Going to implement marketing automation and thinking about Clickfunnels? We advice to investigate resembling apps to make the right choice.

When clients choose marketing automation software, most often they are trying to find functionality for email builder, marketing lead database, landing page builder, lead scoring, B tests etc.

Comparing Clickfunnels with competitors clients pay attention to the automation builder, customer data platform, help desk, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very similar in price and functionality to Clickfunnels. The list is based on similarity, so if Clickfunnels isn’t appropriate for you in any way, here you can easily choose the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

OntraPort

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Ontraport is a powerful suite that enables SMEs to automate their internet marketing efforts. This service includes many useful features such as a CRM service, WordPress hosting, automated email delivery, payment processing, lead generation, and task management. Marketers can gather lead and client information from web pages, using custom-built web forms and light boxes, just using a pop-up form that shows up on a visitor's click.

Thinkific

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Thinkific is a platform that allows you to create and deliver online courses. Once you have created your courses, you can sell them or deliver them using your own brand. There are many global corporations that have been using Thinkific to create courses, and it is in use in over 70 countries. One of the key benefits with this platform is the fact that you can customize the online learning experience and allows you to include payment options. Both instructors and students will have a great learning experience through Thinkific.

Yo!Coach

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Developed by FATbit Technologies, Yo!Coach is a fully customizable, white-label, and GDPR Compliant software to build online tutoring and consultation platforms like Verbling, Preply, and Growthmentor. This software solution can cater to different niches such as language learning, academic tutoring, dance learning, fitness classes, and business consultation, etc.

Podia

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Podia allows you to create unlimited courses, unlimited digital downloads, and unlimited memberships (on the highest plan). Podia also has a built in email marketing feature where you can stay in touch with your customers! Podia makes no money off your sales. The only fee that applies is the merchant fee (PayPal or Stripe). This is amazing if you're just starting out! Unlike other software, Podia doesn't make you wait 30 days to withdraw your money.

Teachery

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Teachery is an Online Course Selling Platform with a difference. The difference is – you can create unlimited courses and have unlimited students and still not pay any transaction fees whatsoever! If you only need simple and basic courses made quickly, Teachery appears to be a suitable choice. It's a basic, no-frills and a wallet-friendly platform for beginners looking to test a course idea.

Coursecraft

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CourseCraft is ideal for both beginners and advanced course creators. Are you also into how to create an online course for free? This site offers a free basic plan where no membership dues are charged, but instead there's a transaction fee taken at the time of course purchase.

LearnWorlds

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LearnWorlds is a powerful, easy-to-use and reliable online training platform for entrepreneurs, small businesses and enterprises. It is an all-in-one, fully customizable, white-label solution that you can be utilized to train employees and partners, educate customers, or simply create and sell online courses.

Teachable

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Teachable is a learning management system (LMS) provider for bloggers, creatives and online educators who want to create and sell courses. It was founded by Ankur Nagpal and was previously known as Fedora. Teachable is for bloggers, creatives and entrepreneurs who want to create and sell online courses to their audience or followers.

Kajabi

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Kajabi is a hosted platform for marketing, selling and delivering information products online. It provides a platform for hosting content, like videos, audios and text documents, which are delivered using some proven templates, such as the video squeeze page and sales page for marketing the content, and a membership community area for delivering the actual product.

How to choose Clickfunnels substitute

Many marketing automation software are similar to each other. Apps with the same features can differ in cost by 3 times. The first thing you should look at is the availability of flow builder. This is a basic feature of marketing automation platforms and if it doesn’t include this feature, most likely this product isn’t formed yet. All automation builders look almost identical. It's important not to pay attention to the design, but pay attention to the functionality.

In a month, you'll get used to the UX, but the lack of features will always annoy you. Changing marketing automation platforms is very time-consuming. If you have the usual email chains set up, it's not that hard to switch to another software. But if you've already set up integrations, business processes, and have complex funnels, it can take months to replace the tool. That's why you should be careful to study Clickfunnels competitors.

What to look for when analyzing the node interface? It has 4 important features categories.

1. Triggers. For example, "Form submit" is a trigger that starts a funnel. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each software for marketing automation this set is different. The more, the better.
2. Action. For example, "Send email". This is the most basic action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 2 days. Client submit the form on the website and get in the marketing automation app (Trigger), the software sends a Welcome email (Action). After that the system waits 2 hours (delay) and sends a second email. This is the most basic automation. But there are other parameters. For instance, "Wait until something happens". Or wait until November 20th, or wait until 9 PM in the lead’s time zone.
4. If/else. For instance, "If a customer, has the tag "Purchased product #1", send the email, if the customer doesn't have the tag "Purchased product #1", wait 2 days and send the email. The most often used if/else parameters are: visited the site page, purchased certain products, opened certain emails, user field the contact card matches some criteria. This is data according to which you can segment the contact base.

Studying the automation builder, you should look carefully at all four categories of functions. The more, the better. Sometimes it happens that good-working marketing automation apps with the biggest number of functions look unattractive. Young software look good, but they have few functions. You look into the software you plan to use very deeply. Otherwise, it will be very difficult to change it in the future.

After you've studied the automation builder, you need to whether there are integrations with the tools you need. Luckily, Apiway can help you. In most cases, software like Clickfunnels are the center of business IT infrastructure. It's kind of digital hub for all your customer. This type of platform is like an octopus, which is putting its tentacles into other system. System like Clickfunnels need to integrate with most other ones. Or you’ll have to spend a lot of money and time making custom integrations.

Also those who are looking for alternatives to Clickfunnels use tools from other categories like chatbot software, helpdesk software, CRM system, lead management software