Top 10 ConstantContact Alternatives & competitors

Planning to implement marketing automation and thinking about ConstantContact? We recommend to look at similar apps to make a decision.

When clients choose marketing automation software, in most cases they are looking for functionality for email builder, lead management, website builder, lead scoring, B tests etc.

Comparing ConstantContact with competitors people pay attention to the HTML email builder, customer data platform, help desk, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in price and functionality to ConstantContact. The list is based on similarity, so if ConstantContact doesn’t suit you in any way, here you can easily choose the best solution for you.

Sendinblue

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SendinBlue is an email marketing automation software that helps you with email marketing, SMS, list management and transactional emails. It also comes with a landing page builder and a gallery of responsive email templates.

Omnisend

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Omnisend is an omnichannel marketing automation platform built for eCommerce. With email marketing at its core, creating effective email campaigns is easier than ever before. Using Omnisend's marketing automation, you can personalize your message with customer data, campaign engagement, and shopping behavior. Omnisend allows you to add several channels into the same automation workflow: email, SMS, push notifications, Facebook Messenger, WhatsApp, and more.

Unisender

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UniSender is a platform for email and sms campaigns. The platform gives the possibility to build a whole system of marketing through mailings. The number of users UniSender is more than 280 thousand. On a monthly basis using this platform to send 550 million emails.

NewZapp

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NewZapp Communications has over 20 years of Internal and External Marketing experience. Trusted by Russell Group Universities, Local, District Councils, and Central Government, NHS, and Network Rail. UK based support and servers, GDPR, and ISO 27001 compliance. Create branded responsive email campaigns that look good everywhere. Award-winning email reporting and engagement analytics.

ZeroBounce

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ZeroBounce is an email validation and deliverability platform that helps companies reach the inbox. Over 200,000 businesses reach their audience while protecting their data with military-grade security. Leverage a 98% accurate email validator, in-depth email scoring, and inbox delivery testing tools to improve your open rates and eliminate your email bounces.

Mailercloud

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Mailercloud is a cloud-based email marketing platform that helps one create and run successful email campaigns without having any technical expertise. Its unique features like personalization, automation, integrations, autoresponder, drag and drop email builder, webform builder, performance tracker and others comes with affordable subscription plans.

Sender

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Sender is SaaS online platform, which helps for business and bloggers to grow sales with email marketing automation. It's the best tool to send automation newsletters, auto responder, reminders, follow ups and other type of emails to large email lists. Every user can use prepared email templates or create own design.

EasySendy

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EasySendy is marketing platform for online gig creators like, bloggers, podcasters, vlogger, business coach, YouTubers, makers, writers, course creators, consultants, freelancers, author, coaches, musicians, photographers and startups. With EasySendy, you can launch various campaigns to engage with your subscribers and customer, through autoresponders and automated drip email campaigns.

Automizy

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Automizy is an email marketing service provider that helps you increase your open rate via AI-powered Subject Line Analyzer, Machine Learning powered AB testing and automatic resend for your automated emails and newsletters.

SmartrMail

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SmartrMail is the easiest way to send emails that delight your customers and get more sales. We're the email marketing app for merchants who want to do better email marketing, but don't have the time or resources. With our seamless Shopify, BigCommerce, WooCommerce and Neto integrations and world-class support team, you'll be sending emails in no time.

How to choose ConstantContact substitute

Many marketing automation software are similar to each other. Platforms with identical functionality can differ in price by 2 times. The first thing you should look at is the availability of automation builder. This is a basic feature of marketing automation apps and if it doesn’t include this thing, most likely this tool isn’t formed yet. All funnel builders look almost the same. It's important not to pay attention to the design, but pay attention to the features.

In a few days, you'll get used to the UI, but the missing features will always spite you. Changing marketing automation software is very expensive. If you have the usual email chains set up, it's not that difficult to switch to another tool. But if you've already set up integrations, business processes, and have complex funnels, it can take weeks to change the software. That's why you should be careful to choosing an alternative.

What to pay attention to when analyzing the node interface? It has 4 significant features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a funnel. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each platform for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most standard action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 3 hours. Subscriber submit the form on the website and get in the marketing automation platform (Trigger), the platform sends a Welcome email (Action). Then the tool waits 2 hours (delay) and sends a second email. This is the most standard automation. But there are other parameters. For example, "Wait until something happens". Or wait until December 10th, or wait until 10 PM in the contact's time zone.
4. If/else. For instance, "If a lead, has the tag "Purchased product #1", send the email, if the client doesn't have the tag "Bought product #1", wait 3 days and send the email. The most popular if/else parameters are: was on the site page, bought certain products, opened certain emails, user field the user card matches some requirements. This is information according to which you can segment the subscriber base.

Studying the automation builder, you need to pay attention to all four categories of functions. The more, the better. Usually it appears that powerful marketing automation software with the greatest number of features look unattractive. Young systems look nice, but they have few features. You should investigate the system you plan to use very deeply. Otherwise, it will be very difficult to change it in the future.

After you've studied the automation builder, you understand whether there are integrations with the tools you need. Fortunately, Apiway can help you. Most often, tools like ConstantContact are the center of business IT infrastructure. It's like a digital hub for all your information. This kind of platform is like an octopus, which is putting its roots into other system. Tool like ConstantContact should integrate with most other ones. Or you’ll have to spend a lot of money and time making custom integrations.

Also people who are looking for alternatives to ConstantContact use software from other categories like chatbot software, chat on website software, CRM software, sales engagement software