Planning to implement marketing automation and considering RDstation? We advice to look at similar software to find a solution.

When people choose marketing automation app, most often they are looking for functionality for omni-channel communication, marketing lead database, website builder, lead nurturing, segmentation etc.

Comparing RDstation with competitors users pay attention to the automation builder, marketing lead database, help desk, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in price and functionality to RDstation. The list is based on popularity, so if RDstation isn’t appropriate for you in any way, here you can easily choose the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Bloomerang

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Bloomerang helps nonprofit organizations to reach, engage and retain the advocates they depend on to achieve their vision for a better world. Our cloud-based donor management application is rooted in principles of philanthropy, simple to use and focused on empowering your team to achieve remarkable results through enhanced donor loyalty.

SignUpGenius

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SignUpGenius simplifies the process of coordinating events and people by providing online sign ups for non-profits, schools, sports, churches, families, colleges, businesses, and organizations. By enabling up to 12 million unique visitors per month to sign up for tasks online, SignUpGenius has done away with the need for paper sign ups, "reply to all"​ emails, and phone trees.

When I Work

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When I Work is a market leader in hourly workforce management that provides businesses a fully integrated scheduling, time tracking and team messaging solution. Trusted by over 150,000 workplaces worldwide, When I Work ensures reliable shift coverage, engaged employees, and faster decisions — giving everybody what they need to be successful at work.

NetSuite

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NetSuite's order management capabilities help streamline your order processing to ensure timely invoicing and payment.

PipeDrive

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Pipedrive is a Flexible, highly focused on driving the sales, and easy-to-use CRM software built by salespeople and marketing professionals with a single goal – to simplify your sales process and assist salespeople in clinching the deals. Using Pipedrive CRM you can focus on the right people at the right time and convert those people into deals.

Raklet

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Raklet is an all-in-one non-profit management software that allows you to engage with volunteers and donors in a meaningful, digital way.

SharpSpring

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SharpSpring is one of the most flexible platforms on the market, offering behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, universal CMS compatibility, and integration with hundreds of applications.

Funnelbake

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FunnelBake is a fully automated and personalized Email Outreaching tool that can help you generate thousands of potential customers every month for your business.

Adobe PDF Library

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Incorporate Adobe's PDF functionality into your own applications. Built with the same core technology that Adobe uses to build Acrobat, the Adobe PDF Library SDK is a low-level PDF library that contains a powerful set of native C/C++ APIs with interfaces for .NET and Java. Systems integrators, independent software vendors (ISVs), enterprise IT developers, and others can integrate Adobe PDF functionality within custom applications in a client and / or server environment.

Calendly

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Calendly is the modern scheduling platform that makes “finding time” a breeze. When connecting is easy, your teams can get more done.

How to choose RDstation substitute

Many marketing automation apps are similar to each other. Apps with identical features can differ in price by 4 times. The first feature you should pay attention to is the availability of automation builder. This is a basic feature of marketing automation software and if it doesn’t include this thing, most likely this app isn’t completed yet. All flow builders look almost identical. It's important not to look at the UX, but look at the functionality.

In a few days, you'll get used to the design, but the missing functionality will always spite you. Changing marketing automation tools is very expensive. If you have the usual email set up, it's not that hard to switch to another software. But if you've already set up integrations, business processes, and have complex funnels, it can take weeks to replace the software. That's why you should be attentive to choosing an alternative.

What to pay attention to when investigating the flow builder? It has 4 significant features categories.

1. Triggers. For example, "Form submit" is a trigger that starts a funnel. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each app for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most simple action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 2 hours. Prospect submit the form on the website and get in the marketing automation app (Trigger), the app sends a Welcome email (Action). After that the system waits 4 hours (delay) and sends a second email. This is the most standard automation. But there are other options. For example, "Wait until something happens". Or wait until January 10th, or wait until 8 PM in the subscriber’s time zone.
4. If/else. For example, "If a subscriber, has the tag "Purchased product #1", send the email, if the client doesn't have the tag "Bought product #1", wait 4 weeks and send the email. The most popular if/else parameters are: visited the site page, purchased certain items, opened certain emails, user field the client card matches some criteria. This is information according to which you can segment the subscriber base.

Analyzing the automation builder, you should pay attention to all four categories of features. The more, the better. Sometimes it appears that powerful marketing automation systems with the greatest number of features look unattractive. New tools look nice, but they have few features. You need to the tool you plan to implement very deeply. Otherwise, it will be very painful to change it in the future.

After you've studied the automation builder, you understand whether there are integrations with the systems you need. Luckily, Apiway can help you. Usually, software like RDstation are the center of business IT infrastructure. It's kind of digital hub for all your information. This type of system is like an tree, which is putting its roots into other tool. Software like RDstation need to integrate with most other ones. Or you’ll have to waste a lot of money and time developing custom integrations.

Also those who are looking for alternatives to RDstation use apps from other categories like chatbot software, helpdesk software, CRM software, sales engagement software