Planning to implement marketing automation and thinking about Omnisend? We recommend to investigate similar apps to make the right choice.

When users choose marketing automation tool, most often they are trying to find functionality for email marketing, lead management, website builder, lead scoring, segmentation etc.

Comparing Omnisend with competitors clients pay attention to the HTML email builder, customer data platform, help desk, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very similar in cost and functionality to Omnisend. The list is based on user reviews, so if Omnisend isn’t appropriate for you in any way, here you can easily find the best option for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

ConstantContact

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Constant Contact is an email marketing platform, used by more than 500,000 small businesses to build and deliver email campaigns to their customers. You can design, send and track emails with a simple set of tools and easy to use interface.

StandardFusion

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StandardFusion is a High-Performing GRC platform used by leading organizations around the world to better manage their Information Security Compliance.

BambooHR

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BambooHR's cloud-based system is an intuitive, affordable way for growing companies to manage essential employee information in a personalized Human Resources Information System (HRIS).

Yo!Yumm

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Yo!Yumm is a multi-restaurant software that helps entrepreneurs build their online food ordering & delivery marketplace like UberEats, GrubHub, Deliveroo, Delivery Hero, etc. It is a fully customizable solution that comes with readymade mobile apps for your online food delivery business.

ConstantContact

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Constant Contact is an email marketing platform, used by more than 500,000 small businesses to build and deliver email campaigns to their customers. You can design, send and track emails with a simple set of tools and easy to use interface.

Freshsales

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Freshsales CRM is all-in-one project software, that is free and can enhance team collaboration and communication and streamlines the entire project management journey. This CRM brings context, collaboration, and productivity that helps you sell better.

Act-on

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Act-On is a subscription-based software-as-a-service (SaaS) product for marketing automation. Its software products are for email marketing, landing pages, social media prospecting, CRM integration, lead management, webinar management, and analytics.

Zonka Feedback

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Zonka Feedback is a multi-channel feedback system and survey app with actionable insights, real-time reporting and collaborative inbox.

Loop Email

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Loop is a secure email app that upgrades your Gmail or Outlook inbox. It reorganizes your mail around the people, tasks and teams that matter to you - so you can work smart, drive productivity, and supercharge collaboration.

Frankie

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Inspired by the world’s greatest facility and building operations managers, we developed a platform that allows you look after spaces visually. So you get your work done, in less time. 


How to choose Omnisend substitute

Many marketing automation apps are resembling each other. Platforms with identical features can differ in price by 2 times. The first feature you should pay attention to is the availability of funnel builder. This is a basic feature of marketing automation apps and if it doesn’t include this feature, most likely this app isn’t completed yet. All node interfaces look almost identical. It's important not to look at the design, but pay attention to the functionality.

In a week, you'll get used to the design, but the missing functionality will always spite you. Changing marketing automation tools is very time-consuming. If you have the usual email set up, it's not that difficult to switch to another app. But if you've already configured integrations, business processes, and have complex funnels, it can take years to change the app. That's why you should be attentive to study Omnisend competitors.

What to pay attention to when analyzing the automation builder? It has 4 essential features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each software for marketing automation this set may differ. The more, the better.
2. Action. For instance, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 2 days. Subscriber fill in the form on the website and get in the marketing automation platform (Trigger), the software sends a Welcome email (Action). After that the software waits 4 hours (delay) and sends a second email. This is the most simple automation. But there are other options. For example, "Wait until something happens". Or wait until January 20th, or wait until 9 PM in the contact's time zone.
4. If/else. For example, "If a subscriber, has the tag "Bought product #1", send the email, if the lead doesn't have the tag "Bought product #1", wait 2 weeks and send the email. The most often used if/else parameters are: was on the site page, bought certain products, opened certain emails, user field the contact card matches some requirements. This is information according to which you can segment the contact base.

Analyzing the automation builder, you should look carefully at all four categories of features. The more, the better. Sometimes it appears that good-working marketing automation apps with the greatest number of features look ugly. New apps look nice, but they have few functions. You look into the tool you going to use very deeply. Otherwise, it will be very painful to change it in the future.

After you've analyzed the automation builder, you understand whether there are integrations with the software you need. Fortunately, Apiway can help you. Usually, apps like Omnisend are the center of business IT infrastructure. It's like a digital hub for all your information. This kind of tool is like an octopus, which is putting its tentacles into other app. Platform like Omnisend should integrate with most other ones. Or you’ll have to spend a lot of money and time creating custom integrations.

Also users who are trying to find alternatives to Omnisend use systems from other categories like email marketing software, helpdesk software, CRM software, sales engagement software