Going to implement marketing automation and considering IXACT Contact? We recommend to investigate similar platforms to make the right choice.

When people choose marketing automation software, in most cases they are trying to find functionality for email builder, marketing lead database, landing page builder, lead nurturing, segmentation etc.

Comparing IXACT Contact with competitors users pay attention to the campaign builder, marketing lead database, help desk, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very similar in price and features to IXACT Contact. The list is based on similarity, so if IXACT Contact isn’t appropriate for you in any way, here you can easily choose the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

RUNO

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RUNO is a Modern Mobile CRM with a complete Calling Solution for your outbound and tele-sales team. With this mobile based business CRM (Telecalling + Sales), your team can be more efficient on the move. No need for laptops/Desktops. Just a power packed mobile app! From Business calls, to emails, to meetings; every interaction and every prospect is tracked till closure

Pipeliner CRM

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Pipeliner CRM is a sales CRM software designed to deliver higher levels of engagement not only between the user and the software but also between users and customers. The platform offers a highly visual interface with drag and drop functions, plus visual reports and automation.

SalesMantra

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Sales Mantra is a Customer Relationship Management ( CRM ) tool through which any business can develop a lasting business relationship with his customers. Sales Mantra features make it possible for a high success rate in deployment and dispense away with the unacceptable risks and protracted deployment.

Capsule CRM

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Capsule CRM is an online Customer Relationship CRM that is very simple to use. Capsule CRM is the ideal choice for small and medium-sized businesses. Capsule CRM helps you develop strong customer relationships, make more sales, and get a clear picture of your business so that you can make more informed decisions.

OPAL CRM

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OPAL CRM is a unique CRM Software to track and Manage Leads offline and online in a single window. It allows auto segmentation of leads, High performing CRM software for Enterprise and Small businesses. It is easy to use and fits in all budgets. It is used to streamline the everyday process of tracking the leads and Extendable Enterprise needs.

Zoho One CRM

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Zoho One CRM is an integrated, smart, customizable business software designed to escalate your business way faster than before. Zoho One CRM is the ideal tool for operating your small business.

Roboeyelabs

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Roboeyelabs is crm platform that helps grwing businesses in meaningful way with connecting their all customer and records in singe platform and manage them. It is used to automate you daily work routines and save your work and effort.

ConvergeHub

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ConvergeHub is a unified CRM that handles customer data for sales marketing support and building easier automation. This tool is ideal for your small business and can cover a lot of your business processes. ConvergeHubCRM has a complete list of important features. ConvegeHubCRM is a powerful enterprise-grade CRM with the simplicity of small business software.

Propertybase

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Propertybase is the industry's most comprehensive suite of tools including CRM, Back Office, Lead Generation, Marketing & More make every step from search to sold an intelligent and seamless experience.

Commence CRM Software

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Commence is a complete CRM solution designed to automate the front-end business process that impacts the sales execution and customer service including contact and account management and email.

How to choose IXACT Contact substitute

Many marketing automation apps are resembling each other. Apps with the same features can differ in price by 3 times. The first feature you should look at is the availability of node interface. This is a basic feature of marketing automation apps and if it doesn’t include this thing, most likely this app isn’t completed yet. All flow builders look almost the same. It's important not to look at the design, but look at the functionality.

In a month, you'll get used to the UX, but the missing features will always annoy you. Changing marketing automation apps is very time-consuming. If you have the usual email chains set up, it's not that difficult to switch to another platform. But if you've already configured integrations, workflow, and have complex funnels, it can take weeks to replace the tool. That's why you should be careful to study IXACT Contact competitors.

What to pay attention to when investigating the node interface? It has 4 significant features categories.

1. Triggers. For instance, "Form submit" is a trigger that launches a funnel. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each app for marketing automation this set is different. The more, the better.
2. Action. For example, "Send email". This is the most simple action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 4 days. Prospect submit the form on the website and get in the marketing automation software (Trigger), the software sends a Welcome email (Action). After that the tool waits 2 hours (delay) and sends a second email. This is the most simple automation. But there are other parameters. For instance, "Wait until something happens". Or wait until December 10th, or wait until 9 PM in the contact's time zone.
4. If/else. For example, "If a customer, has the tag "Bought product #1", send the email, if the subscriber doesn't have the tag "Bought product #1", wait 3 weeks and send the email. The most often used if/else parameters are: was on the site page, bought certain items, opened certain emails, user field the contact card matches some requirements. This is data according to which you can segment the subscriber base.

Analyzing the automation builder, you should look carefully at all four categories of functions. The more, the better. Usually it appears that powerful marketing automation software with the biggest number of features look ugly. New platforms look attractive, but they have few features. You look into the platform you going to use very deeply. Otherwise, it will be very hard to change it in the future.

Once you've studied the automation builder, you should find out whether there are integrations with the systems you need. Luckily, Apiway can help you. Most often, apps like IXACT Contact are the core of business IT infrastructure. It's kind of digital hub for all your client. This kind of tool is like an tree, which is putting its tentacles into other platform. Platform like IXACT Contact should integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also users who are trying to find alternatives to IXACT Contact use software from other categories like chatbot software, helpdesk software, CRM software, lead management software