Going to implement marketing automation and considering Sender? We advice to look at resembling software to find a solution.

When people choose marketing automation software, usually they are looking for functionality for email builder, lead management, website builder, lead scoring, segmentation etc.

Comparing Sender with competitors users pay attention to the campaign builder, customer data platform, online chats, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in cost and functionality to Sender. The list is based on popularity, so if Sender doesn’t suit you in any way, here you can easily choose the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

DirectIQ

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With DirectIQ's rich features and intuitive user interface, you can easily load email contacts, pick a template, and send out email campaigns in just a matter of minutes.

Pathfinder

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Pathfinder helps eCommerce merchants to automate their email marketing. Unlike any other product on the market, Pathfinder doesn't use pre-built flows. Instead, it builds every single campaign based on the needs of the merchants. Have a quick chat with the Pathfinder bot and then watch Pathfinder build the campaigns, write the emails (make edits if you like), create the discount codes, and more.

Omnisend

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Omnisend is an omnichannel marketing automation platform built for eCommerce. With email marketing at its core, creating effective email campaigns is easier than ever before. Using Omnisend's marketing automation, you can personalize your message with customer data, campaign engagement, and shopping behavior. Omnisend allows you to add several channels into the same automation workflow: email, SMS, push notifications, Facebook Messenger, WhatsApp, and more.

Atomic Mail Sender

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AtomPark Software is a mass-emailing programs developer with 19 years of background in making tools for digital marketing. Atomic Mail Sender, a program for crafting and sending mass email campaigns, is a bestseller of their email marketing toolkit. Unlimited emails, free newsletter templates, HTML and visual editor and ability to use any SMTP - that is the reasons why marketers choose it.

Folderly

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Folderly is an AI-based email deliverability platform for monitoring, testing, and preventing spam issues. Avoid blacklists, bypass spam filters, and see your messages delivered to your email recipients’ inboxes. Our goal is to help marketers accelerate their sales by helping them send emails that drive revenue.

ZeroBounce

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ZeroBounce is an email validation and deliverability platform that helps companies reach the inbox. Over 200,000 businesses reach their audience while protecting their data with military-grade security. Leverage a 98% accurate email validator, in-depth email scoring, and inbox delivery testing tools to improve your open rates and eliminate your email bounces.

SendX

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SendX is an Intuitive, Affordable & Feature-rich Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry. SendX provides unlimited email sends with every plan, powerful automation capabilities, 24x7 live support, best of breed email deliverability. 3000+ companies worldwide trust SendX for their Email Marketing. **Start with 14 days free trial (no credit card required). **Pricing starts at $7.49/month

ConstantContact

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Constant Contact is an email marketing platform, used by more than 500,000 small businesses to build and deliver email campaigns to their customers. You can design, send and track emails with a simple set of tools and easy to use interface.

BigMailer

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Big Mailer is an email marketing platform powered by Amazon SES. Big Mailer allows anyone with large email lists to manage emails more effectively, and reduce organizational overhead and cost. Marketers can build custom customer segments in seconds and business can leverage Amazon's superior infrastructure without added cost of maintenance

Mailercloud

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Mailercloud is a cloud-based email marketing platform that helps one create and run successful email campaigns without having any technical expertise. Its unique features like personalization, automation, integrations, autoresponder, drag and drop email builder, webform builder, performance tracker and others comes with affordable subscription plans.

How to choose Sender substitute

Many marketing automation platforms are resembling each other. Apps with the same functionality can differ in cost by 5 times. The first feature you should pay attention to is the availability of automation builder. This is a basic feature of marketing automation platforms and if it doesn’t include this thing, most likely this product isn’t completed yet. All automation builders look almost identical. It's important not to look at the UX, but look at the functionality.

In a month, you'll get used to the UX, but the lack of functionality will always annoy you. Changing marketing automation platforms is very expensive. If you have the usual email set up, it's not that hard to change platform. But if you've already configured integrations, workflow, and have complex funnels, it can take years to change the app. That's why you should be attentive to study Sender competitors.

What to look for when investigating the flow builder? It has 4 important features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a business process. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each tool for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most simple action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 3 days. Subscriber fill in the form on the website and get in the marketing automation tool (Trigger), the app sends a Welcome email (Action). After that the app waits 4 hours (delay) and sends a second email. This is the most basic automation. But there are other variants. For example, "Wait until something happens". Or wait until November 30th, or wait until 10 PM in the person’s time zone.
4. If/else. For example, "If a client, has the tag "Bought product #1", send the email, if the client doesn't have the tag "Purchased product #1", wait 2 days and send the email. The most often used if/else parameters are: was on the site page, purchased certain products, opened certain emails, user field the contact card matches some criteria. This is data according to which you can segment the subscriber base.

Studying the automation builder, you need to pay attention to all four categories of functions. The more, the better. Sometimes it happens that powerful marketing automation systems with the biggest number of functions look unattractive. New tools look attractive, but they have few features. You need to the software you plan to implement very deeply. Otherwise, it will be very difficult to change it in the future.

Once you've analyzed the automation builder, you should find out whether there are integrations with the apps you need. Luckily, Apiway can help you. Most often, apps like Sender are the center of business IT infrastructure. It's like a digital hub for all your subscriber. This type of platform is like an tree, which is putting its tentacles into other tool. Tool like Sender has to integrate with most other ones. Or you’ll have to waste a lot of money and time making custom integrations.

Also people who are looking for alternatives to Sender use tools from other categories like chatbot software, chat on website software, CRM system, lead management software