Going to implement marketing automation and considering Act-on? We recommend to view similar software to find a solution.

When customers choose marketing automation tool, in most cases they are looking for functionality for omni-channel communication, CRM, website builder, lead nurturing, segmentation etc.

Comparing Act-on with competitors customers pay attention to the campaign builder, customer data platform, online chats, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very similar in price and functionality to Act-on. The list is based on similarity, so if Act-on isn’t appropriate for you in any way, here you can easily select the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

ShippingEasy

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One solution, fully supported by experts. Manage your shipping, inventory, and customer marketing, all within the ShippingEasy platform. Save time and money so you can focus on growing your business.

BabtecQ

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Babtec: innovative software for quality. Since 1994 manufacturing companies in every sector of industry and of all sizes have been relying on our Quality Management Software. They appreciate their usability, superior technology, and Babtec's sustainability. Our customers use Babtec.Q to guarantee their quality planning, quality assurance, and quality management – so that millions of consumers worldwide receive superb products of the highest standard.

MedTrainer

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MedTrainer is an all-in-one compliance software designed for healthcare training, credentialing, accreditation, and management.

Google Classroom

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Collaboration tool that allows educators to create assignments, receive feedback, assess progress, share information, and more

Nintex Process Platform

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The Nintex Process Platform enables organizations to digitally transform document management to ensure accuracy and accessibility. With Nintex Workflow and Nintex Forms organizations can automatically capture and route data to a centralized repository with just a few clicks and no code.

ActiveCampaign

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ActiveCampaign is a platform that helps businesses automate customer experiences and build meaningful connections with their customers. Since 2003, ActiveCampaign has created tools that are both powerful and easy to use – because growing businesses don't always have the time to set up new tech. Today, 80,000+ businesses use ActiveCampaign for their email marketing, marketing automation, or CRM.

NewZapp

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NewZapp Communications has over 20 years of Internal and External Marketing experience. Trusted by Russell Group Universities, Local, District Councils, and Central Government, NHS, and Network Rail. UK based support and servers, GDPR, and ISO 27001 compliance. Create branded responsive email campaigns that look good everywhere. Award-winning email reporting and engagement analytics.

Newired

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Newired is a Digital Adoption Solution which allows you to design and create a guidance overlay to help users of virtually any web-based software. Newired introduces an interactive guidance layer which enhances user experience, boosts application adoption and guides customers or employees through any task, providing contextual help in an easy-to-use interface.

Mailjet

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Mailjet is a powerful email service provider that enables you to send, deliver and track transactional and marketing emails all from one single account. With Mailjet, Marketers and Developers can send and track emails via API, User Interface or SMTP Relay.

Twilio

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Twilio is a cloud-communications platform that sells a diverse set of services to help developers program voice, message, and video communications into apps—granting them call center-level scale at a fraction of the time and equipment costs.

How to choose Act-on substitute

Many marketing automation platforms are similar to each other. Apps with the same features can differ in cost by 3 times. The first feature you should look at is the availability of flow builder. This is a basic feature of marketing automation tools and if it doesn’t include this feature, most likely this app isn’t completed yet. All funnel builders look almost identical. It's important not to pay attention to the design, but look at the features.

In a week, you'll get used to the UX, but the missing functionality will always annoy you. Changing marketing automation tools is very time-consuming. If you have the usual email chains set up, it's not that hard to change platform. But if you've already set up integrations, workflow, and have complex funnels, it can take weeks to change the software. That's why you should be attentive to study Act-on competitors.

What to pay attention to when investigating the flow builder? It has 4 significant features categories.

1. Triggers. For instance, "Form submit" is a trigger that launches a funnel. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each platform for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 2 hours. Lead submit the form on the website and get in the marketing automation software (Trigger), the platform sends a Welcome email (Action). After that the system waits 2 days (delay) and sends a second email. This is the most standard automation. But there are other variants. For example, "Wait until something happens". Or wait until January 20th, or wait until 9 PM in the subscriber’s time zone.
4. If/else. For instance, "If a lead, has the tag "Purchased product #1", send the email, if the lead doesn't have the tag "Purchased product #1", wait 3 weeks and send the email. The most popular if/else parameters are: was on the site page, purchased certain products, opened certain emails, user field the client card matches some requirements. This is information according to which you can segment the lead base.

Analyzing the automation builder, you need to look carefully at all four categories of functions. The more, the better. Often it happens that good-working marketing automation apps with the greatest number of functions look uncomfortable. Young software look good, but they have few functions. You need to the platform you want to implement very deeply. Otherwise, it will be very painful to change it in the future.

After you've analyzed the automation builder, you should find out whether there are integrations with the systems you need. Luckily, Apiway can help you. Most often, platforms like Act-on are the center of business IT infrastructure. It's kind of digital hub for all your customer. This type of app is like an octopus, which is putting its roots into other app. App like Act-on should integrate with most other ones. Or you’ll have to spend a lot of money and time making custom integrations.

Also those who are looking for alternatives to Act-on use apps from other categories like email marketing software, helpdesk software, CRM software, sales engagement software