An avatar listing lets brands use your face/identity as the AI model in White Studio and Reference Campaign. Different from a photo set: a single subject, multiple poses and angles, used as a model not as a backdrop. Brands pay you a per-generation surcharge every time they select your avatar. URL: /app/creators/sell-avatar.
The Creators marketplace no longer accepts new listings.Since September 2026, uploading and publishing new photo sets, avatars and reference listings (including bulk upload and Instagram imports) is switched off. Listings that are already published stay live on Explore and on your storefront, and you can still edit their price and co-authors, unpublish or delete them, and withdraw your earnings. The steps below describe how publishing worked.
Steps
- Open Sell AvatarGo to /app/creators/sell-avatar from the Creators dashboard. — open in Apiway
- Upload reference frames of the modelMultiple angles and poses of the same person. Consent + model release required.
- Set a creator pool price (≥ 83 credits)The avatar surcharge applies on top of the standard White Studio cost when a brand uses your avatar.
- Invite co-authors and publishAdd the photographer and any other rights-holders as co-authors.
Avatar vs Photo Set
- Avatar listing: the model identity is the product. Brands generate fresh White Studio shots with this person as the AI model.
- Photo set listing: the photo frame is the product. Brands overlay their garment onto your existing frame in Styled Photoset.
If you want both, publish both — they target different brand workflows. For photo sets, see Publish a photo set.
Rights checklist
- Model release on file (often the model is the creator themselves; in that case you sign the release with the platform).
- Photographer permission if a photographer shot the avatar frames — invite them as co-author with a share.
- Avatar listings are governed by the same commercial-use terms as photo sets.
What brands pay
Standard White Studio cost plus the avatar surcharge (creator pool credits + 20% platform markup). The surcharge is paid to you (and any co-authors) per generation.