Going to implement marketing automation and thinking about Autopilot? We advice to look at similar platforms to make the right choice.

When people choose marketing automation tool, most often they are looking for functionality for omni-channel communication, lead management, landing page builder, lead scoring, segmentation etc.

Comparing Autopilot with competitors people pay attention to the HTML email builder, customer data platform, online chats, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very similar in cost and features to Autopilot. The list is based on popularity, so if Autopilot doesn’t suit you in any way, here you can easily find the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Audiencer

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Audiencer is a software that helps Facebook advertisers find their ideal audience by uncovering high intent interests they can target.

SignUpGenius

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SignUpGenius simplifies the process of coordinating events and people by providing online sign ups for non-profits, schools, sports, churches, families, colleges, businesses, and organizations. By enabling up to 12 million unique visitors per month to sign up for tasks online, SignUpGenius has done away with the need for paper sign ups, "reply to all"​ emails, and phone trees.

Gravity Forms

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Gravity Forms is a WordPress plugin used originally for contact forms, but in a more general sense, it allows site owners to create forms to collect information. Gravity Forms can be used for contact forms, WordPress post creation, calculators, employment applications and more.

Campaign Monitor

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Campaign Monitor is a self-service marketing and email automation platform that drives business through powerful personalization, customer journey tools, and e-commerce options. With Campaign Monitor, marketers can create, send, manage, and track branded emails for themselves and their clients with ease.

EngageBay

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With a limit of 1,000 contacts and 1,000 emails/month, Enagebay CRM suggests its users the cheapest paid plans of the 3 providers. The basic plan will cost you $12 a month per user, and it includes 10,000 contacts and the same amount of emails.

Megaventory

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Megaventory can manage products in multiple locations, issue invoices, purchase or sales orders and distribute information across employees, partners or clients in a web based, multiuser environment.

Klaviyo

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Klaviyo is marketing automation platform which features email marketing combined with campaigns through social media. Klaviyo features the capability to integrate with manifold platforms and to orchestrate automated customer communication in order to generate business growth.

Zonka Feedback

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Zonka Feedback is a multi-channel feedback system and survey app with actionable insights, real-time reporting and collaborative inbox.

Billsby

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Rely on Billsby for easy and accurate subscription billing software. Manage recurring payments with the most powerful, customizable and easy-to-integrate recurring billing software.

TestGorilla

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Using TestGorilla, our customers save valuable time, make hiring decisions objectively, and avoid expensive mis-hires. Our tests replace subjective, incomplete, and often inflated CVs with objective, reliable, and fair test results that measure aptitude, practical job skills, culture add, and motivation.

How to choose Autopilot substitute

Many marketing automation software are resembling each other. Apps with the same functionality can differ in price by 4 times. The first feature you should look at is the availability of node interface. This is a basic feature of marketing automation apps and if it doesn’t include this thing, most likely this app isn’t formed yet. All node interfaces look almost identical. It's important not to look at the UX, but pay attention to the features.

In a few days, you'll get used to the design, but the missing features will always annoy you. Changing marketing automation tools is very expensive. If you have the usual email set up, it's not that difficult to change platform. But if you've already set up integrations, business processes, and have complex funnels, it can take years to replace the software. That's why you should be careful to study Autopilot competitors.

What to look for when analyzing the funnel builder? It has 4 important features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each tool for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 2 hours. Client fill in the form on the website and get in the marketing automation software (Trigger), the app sends a Welcome email (Action). Then the software waits 2 hours (delay) and sends a second email. This is the most basic automation. But there are other options. For example, "Wait until something happens". Or wait until November 30th, or wait until 7 PM in the contact's time zone.
4. If/else. For instance, "If a client, has the tag "Bought product #1", send the email, if the client doesn't have the tag "Bought product #1", wait 5 days and send the email. The most often used if/else parameters are: was on the site page, purchased certain items, opened certain emails, user field the client card matches some requirements. This is data according to which you can segment the lead base.

Analyzing the automation builder, you should pay attention to all four categories of functions. The more, the better. Usually it appears that good-working marketing automation apps with the biggest number of features look ugly. Young platforms look good, but they have few features. You should investigate the platform you going to use very deeply. Otherwise, it will be very difficult to change it in the future.

After you've analyzed the automation builder, you should find out whether there are integrations with the platforms you need. Fortunately, Apiway can help you. In most cases, platforms like Autopilot are the center of business IT infrastructure. It's like a digital hub for all your client. This type of platform is like an tree, which is putting its tentacles into other system. Tool like Autopilot should integrate with most other ones. Or you’ll have to waste a lot of money and time creating custom integrations.

Also users who are looking for alternatives to Autopilot use tools from other categories like email marketing software, chat on website software, CRM software, lead management software