Going to implement marketing automation and considering SharpSpring? We advice to look at similar platforms to find a solution.

When people choose marketing automation app, usually they are looking for functionality for email marketing, lead management, landing page builder, lead nurturing, A etc.

Comparing SharpSpring with competitors users pay attention to the automation builder, marketing lead database, help desk, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in price and features to SharpSpring. The list is based on user reviews, so if SharpSpring isn’t appropriate for you in any way, here you can easily select the best option for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Campaign Monitor

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Campaign Monitor is a self-service marketing and email automation platform that drives business through powerful personalization, customer journey tools, and e-commerce options. With Campaign Monitor, marketers can create, send, manage, and track branded emails for themselves and their clients with ease.

GoCanvas

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GoCanvas is a mobile platform that makes it simple for any business to automate how work is done, replacing outdated processes and expensive paperwork. The GoCanvas App works on all smartphones and tablets, helping companies easily collect information across their organization, share it instantly with others and gain real-time insights on their business operations.

When I Work

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When I Work is a market leader in hourly workforce management that provides businesses a fully integrated scheduling, time tracking and team messaging solution. Trusted by over 150,000 workplaces worldwide, When I Work ensures reliable shift coverage, engaged employees, and faster decisions — giving everybody what they need to be successful at work.

Benchmark

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Benchmark Email is a web-based email marketing solution allowing to build email marketing campaigns, run surveys, and manage a regular newsletter using the service.

Moosend

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Moosend is an email marketing solution that comes with a series of advanced tools for sending great newsletter, manage contact lists and monitor the campaign performances.

EngageBay

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With a limit of 1,000 contacts and 1,000 emails/month, Enagebay CRM suggests its users the cheapest paid plans of the 3 providers. The basic plan will cost you $12 a month per user, and it includes 10,000 contacts and the same amount of emails.

ActiveCampaign

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ActiveCampaign is a platform that helps businesses automate customer experiences and build meaningful connections with their customers. Since 2003, ActiveCampaign has created tools that are both powerful and easy to use – because growing businesses don't always have the time to set up new tech. Today, 80,000+ businesses use ActiveCampaign for their email marketing, marketing automation, or CRM.

Sendinblue

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SendinBlue is an email marketing automation software that helps you with email marketing, SMS, list management and transactional emails. It also comes with a landing page builder and a gallery of responsive email templates.

RDstation

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RD Station Marketing brings together the essential tools for your company to effectively manage and automate your Digital Marketing activities: attract visitors to your website, turn them into business opportunities, close deals and monitor all your results, all in one place.

MailChimp

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Mailchimp is a software which gives you the ability to create and manage mailing lists, newsletters, automated campaigns and more. It puts you in the driver's seat and lets you have full control over your email marketing efforts from beginning to end. Mailchimp is simple and easy to use and its software gives you access to an array of email marketing tools all conveniently located in one place. There are several advantages that Mailchimp provides over other competitors in the industry which make it a top choice for businesses looking to get their foot in the door with email marketing.

How to choose SharpSpring substitute

Many marketing automation platforms are resembling each other. Tools with identical features can differ in price by 4 times. The first thing you should look at is the availability of node interface. This is a basic feature of marketing automation tools and if it doesn’t include this thing, most likely this product isn’t completed yet. All funnel builders look almost the same. It's important not to pay attention to the UX, but pay attention to the functionality.

In a month, you'll get used to the UI, but the lack of functionality will always annoy you. Changing marketing automation platforms is very time-consuming. If you have the usual email chains set up, it's not that hard to change software. But if you've already set up integrations, workflow, and have complex funnels, it can take weeks to replace the tool. That's why you should be attentive to study SharpSpring competitors.

What to look for when investigating the node interface? It has 4 essential features categories.

1. Triggers. For example, "Form submit" is a trigger that starts a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each software for marketing automation this set is different. The more, the better.
2. Action. For example, "Send email". This is the most basic action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 3 days. Customer fill in the form on the website and get in the marketing automation software (Trigger), the system sends a Welcome email (Action). Then the tool waits 3 days (delay) and sends a second email. This is the most simple automation. But there are other variants. For example, "Wait until something happens". Or wait until January 10th, or wait until 7 PM in the subscriber’s time zone.
4. If/else. For instance, "If a client, has the tag "Purchased product #1", send the email, if the subscriber doesn't have the tag "Bought product #1", wait 2 weeks and send the email. The most often used if/else parameters are: visited the site page, bought certain products, opened certain emails, user field the client card matches some requirements. This is information according to which you can segment the lead base.

Studying the automation builder, you should look carefully at all four categories of features. The more, the better. Sometimes it happens that good-working marketing automation apps with the biggest number of features look unattractive. Young apps look attractive, but they have few functions. You look into the platform you plan to implement very deeply. Otherwise, it will be very difficult to change it in the future.

Once you've studied the automation builder, you need to whether there are integrations with the platforms you need. Fortunately, Apiway can help you. Most often, apps like SharpSpring are the core of business IT infrastructure. It's like a digital hub for all your information. This kind of system is like an octopus, which is putting its roots into other platform. Platform like SharpSpring has to integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also users who are trying to find alternatives to SharpSpring use apps from other categories like chatbot software, helpdesk software, CRM software, sales engagement software