Planning to implement marketing automation and considering RDstation? We advice to look at similar software to find a solution.

When people choose marketing automation app, most often they are looking for functionality for omni-channel communication, marketing lead database, website builder, lead nurturing, segmentation etc.

Comparing RDstation with competitors users pay attention to the automation builder, marketing lead database, help desk, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in price and functionality to RDstation. The list is based on popularity, so if RDstation isn’t appropriate for you in any way, here you can easily choose the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Moodle

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Free online learning management system, providing educators around the world with an open source solution for e-learning.

Hivebrite

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Unlock the potential of your community with Hivebrite, the most advanced all-in-one community management and engagement platform. Easy to set up and fully branded to match your colors, Hivebrite helps you build brand engagement and create opportunities for your private community. Manage your member database, centralize the communication with your members, create events and collect online memberships, all from a single user-friendly interface.

HomeHubZone

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Inspection reporting software as fast and smart as you are. Fewer Clicks. Faster Delivery. Better Reports.

Autopilot

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Autopilot is a cloud-based email marketing and marketing automation software platform that helps companies to connect their marketing systems, automate their marketing touchpoints, and convert more customers. Autopilot's built-in integrations to marketing, messaging, lead intelligence, and CRM tools allow marketers to message consistently using email, SMS, and physical mail.

ActiveCampaign

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ActiveCampaign is a platform that helps businesses automate customer experiences and build meaningful connections with their customers. Since 2003, ActiveCampaign has created tools that are both powerful and easy to use – because growing businesses don't always have the time to set up new tech. Today, 80,000+ businesses use ActiveCampaign for their email marketing, marketing automation, or CRM.

Dropbox

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Easily store and share cloud content from Google Docs, Microsoft Office files, alongside traditional files in Dropbox.

EmailOctopus

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EmailOctopus is an affordable email campaign and marketing automation platform. EmailOctopusKit makes use of the EmailOctopus API and lets you manage contacts and email lists on EmailOctopus.

iAuditor

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iAuditor puts the power in your teams¿ hands. Every person and every device can be a window to your worksite.

Teramind

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The platform is available in cloud-based, on-premise, and private cloud deployment options to meet any organization’s requirements.

Drip

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Drip is the world's first ECRM (an E-commerce CRM) designed for building personal and profitable relationships with your customers at scale. E-commerce marketers around the world are starting to see their customers in true color with Drip features like comprehensive tracking, hyper-segmentation, and robust email marketing automation. They're graduating from typical email platforms, bloated CRMs, or overhyped marketing automation tools, and making more money with Drip.

How to choose RDstation substitute

Many marketing automation apps are similar to each other. Apps with identical features can differ in price by 4 times. The first feature you should pay attention to is the availability of automation builder. This is a basic feature of marketing automation software and if it doesn’t include this thing, most likely this app isn’t completed yet. All flow builders look almost identical. It's important not to look at the UX, but look at the functionality.

In a few days, you'll get used to the design, but the missing functionality will always spite you. Changing marketing automation tools is very expensive. If you have the usual email set up, it's not that hard to switch to another software. But if you've already set up integrations, business processes, and have complex funnels, it can take weeks to replace the software. That's why you should be attentive to choosing an alternative.

What to pay attention to when investigating the flow builder? It has 4 significant features categories.

1. Triggers. For example, "Form submit" is a trigger that starts a funnel. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each app for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most simple action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 2 hours. Prospect submit the form on the website and get in the marketing automation app (Trigger), the app sends a Welcome email (Action). After that the system waits 4 hours (delay) and sends a second email. This is the most standard automation. But there are other options. For example, "Wait until something happens". Or wait until January 10th, or wait until 8 PM in the subscriber’s time zone.
4. If/else. For example, "If a subscriber, has the tag "Purchased product #1", send the email, if the client doesn't have the tag "Bought product #1", wait 4 weeks and send the email. The most popular if/else parameters are: visited the site page, purchased certain items, opened certain emails, user field the client card matches some criteria. This is information according to which you can segment the subscriber base.

Analyzing the automation builder, you should pay attention to all four categories of features. The more, the better. Sometimes it appears that powerful marketing automation systems with the greatest number of features look unattractive. New tools look nice, but they have few features. You need to the tool you plan to implement very deeply. Otherwise, it will be very painful to change it in the future.

After you've studied the automation builder, you understand whether there are integrations with the systems you need. Luckily, Apiway can help you. Usually, software like RDstation are the center of business IT infrastructure. It's kind of digital hub for all your information. This type of system is like an tree, which is putting its roots into other tool. Software like RDstation need to integrate with most other ones. Or you’ll have to waste a lot of money and time developing custom integrations.

Also those who are looking for alternatives to RDstation use apps from other categories like chatbot software, helpdesk software, CRM software, sales engagement software