Facebook Offline Conversions

Facebook offline conversions lets businesses leverage their offline events data – such as in-store purchases, over-the-phone bookings and qualified leads – to help power their digital campaigns. Businesses can connect their CRM (customer relationship management) databases or POS (point of sale) systems to their Facebook account in order to track offline events that aren't captured by the Facebook pixel or SDK.

Measure cross-channel conversions

Gain access to real-time reporting that shows who has seen your Facebook ads and interacted with your business through an offline channel such as your brick-and-mortar shops.

Create Custom Audiences from offline events

By connecting your offline data to Facebook, you can dynamically retarget people who have interacted with your business through offline channels.

Deliver ads to people who are likely to take action

Get a fuller picture of who's converting and where, then tailor your ad campaign parameters to drive better results.