registers or links the same Instagram handle, Apiway shows you a confirm prompt to accept them — never a silent add — because accepting attests consent and locks in their revenue split.

The Photos tab in Creator Studio now loads your whole catalog

The Photos tab in Creator Studio used to show only your first 100 published photos, even when your public profile already listed many more. It now loads your entire catalog, so the bulk select-all, delete, and move-to-set actions reach every photo you've published — not just the most recent 100.

Invite a co-author by code — they accept in Instagram DM

You can now split a photo set's earnings with someone who isn't on Apiway yet. Open the set, pick the person's role and share, and Apiway gives you a private code (like K7QX-2M9P). Send it to them; they DM the code to @apiway_official to accept and start earning their share — the bot signs them up right in the chat if they're new, and their acceptance also clears the consent hold on a group photo. Already-registered creators can still be added directly by nickname.

Screenshots of social posts are no longer accepted as marketplace photos

When you add a photo to your storefront, Apiway now detects images that are screenshots of a social-media or messaging app — Instagram, TikTok, Pinterest, a DM thread — by their visible app interface (the @username header, like/comment/save icons, a view counter). Those frames are blocked automatically as likely reposted third-party content, and the block is permanent: unlike a posed-group photo, it can't be cleared by attesting consent. Upload the original photo file instead of a screenshot and it publishes normally.

Visual card menus across the whole DM bot

The @apiway_official DM bot's AI generation menus (For Brands and For Creators), Tutorials, and AI agents now open as swipeable card carousels — one card with its own art and buttons per option — matching the visual home menu instead of plain text-button lists. The Account menu's Sign in and Upgrade buttons are now one-tap links that open the web already signed in, with no extra "here's your link" round-trip. In Creator Studio, the Instagram, Pinterest, and auto-post connection cards now collapse to a compact status badge once connected, with an Open/Hide toggle to expand them.

A visual menu and your made-with-me photos in the DM bot

Tapping Back to Menu in the @apiway_official DM bot now opens a visual 7-card menu — Upload, AI generation, AI agents, Tutorials, your public profile, Affiliate, and Account — instead of a plain row of text buttons. The profile card adds a Generated with me button that ships the AI photos brands made with you (the original frame, the garment, and the AI result) as downloadable images, plus a Last 10 generations picker to grab any past set and re-share it on your feed. Finishing the one-tap Pinterest connect now also sends a confirmation back inside the Instagram thread.

Get your made-with-me photos in DM

Sync gallery images to your own Pinterest in one tap

The gallery's Sync with Pinterest button now appears whenever you select images — even before you've linked Pinterest. The first tap connects your own Pinterest account directly (no Studio login, works in the in-app browser) and returns you to the gallery; a second tap pushes the selected images to your boards. Previously the button only showed after you had already connected Pinterest.

Text-heavy and non-fashion photos publish instead of waiting for review

Marketplace photos that are mostly overlaid text (quote cards, tips carousels, infographics) or non-fashion schematics (floor plans, blueprints, diagrams) now publish to your storefront right away and simply rank lower in the feed, instead of being held for manual review. Only legal holds — minors, posed groups, or explicit content — still pause a listing.

Connect your own Pinterest in one tap from the Instagram DM bot

Creators can now link their OWN Pinterest straight from the @apiway_official DM bot — no Studio login needed. A 📌 Pinterest option in the bot's AI agent menu, plus the post-Instagram-connect onboarding step, opens Pinterest's authorize screen directly from a single tap that works inside the Instagram in-app browser. Once connected, new marketplace photos auto-pin to the creator's own boards, each pin linking back to their profile.

Learn and launch the Brand Deal Qualifier from inside the DM bot

The @apiway_official DM bot's Tutorials → AI automation menu now has a Brand Qualifier walkthrough that explains how the agent sorts your brand-deal inbox and Instagram DMs, with a Launch AI agent button to set it up on the spot. Every tutorial bubble also gained a persistent Back to Menu button so you can step back without retyping.

How the Brand Deal Qualifier works

Brand-deal Instagram DMs now hand the brand a one-minute brief link

When the Brand Deal Qualifier recognizes a real collab offer in your Instagram DMs, the bot no longer asks the brand questions one at a time. Instead it replies in your voice with a single pre-filled brief link (studio.apiway.ai/collab/brief/<token>) — the same tidy form the Gmail channel uses. The brand fills it in under a minute and confirms, and only then does the completed brief appear in your Deals inbox with a via Instagram DM badge.

Open your Deals inbox

Set up Brand Deal Qualifier without leaving the Instagram DM bot

The @apiway_official DM bot's AI agent → Brand Deal picker now configures both channels from inside the chat. Tap Gmail and a single button opens Google sign-in directly — no Apiway login first — and your inbox sorting starts. Tap Instagram DMs to turn brand-DM triage on or off with a status-aware toggle (the same setting as the AI agents card on the web). Real offers from either channel still land in your Deals inbox.

How the Brand Deal Qualifier works

Brand Deal Qualifier — an AI agent for your brand-deal inbox and DMs

Under AI agents → Brand Deal Qualifier, connect Gmail and the agent sorts every new email into brand deal (starred and left unread so real offers stand out), personal/important (left untouched), or newsletter/promo (marked read and filed under Promotions) — it only re-labels, never sends, replies, or deletes, and classifies each sender once to stay fast and cheap. You can also switch on Instagram DM: when a brand DMs your connected Instagram, the agent recognizes a real collab offer, asks a couple of quick questions in your voice, and saves the brief straight to your Deals inbox. People who aren't pitching are ignored.

Open AI agents

Creator Deals — a shareable link that collects brand collaboration briefs

Creators now have a Deals inbox under Creators → Deals and a public link to share in their link-in-bio or outreach: studio.apiway.ai/collab/<your-handle>. A brand opens that page and pitches a paid, affiliate, or gifted collaboration — budget and currency, product link, deliverables, and a message — with no login required. Each brief lands in your Deals inbox where you can mark it accepted, declined, or archived.

Open your Deals inbox

Comment to DM now opens with a Start button — a free ManyChat-style flow

The comment-to-DM automation (the AI agent button in @apiway_official) now runs a two-step flow: when a follower comments your keyword, the bot sends a welcome DM with your message and a Start button, and the link is delivered only after they tap Start. The feature is free on every plan. On the free plan the link opens through a brief Apiway-branded redirect page and the follower sees a small “Automation powered by @apiway_official” note; any paid plan removes the Apiway branding and links directly. There is also a new “Comment to DM” tutorial under the bot's Tutorials → AI automation menu.

How Comment to DM works

Comment-to-DM automations now catch comments posted right after you publish

When a comment-to-DM automation is set to fire on your next new post, it now also replays the comments that were already on that post the moment the rule attaches. Previously, if a follower commented the keyword in the brief window between publishing and the automation binding to the post, that comment was missed; now those early comments get the public reply and DM too. It only ever reads your own post with your own connection, and each comment is handled once.

Instagram connections stay linked instead of expiring after an hour

Connecting Instagram now always upgrades your access to a long-lived (60-day) token before saving it, and the daily refresh keeps it alive indefinitely. Previously a transient hiccup during connect could leave a short-lived token that quietly died within an hour and forced you to reconnect; that case is now retried and, if it still fails, the connect stops with a clear error instead of saving a token that won't last.

Set up comment-to-DM automations from Instagram DM (AI agent)

The @apiway_official DM bot has a new AI agent button that builds ManyChat-style automations: when a follower comments a keyword on your Instagram post, the bot posts a public reply and sends that follower a private DM. You choose the scope (an existing post you forward into chat, your next new post, or all your posts), set the trigger keyword, the DM text, an optional link button, and one or more public comment-reply variants that rotate so it reads human. Automations only run on your own posts and need your Instagram connected.

Upgrade plans from Instagram DM + clearer 'why is this hidden' on unpublished photos

The DM bot's Account menu now has an Upgrade button that opens the pricing page already signed in, so you can pick a plan and pay in a couple of taps. When you move from the free tier to any paid plan, the bot DMs you a confirmation with your new plan name and credit balance. Your Account summary in DM now shows a 'Credits: N left (plan)' line for the generation credits on your plan, separate from your marketplace payout balance. On My Photos → Unpublished, each card's button changed from Publish to Moderation info: tapping it first explains why the set is hidden (held for consent, still analysing, or unpublished by you) and then offers Publish / Delete.

Publish photo sets from Instagram DM + per-channel affiliate links

My Photos in the DM bot now opens a Published / Unpublished chooser. From the Unpublished list you can tap Publish to put a hidden photo set live again; a set that moderation held shows a consent confirmation first ('everyone shown agreed to appear, and there are no minors') and stays auto-checked after it goes live. The Affiliate menu now leads with the earnings split (30% of margin on referred brands, 20% on referred creators, no cap, no expiry) and hands you a separate link for each place you post — Profile link, Reels/Post, Stories, and YouTube. The Reels/Post guide now states both conditions plainly: your caption must mention @apiway_official and a follower must reshare that exact post in DM, or the signup won't be credited to you.

Faster Instagram auto-sync resume + clearer reconnect prompt in the DM bot

Turning Instagram auto-sync back on from the DM bot (Account → Connections → Instagram sync → Turn on) now drains your backlog on the next 5-minute tick instead of waiting up to ~2 hours against pre-pause work. If your Instagram connection has expired, the bot now sends a Reconnect button instead of a misleading 'Auto-sync resumed' message. The post-link DM menu was tidied: the top-level 'Onboarding' chip is now 'Tutorials', and 'My Photos' moved into the Account menu next to Balance and Sign in.

Creator DM bot: re-engagement pings + step-by-step post-connect funnel

After a creator links Instagram through the DM bot, the post-connect funnel now runs one decision per beat — Connected ✅ + 'Sync 50 posts' first, then Pinterest opt-in after the tap, then default price, then the manual upload hint — instead of a five-bubble burst. Three Phase-2 re-engagement nudges sit inside Instagram's 24h customer-care window for creators who linked but haven't published: +1h sends the first three real photos and a profile share CTA, +3h prompts an empty-profile push, +23h sends the last-chance reminder. The backfill chip relabels from 'Pull 50 posts' to 'Sync 50 posts' (payload unchanged). All pings ship dark behind CREATOR_DM_REENGAGEMENT_ENABLED.

Pinterest mirror opt-in, Connections tab, and on-domain Privacy Policy + Terms

Pinterest sync is now an explicit per-creator opt-in: accepted automatically when a creator signs the bulk-upload consent modal (the modal text covers it), surfaced in Instagram DM right after IG connect ('Pull 50 posts' → Pinterest opt-in → default price → manual hint), and toggleable anytime under Creators → Connections (formerly the Instagram tab) or DM Account → Pinterest sync. The Privacy Policy and Terms of Use moved on-domain to /legal/privacy-policy and /legal/terms-of-use, with a new categorical subprocessor list at /legal/subprocessors; the prior Tilda-hosted pages at apiway.ai/privacy-policy and apiway.ai/conditions are superseded. The 'We never train on your uploads' blog post is rewritten around the new private-brand-uploads vs publicly-published-creator-content distinction.

Privacy Policy

Production sign-in and password reset on Auth.js (no Supabase Auth)

studio.apiway.ai now uses Auth.js with email/password and Google sign-in backed by our Postgres database. Forgot password sends a reset link to /new_password and sets a new password without Supabase Auth. Operators configure SMTP or Resend on the server; the From address must match your verified sending domain.

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Creators UGC photo sets: Person / Wearables / Scene scope groups and per-frame generation modes

After garment analysis, Creators UGC photo sets groups checkboxes under Person, Wearables, and Scene so brands can control what swaps on a creator frame (model identity, outfit pieces, or in-scene products). Marketplace frames are classified as On-person (try-on) or In-scene swap and routed to the matching generation prompt. Explore photo-set search now runs when you press Enter (typing alone no longer refilters the grid).

Creators UGC photo sets doc

Creator storefront signup attribution: reliable tracking, Affiliate tab, docs

When someone hits your published public storefront or listing, Apiway records first-touch attribution for up to 30 days. If they register a genuinely new Studio account in that window, the referral is linked to you (first creator wins). Share links and signup CTAs append cref (creator user id); the app also keeps a signed browser backup so attribution survives strict cookie environments and completes after email OTP, OAuth, welcome, or first visit to the app. Published creators see referred signups under Account → Affiliate with masked emails. Full rules: /docs/creators/creator-affiliate-attribution.

Read attribution doc

Creator funnel polish: Share profile, one-tap Add photos, automatic minimal storefront on first listing

The /creators landing now matches the home-page hero scale on phones (no more shrunken H1/subtitle) and gets a hamburger menu — the Sign up entry on this page sends visitors directly into the creator-mode signup. Every creator profile gains a Share profile button (one-tap clipboard copy of studio.apiway.ai/<nickname>) for both visitors and the owner; owner action row also picks up an Add photos shortcut that jumps straight to the bulk uploader, and the previous Publish profile / Edit buttons are unified as Edit profile so it is clear what happens next. Listing flows (single Sell, Edit photo set, bulk upload) now show an inline Minimum is 83 credits to publish hint when the creator pool drops below the floor, and the bulk upload page hides the Advanced prompt panel on phones. Most importantly, publishing your first listing now auto-publishes a minimal public storefront on your behalf — no separate trip to the Profile tab is required to go live.

Open Creators

Creators Photos tab, bulk photo upload, and Explore inline full-peek

The Creators dashboard now defaults on a Photos tab with a dedicated bulk-upload flow (/app/creators/photos/bulk-upload) for staging many frames before they become marketplace listings. Explore adds an inline full-peek panel: click a creator card to expand frames, pricing, and actions in place without losing your place in the masonry grid — tuned for fast browsing on desktop and phone.

Explore creators

Mobile-friendly Creative flows and cabinet pricing aligned with /pricing

Creative template wizards received a responsive pass (Tier 0–4) with mobile-friendly sticky action areas so uploads, pose pickers, and generate controls stay reachable on small screens. Account cabinet plan cards now show the same monthly prices as the public pricing page ($9.99 Starter through $799.99 Scale) so in-app upgrade math matches marketing.

See pricing

Use case landing pages — six audience-specific views

Apiway now ships dedicated `/for/<slug>` pages for Shopify clothing brands, Amazon FBA sellers, Etsy clothing shops, DTC fashion brands, multi-brand marketplaces, and photographers transitioning to AI. Each page emits its own Service + WebPage JSON-LD with audience-typed `audience.audienceType`, recommended workflows as a hasOfferCatalog, and the shared legal-FAQ block on commercial-use rights.

Browse use cases

Pricing page now exposes one Product entity per plan

The pricing page now emits seven atomic Product entities (Free, Starter, Basic, Pro, Studio, Business, Scale) wrapped in an ItemList, with priceValidUntil, eligibleRegion, hasMerchantReturnPolicy, and additionalProperty fields per Offer. AI shopping engines can now cite specific plans and credit allocations directly instead of resolving the page as a single bundle.

See pricing

Founder profile and Person schema for E-E-A-T

Anton Viborniy, founder and CEO of Apiway, now has a dedicated profile page at /team/anton-viborniy with full Person + ProfilePage JSON-LD, sameAs links to LinkedIn and Instagram, and a bio explaining the 2026 pivot from B2B workflow automation to AI fashion photography. All 100+ blog posts now reference Anton as the named author with rel='author' linking back to the profile.

Founder profile

Glossary launch — 16 fashion-AI terms with DefinedTerm schema

The /glossary page ships canonical definitions for ghost mannequin, virtual try-on, AI fashion model, White Studio shot, hybrid AI pipeline, plastic look, creator marketplace, right of publicity, DMCA, and 7 more. Each term is wrapped in DefinedTerm JSON-LD inside a DefinedTermSet so AI answer engines (ChatGPT, Perplexity, Gemini) can cite Apiway as the source for 'what is X?' queries.

Open glossary

Comparison hub expands to 25 dedicated /vs/<slug> pages

Apiway now ships individual comparison pages versus 25 competitors — including FASHN AI, Higgsfield, Photoroom, Freepik, Figma Weave, and the underlying engines (Google Gemini, ChatGPT Image). Every comparison includes a feature table, audience scenarios, an FAQ, the Apiway differentiator block (fashion-only, hybrid pipeline, creator marketplace), and a shared Commercial-rights & legal section covering copyright and right-of-publicity exposure.

All comparisons

Batch Creation now processes up to 50 garments per session

Batch Creation lifted the per-session cap from 20 to 50 garments. The change makes Apiway viable as the operating mode for marketplace catalog onboarding, Q4 ramp-ups on Amazon FBA, and weekly 50-SKU drops on Shopify Plus. Sessions still run unattended — submit a batch, return to a finished set.

Open Batch Creation

Edit with Paint — masked editing across up to 5 regions

Edit with Paint now supports up to 5 mask regions per pass for region-level iteration on existing shots — sleeve recolor, label removal, background cleanup, accessory swap, all in one generation. Pairs naturally with hero ad creative iteration without scheduling a re-shoot or a Photoshop pass.

Open Edit with Paint

White Studio: 80 curated poses, 9 aspect ratios, 16 poses per generation

The AI Photoshoots / White Studio template now ships 80 curated poses across 7 framings (Full Length, Three-Quarter, Half Length, Leg Crop, Close-Up, Seated on Chair, Seated/Floor), 9 aspect ratios (Shopify 4:5, Amazon 1:1, social 9:16, lookbook 16:9, and more), and supports up to 16 poses in a single generation. Output is a true RGB(255,255,255) background — Amazon-spec verbatim — with no Photoshop pass.

Open White Studio

Virtual Try-On template available to all paid plans

Virtual Try-On combines a person photo with a garment image to preview how the garment looks on the subject. Particularly powerful for inclusive sizing and modest-fashion shops where buyers want to self-identify with the body type before purchase. Available across the Starter through Scale plans.

Open Virtual Try-On

Apiway AI fashion photography — public beta launch

Apiway ships its public beta after a 10-month pivot from the predecessor B2B workflow-automation platform. The beta opens with five core templates — Ghost Mannequin, White Studio (AI Photoshoots), Creators UGC photo sets, Image Creation, and Edit with Paint — and a credit-metered billing model where 1 credit = $0.01 USD across all plans.

Apiway home

Heavy templates offloaded to a dedicated generation worker

Ghost Mannequin and AI Photoshoots now run on a dedicated Docker generation-worker pool (10 containers, 64GB RAM, AWS S3 storage) instead of the Render web process. The Next.js app and the worker communicate via a Supabase generation_jobs table — a clean rollback path is preserved by toggling the OFFLOAD_TEMPLATES environment variable. Result: 5–8× faster batch throughput on the heaviest templates.

Batch Creation enters internal alpha (20 garments per session)

First version of Batch Creation goes live for internal alpha testers. Initial cap is 20 garments per session — enough to validate the unattended-batch operating mode against real catalog workflows. Public beta planned alongside the Q4 product launch.

Creator marketplace — first creator photo sets uploaded

The Creators marketplace concept ships in a private cohort: photographers and models can upload curated photo sets, set a per-generation price in credits, and earn payouts as brands generate AI imagery against the sets. Each generation pays the creator at the listed price; balances are pegged 1:1 to US cents (1 credit = $0.01).

Explore creators

White Studio (AI Photoshoots) enters internal alpha

First end-to-end working build of the White Studio template — segmentation, recomposite onto RGB(255,255,255), and a tone-correction pass produce true Amazon-spec output. Alpha confirms the design hypothesis: dedicated post-processing eliminates the grey-cast problem that ships from raw image LLMs.

Stripe billing — 7-tier credit plan structure shipped

Apiway's billing layer wires up to Stripe with seven tiers (Free, Starter, Basic, Pro, Studio, Business, Scale) and a unified credit accounting model: 1 credit = $0.01 USD, deducted before generation via try_deduct_credits and refunded on failure. Plan transitions and pro-rations are owned by Stripe; the app derives plan from the active subscription's price_id.

See pricing

Ghost Mannequin pipeline — first internal prototype

The first end-to-end ghost mannequin pipeline runs against a small internal garment set. The prototype validates the core thesis — phone-quality flat-lay or hanger photo in, publishable invisible-mannequin shot out — and seeds the architectural decisions that become the production templates a year later.