Planning to implement marketing automation and thinking about SALESmango? We recommend to investigate resembling software to make the right choice.

When clients choose marketing automation software, usually they are looking for functionality for personalizing email, marketing lead database, website builder, lead nurturing, B tests etc.

Comparing SALESmango with competitors customers pay attention to the campaign builder, customer data platform, chatbots, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very similar in price and functionality to SALESmango. The list is based on user reviews, so if SALESmango doesn’t suit you in any way, here you can easily choose the best option for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

JotForm

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JotForm is an advanced online form builder that makes it easier than ever to collect the information you need. Build an online form from scratch, or choose from over 10,000 form templates — with hundreds of helpful widgets, 130+ app integrations, and an intuitive drag-and-drop interface, you can quickly create customized forms to power your workflow.

Sender

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Sender is SaaS online platform, which helps for business and bloggers to grow sales with email marketing automation. It's the best tool to send automation newsletters, auto responder, reminders, follow ups and other type of emails to large email lists. Every user can use prepared email templates or create own design.

Abowire

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Autopilot for your subscription business

SharpSpring

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SharpSpring is one of the most flexible platforms on the market, offering behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, universal CMS compatibility, and integration with hundreds of applications.

mTalkz

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mTalkz is a Cloud based SAAS provider for Bulk Sms, Voice SMS, Email marketing, IVR Systems, Missed Call, Whatsapp Business API, Chatbots and Marketing Automation. Subscribe our services to engage your customers like never before.

PeopleForce

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PeopleForce is an easy-to-use all-in-one HRM solution that covers HR automation, Recruitment, Employee Engagement, and Performance Management. We collected the best HRM practice in the market and blended them into an end-to-end platform.

Marketo

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Marketo is SaaS based marketing automation software built to help organizations to automate and measure marketing engagement, tasks and workflows. Based in San Mateo, California the company sells marketing automation software to help B2B and B2C marketers to target qualified leads, produce lead-to-revenue opportunities and execute automated, personalized marketing campaigns across multiple digital channels.

accessiBe

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accessiBe is the #1 fully automated, AI-powered, web accessibility solution for ADA and WCAG compliance. Web accessibility and ADA are legally mandatory for all websites. Using accessiBe is a no-brainer: just one line of code and your business is protected and accessible to everyone who needs it. On top of making your website accessible, we also provide a support litigation package, a monthly scan report, an accessibility statement, and 24/7 accessibility maintenance.

UKG Ready

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Employee scheduling solution that helps organizations manage shifts, payroll, leaves, overtime calculations and more.

Boardon

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Boardon helps you give newcomers a great branded onboarding or preboarding experience.

How to choose SALESmango substitute

Many marketing automation apps are resembling each other. Tools with identical functionality can differ in price by 4 times. The first thing you should pay attention to is the availability of funnel builder. This is a basic feature of marketing automation platforms and if it doesn’t include this thing, most likely this software isn’t completed yet. All automation builders look almost identical. It's important not to look at the design, but pay attention to the functionality.

In a week, you'll get used to the design, but the missing functionality will always spite you. Changing marketing automation apps is very expensive. If you have the usual email chains set up, it's not that difficult to change app. But if you've already set up integrations, workflow, and have complex funnels, it can take months to replace the app. That's why you should be careful to study SALESmango competitors.

What to pay attention to when investigating the automation builder? It has 4 important features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a funnel. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each app for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most simple action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 5 days. Person fill in the form on the website and get in the marketing automation app (Trigger), the tool sends a Welcome email (Action). Then the tool waits 4 days (delay) and sends a second email. This is the most standard automation. But there are other options. For example, "Wait until something happens". Or wait until November 30th, or wait until 7 PM in the lead’s time zone.
4. If/else. For instance, "If a subscriber, has the tag "Purchased product #1", send the email, if the lead doesn't have the tag "Purchased product #1", wait 5 days and send the email. The most often used if/else parameters are: visited the site page, bought certain items, opened certain emails, user field the contact card matches some requirements. This is information according to which you can segment the lead base.

Studying the automation builder, you need to pay attention to all four categories of features. The more, the better. Usually it happens that powerful marketing automation tools with the greatest number of functions look ugly. Young tools look good, but they have few functions. You should investigate the software you want to implement very deeply. Otherwise, it will be very difficult to change it in the future.

After you've studied the automation builder, you should find out whether there are integrations with the software you need. Fortunately, Apiway can help you. In most cases, apps like SALESmango are the core of business IT infrastructure. It's kind of digital hub for all your contact data. This kind of tool is like an octopus, which is putting its roots into other tool. Software like SALESmango should integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also those who are looking for alternatives to SALESmango use apps from other categories like email marketing software, chat on website software, CRM software, sales engagement software