Going to implement marketing automation and thinking about Automizy? We advice to investigate similar tools to make a decision.

When customers choose marketing automation tool, most often they are trying to find functionality for omni-channel communication, marketing lead database, website builder, lead scoring, segmentation etc.

Comparing Automizy with competitors people pay attention to the HTML email builder, customer data platform, help desk, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very similar in cost and features to Automizy. The list is based on popularity, so if Automizy doesn’t suit you in any way, here you can easily select the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Teachable

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Teachable is a learning management system (LMS) provider for bloggers, creatives and online educators who want to create and sell courses. It was founded by Ankur Nagpal and was previously known as Fedora. Teachable is for bloggers, creatives and entrepreneurs who want to create and sell online courses to their audience or followers.

Moxtra

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Moxtra powers your private digital channel, with continuous collaboration experiences, helping you retain and grow customers, manage your distributed organization, and lower your costs for doing business.

Drip

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Drip is the world's first ECRM (an E-commerce CRM) designed for building personal and profitable relationships with your customers at scale. E-commerce marketers around the world are starting to see their customers in true color with Drip features like comprehensive tracking, hyper-segmentation, and robust email marketing automation. They're graduating from typical email platforms, bloated CRMs, or overhyped marketing automation tools, and making more money with Drip.

Countly

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Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, it allows organizations to innovate and enhance their products to provide personalized and customized customer experiences, and meet key business and revenue goals.

ConstantContact

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Constant Contact is an email marketing platform, used by more than 500,000 small businesses to build and deliver email campaigns to their customers. You can design, send and track emails with a simple set of tools and easy to use interface.

SALESmango

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SALESmanago is a cloud-based marketing automation solution for small, midsize and large businesses. It caters to various industries including e-commerce, retail, hotels, guest houses, finance, banking, manufacturing, law firms, bookshop, travel agencies and more.

Cforia.autonomy

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Cforia Software is the leading provider of end-to-end order to cash solutions, enabling even the most complex organizations to achieve a single view of A/R across business units and functional point solutions.

Megaventory

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Megaventory can manage products in multiple locations, issue invoices, purchase or sales orders and distribute information across employees, partners or clients in a web based, multiuser environment.

Autopilot

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Autopilot is a cloud-based email marketing and marketing automation software platform that helps companies to connect their marketing systems, automate their marketing touchpoints, and convert more customers. Autopilot's built-in integrations to marketing, messaging, lead intelligence, and CRM tools allow marketers to message consistently using email, SMS, and physical mail.

Award Force

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Award Force is widely recognised as the world’s best awards management software. Perfect for organisers of awards, contests, employee recognition, art prizes and pitch competitions to manage the entry, judging and awarding of results, online.

How to choose Automizy substitute

Many marketing automation tools are similar to each other. Software with the same features can differ in cost by 5 times. The first feature you should look at is the availability of automation builder. This is a basic feature of marketing automation tools and if it doesn’t include this thing, most likely this software isn’t completed yet. All flow builders look almost identical. It's important not to pay attention to the UX, but look at the functionality.

In a month, you'll get used to the UI, but the lack of functionality will always spite you. Changing marketing automation tools is very expensive. If you have the usual email set up, it's not that hard to change platform. But if you've already set up integrations, workflow, and have complex funnels, it can take months to change the software. That's why you should be attentive to study Automizy competitors.

What to pay attention to when analyzing the automation builder? It has 4 essential features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a funnel. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each app for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most simple action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 5 hours. Person fill in the form on the website and get in the marketing automation tool (Trigger), the app sends a Welcome email (Action). Then the tool waits 5 hours (delay) and sends a second email. This is the most standard automation. But there are other parameters. For instance, "Wait until something happens". Or wait until November 10th, or wait until 8 PM in the subscriber’s time zone.
4. If/else. For instance, "If a lead, has the tag "Purchased product #1", send the email, if the contact doesn't have the tag "Bought product #1", wait 4 weeks and send the email. The most popular if/else parameters are: visited the site page, bought certain items, opened certain emails, user field the client card matches some criteria. This is data according to which you can segment the subscriber base.

Studying the automation builder, you should look carefully at all four categories of functions. The more, the better. Usually it appears that powerful marketing automation software with the biggest number of functions look unattractive. New apps look nice, but they have few functions. You need to the platform you plan to implement very deeply. Otherwise, it will be very painful to change it in the future.

Once you've analyzed the automation builder, you understand whether there are integrations with the software you need. Fortunately, Apiway can help you. Usually, platforms like Automizy are the center of business IT infrastructure. It's like a digital hub for all your information. This kind of system is like an octopus, which is putting its tentacles into other app. Software like Automizy need to integrate with most other ones. Or you’ll have to waste a lot of money and time making custom integrations.

Also people who are looking for alternatives to Automizy use software from other categories like email marketing software, helpdesk software, CRM system, sales engagement software