Top 10 Autopilot Alternatives & competitors

Going to implement marketing automation and thinking about Autopilot? We advice to look at similar platforms to make the right choice.

When people choose marketing automation tool, most often they are looking for functionality for omni-channel communication, lead management, landing page builder, lead scoring, segmentation etc.

Comparing Autopilot with competitors people pay attention to the HTML email builder, customer data platform, online chats, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very similar in cost and features to Autopilot. The list is based on popularity, so if Autopilot doesn’t suit you in any way, here you can easily find the best variant for you.

WebEngage

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WebEngage is an omni-channel marketing automation and customer data platform that helps B2C businesses drive more revenue from their existing customers and anonymous users through highly contextual and personalized user engagement across channels like Email, Mobile and Web Push Notifications, In-app Messages, Text Messages, Web Overlays, Facebook and WhatsApp.

Yellow.ai

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Yellow.ai has been recognised by Gartner as The World’s Leading Conversational AI Platform, bringing the best of AI and Human Intelligence for CX.

VBOUT

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VBOUT is a marketing automation platform that offers many tools and features to help business owners and marketing professionals centralize and automate their tasks in a simple and smart way. The platform has an easy drag-and-drop landing pages and forms, visual automation builder, social media management and email marketing tools. In-depth native analytics and user tracking are provided, giving marketers full view of their contact's engagement and campaign performance. VBOUT provides agencies and partners with powerful tools to whitelabel the solution, build their own plans with their own mark-up, manage their accounts and shared assets from one account.

Omnisend

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Omnisend is an omnichannel marketing automation platform built for eCommerce. With email marketing at its core, creating effective email campaigns is easier than ever before. Using Omnisend's marketing automation, you can personalize your message with customer data, campaign engagement, and shopping behavior. Omnisend allows you to add several channels into the same automation workflow: email, SMS, push notifications, Facebook Messenger, WhatsApp, and more.

Digital Pipeline amoCRM

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Digital Pipeline brings you the power to automate your entire sales process. Whether it’s showing leads targeted ads, alerting a rep to call, or even adding data to analytics, amoCRM puts all the dominoes in place. That way, leads are kept engaged and moving through your pipeline automatically. And with the repetitive tasks left to the system, your team can focus on what they do best: selling.

Convead

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Convead - is a service, that helps you increase your sales with automatic scenarios, including newsletters, widgets, popups, chat, text messages and ads.

MaaxMarket

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MaaxMarket was founded in September 2015 and the goal for the company is to create an artificial intelligence platform to automate marketing aimed at small and medium enterprise customers globally. Our principal offices are located in Boulder, CO with offshore development from our wholly-owned subsidiary office from Chennai, India.

Webmecanik

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Webmecanik is a marketing automation software that allows you to intelligently identify, segment and nurture unknown website visitors, leads and customers. Using an Open Source framework, it can be integrated with all major CRM's solutions on the market and more than 1.000 other systems through Zapier. This all-in-one solution enables you to create campaign scenarios and choose from many triggering criteria to send the right information to the right contact at the right time.

GetResponse

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GetResponse is a complete online marketing solution. It provides turnkey newsletter publishing and hosting features, as well as unlimited follow-up autoresponders, landing pages, webinars, marketing automation, and CRM to deliver information to your contacts and convert them to paying customers. Through responsible and fully automated list hygiene, anti-spam practices, and established relationships with major Internet service providers and email service providers, GetResponse prides itself on the highest possible email deliverability to ensure that your messages get through to your prospective customers.

Sendinblue

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SendinBlue is an email marketing automation software that helps you with email marketing, SMS, list management and transactional emails. It also comes with a landing page builder and a gallery of responsive email templates.

How to choose Autopilot substitute

Many marketing automation software are resembling each other. Apps with the same functionality can differ in price by 4 times. The first feature you should look at is the availability of node interface. This is a basic feature of marketing automation apps and if it doesn’t include this thing, most likely this app isn’t formed yet. All node interfaces look almost identical. It's important not to look at the UX, but pay attention to the features.

In a few days, you'll get used to the design, but the missing features will always annoy you. Changing marketing automation tools is very expensive. If you have the usual email set up, it's not that difficult to change platform. But if you've already set up integrations, business processes, and have complex funnels, it can take years to replace the software. That's why you should be careful to study Autopilot competitors.

What to look for when analyzing the funnel builder? It has 4 important features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each tool for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 2 hours. Client fill in the form on the website and get in the marketing automation software (Trigger), the app sends a Welcome email (Action). Then the software waits 2 hours (delay) and sends a second email. This is the most basic automation. But there are other options. For example, "Wait until something happens". Or wait until November 30th, or wait until 7 PM in the contact's time zone.
4. If/else. For instance, "If a client, has the tag "Bought product #1", send the email, if the client doesn't have the tag "Bought product #1", wait 5 days and send the email. The most often used if/else parameters are: was on the site page, purchased certain items, opened certain emails, user field the client card matches some requirements. This is data according to which you can segment the lead base.

Analyzing the automation builder, you should pay attention to all four categories of functions. The more, the better. Usually it appears that good-working marketing automation apps with the biggest number of features look ugly. Young platforms look good, but they have few features. You should investigate the platform you going to use very deeply. Otherwise, it will be very difficult to change it in the future.

After you've analyzed the automation builder, you should find out whether there are integrations with the platforms you need. Fortunately, Apiway can help you. In most cases, platforms like Autopilot are the center of business IT infrastructure. It's like a digital hub for all your client. This type of platform is like an tree, which is putting its tentacles into other system. Tool like Autopilot should integrate with most other ones. Or you’ll have to waste a lot of money and time creating custom integrations.

Also users who are looking for alternatives to Autopilot use tools from other categories like email marketing software, chat on website software, CRM software, lead management software