Going to implement marketing automation and thinking about Automizy? We advice to investigate similar tools to make a decision.

When customers choose marketing automation tool, most often they are trying to find functionality for omni-channel communication, marketing lead database, website builder, lead scoring, segmentation etc.

Comparing Automizy with competitors people pay attention to the HTML email builder, customer data platform, help desk, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very similar in cost and features to Automizy. The list is based on popularity, so if Automizy doesn’t suit you in any way, here you can easily select the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

ActiveCampaign

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ActiveCampaign is a platform that helps businesses automate customer experiences and build meaningful connections with their customers. Since 2003, ActiveCampaign has created tools that are both powerful and easy to use – because growing businesses don't always have the time to set up new tech. Today, 80,000+ businesses use ActiveCampaign for their email marketing, marketing automation, or CRM.

15Five

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15Five is a leading people and performance platform that instantly upgrades each and every manager. Combining employee engagement, continuous performance management, and manager effectiveness software with education, services, and community, 15Five provides a holistic solution to create highly engaged and high-performing organizations.

Listen360

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Listen360 serves multi-location brands across the world. Our customer engagement platform is the key to listening to and learning from your customers. Through metrics and insights, we help you leverage direct customer feedback to make your products and services more meaningful to the customers you serve.

Sender

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Sender is SaaS online platform, which helps for business and bloggers to grow sales with email marketing automation. It's the best tool to send automation newsletters, auto responder, reminders, follow ups and other type of emails to large email lists. Every user can use prepared email templates or create own design.

AutomateMyApp

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AutomateMyApp is a Task Automation Service that connects multiple applications together so that you can send data from one of your applications to another and sync your data across multiple applications.

Hippo CMMS

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Hippo CMMS by iOFFICE is a user-friendly maintenance management software system. Hippo makes it easy for users of all technical skill levels to manage equipment work orders, preventive maintenance, parts inventory, and vendors. Discover simpler maintenance management.

WinTeam

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WinTeam is a holistic financial, operations and workforce management solution for cleaning and security contractors in North America.

Homebase

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Manage jobs, candidates, and interviews all in one place. Post to the top job boards for FREE. Onboard new employees easily.

SendPulse

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SendPulse is a tool for sending email messages to a list of "warm" clients. This means that: Each recipient from your mailing list has subscribed to your campaigns via a subscription form or has provided you with a personal email address, and now they are expecting to get a campaign from you or your company.

Zenput

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Zenput is how top operators elevate team execution in every store. Restaurant, retail, and other multi-unit operators such as Chipotle, Domino's, and 7-Eleven use the platform to automate how operating procedures and key initiatives are rolled-out and enforced. Supporting 50,000 locations in over 40 countries, Zenput makes every field and store employee more productive and better equipped to do their jobs well.

How to choose Automizy substitute

Many marketing automation tools are similar to each other. Software with the same features can differ in cost by 5 times. The first feature you should look at is the availability of automation builder. This is a basic feature of marketing automation tools and if it doesn’t include this thing, most likely this software isn’t completed yet. All flow builders look almost identical. It's important not to pay attention to the UX, but look at the functionality.

In a month, you'll get used to the UI, but the lack of functionality will always spite you. Changing marketing automation tools is very expensive. If you have the usual email set up, it's not that hard to change platform. But if you've already set up integrations, workflow, and have complex funnels, it can take months to change the software. That's why you should be attentive to study Automizy competitors.

What to pay attention to when analyzing the automation builder? It has 4 essential features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a funnel. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each app for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most simple action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 5 hours. Person fill in the form on the website and get in the marketing automation tool (Trigger), the app sends a Welcome email (Action). Then the tool waits 5 hours (delay) and sends a second email. This is the most standard automation. But there are other parameters. For instance, "Wait until something happens". Or wait until November 10th, or wait until 8 PM in the subscriber’s time zone.
4. If/else. For instance, "If a lead, has the tag "Purchased product #1", send the email, if the contact doesn't have the tag "Bought product #1", wait 4 weeks and send the email. The most popular if/else parameters are: visited the site page, bought certain items, opened certain emails, user field the client card matches some criteria. This is data according to which you can segment the subscriber base.

Studying the automation builder, you should look carefully at all four categories of functions. The more, the better. Usually it appears that powerful marketing automation software with the biggest number of functions look unattractive. New apps look nice, but they have few functions. You need to the platform you plan to implement very deeply. Otherwise, it will be very painful to change it in the future.

Once you've analyzed the automation builder, you understand whether there are integrations with the software you need. Fortunately, Apiway can help you. Usually, platforms like Automizy are the center of business IT infrastructure. It's like a digital hub for all your information. This kind of system is like an octopus, which is putting its tentacles into other app. Software like Automizy need to integrate with most other ones. Or you’ll have to waste a lot of money and time making custom integrations.

Also people who are looking for alternatives to Automizy use software from other categories like email marketing software, helpdesk software, CRM system, sales engagement software