Planning to implement marketing automation and thinking about Omnisend? We recommend to investigate similar apps to make the right choice.

When users choose marketing automation tool, most often they are trying to find functionality for email marketing, lead management, website builder, lead scoring, segmentation etc.

Comparing Omnisend with competitors clients pay attention to the HTML email builder, customer data platform, help desk, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very similar in cost and functionality to Omnisend. The list is based on user reviews, so if Omnisend isn’t appropriate for you in any way, here you can easily find the best option for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

NetSuite

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NetSuite's order management capabilities help streamline your order processing to ensure timely invoicing and payment.

1factory Manufacturing Quality

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1factory provides easy-to-use yet powerful Manufacturing and Supply Chain Quality Control software. With 1factory, manufacturers can control product quality both within their factories, and across their supply chains.

SendX

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SendX is an Intuitive, Affordable & Feature-rich Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry. SendX provides unlimited email sends with every plan, powerful automation capabilities, 24x7 live support, best of breed email deliverability. 3000+ companies worldwide trust SendX for their Email Marketing. **Start with 14 days free trial (no credit card required). **Pricing starts at $7.49/month

ShipStation

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ShipStation is a web-based shipping solution that streamlines the order fulfillment process for your online business. ShipStation consolidates orders from over 70 ecommerce channels, creates shipping labels, packing slips, and pick lists in batch, communicates tracking information to your customers, provides endless automation, filters, and views, wireless printing, a mobile app, and a lot more.

Process Street

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Process Street is a SaaS application for businesses to build and track their processes using superpowered checklists.

Elastic Email

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Elastic Email is an all-in-one email delivery platform. We offer an SMTP Relay, robust HTTP API, and a User Interface that has a complete suite of tools and features for managing contacts, templates, campaigns, and reports.

Insightly CRM

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InsightlyCRM started as a google app. Now InsightlyCRM is a standalone App. Insightly CRM for Small business harnesses the power of Google and Gmail Apps and brings projects and people together in one easy-to-use dashboard. Keep your projects moving and your leads high with a single point of focus to track your clients, projects and pursue an opportunity.

Discord

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Discord is the easiest way to talk over voice, video, and text. Talk, chat, hang out, and stay close with your friends and communities.

Google Drive

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File sharing platform that allows users to store and share contacts, photos, videos, presentations, recordings and more.

Tridens Monetization

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Tridens Monetization enables service providers to quickly launch innovative digital subscription and usage-based services that differentiate against competitors, develop recurring revenues, and deepen customer relationships.

How to choose Omnisend substitute

Many marketing automation apps are resembling each other. Platforms with identical features can differ in price by 2 times. The first feature you should pay attention to is the availability of funnel builder. This is a basic feature of marketing automation apps and if it doesn’t include this feature, most likely this app isn’t completed yet. All node interfaces look almost identical. It's important not to look at the design, but pay attention to the functionality.

In a week, you'll get used to the design, but the missing functionality will always spite you. Changing marketing automation tools is very time-consuming. If you have the usual email set up, it's not that difficult to switch to another app. But if you've already configured integrations, business processes, and have complex funnels, it can take years to change the app. That's why you should be attentive to study Omnisend competitors.

What to pay attention to when analyzing the automation builder? It has 4 essential features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each software for marketing automation this set may differ. The more, the better.
2. Action. For instance, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 2 days. Subscriber fill in the form on the website and get in the marketing automation platform (Trigger), the software sends a Welcome email (Action). After that the software waits 4 hours (delay) and sends a second email. This is the most simple automation. But there are other options. For example, "Wait until something happens". Or wait until January 20th, or wait until 9 PM in the contact's time zone.
4. If/else. For example, "If a subscriber, has the tag "Bought product #1", send the email, if the lead doesn't have the tag "Bought product #1", wait 2 weeks and send the email. The most often used if/else parameters are: was on the site page, bought certain products, opened certain emails, user field the contact card matches some requirements. This is information according to which you can segment the contact base.

Analyzing the automation builder, you should look carefully at all four categories of features. The more, the better. Sometimes it appears that good-working marketing automation apps with the greatest number of features look ugly. New apps look nice, but they have few functions. You look into the tool you going to use very deeply. Otherwise, it will be very painful to change it in the future.

After you've analyzed the automation builder, you understand whether there are integrations with the software you need. Fortunately, Apiway can help you. Usually, apps like Omnisend are the center of business IT infrastructure. It's like a digital hub for all your information. This kind of tool is like an octopus, which is putting its tentacles into other app. Platform like Omnisend should integrate with most other ones. Or you’ll have to spend a lot of money and time creating custom integrations.

Also users who are trying to find alternatives to Omnisend use systems from other categories like email marketing software, helpdesk software, CRM software, sales engagement software