Pardot

Overview
Alternatives
Integrations

Pardot Overview

What is Pardot?

Pardot enables organizations to track and measure the effectiveness of their communications, gain insight into user's behavior, and personalize content across campaigns based on any number of specific criteria. You've heard the axiom, Right Place, Right Time. With Pardot, you can be sure that you're speaking to the right person at the right time with the right language.

Social networks

Pardot Support

Social networks

Top 10 Pardot Alternatives & competitors

Planning to implement marketing automation and considering Pardot? We advice to look at resembling software to make a decision.

When customers choose marketing automation app, most often they are looking for functionality for email builder, marketing lead database, website builder, lead nurturing, A etc.

Comparing Pardot with competitors users pay attention to the automation builder, marketing lead database, help desk, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very similar in cost and features to Pardot. The list is based on similarity, so if Pardot doesn’t suit you in any way, here you can easily choose the best variant for you.

Convead

Convead

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Convead - is a service, that helps you increase your sales with automatic scenarios, including newsletters, widgets, popups, chat, text messages and ads.

RDstation

RDstation

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RD Station Marketing brings together the essential tools for your company to effectively manage and automate your Digital Marketing activities: attract visitors to your website, turn them into business opportunities, close deals and monitor all your results, all in one place.

Act-on

Act-on

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Act-On is a subscription-based software-as-a-service (SaaS) product for marketing automation. Its software products are for email marketing, landing pages, social media prospecting, CRM integration, lead management, webinar management, and analytics.

Klaviyo

Klaviyo

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Klaviyo is marketing automation platform which features email marketing combined with campaigns through social media. Klaviyo features the capability to integrate with manifold platforms and to orchestrate automated customer communication in order to generate business growth.

EngageBay

EngageBay

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With a limit of 1,000 contacts and 1,000 emails/month, Enagebay CRM suggests its users the cheapest paid plans of the 3 providers. The basic plan will cost you $12 a month per user, and it includes 10,000 contacts and the same amount of emails.

Webmecanik

Webmecanik

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Webmecanik is a marketing automation software that allows you to intelligently identify, segment and nurture unknown website visitors, leads and customers. Using an Open Source framework, it can be integrated with all major CRM's solutions on the market and more than 1.000 other systems through Zapier. This all-in-one solution enables you to create campaign scenarios and choose from many triggering criteria to send the right information to the right contact at the right time.

Autopilot

Autopilot

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Autopilot is a cloud-based email marketing and marketing automation software platform that helps companies to connect their marketing systems, automate their marketing touchpoints, and convert more customers. Autopilot's built-in integrations to marketing, messaging, lead intelligence, and CRM tools allow marketers to message consistently using email, SMS, and physical mail.

Marketo

Marketo

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Marketo is SaaS based marketing automation software built to help organizations to automate and measure marketing engagement, tasks and workflows. Based in San Mateo, California the company sells marketing automation software to help B2B and B2C marketers to target qualified leads, produce lead-to-revenue opportunities and execute automated, personalized marketing campaigns across multiple digital channels.

Sendinblue

Sendinblue

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SendinBlue is an email marketing automation software that helps you with email marketing, SMS, list management and transactional emails. It also comes with a landing page builder and a gallery of responsive email templates.

OntraPort

OntraPort

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Ontraport is a powerful suite that enables SMEs to automate their internet marketing efforts. This service includes many useful features such as a CRM service, WordPress hosting, automated email delivery, payment processing, lead generation, and task management. Marketers can gather lead and client information from web pages, using custom-built web forms and light boxes, just using a pop-up form that shows up on a visitor's click.

How to choose Pardot substitute

Many marketing automation tools are similar to each other. Platforms with identical features can differ in cost by 2 times. The first feature you should look at is the availability of funnel builder. This is a basic feature of marketing automation apps and if it doesn’t include this feature, most likely this app isn’t formed yet. All funnel builders look almost the same. It's important not to look at the UX, but pay attention to the functionality.

In a month, you'll get used to the UI, but the lack of features will always spite you. Changing marketing automation apps is very expensive. If you have the usual email set up, it's not that difficult to switch to another tool. But if you've already configured integrations, workflow, and have complex funnels, it can take months to change the tool. That's why you should be attentive to choosing an alternative.

What to look for when analyzing the automation builder? It has 4 important features categories.

  1. Triggers. For instance, "Form submit" is a trigger that launches a business process. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each platform for marketing automation this set is different. The more, the better.
  2. Action. For example, "Send email". This is the most simple action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
  3. Delay. For instance, "Wait 2 days. Customer fill in the form on the website and get in the marketing automation app (Trigger), the software sends a Welcome email (Action). Then the app waits 3 days (delay) and sends a second email. This is the most simple automation. But there are other options. For example, "Wait until something happens". Or wait until November 30th, or wait until 9 PM in the subscriber’s time zone.
  4. If/else. For instance, "If a client, has the tag "Bought product #1", send the email, if the subscriber doesn't have the tag "Purchased product #1", wait 2 days and send the email. The most often used if/else parameters are: was on the site page, bought certain items, opened certain emails, user field the contact card matches some requirements. This is information according to which you can segment the contact base.

Analyzing the automation builder, you need to look carefully at all four categories of functions. The more, the better. Often it appears that good-working marketing automation software with the biggest number of features look uncomfortable. New systems look nice, but they have few functions. You need to the tool you plan to implement very deeply. Otherwise, it will be very painful to change it in the future.

Once you've analyzed the automation builder, you understand whether there are integrations with the apps you need. Fortunately, Apiway can help you. Usually, tools like Pardot are the center of business IT infrastructure. It's kind of digital hub for all your subscriber. This kind of software is like an octopus, which is putting its tentacles into other system. App like Pardot need to integrate with most other ones. Or you’ll have to waste a lot of money and time developing custom integrations.

Also those who are looking for alternatives to Pardot use tools from other categories like email marketing software, chat on website software, CRM system, lead management software

All Pardot alternatives

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