Going to implement marketing automation and considering IXACT Contact? We recommend to investigate similar platforms to make the right choice.

When people choose marketing automation software, in most cases they are trying to find functionality for email builder, marketing lead database, landing page builder, lead nurturing, segmentation etc.

Comparing IXACT Contact with competitors users pay attention to the campaign builder, marketing lead database, help desk, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very similar in price and features to IXACT Contact. The list is based on similarity, so if IXACT Contact isn’t appropriate for you in any way, here you can easily choose the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Qymatix

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Qymatix is an AI startup helping B2B companies transform sales data into insights that support profitable growth. The artificial intelligence-based Qymatix Predictive Sales Software provides analytics for cross-selling, churn risk and pricing in traditional and digital channels.

OPAL CRM

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OPAL CRM is a unique CRM Software to track and Manage Leads offline and online in a single window. It allows auto segmentation of leads, High performing CRM software for Enterprise and Small businesses. It is easy to use and fits in all budgets. It is used to streamline the everyday process of tracking the leads and Extendable Enterprise needs.

Creatio

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Creatio is a global software company providing a leading low-code platform for process management and CRM. The company has been highly recognized as a market leader by key industry analysts. Its intelligent products accelerate sales, marketing, service and operations for mid-size and large enterprises.

OfficeClip

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OfficeClip LLC is a leading provider of web-based business solutions for small and medium businesses. We provide integrated solutions to manage customers, employees, and projects. OfficeClip has a suite of different applications like Timesheet and Expense tracker, Contact Manager, and Support Desk.

Malinko CRM

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With Malinko CRM software it is possible to organize today’s plan for tomorrow. The CRM is customer-centric and allows you to hold your customer database, like data, dropdowns, notes, etc. The tool is ideal for powerful reporting, maintaining custom reports, employee reports, and contact-based reports.

Salesmate

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Salesmate CRM is designed for modern sales teams. SalesmateCRM automates lead assignment by any criterion. Everything your sales team needs to sell more and to be more productive like building a sales line and tracking the progress of your leads is built in this software.

Wise Agent

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Wise Agent is an intuitive client influenced CRM and Real Estate software company. Built and loved by agents all over the US, it's no wonder why they're the most coach recommended CRM in the industry. Wise Agent helps Realtor's become Pros by automating their leads, responses, appointments, and transactions -with free training and 24/7 Customer Support included.

UGRU CRM

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UGRU is the #1 CRM Cloud Based Financial Practice Management Suite. It is a full featured, cloud based integrated financial CRM with sales force automation including contact management, sales forecasting, and pipeline management.

Wealthbox

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Wealthbox is a web-and-mobile CRM application for financial professionals. Integrated with leading broker-dealers and wealth-tech partners, Wealthbox is known for its modern product design that results in a powerful yet simple user-experience for RIA firms of all sizes.

SugarCRM

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SugarCRM helps businesses everywhere provide the most outstanding experiences of all time — for every customer, from anywhere in the world. We’re building a world where companies can act as fully functional extensions of their customers. Where teams can anticipate needs long before customers even realize they have them. Where sales, marketing and services are fully freed to focus on people instead of processes. We bring innovation, transparency, integrity, value and passion to all we do to cultivate customers for life.

How to choose IXACT Contact substitute

Many marketing automation apps are resembling each other. Apps with the same features can differ in price by 3 times. The first feature you should look at is the availability of node interface. This is a basic feature of marketing automation apps and if it doesn’t include this thing, most likely this app isn’t completed yet. All flow builders look almost the same. It's important not to look at the design, but look at the functionality.

In a month, you'll get used to the UX, but the missing features will always annoy you. Changing marketing automation apps is very time-consuming. If you have the usual email chains set up, it's not that difficult to switch to another platform. But if you've already configured integrations, workflow, and have complex funnels, it can take weeks to replace the tool. That's why you should be careful to study IXACT Contact competitors.

What to pay attention to when investigating the node interface? It has 4 significant features categories.

1. Triggers. For instance, "Form submit" is a trigger that launches a funnel. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each app for marketing automation this set is different. The more, the better.
2. Action. For example, "Send email". This is the most simple action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 4 days. Prospect submit the form on the website and get in the marketing automation software (Trigger), the software sends a Welcome email (Action). After that the tool waits 2 hours (delay) and sends a second email. This is the most simple automation. But there are other parameters. For instance, "Wait until something happens". Or wait until December 10th, or wait until 9 PM in the contact's time zone.
4. If/else. For example, "If a customer, has the tag "Bought product #1", send the email, if the subscriber doesn't have the tag "Bought product #1", wait 3 weeks and send the email. The most often used if/else parameters are: was on the site page, bought certain items, opened certain emails, user field the contact card matches some requirements. This is data according to which you can segment the subscriber base.

Analyzing the automation builder, you should look carefully at all four categories of functions. The more, the better. Usually it appears that powerful marketing automation software with the biggest number of features look ugly. New platforms look attractive, but they have few features. You look into the platform you going to use very deeply. Otherwise, it will be very hard to change it in the future.

Once you've studied the automation builder, you should find out whether there are integrations with the systems you need. Luckily, Apiway can help you. Most often, apps like IXACT Contact are the core of business IT infrastructure. It's kind of digital hub for all your client. This kind of tool is like an tree, which is putting its tentacles into other platform. Platform like IXACT Contact should integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also users who are trying to find alternatives to IXACT Contact use software from other categories like chatbot software, helpdesk software, CRM software, lead management software