Marketo Overview
What is Marketo Engage?
Marketo Engage helps marketing teams be the drivers of demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.
The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.
Marketo Engage is redefining a category of software called Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.
Who Uses Marketo?
Marketing practitioners who need to get campaigns built and nurturing strategies operationalized.
Sales reps who now have insight into all the digital behavior of prospects and can now have better, more contextual engagement.
Marketing execs who can now correlate marketing investment to sales pipeline and revenue.
Marketo users may be in demand generation, marketing operations, sales, executives, sales and marketing agencies, product management, product marketing, brand managers and marketing administrators.
Get to know Marketo Engage
Lead Nurturing & Management
Nurture potential customers from inquiry to close by managing leads and strategic accounts with automated journey flows and CRM integrations.
Account-Based Marketing
Go beyond marketing to create account-based experiences (ABX) by partnering with sales to engage key, high-potential accounts and measure your success.
Personalization
Use machine learning and predictive analytics to automatically put the most relevant content in front of each buyer across channels.
Cross-Channel Engagement
Engage with your leads and accounts by delivering personalized messages and content across every channel, including email, mobile, and more.
Integrated Sales Applications
Better align marketing and sales to engage the high-priority accounts by tapping into better visibility, insights, templates, and sales playbooks.
Marketing Measurement and Attribution
Understand, prove, and optimize your marketing impact with comprehensive campaign performance and attributed revenue analytics.
Adobe
English
1982
San Jose, CA
Marketo Support
Adobe
English
1982
San Jose, CA
Top 10 Marketo Alternatives & competitors
Going to implement marketing automation and considering Marketo? We recommend to look at similar software to find a solution.
When customers choose marketing automation tool, in most cases they are looking for functionality for email builder, CRM, landing page builder, lead scoring, A etc.
Comparing Marketo with competitors users pay attention to the HTML email builder, marketing lead database, chatbots, conversations, survey builder, segmentation, number of triggers and actions and so on.
We’ve compiled a list of top 10 competitors that are very resembling in price and features to Marketo. The list is based on popularity, so if Marketo doesn’t suit you in any way, here you can easily select the best variant for you.
E2 Shop System
Try for FreeWe help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.
ShipBob
Try for FreeShipBob brings next- & 2-day shipping and logistics to fast-growing ecommerce brands through software & distributed fulfillment centers
FreshCheq
Try for FreeFreshCheq was designed by restaurant operators for restaurant operators.
TalentLMS
Try for FreeTalentLMS is the LMS built for training success.
Expensify
Try for FreeExpensify is a powerful tool that automates expense management and receipt tracking. It streamlines your entire pre-accounting process and syncs seamlessly with both Xero and QuickBooks.
OmPrompt Order Management
Try for FreeOmPrompt’s fully managed order management platform makes it easy for companies around the world to trade with each other.
GreenRope
Try for FreeGreenRope's all-in-one CRM, marketing automation, and operations solution is built for businesses wanting to establish more effective business processes and deliver better customer experiences for optimal growth.
Drip
Try for FreeDrip is the world's first ECRM (an E-commerce CRM) designed for building personal and profitable relationships with your customers at scale. E-commerce marketers around the world are starting to see their customers in true color with Drip features like comprehensive tracking, hyper-segmentation, and robust email marketing automation. They're graduating from typical email platforms, bloated CRMs, or overhyped marketing automation tools, and making more money with Drip.
ActiveCampaign
Try for FreeActiveCampaign is a platform that helps businesses automate customer experiences and build meaningful connections with their customers. Since 2003, ActiveCampaign has created tools that are both powerful and easy to use – because growing businesses don't always have the time to set up new tech. Today, 80,000+ businesses use ActiveCampaign for their email marketing, marketing automation, or CRM.
PaperForms
Try for FreePaperform is the platform that allows you to easily and quickly create an elegant and beautiful form to better portray your brand, your business, and your personality.
MailChimp
Try for FreeMailchimp is a software which gives you the ability to create and manage mailing lists, newsletters, automated campaigns and more. It puts you in the driver's seat and lets you have full control over your email marketing efforts from beginning to end. Mailchimp is simple and easy to use and its software gives you access to an array of email marketing tools all conveniently located in one place. There are several advantages that Mailchimp provides over other competitors in the industry which make it a top choice for businesses looking to get their foot in the door with email marketing.
How to choose Marketo substitute
Many marketing automation tools are similar to each other. Software with identical functionality can differ in cost by 3 times. The first thing you should look at is the availability of funnel builder. This is a basic feature of marketing automation platforms and if it doesn’t include this thing, most likely this tool isn’t formed yet. All funnel builders look almost the same. It's important not to pay attention to the UI, but look at the functionality.
In a few days, you'll get used to the design, but the missing functionality will always spite you. Changing marketing automation tools is very expensive. If you have the usual email set up, it's not that difficult to switch to another tool. But if you've already configured integrations, business processes, and have complex funnels, it can take months to replace the tool. That's why you should be attentive to choosing an alternative.
What to look for when analyzing the flow builder? It has 4 important features categories.
- Triggers. For instance, "Form submit" is a trigger that starts a funnel. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each tool for marketing automation this set is different. The more, the better.
- Action. For example, "Send email". This is the most basic action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
- Delay. For instance, "Wait 5 days. Client fill in the form on the website and get in the marketing automation software (Trigger), the tool sends a Welcome email (Action). After that the software waits 4 hours (delay) and sends a second email. This is the most standard automation. But there are other variants. For example, "Wait until something happens". Or wait until January 10th, or wait until 9 PM in the lead’s time zone.
- If/else. For example, "If a customer, has the tag "Bought product #1", send the email, if the contact doesn't have the tag "Bought product #1", wait 4 weeks and send the email. The most often used if/else parameters are: was on the site page, purchased certain items, opened certain emails, user field the contact card matches some criteria. This is data according to which you can segment the lead base.
Studying the automation builder, you should pay attention to all four categories of functions. The more, the better. Often it happens that good-working marketing automation platforms with the biggest number of features look ugly. New platforms look nice, but they have few features. You need to the system you going to use very deeply. Otherwise, it will be very hard to change it in the future.
After you've analyzed the automation builder, you should find out whether there are integrations with the platforms you need. Luckily, Apiway can help you. Usually, platforms like Marketo are the core of business IT infrastructure. It's kind of digital hub for all your client. This type of tool is like an tree, which is putting its roots into other tool. Software like Marketo has to integrate with most other ones. Or you’ll have to spend a lot of money and time creating custom integrations.
Also users who are trying to find alternatives to Marketo use software from other categories like chatbot software, chat on website software, CRM system, lead management software
All Marketo alternativesMarketo integrations
Apiway allows you to integrate Marketo with thousands of the most popular tools. You can automate your workflow and have more time for main things—no code required.
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