Planning to implement marketing automation and thinking about HubSpot? We advice to investigate similar tools to find a solution.

When clients choose marketing automation app, most often they are trying to find functionality for omni-channel communication, lead management, website builder, lead scoring, A etc.

Comparing HubSpot with competitors customers pay attention to the campaign builder, marketing lead database, help desk, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in price and features to HubSpot. The list is based on similarity, so if HubSpot isn’t appropriate for you in any way, here you can easily select the best variant for you.

E2 Shop System

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Atomic Mail Sender

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AtomPark Software is a mass-emailing programs developer with 19 years of background in making tools for digital marketing. Atomic Mail Sender, a program for crafting and sending mass email campaigns, is a bestseller of their email marketing toolkit. Unlimited emails, free newsletter templates, HTML and visual editor and ability to use any SMTP - that is the reasons why marketers choose it.

Campaign Monitor

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Campaign Monitor is a self-service marketing and email automation platform that drives business through powerful personalization, customer journey tools, and e-commerce options. With Campaign Monitor, marketers can create, send, manage, and track branded emails for themselves and their clients with ease.

Hippo CMMS

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Hippo CMMS by iOFFICE is a user-friendly maintenance management software system. Hippo makes it easy for users of all technical skill levels to manage equipment work orders, preventive maintenance, parts inventory, and vendors. Discover simpler maintenance management.

MailChimp

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Mailchimp is a software which gives you the ability to create and manage mailing lists, newsletters, automated campaigns and more. It puts you in the driver's seat and lets you have full control over your email marketing efforts from beginning to end. Mailchimp is simple and easy to use and its software gives you access to an array of email marketing tools all conveniently located in one place. There are several advantages that Mailchimp provides over other competitors in the industry which make it a top choice for businesses looking to get their foot in the door with email marketing.

ABBYY FineReader

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ABBYY® FineReader PDF 15 is a PDF tool for working more efficiently with digital documents. Powered by ABBYY's AI-based OCR technology, FineReader integrates scanned documents into digital workflows and makes it easier to digitize, convert, retrieve, edit, protect, share, and collaborate on all kinds of documents in the digital workplace.

iSpring Suite

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All-in-one PowerPoint-based eLearning authoring toolkit. Create interactive courses and collaborate on projects with your team

SALESmango

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SALESmanago is a cloud-based marketing automation solution for small, midsize and large businesses. It caters to various industries including e-commerce, retail, hotels, guest houses, finance, banking, manufacturing, law firms, bookshop, travel agencies and more.

PartsPal

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PartsPal is an end-to-end solution auto parts businesses need to sell online. Manage your inventory, fitment and e-commerce from one easy place.

Zoho Forms

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Zoho Forms is a online form maker that lets you create web forms. Create customizable business forms, configure email notifications, and collaborate with your team with this simple drag-and-drop form builder. An efficient data collection tool that helps you gather and manage data from anywhere, even offline.

Wildnote

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Wildnote is specifically designed to empower environmental professionals to accurately collect, efficiently manage, and effectively report on compliance.

How to choose HubSpot substitute

Many marketing automation tools are resembling each other. Apps with the same features can differ in cost by 3 times. The first thing you should look at is the availability of funnel builder. This is a basic feature of marketing automation software and if it doesn’t include this thing, most likely this tool isn’t formed yet. All funnel builders look almost the same. It's important not to look at the UX, but look at the features.

In a week, you'll get used to the UI, but the missing functionality will always annoy you. Changing marketing automation tools is very time-consuming. If you have the usual email set up, it's not that difficult to switch to another software. But if you've already set up integrations, business processes, and have complex funnels, it can take months to change the tool. That's why you should be attentive to study HubSpot competitors.

What to look for when investigating the flow builder? It has 4 important features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a funnel. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each system for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 5 hours. Prospect submit the form on the website and get in the marketing automation tool (Trigger), the software sends a Welcome email (Action). After that the system waits 3 hours (delay) and sends a second email. This is the most basic automation. But there are other variants. For instance, "Wait until something happens". Or wait until November 30th, or wait until 8 PM in the contact's time zone.
4. If/else. For instance, "If a subscriber, has the tag "Bought product #1", send the email, if the contact doesn't have the tag "Purchased product #1", wait 2 days and send the email. The most often used if/else parameters are: was on the site page, purchased certain items, opened certain emails, user field the user card matches some requirements. This is information according to which you can segment the lead base.

Studying the automation builder, you need to look carefully at all four categories of functions. The more, the better. Often it happens that powerful marketing automation platforms with the greatest number of features look ugly. New platforms look nice, but they have few features. You need to the tool you plan to implement very deeply. Otherwise, it will be very hard to change it in the future.

After you've studied the automation builder, you should find out whether there are integrations with the apps you need. Luckily, Apiway can help you. Most often, software like HubSpot are the core of business IT infrastructure. It's like a digital hub for all your information. This kind of system is like an octopus, which is putting its tentacles into other platform. Platform like HubSpot has to integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also those who are trying to find alternatives to HubSpot use systems from other categories like email marketing software, chat on website software, CRM software, lead management software