Going to implement marketing automation and considering Act-on? We recommend to view similar software to find a solution.

When customers choose marketing automation tool, in most cases they are looking for functionality for omni-channel communication, CRM, website builder, lead nurturing, segmentation etc.

Comparing Act-on with competitors customers pay attention to the campaign builder, customer data platform, online chats, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very similar in price and functionality to Act-on. The list is based on similarity, so if Act-on isn’t appropriate for you in any way, here you can easily select the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Marketo

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Marketo is SaaS based marketing automation software built to help organizations to automate and measure marketing engagement, tasks and workflows. Based in San Mateo, California the company sells marketing automation software to help B2B and B2C marketers to target qualified leads, produce lead-to-revenue opportunities and execute automated, personalized marketing campaigns across multiple digital channels.

LinkedIn for Business

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Recruiting solution that enables businesses to create a brand page, attract talent, and hire qualified candidates.

Selzy

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Selzy is an email marketing platform that lets you create, customize, and send email campaigns, as well as analyze their performance.

Process Street

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Process Street is a SaaS application for businesses to build and track their processes using superpowered checklists.

Neon CRM

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NeonCRM is a cloud-based software suite for nonprofit organizations. Its core functionality includes a constituent relationship management (CRM) system, dashboards, custom reporting, events management, volunteer management, and email marketing tools. NeonCRM also offers tiered packages with additional tools including membership management, peer-to-peer fundraising, and online store functionality.

NextThought

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NextThought helps people learn better and faster — together! We are a premium online learning solutions company focused on building collaborative and engaging experiences for our users. We create impactful learning outcomes with our VR-enhanced Learning Platform, turnkey Learning Design, and Video Production/Media Services.

LiveChat

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LiveChat is a platform for quick and high-quality customer care. Live chat is a faster way to help your clients rather than email or phone. The platform helps convert visitors into customers, drive more sales, use mobile chat on the go, measure Net Promoter Score — your customers' loyalty, conduct online surveys.

Megaventory

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Megaventory can manage products in multiple locations, issue invoices, purchase or sales orders and distribute information across employees, partners or clients in a web based, multiuser environment.

Webmecanik

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Webmecanik is a marketing automation software that allows you to intelligently identify, segment and nurture unknown website visitors, leads and customers. Using an Open Source framework, it can be integrated with all major CRM's solutions on the market and more than 1.000 other systems through Zapier. This all-in-one solution enables you to create campaign scenarios and choose from many triggering criteria to send the right information to the right contact at the right time.

Jobvite

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Jobvite is a comprehensive talent acquisition suite that offers a marketing-inspired approach to recruiting by intelligently attracting your dream candidates, automatically screening for the highest quality, engaging employees invested in their future, and retaining the people who care the most about your organization by combining the power of data and the human touch.

How to choose Act-on substitute

Many marketing automation platforms are similar to each other. Apps with the same features can differ in cost by 3 times. The first feature you should look at is the availability of flow builder. This is a basic feature of marketing automation tools and if it doesn’t include this feature, most likely this app isn’t completed yet. All funnel builders look almost identical. It's important not to pay attention to the design, but look at the features.

In a week, you'll get used to the UX, but the missing functionality will always annoy you. Changing marketing automation tools is very time-consuming. If you have the usual email chains set up, it's not that hard to change platform. But if you've already set up integrations, workflow, and have complex funnels, it can take weeks to change the software. That's why you should be attentive to study Act-on competitors.

What to pay attention to when investigating the flow builder? It has 4 significant features categories.

1. Triggers. For instance, "Form submit" is a trigger that launches a funnel. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each platform for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 2 hours. Lead submit the form on the website and get in the marketing automation software (Trigger), the platform sends a Welcome email (Action). After that the system waits 2 days (delay) and sends a second email. This is the most standard automation. But there are other variants. For example, "Wait until something happens". Or wait until January 20th, or wait until 9 PM in the subscriber’s time zone.
4. If/else. For instance, "If a lead, has the tag "Purchased product #1", send the email, if the lead doesn't have the tag "Purchased product #1", wait 3 weeks and send the email. The most popular if/else parameters are: was on the site page, purchased certain products, opened certain emails, user field the client card matches some requirements. This is information according to which you can segment the lead base.

Analyzing the automation builder, you need to look carefully at all four categories of functions. The more, the better. Often it happens that good-working marketing automation apps with the greatest number of functions look uncomfortable. Young software look good, but they have few functions. You need to the platform you want to implement very deeply. Otherwise, it will be very painful to change it in the future.

After you've analyzed the automation builder, you should find out whether there are integrations with the systems you need. Luckily, Apiway can help you. Most often, platforms like Act-on are the center of business IT infrastructure. It's kind of digital hub for all your customer. This type of app is like an octopus, which is putting its roots into other app. App like Act-on should integrate with most other ones. Or you’ll have to spend a lot of money and time making custom integrations.

Also those who are looking for alternatives to Act-on use apps from other categories like email marketing software, helpdesk software, CRM software, sales engagement software