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Not long ago, Apple updated its AppTrackingTransparency framework. It means that Meta (Facebook ads and Instagram ads) won't be able to track conversions and sales of mobile users. It’ll drastically worsen advertising results and cause an increase in lead prices.
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The email marketing strategy is based on your goals, approach, and type of business. If you want to predict correctly the strategy, you need to understand which approach you will use in the beginning. In fact, you can use two at once, but for simplicity, we'll start in turn
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