Top 10 AutomateMyApp Alternatives & competitors

Going to implement marketing automation and thinking about AutomateMyApp? We advice to look at resembling software to make the right choice.

When users choose marketing automation software, in most cases they are looking for functionality for email builder, marketing lead database, website builder, lead scoring, segmentation etc.

Comparing AutomateMyApp with competitors users pay attention to the automation builder, customer data platform, online chats, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very similar in cost and features to AutomateMyApp. The list is based on popularity, so if AutomateMyApp doesn’t suit you in any way, here you can easily find the best solution for you.

Autopilot

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Autopilot is a cloud-based email marketing and marketing automation software platform that helps companies to connect their marketing systems, automate their marketing touchpoints, and convert more customers. Autopilot's built-in integrations to marketing, messaging, lead intelligence, and CRM tools allow marketers to message consistently using email, SMS, and physical mail.

Act-on

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Act-On is a subscription-based software-as-a-service (SaaS) product for marketing automation. Its software products are for email marketing, landing pages, social media prospecting, CRM integration, lead management, webinar management, and analytics.

Omnisend

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Omnisend is an omnichannel marketing automation platform built for eCommerce. With email marketing at its core, creating effective email campaigns is easier than ever before. Using Omnisend's marketing automation, you can personalize your message with customer data, campaign engagement, and shopping behavior. Omnisend allows you to add several channels into the same automation workflow: email, SMS, push notifications, Facebook Messenger, WhatsApp, and more.

Automizy

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Automizy is an email marketing service provider that helps you increase your open rate via AI-powered Subject Line Analyzer, Machine Learning powered AB testing and automatic resend for your automated emails and newsletters.

Digital Pipeline amoCRM

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Digital Pipeline brings you the power to automate your entire sales process. Whether it’s showing leads targeted ads, alerting a rep to call, or even adding data to analytics, amoCRM puts all the dominoes in place. That way, leads are kept engaged and moving through your pipeline automatically. And with the repetitive tasks left to the system, your team can focus on what they do best: selling.

ProTexting

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ProTexting was started by a team of SMS marketing experts that have been in the industry since 2000. Since that time, both SMS marketing in general and ProTexting itself have evolved in many ways. Our text messaging platform now serves over 9,000 brands in a wide variety of industries.

EngageBay

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With a limit of 1,000 contacts and 1,000 emails/month, Enagebay CRM suggests its users the cheapest paid plans of the 3 providers. The basic plan will cost you $12 a month per user, and it includes 10,000 contacts and the same amount of emails.

Cronberry

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Cronberry is the automation solution with complete effectiveness & efficiency that too at the economical market rates. The user is provided with an all-in-one package of marketing automation services with premium quality results on the go.

Marketo

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Marketo is SaaS based marketing automation software built to help organizations to automate and measure marketing engagement, tasks and workflows. Based in San Mateo, California the company sells marketing automation software to help B2B and B2C marketers to target qualified leads, produce lead-to-revenue opportunities and execute automated, personalized marketing campaigns across multiple digital channels.

Webmecanik

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Webmecanik is a marketing automation software that allows you to intelligently identify, segment and nurture unknown website visitors, leads and customers. Using an Open Source framework, it can be integrated with all major CRM's solutions on the market and more than 1.000 other systems through Zapier. This all-in-one solution enables you to create campaign scenarios and choose from many triggering criteria to send the right information to the right contact at the right time.

How to choose AutomateMyApp substitute

Many marketing automation software are resembling each other. Apps with identical functionality can differ in cost by 3 times. The first feature you should look at is the availability of automation builder. This is a basic feature of marketing automation tools and if it doesn’t include this thing, most likely this software isn’t formed yet. All flow builders look almost the same. It's important not to pay attention to the UI, but look at the functionality.

In a month, you'll get used to the design, but the lack of features will always spite you. Changing marketing automation software is very time-consuming. If you have the usual email set up, it's not that difficult to change app. But if you've already set up integrations, workflow, and have complex funnels, it can take years to replace the tool. That's why you should be attentive to choosing an alternative.

What to pay attention to when investigating the flow builder? It has 4 important features categories.

1. Triggers. For instance, "Form submit" is a trigger that launches a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each app for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most basic action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 3 days. Lead submit the form on the website and get in the marketing automation system (Trigger), the platform sends a Welcome email (Action). After that the system waits 5 hours (delay) and sends a second email. This is the most simple automation. But there are other options. For example, "Wait until something happens". Or wait until November 20th, or wait until 8 PM in the contact's time zone.
4. If/else. For example, "If a lead, has the tag "Purchased product #1", send the email, if the client doesn't have the tag "Purchased product #1", wait 4 weeks and send the email. The most often used if/else parameters are: was on the site page, purchased certain items, opened certain emails, user field the user card matches some criteria. This is information according to which you can segment the subscriber base.

Analyzing the automation builder, you need to pay attention to all four categories of features. The more, the better. Often it appears that good-working marketing automation apps with the greatest number of features look unattractive. New software look good, but they have few features. You need to the system you going to use very deeply. Otherwise, it will be very hard to change it in the future.

After you've analyzed the automation builder, you need to whether there are integrations with the software you need. Fortunately, Apiway can help you. In most cases, software like AutomateMyApp are the center of business IT infrastructure. It's kind of digital hub for all your client. This kind of software is like an tree, which is putting its roots into other tool. App like AutomateMyApp need to integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also users who are looking for alternatives to AutomateMyApp use apps from other categories like chatbot software, chat on website software, CRM software, lead management software