How Marketing Automation Can Help Drive Leads For Your SaaS Company
Marketing automation is meant to take care of “the majority of the work,” allowing you to focus on the essential aspects of your business. Simply said, SaaS marketing automation allows you to generate leads, nurture those leads so they’re ready for a trial or demo, improve trial conversion, track lead-flow and analytics, and execute the customer journey, all while putting a lot of it on autopilot.
Operating a SaaS company, you already know that, so in today’s post we want to put the spotlight more on how marketing automation can help drive more leads, improve conversions, and grow your SaaS company.
Hello everyone! I'm Anton Viborniy and in this article, I'll tell you how we gathered subscribers before the making of the product. When a startup has just been created, the founders don't know exactly what the users need. And there are some hypotheses that need to be tested