How to publish a photo set on the Creators marketplace

Publish a curated fashion photo set to the Apiway Creators marketplace and earn credits every time a brand uses it in a Styled Photoset generation. Photo sets are capped at 30 frames and support up to 5 co-authors. Your default share is 80% (the platform keeps 20% on every generation). When you already have dozens of files on disk, start from the bulk upload flow on the Photos tab — it stages bytes faster than adding frames one-by-one, then lands you in the same editor described here.

The Creators marketplace no longer accepts new listings.Since September 2026, uploading and publishing new photo sets, avatars and reference listings (including bulk upload and Instagram imports) is switched off. Listings that are already published stay live on Explore and on your storefront, and you can still edit their price and co-authors, unpublish or delete them, and withdraw your earnings. The steps below describe how publishing worked.

Steps

1. Open the Creators dashboardGo to /app/creators. — open in Apiway
2. Start the Sell Photo Set flowClick Sell Photo Set; you'll go to /app/creators/sell-photo-set. — open in Apiway
3. Upload up to 30 framesPhoto sets are capped at 30 images. Curate ruthlessly — top sets ship 12–20 strong frames, not 30 mediocre ones.
4. Set the creator pool priceMinimum 83 credits per generation to the creator pool. The buyer pays creator pool + 20% marketplace markup (default).
5. Invite co-authors (optional)Add up to 5 co-authors with explicit credit shares (each ≥ 1 credit). Common pattern: photographer 70%, model 25%, stylist 5%.
6. PublishListing goes live. Brands can find it on /explore and use it via Styled Photoset.

Curation guidance

• One model identity per set. Brands want to generate a multi-look campaign with the same recognizable face.
• Consistent lighting and aesthetic. Don't mix studio and outdoor in the same set; publish two sets instead.
• Pose variety. Full length, three-quarter, half length, seated, hands in pockets, looking away. The more frames a brand can pull from, the more generations they will run.
• Curate ruthlessly. 12–20 strong frames out-earn 30 mediocre ones at thumbnail-scroll speed.

Rights checklist before publishing

• You shot the photos yourself, OR you have explicit license to publish them.
• Model release in hand for every person depicted (signed, dated). The marketplace asks you to certify this on upload.
• Stylist / MUA credit if applicable — invite them as co-authors with a small share.

Related

Set the price and split: see Pricing and buyer price and Co-authors and revenue split. For pure creator earnings: see how photographers earn passive income after every shoot.