Going to implement marketing automation and considering IXACT Contact? We recommend to investigate similar platforms to make the right choice.

When people choose marketing automation software, in most cases they are trying to find functionality for email builder, marketing lead database, landing page builder, lead nurturing, segmentation etc.

Comparing IXACT Contact with competitors users pay attention to the campaign builder, marketing lead database, help desk, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very similar in price and features to IXACT Contact. The list is based on similarity, so if IXACT Contact isn’t appropriate for you in any way, here you can easily choose the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Contactually

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Contactually is a real estate CRM that focuses on relationship building and automation to help realtors get more business and more referrals from their sphere. Contactually knows it’s easy to get overwhelmed by the sheer volume of your contact list. When you get overwhelmed, you miss opportunities.

Creatio

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Creatio is a global software company providing a leading low-code platform for process management and CRM. The company has been highly recognized as a market leader by key industry analysts. Its intelligent products accelerate sales, marketing, service and operations for mid-size and large enterprises.

PipeDrive

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Pipedrive is a Flexible, highly focused on driving the sales, and easy-to-use CRM software built by salespeople and marketing professionals with a single goal – to simplify your sales process and assist salespeople in clinching the deals. Using Pipedrive CRM you can focus on the right people at the right time and convert those people into deals.

UGRU CRM

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UGRU is the #1 CRM Cloud Based Financial Practice Management Suite. It is a full featured, cloud based integrated financial CRM with sales force automation including contact management, sales forecasting, and pipeline management.

EngageBay

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With a limit of 1,000 contacts and 1,000 emails/month, Enagebay CRM suggests its users the cheapest paid plans of the 3 providers. The basic plan will cost you $12 a month per user, and it includes 10,000 contacts and the same amount of emails.

Microsoft Dynamics CRM

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Microsoft Dynamics CRM is a customer relationship management software package developed by Microsoft focused on enhancing the customer relationship for any organization. Out of the box, the product focuses mainly on Sales, Marketing, and Customer Service sectors, though Microsoft has been marketing Dynamics CRM as an XRM platform and has been encouraging partners to use its proprietary (.NET based) framework to customize it. In recent years, it has also grown as an Analytics platform driven by CRM.

CRMNEXT

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CRMNEXT is a global cloud CRM solution provider credited with the world's largest installation. The technology helps to organize, automate and synchronize business processes for an organization’s interactions with leads, customers and partners. The benefits of CRM solutions include faster lead conversions, accurate sales predictions, efficient customer services, productive collaborations with partners, knowledge management and real-time analytics.

Practifi

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Practifi is the business management platform powering growing financial advice firms around the world. We’re more than your average CRM. Unlock new insights, manage your pipeline, automate operations, monitor compliance and build deep client relationships, effortlessly.

Jenzabar One

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Jenzabar One is a flexible, cloud-ready platform exclusive to higher education. Our powerful suite of technology products and services provides your campus with mobile-friendly solutions to drive institutional and student success.

edge CRM

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Designated as India's Most Promising CRM, edge CRM is a customer relationship management platform conceived, instigated, and perfected by salespeople for the salespeople. edge CRM is a completely customizable CRM suitable for all business sizes pertaining to every industry profile.

How to choose IXACT Contact substitute

Many marketing automation apps are resembling each other. Apps with the same features can differ in price by 3 times. The first feature you should look at is the availability of node interface. This is a basic feature of marketing automation apps and if it doesn’t include this thing, most likely this app isn’t completed yet. All flow builders look almost the same. It's important not to look at the design, but look at the functionality.

In a month, you'll get used to the UX, but the missing features will always annoy you. Changing marketing automation apps is very time-consuming. If you have the usual email chains set up, it's not that difficult to switch to another platform. But if you've already configured integrations, workflow, and have complex funnels, it can take weeks to replace the tool. That's why you should be careful to study IXACT Contact competitors.

What to pay attention to when investigating the node interface? It has 4 significant features categories.

1. Triggers. For instance, "Form submit" is a trigger that launches a funnel. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each app for marketing automation this set is different. The more, the better.
2. Action. For example, "Send email". This is the most simple action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 4 days. Prospect submit the form on the website and get in the marketing automation software (Trigger), the software sends a Welcome email (Action). After that the tool waits 2 hours (delay) and sends a second email. This is the most simple automation. But there are other parameters. For instance, "Wait until something happens". Or wait until December 10th, or wait until 9 PM in the contact's time zone.
4. If/else. For example, "If a customer, has the tag "Bought product #1", send the email, if the subscriber doesn't have the tag "Bought product #1", wait 3 weeks and send the email. The most often used if/else parameters are: was on the site page, bought certain items, opened certain emails, user field the contact card matches some requirements. This is data according to which you can segment the subscriber base.

Analyzing the automation builder, you should look carefully at all four categories of functions. The more, the better. Usually it appears that powerful marketing automation software with the biggest number of features look ugly. New platforms look attractive, but they have few features. You look into the platform you going to use very deeply. Otherwise, it will be very hard to change it in the future.

Once you've studied the automation builder, you should find out whether there are integrations with the systems you need. Luckily, Apiway can help you. Most often, apps like IXACT Contact are the core of business IT infrastructure. It's kind of digital hub for all your client. This kind of tool is like an tree, which is putting its tentacles into other platform. Platform like IXACT Contact should integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also users who are trying to find alternatives to IXACT Contact use software from other categories like chatbot software, helpdesk software, CRM software, lead management software